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a) I have been to that city in Indiana (the hotel sign explaining how they were exempt from 97% of the USA from a time zone perspective thoroughly confused me) b) the boss's day tribute was a thing of amusement, beauty, and creativity. 

10 hours, 10 minutes ago on Gin and Topics: A Halloween Episode

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Great inquisition - nice to "meet" you Chris! 

16 hours, 55 minutes ago on The Spin Sucks Inquisition: Christopher Penn

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@Digital_DRK @biggreenpen @susancellura @ginidietrich @ClayMorgan I might have to resurrect my #WordlessWednesdays in celebration of #TeamDarkPolish (but I guess October is too late to make that point).

1 day, 9 hours ago on Adult Bullying is a Problem

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Well, one thing that this post confirmed .... you CAN tell a story well! Just unfortunate you had this set of circumstances to work with. Great attitude on the recovery.

1 day, 9 hours ago on A Ghoulish PR Crisis Just for Halloween

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@ginidietrich @biggreenpen Oh that is sad; it makes my heart hurt for that little kid. 

1 day, 11 hours ago on Adult Bullying is a Problem

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@susancellura @ginidietrich #TeamDarkPolish

1 day, 11 hours ago on Adult Bullying is a Problem

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@kanya632 sending some support your way; that sounds pretty awful. I just coordinated a post with my freelance position about "when internal dissatisfaction goes external" .. it was based on a situation at my previous employer and it brought up all kinds of "stuff" (the external complaint was made anonymously). The high road is a great place to be! 

1 day, 11 hours ago on Adult Bullying is a Problem

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So completely agree. Will think this through and say something deeper (hopefully) later ...... not sure I ever shared my cyberbullying post about the situation at my daughter's high school a few years ago. http://biggreenpen.com/2011/05/16/nothing-a-blog-about-bullying/  Checking out StompOutBullying now .....

1 day, 15 hours ago on Adult Bullying is a Problem

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That's pretty fascinating about GasPedal (especially if they really do all that!). I wholeheartedly agree that it's virtually impossible to reverse a poor hiring decision in the sense that the individual may be perfectly capable etc but if they are the wrong fit for your culture and the specific needs of their position, everyone will be spinning their wheels (and wasting productivity time) trying to meld them to a culture they aren't meant for.

2 days, 8 hours ago on Protect Your Corporate Culture by Hiring Right

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@ginidietrich @biggreenpen Utterly serious. #OnlyInFlorida  See the last paragraph of this (and perhaps it wasn't red for go/green for stay but it's definitely truth/still remembered to this day):  http://news.google.com/newspapers?nid=1755&dat=19961218&id=bn8fAAAAIBAJ&sjid=IX0EAAAAIBAJ&pg=5646,2352365

2 days, 14 hours ago on How to Make Layoffs Suck Less

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Great piece and points, Clay. I've been involved in many different sizes of churches and many different denominations over the years and have seen much of what you refer to. The fact that the "CEO" and board rely (to some degree) on the good will of parishioners (in the form of their offerings) for a substantial part of the operating budget creates an additional dynamic (in my opinion) --  let's say for instance one big giver upset over the hue of the flowers in the arrangement she had requested be dedicated to her beloved and gone all too soon pet Fluffy can put a wrench into processes and plans that are pretty  unrelated to that creates another minefield to navigate.  

2 days, 15 hours ago on Internal Communications, Sunday Style

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SORRY - my worst most hated typo - of course I meant "Your plan" #SIGH

2 days, 15 hours ago on How to Make Layoffs Suck Less

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You plan definitely beats one of Florida's more notorious ones -- when a governmental body did a round of reorgs in December and "red envelopes" meant you were going and "green envelopes" meant you were staying. But I think your points are well made -- I agree the group thing surprised me but sounds like it was a very effective choice in your case.

3 days, 1 hour ago on How to Make Layoffs Suck Less

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@lizreusswig @belllindsay @ginidietrich *raises hand* Florida has a warm climate. 

3 days, 2 hours ago on Structured Meetings Make for Better Internal Communications

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I love the flash reports idea. // Great writeup that is clearly working for AD.  // I've always believed that it is best to give people as much information as makes sense -- if you've hired people you can't trust with relatively sensitive information you may have another issue -- partially because if there is an info vacuum internally, it will get filled by SOME kind of info -- often inaccurate and non productive info.  

3 days, 14 hours ago on Structured Meetings Make for Better Internal Communications

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I love this line the most: "internal stakeholders can be our best external advocates." So very true. I really enjoyed your post.

