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@StickyBranding @biggreenpen That's true. Part of the issue had to do with change of leadership and a leader who "inherited" some hiring choices that did not contribute to the vision. What advice would you give an incoming leader about how to assess vision/values/etc and align staffing with those?

4 hours, 58 minutes ago on Refer to Your Values in a Crisis

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"It’s hard to slow down and consider your core values in a crisis." .... and even NOT in a crisis. It's easy as an organization to begin a slow drift way from those values before anything hits the fan. Which leaves you even MORE exposed in a crisis. // I have worked in a situation where the staff were for various reasons composed of "not the right people" (and for all I know I was not the "right people" for that environment either but it's almost impossible to mold people to fit an environment for which they are wrong, even if they have abundant other strengths. Great post.

5 hours, 24 minutes ago on Refer to Your Values in a Crisis

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@ginidietrich Thanks @annhandley - this was great!

7 hours, 29 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@DrgnflyMktSci So much of it has to do with practice .... putting yourself in that environment over and over (like with Toastmasters for example). It definitely helps you reach a comfort level!

7 hours, 29 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@annhandley @Howie Goldfarb it's worth reiterating #AllTheSnacks 

7 hours, 31 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich @Eleanor Pierce @Howie Goldfarb MMMMM cupcakes! Thanks Howie! 

7 hours, 33 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@belllindsay @annhandley @Eleanor Pierce I would struggle with that too (dictating what I want to appear as words). That said, one of the best techniques to get a sense of how your writing will come across is to read it out loud so maybe it would be an interesting exercise to dictate what you intend to write sometimes. May have to try it out!

7 hours, 39 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich @annhandley When you're done with the Goldfinch, I want to chime in also. 34 hours (audio) is a long time to spend with a book. 

7 hours, 50 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@Eleanor Pierce (I was given a book as part of a campaign to blog about once. It was a hardcover that would retail for $24.95. Among three HUGE typos was this line: "the obstetrician took a peak between my legs to see how I was progressing." I truly hope not. Truly.) 

7 hours, 53 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich @biggreenpen @Eleanor Pierce true, I probably wasn't her first consideration .....

7 hours, 58 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@Eleanor Pierce thank you for not doing that :-)

7 hours, 59 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@annhandley  I think you need to hold on that aneurism until 1 EST please :-)

8 hours, 1 minute ago on Join Ann Handley for a Special Author Q&A Today

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@annhandley @belllindsay I struggle with that as well. It depends on the context to some degree. Ten years ago you would have never caught me starting a sentence with a conjunction. And now sometimes it finds its way into my writing ....

8 hours, 7 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@Eleanor Pierce @ginidietrich I definitely remember it.  I think the author of the comment truly felt that way -- and at the same time wasn't being contrary -- I think (maybe) what they weren't taking into account is that even creating great visual content requires an understanding of context (like putting together a storyboard, giving written instructions to designers, explaining your concept, etc. #TeamWriting

8 hours, 9 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich I think, along with that, even "business" writing is better done by people with a broad literary background .... and it seems more and more challenging for kids to acquire that these days. 

8 hours, 12 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich @aimeelwest Yes, we definitely do.

8 hours, 21 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@LauraPetrolino and to further confuse you, "Ann" is not spelled ME ME ME :-)

8 hours, 21 minutes ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich @JoeyGiangola they're nimble that team...

8 hours, 24 minutes ago on Join Ann Handley for a Special Author Q&A Today

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Looking forward to it!

10 hours, 56 minutes ago on Join Ann Handley for a Special Author Q&A Today

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That's certainly true for me as a Tripadvisor user (that I pay attention to how a hotel responded to complaints to gauge the likelihood that the establishment would be responsive to my concerns). Great points here, Clay!

1 day, 6 hours ago on Bad Reviews: A Crisis or a Blessing?

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@ginidietrich @biggreenpen (and I love it that you spelled "Deen" right)!

1 day, 10 hours ago on Newsjacking Gone Wrong: Four Simple Rules to Heed

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@ginidietrich @lauraclick into Letters to the Editor (?). Remember those?

