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Awesome post Jason! I am big fan of Jim Collins books as well, I'll have to pick up GBC, sounds like a fun read. I do wish he profiled smaller companies too, unfortunately it's easier to find and talk about the Apples and the Microsofts than the 37 signals and the Mailchimps of the world ;-) and I guess to be really rigorous about the data you really do need to target really big companies with a lot of public accountability and records (how else would you find winners)

-Ben

3 years ago on Great by Choice: the surprising lessons of how tech startups succeed over the long term

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