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Oh, Florida. :-)

15 hours, 47 minutes ago on Gin and Topics: Brad Pitt Makes Us Uncomfortable

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@susancellura @biggreenpen and of COURSE I opened myself up that discussion of favorite teams. Paging @bdorman264 for backup ;-) 

21 hours, 4 minutes ago on The Spin Sucks Inquisition: Susan Cellura

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Oh my goodness -- Nineteen Minutes. I seriously almost had a car accident listening to the audio book! Great book and, as you said, hard read due to the content. So cool that you got to meet Jodi Picoult. And how did you get through an Inquisition without mentioning your fave football team? :-) 

21 hours, 35 minutes ago on The Spin Sucks Inquisition: Susan Cellura

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I agree. I think the other factor that ties into people being open to change is knowing what is expected of them. It's not always easy to have measurable objectives for everyone (and accompanying accountability) but when you do that makes it easier to explain/justify when changes have to happen (i.e., we will need to be making more widgets so we are expanding or we don't have the same demand so we will be taking cost cutting measures. Widgets are probably a bad example in this environment because I know a lot of what we do is less concrete but when people fear losing their jobs based on a vague "things aren't going well" vibe, that can really be a morale bummer ....

1 day, 14 hours ago on Employee Engagement: Prepare for Environmental Factors

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@Eleanor Pierce I can't imagine a better illustration! Well done @lkpetrolino !

1 day, 14 hours ago on Employee Engagement: Prepare for Environmental Factors

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@KristenDaukas @ginidietrich Currently serving a "sentence" in that demographic. I'll check out your blog Kristen!


1 day, 14 hours ago on How to Write a Compelling Headline

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@ginidietrich @biggreenpen I feel like I should go out and purchase a lottery ticket. 

1 day, 19 hours ago on How to Write a Compelling Headline

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Okay, I am back (from the original comment earlier today. Maybe it was just me but I kept getting hung up on the fact that the whole process looked like I had to sign up for an ad (despite the fact that people prior to Gini had told me that was not the case. I didn't realize you just play around with the keywords on that first screen AS IF you were going to be doing an ad. Yay! Thanks much @ginidietrich for your help, and to replying to my "I must be an idiot" email. Here's a post with a step-by-step that I found that helped (yes I still had to dig around AFTER Gini's super clear answer!) http://www.advancedwebranking.com/blog/keyword-research-with-google-keyword-planner/ AND hopefully you folks like some of the keywords I researched in the attached example.  

1 day, 20 hours ago on How to Write a Compelling Headline

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@ginidietrich @biggreenpen Thanks!! There are probably others with the same question!! Really appreciate it!!

1 day, 20 hours ago on How to Write a Compelling Headline

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@ClayMorgan I mean it's REALLY basic. I'll report in once I've figured it out! :-)

1 day, 21 hours ago on How to Write a Compelling Headline

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Super interesting. AND a little confounding. My question seems so basic I sent an email before exposing to the world how clueless I am about one of the aspects of it. :-)

1 day, 22 hours ago on How to Write a Compelling Headline

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Terrific post. The phrase that screams at me is "employees know more than you think." So very true!

2 days, 15 hours ago on Should We Take the “Internal” Out of Internal Communications?

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My comment is a bit of an aside (shocker, right?) but it's what was running through my mind as I read this (excellent post by the way Ellie). It is: the way you talk about your clients/customers is to some extent an indicator of your alignment with your mission. Some "venting" and even a bit of fun ridicule "behind the scenes" is to be expected but ... at my previous employer (and I was guilty of this too) it was easy to talk about "those parents" and especially the ones who were "chronic complainers" (sometimes because they had mental health issues, honestly) and -- I mean you hear some TRULY ODD stuff in that environment -- but if your internal convos are predominantly disrespectful and/or ridiculing, maybe you've totally lost sight of why you are there in the first place.

2 days, 20 hours ago on Voice and Tone in Internal Communications

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@ClayMorgan @biggreenpen Thx for your reply (and your insight). I wholeheartedly agree on the "content coaches." BLAH is as effective a descriptor as any.

3 days, 13 hours ago on Implementing Internal Change: Don’t Forget Your Team

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This is an excellent analysis, Clay (something good had to come out of all that stress back then, right?). As you can imagine after our conversations, I am struggling to separate the "internal communications" part from the "newspapers" part. I think if it were about internal change at a widget factory I could more easily separate the issues. Our local paper is in the midst of a reorg that probably mirrors some of what you experienced, and I am seeing friends lose jobs while the organization (whose editor I count at least as an acquaintance if not a friend) is constantly saying "trust us we're really growing and this is just going to make a good (but struggling) thing better (and thriving)." // I can't speak directly to what happened internally at our paper (with the exception of just a bit of insider knowledge) so I don't know how it was handled. I suspect the techniques used weren't quite as thorough as the ones you recommend. I know the public face of it went from (abbreviating here) "we are reorganizing to be better -- there won't be job loss just restructuring with people being allowed to apply for the new jobs" to within a few weeks some of the more seasoned staff being laid off and new vacancies for "content coaches" being advertised. (There is truth to the fact that the people who were less flexible/adaptive to digital were affected the most I think.) I do appreciate your treatment of a challenging topic! 