4 days, 8 hours ago on Get Creative with Internal Communications

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@Eleanor Pierce which you will (write the novel); we can put our tables adjacent to each other at book shows so we can chat in between signing books for our adoring fan (and maybe eventually fans)  ;-)

4 days, 12 hours ago on The Five Parts to Brand Storytelling Nearly Everyone Misses

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@susancellura @biggreenpen and of COURSE I opened myself up that discussion of favorite teams. Paging @bdorman264 for backup ;-) 

1 week ago on The Spin Sucks Inquisition: Susan Cellura

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Oh my goodness -- Nineteen Minutes. I seriously almost had a car accident listening to the audio book! Great book and, as you said, hard read due to the content. So cool that you got to meet Jodi Picoult. And how did you get through an Inquisition without mentioning your fave football team? :-) 

1 week ago on The Spin Sucks Inquisition: Susan Cellura

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I agree. I think the other factor that ties into people being open to change is knowing what is expected of them. It's not always easy to have measurable objectives for everyone (and accompanying accountability) but when you do that makes it easier to explain/justify when changes have to happen (i.e., we will need to be making more widgets so we are expanding or we don't have the same demand so we will be taking cost cutting measures. Widgets are probably a bad example in this environment because I know a lot of what we do is less concrete but when people fear losing their jobs based on a vague "things aren't going well" vibe, that can really be a morale bummer ....

1 week, 1 day ago on Employee Engagement: Prepare for Environmental Factors

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@Eleanor Pierce I can't imagine a better illustration! Well done @lkpetrolino !

1 week, 1 day ago on Employee Engagement: Prepare for Environmental Factors

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@KristenDaukas @ginidietrich Currently serving a "sentence" in that demographic. I'll check out your blog Kristen!


1 week, 1 day ago on How to Write a Compelling Headline

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@ginidietrich @biggreenpen I feel like I should go out and purchase a lottery ticket. 

1 week, 1 day ago on How to Write a Compelling Headline

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Okay, I am back (from the original comment earlier today. Maybe it was just me but I kept getting hung up on the fact that the whole process looked like I had to sign up for an ad (despite the fact that people prior to Gini had told me that was not the case. I didn't realize you just play around with the keywords on that first screen AS IF you were going to be doing an ad. Yay! Thanks much @ginidietrich for your help, and to replying to my "I must be an idiot" email. Here's a post with a step-by-step that I found that helped (yes I still had to dig around AFTER Gini's super clear answer!) http://www.advancedwebranking.com/blog/keyword-research-with-google-keyword-planner/ AND hopefully you folks like some of the keywords I researched in the attached example.  

1 week, 1 day ago on How to Write a Compelling Headline

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@ginidietrich @biggreenpen Thanks!! There are probably others with the same question!! Really appreciate it!!

1 week, 1 day ago on How to Write a Compelling Headline

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@ClayMorgan I mean it's REALLY basic. I'll report in once I've figured it out! :-)

1 week, 1 day ago on How to Write a Compelling Headline

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Super interesting. AND a little confounding. My question seems so basic I sent an email before exposing to the world how clueless I am about one of the aspects of it. :-)

1 week, 1 day ago on How to Write a Compelling Headline

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Terrific post. The phrase that screams at me is "employees know more than you think." So very true!

1 week, 2 days ago on Should We Take the “Internal” Out of Internal Communications?

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My comment is a bit of an aside (shocker, right?) but it's what was running through my mind as I read this (excellent post by the way Ellie). It is: the way you talk about your clients/customers is to some extent an indicator of your alignment with your mission. Some "venting" and even a bit of fun ridicule "behind the scenes" is to be expected but ... at my previous employer (and I was guilty of this too) it was easy to talk about "those parents" and especially the ones who were "chronic complainers" (sometimes because they had mental health issues, honestly) and -- I mean you hear some TRULY ODD stuff in that environment -- but if your internal convos are predominantly disrespectful and/or ridiculing, maybe you've totally lost sight of why you are there in the first place.

1 week, 2 days ago on Voice and Tone in Internal Communications

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@ClayMorgan @biggreenpen Thx for your reply (and your insight). I wholeheartedly agree on the "content coaches." BLAH is as effective a descriptor as any.

1 week, 3 days ago on Implementing Internal Change: Don’t Forget Your Team

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This is an excellent analysis, Clay (something good had to come out of all that stress back then, right?). As you can imagine after our conversations, I am struggling to separate the "internal communications" part from the "newspapers" part. I think if it were about internal change at a widget factory I could more easily separate the issues. Our local paper is in the midst of a reorg that probably mirrors some of what you experienced, and I am seeing friends lose jobs while the organization (whose editor I count at least as an acquaintance if not a friend) is constantly saying "trust us we're really growing and this is just going to make a good (but struggling) thing better (and thriving)." // I can't speak directly to what happened internally at our paper (with the exception of just a bit of insider knowledge) so I don't know how it was handled. I suspect the techniques used weren't quite as thorough as the ones you recommend. I know the public face of it went from (abbreviating here) "we are reorganizing to be better -- there won't be job loss just restructuring with people being allowed to apply for the new jobs" to within a few weeks some of the more seasoned staff being laid off and new vacancies for "content coaches" being advertised. (There is truth to the fact that the people who were less flexible/adaptive to digital were affected the most I think.) I do appreciate your treatment of a challenging topic! 

