Wife of one, Mom of two, Friend of many.
@LauraPetrolino as you know, I love hashtags too! #EspeciallySuperfluousOnes (ps - I accessorized appropriately for this comment....) cc: @ClayMorgan
11 hours, 22 minutes ago on Six Powerful Tips to Increase Online Engagement
@Eleanor Pierce @biggreenpen @Danielle Forget @EmilyNKantner This is true, Eleanor.
11 hours, 24 minutes ago on Six Powerful Tips to Increase Online Engagement
@Danielle Forget @EmilyNKantner @Eleanor Pierce I'm not a fan of the word "hashtag" as an adjective (because it's a verbal in an ad and they need to convey the concept such as "This new cereal is so delicious hashtag FreshBerries." But I have gotten a little more lenient personally with the word (I guess that's what words and punctuation marks do ... evolve ...) if I am communicating (off of Twitter) with someone I know mainly from Twitter and I just know it would be humorous to them, I have been known to use a hashtag just for fun before. But I do understand where you're all coming from. #Utterly
16 hours, 17 minutes ago on Six Powerful Tips to Increase Online Engagement
Fave topic; looking forward to the webinar!
1 day ago on Learn Internal Communications from the Best
Look forward to checking these all out later. Happy weekend, all!
3 days, 15 hours ago on Gin and Topics: Haunted Houses and Poked Hearts
@JRHalloran @biggreenpen @ginidietrich I don't think you were unclear about your view of the value of academia. Internships are a great resource (I coordinated the internship program at Fordham University many moons ago!). I think even internships are getting a bit convoluted now -- with some interns demanding to be paid (perhaps with a good rationale ...); an internship has to be structured really well AND have an employee contact who is willing to really teach (in my opinion). I think my daughter learned a LOT from a "business entrepreneur" program her senior year at a manufacturing company. She was rather precipitously thrown into HR (having to call people and tell them they didn't get the job, etc.) and although the training wasn't necessarily perfect (and eventually they removed her from those responsibilities in favor of some that were a bit more "high school level appropriate," I am convinced she learned the most from that few months. Time will tell!
3 days, 17 hours ago on The Squishy Grey Line of Ethics
Great inquisition today!
3 days, 18 hours ago on The Spin Sucks Inquisition: Kerry Gorgone
@ginidietrich @JRHalloran Having my oldest be in college for the first time is making me think a lot about the value of a college education (and I don't mean the monetary value). I agree that the entire part about going away and figuring out who you are is important. I still believe in the academic part but it all seems so different -- the students being encouraged to do so much online makes me question how much brick and mortar academic time is "right." I also think the kinds of skills my daughter will need four years from now to be competitive in the work world are often NOT the ones you learn in academic college classwork. Do you ask the right questions? Do you know how to articulate your opinion while simultaneously engaging with a thrown-together team? Can you think critically? I really hope some of these classes are making her develop that part too.
4 days, 10 hours ago on The Squishy Grey Line of Ethics
Interesting thoughts, Howie. I will admit it. I am still checking in (to Swarm, which used to be FourSquare.) I guess when they changed to Swarm, I was "demoted" from my 37 mayorships (oh well) and there are some weird things programmed in (like it telling me "you look nice today" very randomly and at times when I am in pajama pants and bedhead. You are right that no marketer is probably going to sell me anything through Swarm and they don't seem to be trying any more. Even with FourSquare, it was a pain to pull up the little screen, convince your server that you were entitled to the free chips and salsa because of being on FourSquare etc etc. but there's still something about the connection that I like! // Of the various "club card" type things I use, the one that seems to "get me" the most is Zoe's Kitchen. I have to upload my receipt to their app (kind of a pain but ...) they are frequently in touch with "goodies" and even "goodies to share with friends." I can barely keep up with old fashioned physical cards ....
I always enjoy your insights!
4 days, 17 hours ago on Space Agency Notes From The Marketing Front Lines
"Media Trouble-R-Us" - toughest training ground ever! Thanks for sharing your experiences!
4 days, 18 hours ago on Three Rules for Media Interviews
@ginidietrich @biggreenpen I read somewhere that creating your own graphics for your blogs can be the best choice. You may be familiar with the blog....