3 days, 14 hours ago on Implementing Internal Change: Don’t Forget Your Team

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@CesLSU @biggreenpen A pleasure! You've made it through a few days of my ubiquitous sweaty selfies and don't seem to have unfollowed yet so thanks! :-)

4 days, 8 hours ago on The Spin Sucks Inquisition: Ces Guerra

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Great points. And yet people are often so SCARED to even simply state "a change is coming and I know it may lead you to have questions" so they don't say anything and (shocker) people HAVE QUESTIONS (often with their own inaccurate guesses as to the answers). I was once partially responsible for implementing a reorg that was drawn up around 3:20 p.m. on a Friday afternoon ... with physical moves of desks etc by Monday a.m. Talk about creating questions (and more than a little distrust..). OUCH. 

4 days, 15 hours ago on How to Cultivate Internal Change Champions

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@Howie Goldfarb @biggreenpen @ginidietrich @belllindsay yeah, in my current caretaker of an elder status, we need a duo-tool that deals with prunes (for him) and wine (for me). Where do I sign up? :-)

4 days, 19 hours ago on SlideBatch: A Super Cool New PR Tool

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"It’s professional, it’s interesting, it’s new, and it’s risk-free." - a quadfecta of awesome! 

4 days, 21 hours ago on SlideBatch: A Super Cool New PR Tool

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@ginidietrich @biggreenpen It was good! We're waking up to a nice weather day. It's Teacher Planning Day which doesn't matter that much when the kid is 15 but they were just off on 10/3. One less day to learn (MY perspective, not his!).  

4 days, 21 hours ago on Gin and Topics: The Kids are Dancing

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@amybailey @biggreenpen Funny story about this whole thread.  That same day, I had to record a brief video for banned books week (another little ball that @ginidietrich got rolling). This post came out that same day and I thought "oh my gosh I can't have a blank hostage wall behind me." So I got the closest relatively decorative item (a favorite Playbill poster but I digress) and thumbtacked it up behind me. I even tweeted @belllindsay to brag about how I wasn't going to make a bunch of amateur mistakes. When I sent the video, she said "but there was a random piece of paper sticking out of your head." LOL. I guess the takeaway is that hastily thrown together background decor doesn't always trump hostage wall. :-) :-)

5 days, 20 hours ago on Business Communications Exposed: It’s a Beach Clay Day

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@amybailey @biggreenpen Yes! I have a whole little side story about that blog that kinda sorta relates to your video ... will drop you an email.  

5 days, 20 hours ago on Business Communications Exposed: It’s a Beach Clay Day

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FUN! Happy Weekend!

1 week ago on Gin and Topics: The Kids are Dancing

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Fun inquisition! Nice to "meet" you!

1 week ago on The Spin Sucks Inquisition: Ces Guerra

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I, too, enjoyed this peek into internal operations at AD (oh yeah you're more than a blog!). One thing that has helped me in a virtual team (it's only been a week so it's not like I'm an expert but maybe that makes it all the more important) is that our team contact list has everyone's preferred method of communication. Once I was convinced that Mary MEANT she preferred text over email, and Joe MEANT he preferred Basecamp messages to text, etc., it has helped with efficiency of communication. And an internal FB group is AWESOME! 

1 week, 1 day ago on A Peek Inside Internal Communications at Arment Dietrich

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@ginidietrich @belllindsay I am sure they take spending some time with to be what you want them to be, but I think the Ink Factory images are pretty cool! Glad you tried your hand at it! (I mean, some *GREEN* ink may have made it pop a bit more but .....) (and another post from which there are a lot of great takeaways btw).  

1 week, 1 day ago on How Do I Determine the ROI of PR?

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I believe this comment is grammatically messy but: SO VERY MUCH YES TO THIS! And on the "indoor voice," that extends to emails (as opposed to face-to-face interactions. I don't just mean "all caps YELLING EMAILS" but also just .... email civility and taking into account that the individual does not have the benefit of seeing your body language to know you're not being hostile, just succinct (or whatever).  // I love your Sylvester Stallone story (LOL the part you told us!) and can see why those types of things build bonds when celebrated among the team. Grat post. 

