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I work for Lowes and I can tell you the backlash has been 10x worse then one little letter from some group. We recently received communication from the "gods" of advertising explaining their decision. The goal to reach customers of course being front and center. My question to them was, what about all of the Muslims in my district that but Lowes? I found it to not only be an anti-American move, but very premature on Lowes part. Of course banning all of us from speaking to the media is their protection. Every store in my district has Muslim shoppers.....and regardless; if your goal is to reach customers, then it should be ALL customers. They were very reactionary and not startegic at all as you so clearly point out....well done!
2 years, 11 months ago on Lowe’s Caves to Pressure without Strategy