4 days, 19 hours ago on The Squishy Grey Line of Ethics
I'll come back and comment later but for now, props for a simple graphic that does exactly what it needs to do; it's perfect!
4 days, 23 hours ago on The Squishy Grey Line of Ethics
With a request not to evaluate this little production against today's excellent post on DIY videos, here's my reading of a "banned book" - @bdorman264 you have now had your first exposure to "Captain Underpants." You are welcome! http://youtu.be/kq4jymSwFiI
5 days, 17 hours ago on Banned Books Week: Celebrate the Freedom to Read
You have identified some of the components that make this blog (and community) special. I agree with you! :-)
5 days, 17 hours ago on Why Spin Sucks is the Best Blog for Guest Posts
@ginidietrich @LauraPetrolino in tree pose ...
5 days, 20 hours ago on DIY Video: How You Look Matters
Super-instructive post. I have made all of these mistakes and more! Thanks for the tips.
5 days, 21 hours ago on DIY Video: How You Look Matters
@TaraFriedlundGeissinger the outtake video was hilarious! (eyes are horizontal...). I, too, have dealt with the leaning tower. I have one video where I was standing in the bathtub to achieve the angle I wanted/needed. The things we do....
@ClayMorgan SO DO I! (Not that I've fixed it.) For a variety of reasons, sometimes I have to do my videos in the bathroom (mostly because it's the only quiet room in th e house). I *hate* that little bit of towel/towel rack in the background. SIGH.
5 days, 22 hours ago on DIY Video: How You Look Matters
@ginidietrich @biggreenpen It gets two thumbs up so far! There's a copy of the list sitting in my inbox right this very moment.
6 days, 9 hours ago on Banned Books Week: Celebrate the Freedom to Read
@Eleanor Pierce pro-smut (well done smut, that is) - hear hear!
@ginidietrich @biggreenpen @bdorman264 everyone will be happy to know that CU is my choice for my banned book reading. YouTube may never be the same!
@LauraPetrolino @biggreenpen Now I'm "just waiting"...... @ClayMorgan
6 days, 11 hours ago on Visual Marketing Lessons from Sesame Street
@EmilyNKantner flannel graph! I loved those!
6 days, 16 hours ago on Visual Marketing Lessons from Sesame Street
As I read through it, I was thoroughly convinced this post would end with an assignment!
6 days, 17 hours ago on Visual Marketing Lessons from Sesame Street
@bdorman264 Captain Underpants appeals to your basic 7-10 year old boy. And possibly their parents who are surreptitiously enjoying the book ....
6 days, 22 hours ago on Banned Books Week: Celebrate the Freedom to Read
Great post! Following up on the steps you gave us (thanks for that) including testing out the tool your friend created!
6 days, 23 hours ago on Banned Books Week: Celebrate the Freedom to Read
Okay, hello, I'm back! I think I may be in the minority of Pinterest users (because I'm not necessarily getting more active as time goes by). However, I do know that many things changed for me as a blogger who works with some brands (or wants to!) once I got active on Instagram. It's definitely a visual world; I appreciate your points ....
1 week ago on Incorporate Visual Social Media in Your Content Strategy
@ginidietrich @biggreenpen @ClayMorgan RIGHT! Just .... when I walk in the door of Spin Sucks someday (I know, it's a virtual door and all) ... I predict a sincere "Welcome to Spin Sucks!!"
1 week ago on Managers vs. Leaders: The Traits of Each
Fascinating post! I'm going to have to come back later to comment in more depth. For now I think I have a pin I need to share....
@chelpixie I think it makes you human!
I love this topic. I have read countless posts about it, many of which overlap each other, but almost all of which are thought-provoking. I had one supervisor who definitely was in the "leader" category and did HUGE things professionally --- she was fond of telling us as employees that we needed to "chunk" things (i.e., not micromanage) but honestly she needed someone with great management/detail skills to be the yin to that yang. One of my favorite leadership bloggers is Dan Rockwell (Leadership Freak). He wrote a "managers vs leaders" post a few years ago ( http://leadershipfreak.wordpress.com/2011/12/14/leaders-vs-managers/ ) and I still believe what I said in my comment at that time: "There is a “casual dining” restaurant chain that has several locations here in Tallahassee and their trademark thing is to yell out “Welcome to [name of restaurant]!” loudly and enthusiastically when patrons walk in the door. Most of the time I am fairly convinced that the employee means it.
