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@ginidietrich @biggreenpen Kevin is my hero.

6 hours, 1 minute ago on The Spin Sucks Inquisition: Mark Schaefer

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Gini, you had me at "in the mail." Mark, great to learn more about you! 

6 hours, 42 minutes ago on The Spin Sucks Inquisition: Mark Schaefer

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Your post really helped me know what to anticipate on today's visit (and you captured details I missed). Thank you for this. I am so glad my daughter and I had an opportunity to go.

16 hours, 9 minutes ago on My Visit to the 9/11 Memorial Museum

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@ginidietrich @CommProSuzi @eplastino WHOA - I know this is old ... but I don't think I realized you had read Orange is the New Black ... I am glad I read it via audio. The author ( @piper ) is very active on social media.

16 hours, 50 minutes ago on Lean In: Inspiring, Empowering, and Why You Should Read It

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There are so many things I like about this post I am not sure where to begin. Two things for now -- 1) I think if a person works with individuals who are polar opposites from people they would CHOOSE to hang out with socially, then that may be an indicator of poor cultural fit (not that I know how to suss that out! and 2) just a thought/reminder that the CEO/person with hiring authority may be out of touch with issues in the corporate climate and/or be out of touch with the fact that employees talk about their employers on social media.

23 hours, 49 minutes ago on Two Big Questions to Foster Social Business Success

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Bill was my "savior" too! Turns out my scenario was (sort of) the "are you right?" one (the line had been cut by a non comcast party) ... But given my inlaws' elderliness/disability, reaching a resolution made everyone relieved.

1 day ago on Four Questions to Ask Before You Complain on Twitter

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Yes our expectations re the rapidity of a response are growing more and more lofty. I suppose one time (among many) that a rapid accurate response is especially appreciated is a public safety tweet - I wonder how many commutes have been made safer because traffic could be diverted as authorities became aware of adverse conditions.

1 day ago on Four Questions to Ask Before You Complain on Twitter

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Great post but I think "big poop list" is the phrase that will remain stuck in my head all day! Agree it's not a desirable place to be -- and pretty easy to avoid given these steps.

1 day, 8 hours ago on Seven Step Process for Media Relations

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@RobBiesenbach I think we all have our "kneejerk tweets" moments, for sure! I believe a 45 minute checkin process would have gotten me tweeting too! I, too, sometimes feel taken aback by the details of others' customer service sagas (yeah, thanks for that image of the moldy cheese, friend!) and anything that has to do with banking, billing, personal financial info should IMO be in direct message/email land if it all possible. It occurred to me after chatting with a few people that the perfect #5 would have been "remember to close the loop by thanking the business" -- it's easy to forget to send kudos when (if!) everything gets fixed.  

1 day, 10 hours ago on Four Questions to Ask Before You Complain on Twitter

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@KateNolan @biggreenpen @LauraPetrolino I would think being released of the NUTTINESS of dealing with wacky Floridians would have provided lots of opportunity to focus. 

1 day, 18 hours ago on Four Questions to Ask Before You Complain on Twitter

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@KateNolan I imagine most of us have sent our share of snarky tweets! And I agree, there are times when Twitter seems to grab the attention of someone in a position to help long before other channels. In the ideal world (a tweeter can dream, right?) the organization will have all its channels integrated so that no matter how the complaint comes to them, the response can be rapid and effective. Again, the ideal! 

1 day, 18 hours ago on Four Questions to Ask Before You Complain on Twitter

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@LauraPetrolino I always look forward to your comments! And yes, I left 5/2/14. We'll catch up! 

1 day, 20 hours ago on Four Questions to Ask Before You Complain on Twitter

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@Eleanor Pierce THANK YOU, FELLOW WOMAN. :-) Seriously, I could have just done the post on point #1 (are you right?). This guest post is definitely bred from experience doing the opposite of what I now recommend! 

1 day, 20 hours ago on Four Questions to Ask Before You Complain on Twitter

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@JoshuaJLight I can see your perspective on point #3.  I think the "go private first" idea vs "go public first" does depend on the problem to be solved. // And although Comcast has its share of naysayers, I have had a superbly positive experience with them (on Twitter) when I was trying to help my inlaws solve a problem. // Thanks so much for taking the time to comment and sharing your perspective!