1 week, 3 days ago on Implementing Internal Change: Don’t Forget Your Team

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@CesLSU @biggreenpen A pleasure! You've made it through a few days of my ubiquitous sweaty selfies and don't seem to have unfollowed yet so thanks! :-)

1 week, 4 days ago on The Spin Sucks Inquisition: Ces Guerra

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Great points. And yet people are often so SCARED to even simply state "a change is coming and I know it may lead you to have questions" so they don't say anything and (shocker) people HAVE QUESTIONS (often with their own inaccurate guesses as to the answers). I was once partially responsible for implementing a reorg that was drawn up around 3:20 p.m. on a Friday afternoon ... with physical moves of desks etc by Monday a.m. Talk about creating questions (and more than a little distrust..). OUCH. 

1 week, 4 days ago on How to Cultivate Internal Change Champions

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@Howie Goldfarb @biggreenpen @ginidietrich @belllindsay yeah, in my current caretaker of an elder status, we need a duo-tool that deals with prunes (for him) and wine (for me). Where do I sign up? :-)

1 week, 4 days ago on SlideBatch: A Super Cool New PR Tool

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"It’s professional, it’s interesting, it’s new, and it’s risk-free." - a quadfecta of awesome! 

1 week, 4 days ago on SlideBatch: A Super Cool New PR Tool

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@ginidietrich @biggreenpen It was good! We're waking up to a nice weather day. It's Teacher Planning Day which doesn't matter that much when the kid is 15 but they were just off on 10/3. One less day to learn (MY perspective, not his!).  

1 week, 4 days ago on Gin and Topics: The Kids are Dancing

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@amybailey @biggreenpen Funny story about this whole thread.  That same day, I had to record a brief video for banned books week (another little ball that @ginidietrich got rolling). This post came out that same day and I thought "oh my gosh I can't have a blank hostage wall behind me." So I got the closest relatively decorative item (a favorite Playbill poster but I digress) and thumbtacked it up behind me. I even tweeted @belllindsay to brag about how I wasn't going to make a bunch of amateur mistakes. When I sent the video, she said "but there was a random piece of paper sticking out of your head." LOL. I guess the takeaway is that hastily thrown together background decor doesn't always trump hostage wall. :-) :-)

1 week, 5 days ago on Business Communications Exposed: It’s a Beach Clay Day

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@amybailey @biggreenpen Yes! I have a whole little side story about that blog that kinda sorta relates to your video ... will drop you an email.  

1 week, 5 days ago on Business Communications Exposed: It’s a Beach Clay Day

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FUN! Happy Weekend!

2 weeks ago on Gin and Topics: The Kids are Dancing

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Fun inquisition! Nice to "meet" you!

2 weeks ago on The Spin Sucks Inquisition: Ces Guerra

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I, too, enjoyed this peek into internal operations at AD (oh yeah you're more than a blog!). One thing that has helped me in a virtual team (it's only been a week so it's not like I'm an expert but maybe that makes it all the more important) is that our team contact list has everyone's preferred method of communication. Once I was convinced that Mary MEANT she preferred text over email, and Joe MEANT he preferred Basecamp messages to text, etc., it has helped with efficiency of communication. And an internal FB group is AWESOME! 

2 weeks, 1 day ago on A Peek Inside Internal Communications at Arment Dietrich

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@ginidietrich @belllindsay I am sure they take spending some time with to be what you want them to be, but I think the Ink Factory images are pretty cool! Glad you tried your hand at it! (I mean, some *GREEN* ink may have made it pop a bit more but .....) (and another post from which there are a lot of great takeaways btw).  

2 weeks, 1 day ago on How Do I Determine the ROI of PR?

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I believe this comment is grammatically messy but: SO VERY MUCH YES TO THIS! And on the "indoor voice," that extends to emails (as opposed to face-to-face interactions. I don't just mean "all caps YELLING EMAILS" but also just .... email civility and taking into account that the individual does not have the benefit of seeing your body language to know you're not being hostile, just succinct (or whatever).  // I love your Sylvester Stallone story (LOL the part you told us!) and can see why those types of things build bonds when celebrated among the team. Grat post. 

2 weeks, 2 days ago on Internal Communications: A Beginner’s Guide

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My turn to sign off now. Thanks, Tom, this has been great! And, #BLister or not, I'll be sure to obtain your autograph someday if we are in the same place at the same time  ;-).  

2 weeks, 2 days ago on Join Tom Martin for a Special Author Q&A Today

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