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@T_Burrows This is the thing - I think we have to unpack the statement. "Who cares that brands care?"
As @arikhanson noted, pablum and PR-speak does not equal caring. If the brand really does care (and wants to show that human side), that's great ... but it needs to come across in their messaging. "Our local store is conducting a blood drive" or "We're asking all of our area employees to close up for the day and help with rebuilding." That says a little something about WHY they care, and a demonstration of what it is that they're doing about it. Thoughts and prayers = inauthentic and dehumanizing ... which is the opposite of what they're trying to achieve.
9 months ago on Do brands really need to demonstrate sympathy during national crisis?
I see some here that'd make my list, and others that might not ... but it's fun to think about! Here's who I'd add: Clay Shirky, Don Tapscott, David Weinberger, Doc Searls, Chris Anderson, Peter Kim, David Armano and Jeremiah Owyang. Thanks for the post!
1 year, 1 month ago on Who’s in your Social Media Hall of Fame?
Richard, thanks so much for this post! We're really excited about the possibilities associated with this data-set. We've made a significant portion of it available to the public for a limited time at search.mdigitallife.com; I'd love for you to take it for a test drive and let me know what you think! We've also published the debut presentation from the Mayo Clinic on WCG's Slideshare page (search on WCGWorld).
1 year, 3 months ago on Deep Dive Into Physician Tweets
It's absolutely possible! In fact, our innovation team at Humana used a walkstation to keep us all up and moving. Wrote about it here: http://www.chimoose.com/2011/10/crumpleitup-redux-dr-strangefit-or-how.html
1 year, 10 months ago on Is It Possible To Walk And Work At The Same Time? : Shots – Health Blog : NPR
This is great stuff, Arik. I just shared it with a young friend who's in this very situation! I'm curious about the "write a post for their blog" angle. Have you ever seen/known anyone who actually did that? I don't, but I'm thinking that if the post was both good and relevant, I'd be willing to post it on WCG's blog ...
1 year, 11 months ago on 8 uncommon pieces of advice for that first PR interview
This is a great post, Jay, as evidenced by the thoughtful comments that span a number of different opinions. As someone who was honored to be featured in "The Now Revolution," there are a few premises in your post with which I thoroughly agree. Chief among them:
- Social business is about much more than PR and Marketing
- Traditional PR agencies, as entities, don't necessarily understand the corporate dynamics necessary to consult on Social Business
A few comments, though, from the vantage point of someone who spent 20 years in corporate (17 in HR) before joining a consultancy:
PR was the first corporate function to begin grasping the power of social - so it's fairly logical that their POV would be the first to permeate the corporation as a whole, and agencies with PR expertise would be the first to consult on what social business might look like.
Business consultancies, on the other hand, typically do NOT understand social, and have been very late to the party ... in fact, many of the biggies are partnering with smaller communications agencies to learn the nuances of what social really means.
Smarter consultancies (and I certainly think Edelman fits this description) understands what they can and cannot do, and are beginning to hire more people who have a radically different profile, and who really understand how corporations really work (cf @zenaweist). That's why someone like me (a corporate guy if there ever was one) is now doing consulting work - and finding that my background and credentials are appealing to my clients.
Thanks again for the great post!
2 years, 2 months ago on Should Your PR Firm Be Your Social Business Advisor