Digital marketing strategist at @BoxUK. Cardiff City fan, blogger, and future handsome billionaire. Written for @Guardian, @Econsultancy among others.
@keywordeye Thanks for the comment Matt.
I completely agree. Once you start getting some experience of working with development languages you soon get the bug.
Such a useful skill to have both personally and professionally.
5 months, 2 weeks ago on Learning to Code: How I Got 2000+ Visits With a Basic Twitter App
I've never been a great fan of Klout as a influence monitoring tool (as I've written about before: http://www.andrewisidoro.co.uk/blog/social-media-influence-and-klout-you-are-not-a-number/), really more of measure of social media activity rather than influence.
Far too many unknowns and much to easily gamed for my liking; and that's coming from an SEO Strategist. Like the idea of this little experiment though.
7 months ago on My Klout Score: It Loves Me, It Loves Me Not
We use Fleetsuite in work and it does the job for us across a fair few of these categories like Time Tracking, Invoicing and Scheduling - http://www.fleetsuite.com
9 months ago on Web 2.0 productivity tools
Very good Gini. About time someone wrote a post like this. The number one reason I find that it works for me but not other businesses is bravery. I am brave enough to not be risk-averse (sensibly of course) which is where you reap the most benefits.
9 months, 1 week ago on Fifteen Reasons Digital Marketing Works for Us…and Not For You
@Sean McGinnisHi Sean,
I totally agree. AuthorRank isn't here yet but we are seeing a few changes to how Google are approaching data collection to make this notion of entity based ranking a possibility (I recently wrote about it on Econsultancy: http://econsultancy.com/uk/blog/62393-ultimate-guide-to-google-sign-in-more-than-authentication)
Some exciting times ahead but I do agree. It's not quite here yet...
9 months, 1 week ago on Public Relations SEO: How AuthorRank Can Help
Nice post Gini. Really enjoyed it.
Hiring an agency is easy. All you need is a phone and a quick Google search, but hiring the right agency takes time and research. I completely agree that having the right chemistry between agency and client is hugely important. In fact our Development Manager at Box UK wrote about it a few weeks ago - http://www.boxuk.com/blog/importance-domain-knowledge/
Getting this partnership right is the only way us digital folks can get the domain knowledge we need to do our jobs to the best of our ability and get clients the results they deserve.
10 months ago on Guide to Hiring a Digital Agency
@belllindsay Completely agree. Become the first and main source of information and help direct the story on your terms.
10 months, 2 weeks ago on Ten Steps for Managing an Online Crisis
Very nice Allen. It's always a great idea to review your social accounts. I'd also recommend for those with website access/control to have a content clear out too. A good content audit can help you cut away the dead wood and re-purpose it to better fit what clients and visitors are looking for.
Thanks for the tool tip too Gini, might come in useful :)
10 months, 2 weeks ago on Five Steps to Digital Spring Cleaning
Very nice Gini. This is something I've done as part of blogger relations but never thought of taking it further to journos. I always imagined they'd be to busy to listen to little old me, but it does make sense. I always read the comments on my blog (though they are few and far between nowadays).
Be interesting to see how well this would work over a long period/few publications.
10 months, 3 weeks ago on Get Media Attention: Six Tips to Pitch Journalists on Your Own
@JoeCardillo We actually have a UX team here at Box UK and they are a tremendous source of knowledge for us. As you say, it's great to get both an analytical and a personal viewpoint in stakeholder analysis.
10 months, 3 weeks ago on Public Relations SEO: How AuthorRank Can Help
@HughAnderson I completely understand that SEO and analytics is a seperate discipline and I think your 100% right that PRs will need assistance just as we (SEOs) do. I think the important thing is that we work together to make great digital strategies that cover all bases.