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Ha - great post - just wrote one listing the "9 reasons your studio is failing at facebook" and it reads a lot like yours. :-) It's targeted towards photography studios but many of the mistakes are universal. I think another one is when brands have all their eggs in one basket. You don't need to be on every platform especially if your clients aren't, but you cannot afford to be on just one. A lot of people panicked when Facebook changed the algorithms because facebook was the only platform they were using and they abandoned their strategy as a result (started moving their content to their personal page - ugh - or overposting to make up for the diminished reach of their boring content which used to get a free ride).
2 years ago on Social Media: 3 Social Media Mistakes in Business
This post is AWESOME. This is what I have been saying to my wife / business partner for the last week or so. I had a blog post of my own typed up on the topic, but instead of rushing to publish it I thought I'd sit this topic out for a bit, research what was going on and see how it plays out. Your post validated and summed up everything I wanted to say. When the change happened I was pretty angry, but thankfully I used sound judgement and stayed the course. I didn't ask people to create lists or click on our stuff. I'm always committed to organic and this was a time where for a second I was tempted to take the bait to try to game the system but that urge only lasted a second and I didn't do it. I'm happy I didn't! Thanks! Retweeting now.
2 years, 3 months ago on Stop Trying to Game Facebook’s Edgerank
This is a great post - I look through these numbers already and my blog doesn't have the traffic flow yet to give me super significant data, but I'm working on it and these tips provide further insight. Thanks.
2 years, 7 months ago on New Google Analytics Reports Photographers Need
I am surprised at number 3 that over half of the 45-54 crowd has a profile, but I'm most shocked that the percentage of people checking in has decreased. I can't believe that and I disagree that it isn't going to grow exponentially especially on foursquare. Just my opinion though. I don't have research to back that up - just my perception. :-)
2 years, 7 months ago on 11 Shocking New Social Media Statistics in America
@JonathanSteiert What you said.
2 years, 11 months ago on Social Media, Pretend Friends, and the Lie of False Intimacy
I will unfollow over-tweeters. Quality has to trump quantity at some point. There is no way you have more than 50 important things to tweet per day.
3 years, 1 month ago on Social Media Fail: 5 Reasons I Will Unfollow You