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I currently work in an environment with a VERY small staff and really miss my days at my large PR firm where we'd all huddle in a room and brainstorm for clients. I miss having lots of creative people around to bounce ideas off of. So now, a few of us who work for separate companies who are all in similar situations like me - we get together a few times a year for 2-3 hour brainstorming sessions. Each person gets 30-45 minutes for everyone to brainstorm on each other's current project/company etc. Everyone gets equal time, there is lots of creative energy and new ideas, there's no cost involved and each person facilitates his own topic - it works very well.
1 month, 1 week ago on Brainstorming for Grown-ups
Love this topic. All good advice. To go along with #1 I'd add: be a consumer of news. Read the newspaper, lots of them. PR people read the news differently and consuming news will help you be a stronger writer, understand what reporters write about, the list goes on and on. I'd also add (and only because I've sadly seen too much of it) earn your seat and work hard to keep it - don't for one moment think you're entitled to that job. And finally, be nice. To everyone. It's noticed and it will go a long way.
1 month, 2 weeks ago on New Grads: Five Tips for Success in PR and Marketing
I'm so sorry. For everyone who has ever lost someone to cancer, this story and the heartbreak that comes with it are all too familiar. My thoughts and prayers go out to his friends and family.
7 months ago on #FollowFriday: Gerald Hemphill
Great article and a must-read for all in the agency business. While I'm out of that business now, we weren't this thorough and I know we WAY overserviced clients. I'd be curious to hear what dashboard tool you use. Thanks for the article -
8 months, 1 week ago on Four Ways to Break the Overservice Habit
Still trying to get through A Prayer for Owen Meany (based on your recommendation). And I'm Episcopalian! I've heard good things about "Gone Girl" but haven't read yet.
9 months, 2 weeks ago on Get Your Summer Reading On While You Still Can
@penneyfox @TheJackB NOW I get it, and ok, I'm officially an IDIOT.
1 year ago on Sixteen Ways to Use Pinterest for PR
@TheJackB Yes, Gini was referring to the DOT in Louisiana and my client was Dept of Transp in Illinois. I guess I don't follow the rest of what you're trying to say...
Great article. I did PR for IDOT for 5+ years - all surrounding a huge construction project and I WISH I had pinterest then to help tell the story. Asphalt is boring, but a series of progress pictures of construction can be (dare I say) cool, and especially to the community in which construction is happening. Just a matter of finding the right audience and connecting to them and engaging them. Wow...you can take the girl out of IDOT, but you can't take IDOT...lots of great ideas for so many industries.
Such an interesting topic. My mother-in-law recently passed away and while she was by no means a social media maven, her FB account is still 'living.' She frequently has sisters and friends that will still write to her and tag her in FB, which is creepy to me and my husband. Clearly, we needed a plan in place.
1 year ago on Protecting Your Online You After You Die
I thought Ms. Rometty's response to this was brilliant, which was I'm assuming a very calculated non-verbal response. I don't think (I could be wrong - it happens) she or IBM made any public statement on this, but just let the media frenzy over it happen knowing full-well that most of the sane world would side with her. She didn't need to respond. (And, as an aside - I would have LOVED to have been a fly on the wall during those internal communications discussions on whether or not to respond - all the back and forth over what is the best course...) But her most brilliant move was this: after the non-verbal response, she sat watching the Masters in her PINK blazer (and was photgraphed incessantly, talked about on TV,etc.), which in my opinion spoke volumes. I could go on and on about this, but three cheers for that very calculated, brilliant response.
1 year, 1 month ago on Augusta National Faces Scrutiny on “No Women” Rule
Nice post on this subject. I'd also add to make sure you ask if it's just you being interviewed and if there will be others interviewed, who those people are and do your due diligence on those folks. The producers won't always remember to tell you that there will be more than one person interviewed (though some will). In my opinion, serving on these types of panels increases the degree of difficulty of media interviews, but to your point, can be mitigated with research and practice.
1 year, 1 month ago on Seven Tips for Preparing for a Broadcast Interview
I'd never give my FB password out and I'd cite too if asked in an interview the excellent point made earlier - "if I give you my FB password on a whim, how can I be trusted with your network login and password." But, this does bring up (again) the importance of watching how you conduct yourself on social networks and the rule I live by: I'm not on FB with anyone with whom I have a working relationship. It's too easy to muddy the waters.
1 year, 1 month ago on Facebook Speaks Out Against Employers Asking for Passwords
Scott217 ginidietrich Thanks for the correction on the spokesperson - I don't know why I thought she was a he. But, I agree with all above comments that the mayor acted extremely unethically. To which I say - let's not be limiting - moron awards all around!
1 year, 5 months ago on Politicians Trying to Control What Is Said Online
I say the moron award goes to neither the Gov or the Mayor but rather to that communications director who should have known better than to make such a huge deal over nothing. Now it's national news and you have the Governor apologizing to the teen for crying out loud. Not quite the way they thought this would turn out, but if the communications director was worth his salt, he would have foreseen this mess play out, or at least recognized that making a fuss over someone with 65 followers isn't worth it.
Sigh. I've heard all these before. But, I have this new one to add that I also get from my too scared/unengaged/needtobeincontrolexecs: my company is geographically dispersed and I am only responsible for the pr/promotion in a certain geographic area. Other franchises (for lack of a better term) are responsible for promo in their areas. So, they reason that promoting through social media promotes outside our geographic area. Umm...so does our Web site. And that Chicago Tribune article that was posted online - also outside our area. That seems to fall on deaf ears. My frustration with this is I guess tempered by your experience in dealing with this all the time. We're not the only ones!
1 year, 6 months ago on Six Reasons Social Media Doesn’t Work
Wow - great topic! I guess I'm proud that I've never been a mascot, though I have been the PR handler for one - Jack Hammer, which was the PR mascot for a DOT construction project. I've also pitched many a product that was not 1.News 2. Useful 3. A significant upgrade from its original form. I have been the subject of a tech trade columnist's tirade on PR people because I was responsible for promoting my client's horribly-bad-unuseful new widget (not so proud of that). I have also had to cancel (and been flown home on client's expense) many a vacation because an overzealous boss needed me RIGHT NOW. I've lived and learned through all these...
1 year, 7 months ago on Five Ridiculous Things I've Had To Do in my PR Career
I've worked for small, medium and large agencies and now have headed up my corporation's small PR department for the past 6 years. A couple of things to add based on my experience. First, the corporate side has enabled me to develop much stronger relations with the media because I'm frequently working with the same ones. They rely on me and will always take my call - that has made my job easier. When I was at the large agency, the quality and experience of the people I worked with far surpasses those at my other jobs and still amazes me. Based on my experiences as well, the creativity and collective brainpower at agencies is richer than what I've experienced in my corporation.
1 year, 8 months ago on Agency vs. Corporate: Which One Is Best for You?