1 day, 20 hours ago on Four Questions to Ask Before You Complain on Twitter

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Fascinating post! (And I'll be signing up for your newsletter post haste because I do have myself some wp (wup?) questions/learning curves!). Agree on the branding. I may never write another word; I may become a potter or studio artist but I think I the "biggreenpen" part of my identity is here to stay! :-)

3 days, 18 hours ago on How a Five Letter Name Became a Brand

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I've only read the Sedaris one and I'm on vacation so I'll have to put the other four on my TBR list. Just count me as somewhat flummoxed that the NYC transit authority has an app that tells you how far away your bus is. Because THAT never happened when I lived here. Times change. :-) 

3 days, 18 hours ago on Extra Credit Reading

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For some reason, I avoided watching "Word Crimes" all throughout the day it was released. Then someone emailed it to me and I had to watch it in order to respond to her. SO TRUE!! SO VERY TRUE!! I loved it!! 

1 week ago on Gin and Topics: Some Inspiration and Some Dog Dubbing

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Enjoyed your responses as you were on the "hot" seat!

1 week ago on The Spin Sucks Inquisition: C.C. Chapman

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@LauraPetrolino RIGHT. My daughter (18) still gets $10 a week (but believe me PLENTY of other support) and my son (15) doesn't get anything (again, he's not deprived). I guess I am not the typical. :-) 

1 week, 1 day ago on Generation Z: Marketing at the Speed of Light

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Very interesting. I guess both of my kids fall into Generation Z. For my daughter (18), I can definitely attest that the economic downturn (and specifically my husband being jobless for a couple of years through high school) has affected her. I'm not sure how it couldn't. It will be interesting to see how that all plays out as she continues into adulthood and more responsibility for her financial decisions. // I also think this generation has made so many decisions clumped around a screen ... I mentioned once before being shocked that my daughter proclaimed a certain college "a good school" and another one "a bad school" solely on websites where these types of things are discussed. While I have come around (kind of ) to "rate my professor" because it is Yelp-like and contains specifics (and gives the professors an opportunity to rebut), I am more leery of making decisions about "good" or "bad" because it's such a personal decision that would (in my perfect world) be made from a more methodical base that includes visiting the place. 

1 week, 1 day ago on Generation Z: Marketing at the Speed of Light

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Fabulous tips and the water gun story is proof that things happen in your life (no matter how devastating at the time) that you will be able to use decades later to teach someone something. :-)

1 week, 1 day ago on The Water Gun Theory of Strategy Development

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True "thought leaders" are very rare ... much rarer than the number of people proclaiming to be thought leaders, especially on social media. I imagine part of the challenge is the fact that people who tend to be "thought leaders" are successful at blazing the conceptual trail because their strengths are in thought leadership (and their deficits are in follow through/strategy/rubber hits the road/the methodical part). I can see why it presents a hurdle to the client/vendor relationship. 

1 week, 1 day ago on Thought Leaders, Not Organizations, Are Enticing to Publications

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@ClayMorgan Oh my gosh I can see from a timing perspective why "by thinking" may have been a better answer left unsaid but it's so true! :-)

1 week, 1 day ago on Thought Leaders, Not Organizations, Are Enticing to Publications

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Thought Leadership. Publications want to publish thought leaders. Most of the big publications today — Inc., Entrepreneur, Fast Company, Forbes — all accept bylined articles and blog posts from industry leaders. While a communications firm can find those opportunities for you, can help you write the content, and can help you place it, you have to be involved every step of the way. A thought leader is not someone who hires a firm, sends a check every month, and waits for the magic to happen. A thought leader is intimately involved in the communications of his or her organization (consider Steve Jobs, Richard Branson, Mark Cuban). 

Nor is a thought leader a thought leader because they proclaim themselves to be one. Way too much of that going on, in my opinion.

1 week, 1 day ago on Thought Leaders, Not Organizations, Are Enticing to Publications

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Agree on the need for presenting content in different ways to appeal to different tendencies. The fact that so many things are presented via video these days (instruction manuals, campaign explanations, all sorts of things) presents a practical problem - when I was working I couldn't sit and watch a 60 second video (but I could skim written stuff) and when I am on my phone I don't want to use up data which is a disincentive. I enjoyed this piece! 

1 week, 1 day ago on How Social Proof Can Boost Your Brand Awareness Strategy

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@Eleanor Pierce it is SUCH an accurate term -- and although I suppose it has always existed, social media has put FOMO on hyperdrive, I think! 

1 week, 1 day ago on How Social Proof Can Boost Your Brand Awareness Strategy

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Knowing what motivates people to act — particularly in the volatile and ever-fluctuating realm of social media — is an added advantage for every business seeking a bigger “brand footprint” in the marketplace.

I am having trouble taking my eyes off of the graphic to keep reading .... because it's awesome! :-)

1 week, 1 day ago on How Social Proof Can Boost Your Brand Awareness Strategy

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@edzitron thanks a bunch, Ed! Great Q&A.

