Doug Cohen
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Ha - great post - just wrote one listing the "9 reasons your studio is failing at facebook" and it reads a lot like yours. :-) It's targeted towards photography studios but many of the mistakes are universal. I think another one is when brands have all their eggs in one basket. You don't need to be on every platform especially if your clients aren't, but you cannot afford to be on just one. A lot of people panicked when Facebook changed the algorithms because facebook was the only platform they were using and they abandoned their strategy as a result (started moving their content to their personal page - ugh - or overposting to make up for the diminished reach of their boring content which used to get a free ride).
This post is AWESOME. This is what I have been saying to my wife / business partner for the last week or so. I had a blog post of my own typed up on the topic, but instead of rushing to publish it I thought I'd sit this topic out for a bit, research what was going on and see how it plays out. Your post validated and summed up everything I wanted to say. When the change happened I was pretty angry, but thankfully I used sound judgement and stayed the course. I didn't ask people to create lists or click on our stuff. I'm always committed to organic and this was a time where for a second I was tempted to take the bait to try to game the system but that urge only lasted a second and I didn't do it. I'm happy I didn't! Thanks! Retweeting now.
This is a great post - I look through these numbers already and my blog doesn't have the traffic flow yet to give me super significant data, but I'm working on it and these tips provide further insight. Thanks.
@djwaldow @JayBaer djwaldow you are totally missing out - you need to get with the cool kids! Ha - okay just giving you a hard time but let me explain why I like foursquare... I don't use foursquare because I am such a narcissist that I think everyone is dying to know where I am at the moment, but rather I think it's fun and valuable for several reasons. 1) I like to promote the places I like (to Jay's point about foursquare's Yelpish play) and foursquare is a perfect way to do it. My foursquare friends see where I am and what I like and vice versa. Good for reviews and tips. 2) It's just plain fun - like a scavenger hunt where you can collect badges for different types of check-ins and you DO NOT have to share any check in anywhere publicly if you don't like. You have total control just like all social media platforms. Different types of check-ins get more points than others and you can become the "mayor" of a place which is pretty funny. You can compete with your friends on the point leaderboard. 3) These types of services can be social to the extreme and I'm a social guy by nature - we were at Costco the other day so I checked in and got extra points for checking in "with a friend" because my friend Jodi was there and had checked in too. We texted her and met up for a quick hello. Costco is a big place - we might not have seen her otherwise. Would it have been a tragedy if we didn't know she was there? No. Are we going to cure cancer with the knowledge that Jodi was at Costco? No. Was it pretty cool and fun? Totally. People can congregate in a similar fashion with hashtags on twitter sure, but those are more planned, a foursquare meet up can happen as a pleasant surprise. I think it would be cool if you are just looking for something to do so you go to Royal Oak or Birmingham where people will be hanging out on a nice day and see who is around by taking a look at foursquare... 4) Yes - the marketing play. The "foursquare specials nearby" have drawn me in as a consumer for deals and discounts if I'm hanging out in an urban area with a bunch of businesses in a condensed area. For retail and high volume businesses coupons and foursquare deals can be effective. I just find more and more of my friends are using foursquare overall which was why I was surprised to see the stats that show checking in has decreased.
I am surprised at number 3 that over half of the 45-54 crowd has a profile, but I'm most shocked that the percentage of people checking in has decreased. I can't believe that and I disagree that it isn't going to grow exponentially especially on foursquare. Just my opinion though. I don't have research to back that up - just my perception. :-)
JonathanSteiert What you said.
I will unfollow over-tweeters. Quality has to trump quantity at some point. There is no way you have more than 50 important things to tweet per day.