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You know, I've been frustrated about these changes for the past month, but this is a whole new perspective I didn't even consider. It's all about quality, and if you're producing quality, it will shine through!
1 year, 3 months ago on Google & Facebook Changes GOOD for Public Relations Pros
Any type of tribute/quote is fine by me, but the brands like Zzzquil that played off "I have a dream" to sell their product? Awful. Also, I know these numbers are good but brands should keep in mind that they don't ALWAYS have to chime in about pop culture. Just when it's relevant to their audience. AARP talking about Betty White's birthday? Perfect. But Oreo making an MLK cookie? NO. (By the way the last example I totally made up!) And then there's this: http://www.unmarketing.com/2014/01/20/global-village-store-celebrates-mlk-by-putting-black-things-on-sale/. I have no words.
1 year, 3 months ago on Maybe paying tribute to MLK on Twitter really did work for brands
Good song! Wishing you and your family a very happy holiday :)
1 year, 4 months ago on Happy Holidays…Hanson Style!
These stats are fantastic. Thank you for putting this together.
3 years, 2 months ago on 18 compelling stats to help sell your boss on Pinterest
Great question. I have to say, as soon as I see something like this, I immediately share with coworkers, read the Facebook page or Twitter frenzy, etc. and think "Note to self: Never do that." I tend to think half of these posts about PR disasters are credible learnings, however I think the other half are link bait/SEO. I recently wrote a post about Toys R Us and a bad lesson in online marketing. While I try to share positive brand stories, I just had to share my experience as more of a lesson than anything because it was so pertinent to my job and what I blog about. That's the value there. And another reminder to create a crisis comm plan.
3 years, 4 months ago on Are we helping or hurting by blogging about PR flame-outs?
Justin: I could NOT agree more. All the bells & whistles of the original Tweetdeck are gone. Now I am SO limited. I even have to copy/paste links manually to shorten them.
3 years, 4 months ago on Dear Twitter: Tweetdeck wasn’t broken