1 week, 2 days ago on Join Ed Zitron for a Special Author Q&A Today

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@edzitron @biggreenpen oh good! That'll shake up my day a bit.

1 week, 2 days ago on Join Ed Zitron for a Special Author Q&A Today

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@belllindsay @ginidietrich @edzitron @LauraPetrolino you all know my response to the prospect of Laura cooking w/a blowtorch right? #video 

1 week, 2 days ago on Join Ed Zitron for a Special Author Q&A Today

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@belllindsay @edzitron I do too! (abhor jargon/bizspeak/corpspeak). It needs to be mitigated. :-)

1 week, 2 days ago on Join Ed Zitron for a Special Author Q&A Today

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Hi everyone, a little late to the party! Great to join you.

1 week, 2 days ago on Join Ed Zitron for a Special Author Q&A Today

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Looking forward to it! 

1 week, 2 days ago on Join Ed Zitron for a Special Author Q&A Today

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Great analysis and companion piece to Gini's post yesterday. 

1 week, 3 days ago on Facebook Experiment: Why Mess With Our Emotions?

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I’ll also say, I don’t know exactly why the professionals who do live and breathe this world went along with it, as this was an edited and reviewed paper, but they did.

That surprises me, too.

1 week, 3 days ago on Facebook Experiment: Why Mess With Our Emotions?

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I agree his approach to the critical piece is something that immediately catches your eye (and therefore probably makes his point....). I do have qualms about WM in general. Reading "Nickel and Dimed" by no means makes one an expert but I think there is some truth to the WalMart section of that book. I also saw how many WM employees ended up enrolling in our State Child Health Insurance Program here in FL because family coverage was either unavailable or unaffordable at WM, so that influences my opinion too. As a Floridian, I usually find shopping at WM the anti-Publix experience (with some exceptions of employees who are courteous and professional) and I am a bit skeptical that there is any PR solution to that. Lastly, don't we think that if Mr. Tovar had used a GREEN pen, the piece could have even been MORE effective?! #kidding 

1 week, 3 days ago on Walmart Responds to Scathing Article in Brilliant Way

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I much prefer Target with its bright lights, wide aisles, and cart escalators.

Never seen a cart escalator in a Target!

1 week, 3 days ago on Walmart Responds to Scathing Article in Brilliant Way

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I’ll admit Walmart isn’t my favorite place to shop.

Nor mine but I'll keep reading!

1 week, 3 days ago on Walmart Responds to Scathing Article in Brilliant Way

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I agree with your tip about quality photography. When I did my blogger trip with Unbound in June, we bloggers took plenty of iPhone shots (and shared them) but having professionals taking their own high quality pictures (and the fact that they weren't simultaneously trying to interview people) has given us a lot more options for our follow up posts. It was worth the planning and resource usage to have those quality images.

1 week, 4 days ago on How TEDxABQ Used Storytelling and Transmedia Planning

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Susan G. Komen did it. The Gap did it. In fact, Melissa Agnes and I have a podcast coming up (in August) where we talk about this phenomenon in crisis communication and how important it is to stand your ground, if what you’ve done is on strategy.

Looking forward to that!

1 week, 4 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@jenniferwindrum @ginidietrich @bobledrew the TEDx talk is awesome! 

1 week, 6 days ago on The Spin Sucks Inquisition: Bob LeDrew

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Fabulous collection this week!!! Those kids ....... 

1 week, 6 days ago on Gin and Topics: It’s Summer Everywhere, But Canada

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1. Toilets You Can Trust. You know a company has created a brilliant commercial when they hold you captivated for three minutes. I’m not going to ruin this by telling you anything about, but it is definitely one of the top 10 funniest commercials of all time.

ah ha ha ha ha ha and there I was fearing it was going to be a poo pourri commercial (because ... ugh ...) :-)

1 week, 6 days ago on Gin and Topics: It’s Summer Everywhere, But Canada

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OMG I love this. And in addition to Leon's delight, I love the parents' reaction. We used to dance in the living room when our daughter (now 18) was just a little older than this. I miss that unadulterated joy. :-)

1 week, 6 days ago on Gin and Topics: It’s Summer Everywhere, But Canada

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@amandalgant agree on the "extrovert w/shy streak" thing too! 

2 weeks ago on The Spin Sucks Inquisition: Bob LeDrew

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@bobledrew @biggreenpen Ha! Also watched the TEDx -- doing a TEDx is one of my goals and I loved yours! (heck it had a running shoe reference among everything else so it was clearly a win-win)

2 weeks ago on The Spin Sucks Inquisition: Bob LeDrew

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