1 day, 10 hours ago on Newsjacking Gone Wrong: Four Simple Rules to Heed

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That Superbowl Oreo tweet WAS masterful! These points are all surely salient ... responding immediately is a good thing but losing any semblance of good taste or common sense to do so is a poor tradeoff to make. 

1 day, 12 hours ago on Newsjacking Gone Wrong: Four Simple Rules to Heed

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@Howie Goldfarb @biggreenpen @CC_Chapman I just went back and read the first of the three Ragu posts. // I do think a lot of progress has been made re: those types of gender stereotypes (by the smart businesses at least!). Most of the CBias bloggers I know are scrupulous about the disclosures, etc. And they do have a strong network of people. But (non scientific opinion here) I know as a consumer I am much more likely to be swayed by my neighbor telling me over coffee how much she loves her [you name the product here] than I will be a blog post from someone I don't know. (But I know the answer/solution is much more complex....)

1 day, 23 hours ago on How the Zutano Blogger Outreach Program Hit Huge Audiences

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Interesting post, Howie.  I'm not sure how you quantify the impact of this, but one thing that I believe helps blogger campaigns be more successful is a continued relationship between the business and the blogger(s) before and after the campaign.  An example that comes to mind for me is Energy Bits, which makes a nutritional algae product ... they interact ALL THE TIME with the athletic community, on Twitter and Facebook and they go to running events. (full disclosure, I have blogged for them in exchange for samples). I do think there is a fine line -- I see so many of the sponsored campaigns (and I apply for/participate in them). When my Triberr stream has 50% of the posts for the same campaign, the skeptic in me asks how much this bloggers believe in the product and how much they are doing it for business reasons (and I'm not making a judgment about that .... it's just clear it's a campaign versus an "oh my gosh I love this product" sentiment.  // I also like how Zutano has some flexibility in how they choose their bloggers. For example, it is wise (IMO) to look beyond "mommy bloggers" when dealing with children's products, as discussed in this piece about fathers who blog:  http://www.npr.org/2014/08/15/334451114/youre-not-alone-dads-who-blog-redefine-modern-fatherhood    .

2 days, 6 hours ago on How the Zutano Blogger Outreach Program Hit Huge Audiences

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@djwaldow @biggreenpen I used to listen to podcasts while running (or audiobooks) when I was training for a half marathon and the training runs were truly long and slow (slower than usual for me and I'm already a slow runner). I like something super pounding and fast paced for motivation when I run.  Believe it or not I have written about that (LOL ... no produce involved though):  http://biggreenpen.com/2013/06/09/i-wont-give-up-on-finding-the-perfect-playlist/  and I also use "Rock My Run" which has playlists set to certain BPMs ... I wasn't using it when I wrote this post but it's an almost constant go-to now.  

2 days, 8 hours ago on My New 3 Favorite Podcasts

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It's funny that this came up in my feed b/c since you and I have been talking about podcasts, and since I recorded an interview for a friend's podcast last week (as the interviewer ...), I have been thinking about how rarely I listen to podcasts. I am still (dinosaur I know) using an old fashioned iPod so I have to download them .... and I really only listen to them during cooldowns from runs (as opposed to actual runs). That makes my podcast time limited! But I am always up for a new blog topic so I will write about podcasts (even though I don't think I can even identify three I would consider "top") because, clearly, I do pretty much whatever you suggest. ;-) 

2 days, 13 hours ago on My New 3 Favorite Podcasts

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@ginidietrich @CarolineGilbert all good choices this week -- I had never seen the Birdcage until my daughter was in a local production of La Cage aux Folles earlier this year (the pristine daughter ANNE of course LOL) but that led me back to the Birdcage which now has a special place in my heart. // Oh, and the ATM? how lovely // lastly - put a single horn on them and those flying winged horses in the Manning rap piece could have been unicorns ..... @lkpetrolino 

5 days, 6 hours ago on Gin and Topics: A Recorded Conversation Between Sisters

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@bdorman264 @biggreenpen @LauraPetrolino @GiniDietrich NOW WE'RE TALKING!! OH THE CUTENESS!! :-) :-) :-)