But now it seems like MANY businesses in town have adapted the “welcome to [name of biz here]!” practice. And trust me, not many of them sound very convicted. You can tell they have to say it or they think the patron expects it or something.
A manager makes employees say “welcome to [blank]“; a leader helps those staff members find such joy in their work that they almost can’t help saying “welcome to [blank]!” when they see another opportunity to interact with a valued client."
Can't wait to check these out; have a great weekend everyone!
1 week, 3 days ago on Gin and Topics: Meet the Exasperating Kid
@Howie Goldfarb but he has a killer twoaster (and twcoffeemaker), and these are rare items indeed ... cc: @martinwaxman
1 week, 3 days ago on The Spin Sucks Inquisition: Melissa Agnes
Great inquisition -- and excellent point about crisis being crisis.
1 week, 4 days ago on The Spin Sucks Inquisition: Melissa Agnes
Fantastic points -- it's amazing how much raw video is needed for a finished product -- and then there is everything else you mentioned (the editing expertise etc etc.)!
1 week, 4 days ago on Video Production: The Benefits of Going Pro
Such a great post, asking critical questions about the "new" challenge of viral "stuff." I agree it would be ideal if many of these non profits had an integrated marketing plan that includes "what if something goes viral?" (I recently read a blogger's article about the craziness that ensued when her post went viral, including her provider saying she didn't have enough bandwidth, causing her entire blog to crash). But seriously a lot of non profits struggle to even put a decent balance sheet together (this may be an exaggeration but ...) and deal with frequent staff turnover and the pressure of solving whatever problem they are trying to solve; I imagine it is the rare org that takes the time/resources to do this (which I know is short sighted ....).
1 week, 4 days ago on What’s Wrong With the Viral Fad?
@belllindsay @ClayMorgan @corinamanea me too!
@ClayMorgan Memes are ALL THE TALK here in Tallahassee right now. Not that our star player had "immediate success" but the combination of fame and being relied upon by a huge college football enterprise by/with a young man who isn't necessarily of exceptional maturity is problematic (this is an understatement). Here's one of the many links to how his reenactment of a current meme did absolutely no one any favors (and I just read (not sure how reliable) that he's now decided/claimed that he has Tourette's. I really think not .... http://nymag.com/daily/intelligencer/2014/09/jameis-wilson-suspended-two-quarters-for-meme.html
@belllindsay @timfrick Thanks for lots of food for thought!
1 week, 5 days ago on Join Tim Frick for a Special Author Q&A Today
@Eleanor Pierce @belllindsay first time for me hearing about it too ...
@ClayMorgan I love "writing" - I'll bet there's a whole blog post in whatever led to those quotation marks ....
@Eleanor Pierce @biggreenpen @timfrick @Howie Goldfarb Dang - do I get a gold star when I reach the 2000 mark?!
@Eleanor Pierce @belllindsay that is true (about the group projects). The difference in the "work world" at least in some cases is that you are often thrown into projects with "kids" who aren't in your class or even your school or even on your continent -- there's a lot of learning to communicate with one another before you can even get to the specifics of the project.
@Howie Goldfarb @Eleanor Pierce @belllindsay @timfrick @ginidietrich @livefyre wait, we have POINTS?!
@timfrick @Howie Goldfarb we would be in mourning ....
@Eleanor Pierce @belllindsay I want to do that!
Unfashionably late! Hi Tim and greetings from Tallahassee, FL.
@ClayMorgan Me thinks so too! :-)
@Eleanor Pierce @ClayMorgan @biggreenpen YES exactly. I feel that way about many portrayals of running in advertising; these people would get injured fast if they really ran that way.
1 week, 6 days ago on How to Be a Visual Social Media Marketer