1 week, 2 days ago on Internal Communications: A Beginner’s Guide

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My turn to sign off now. Thanks, Tom, this has been great! And, #BLister or not, I'll be sure to obtain your autograph someday if we are in the same place at the same time  ;-).  

1 week, 2 days ago on Join Tom Martin for a Special Author Q&A Today

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@belllindsay I was totally relating when you wrote that in the intro, Lindsay. I am *way* too truthful -- I am all about the person going into the transaction well educated (even if it means telling them the downfalls of my own product. When I did my annual Get A Shot Give A Shot post Sunday, I said "covered by most insurance." When I discovered (sigh) that the flu shots at that establishment aren't covered for FL State employees (major group here in the State Capital) I just HAD to go into the post and revise with that caveat. 

1 week, 2 days ago on Join Tom Martin for a Special Author Q&A Today

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@ginidietrich @biggreenpen utterly understandable...

1 week, 2 days ago on Join Tom Martin for a Special Author Q&A Today

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@belllindsay @biggreenpen @ginidietrich the trauma of being fired repetitively?

1 week, 2 days ago on Join Tom Martin for a Special Author Q&A Today

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@ginidietrich I'm glad you broke your own rule in this case. Selfishly, I *love* having this blog and its community ... but I do sometimes ask myself what price you pay to keep ALL those other balls up in the air ... 

1 week, 2 days ago on Join Tom Martin for a Special Author Q&A Today

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@ginidietrich @TomMartin so many possibilities there!


1 week, 2 days ago on Join Tom Martin for a Special Author Q&A Today

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Hi Tom - looking forward to this (although I have to pop in and out)!

1 week, 2 days ago on Join Tom Martin for a Special Author Q&A Today

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Looking forward to it!

1 week, 2 days ago on Join Tom Martin for a Special Author Q&A Today

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@Eleanor Pierce @biggreenpen FOMO carries with it potential for MULTIPLE blog posts! 

1 week, 3 days ago on Hello Ello: Is the Latest Social Network for You?

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Agree with your points, Ellie. And as a general social media fan, I am just running out of interest in adding more things to follow/track/do.  I did have sufficient FOMO that I signed up for ello and enjoyed being able to hook a few people up with invites of their own but I doubt I'll remain very involved. 

1 week, 3 days ago on Hello Ello: Is the Latest Social Network for You?

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THAT VIDEO! Especially since our town is quite aflutter with the pros and cons and vicissitudes of worshiping college athletes. That was a breath of fresh air. // The rest of the post was interesting too! 

1 week, 3 days ago on PRSA International Conference (#PRSAICON) Takeaways

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Hmm....I have recently started doing some freelance work with an all virtual team. One individual always wants to do Google hangouts whereas most everything else is by phone. Gotta say I feel connected to them all but being able to look the Google Hangout person "in the eyes" makes a difference ...... and she knows my cat photo bombed today's effort so there's that. Interesting piece/thanks!

1 week, 4 days ago on Business Communications Exposed: It’s a Beach Clay Day

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@KateNolan I had to figure out unique views for a specific post recently and I seriously felt like throwing a mini-party when I figured it out. Of course the fact that I even HAVE GA has to do with @ginidietrich in the first place. #thankful 

1 week, 4 days ago on Analytics Resources and Data for Communications Pros

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I have so much to learn! (but at least I have ten places to learn it) Thanks for this.

1 week, 4 days ago on Analytics Resources and Data for Communications Pros

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@RobBiesenbach @biggreenpen Ostrich FTW!!! Being a southerner, a possum comes to mind (looking dead/asleep but actually being very much alive). It's going to be fun. :-)

1 week, 5 days ago on How to Deliver a Successful Ignite Talk in 10 Steps

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This is great, Rob. I am planning my first Ignite talk a week from tomorrow at Toastmasters. The assignment is a "dramatic talk" and I am basing it on the 11 presentation sins (with full credit to you)! The idea is still super-primitive, but I am going to equate each of the sins to an animal at the zoo and have people take a walk through "Toastmaster Zoo." (Surely a sloth image will be perfect for "low energy delivery"!). I have a few challenges because our venue is a Mexican restaurant so in addition to the loud Mexican music we've all learned to tune out and talk over, I don't have a lot of audio visual capability. AND the idea may just bomb spectacularly but I guess since the talk has to be "dramatic," it just may be a different drama than I originally envisioned. I'll tape a version of it (I've learned not to record at the restaurant because you get more music than speech) and send along to you. Thx for the excellent tips. :-)

1 week, 5 days ago on How to Deliver a Successful Ignite Talk in 10 Steps

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So what you're saying is that you're an RDJ fan .....

2 weeks ago on Gin and Topics: RDJ, RDJ, and More RDJ

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