5 days, 7 hours ago on The Spin Sucks Inquisition: Marcus Sheridan

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@Marcus_Sheridan @biggreenpen glad to hear it .... we crazies can be a little insistent when we decide we want something :-)

5 days, 8 hours ago on The Spin Sucks Inquisition: Marcus Sheridan

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@LauraPetrolino @bdorman264 @GiniDietrich AGREE! Congrats Bill! And having been a consumer of such things lately, I just have to say the pendant/bracelet options for your "LifeAlert"-type device (ours is a different brand) are not exactly fashion forward. #Dilemma 

5 days, 9 hours ago on The Spin Sucks Inquisition: Marcus Sheridan

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Interesting inquisition and let's get right down to business: BRING ON THE WEBINAR! :-)

5 days, 13 hours ago on The Spin Sucks Inquisition: Marcus Sheridan

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Fabulous points, Martin. Doing the runthrough also helps people put components of managing a crisis in context. I was trained to be an acolyte once but taught pieces of the job -- not until I was actually serving did I go through an entire service end to end. Some parishioners *may* or *may not* have had their communion delayed because of that. Not a crisis, but an example of why running it through beginning to end makes a difference.

6 days, 1 hour ago on Crisis Simulation: The Next Best Thing to Being There

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@lkpetrolino @clay_morgan @martinwaxman @SpinSucks The thing Clay needs to know is to connect with the right PEOPLE who know the "special" HASHTAGS to make that special #kloutbump happen ... 

6 days, 1 hour ago on Crisis Simulation: The Next Best Thing to Being There

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@ginidietrich @biggreenpen Right. I suppose it's one of those things with multiple perspectives, for sure.  I have some more thoughts but will have to hang on to them for a little later! 

6 days, 9 hours ago on 21 Must Haves in Your Social Media Policy

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It seems to me that policies need to have two distinct categories: a) when you are officially representing your org (like you are running their twitter acct) and b) when you are representing yourself and may be talking about your org via your own social media channels. But yes, there needs to be a policy and these 21 points are all critical. In our org, we dealt with health information so there was added concern about HIPAA laws and regulations. Our org had a matching gifts program (where if for example I made a charitable gift, the org would match it). When I wrote a little testimonial about this for one of the charities to which I give at their request, I (naively...) wrote a suggested blurb for our ED which said something along the lines of "having a matching gift program is perfectly aligned with our corporate value of compassion. We are happy to participate" He was. not. pleased. Having a little perspective and time, I realize that he felt pressure as an ED of a non profit of a potential headline that trumpeted how our org was "giving money to other charities" but on the flip side, our org value (one of them) WAS compassion and it was an feature of our org, fair and square. That's the day I was told, "it's better not to talk about us at all on social media." Such a lesson learned but still a disappointment to this day that the org turned such a blind idea to the power (good AND bad) of social media.  

6 days, 10 hours ago on 21 Must Haves in Your Social Media Policy

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I suppose this is the 101-est of the 101s, but make sure what you send has been proofread -- daily in our local newspaper (online and hard copy), I see so many errors. You can't keep some errors from being made but you can make sure what you send in the first place is flawless. 

1 week ago on Three Simple Ways to Take PR 101 Tips to the Next Level

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@LauraPetrolino @jasonkonopinski WOOT - TWO university-grade diplomas! #BigTime

1 week ago on Are You a Certified Social Media Professional?

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@Eleanor Pierce One last thing and then I really am done before I get kicked out. Interesting that the SMA only has a Facebook account. You  would think with all that expertise they might be able to rustle up a Twitter or Instagram presence. #ReallyDoneNowIPromise

1 week ago on Are You a Certified Social Media Professional?

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@Eleanor Pierce @biggreenpen HEH - I think so b/c there was a whole discussion of the Canadians Starbucks site vs the US Starbucks site. :-)

1 week ago on Are You a Certified Social Media Professional?

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@Eleanor Pierce @biggreenpen ha ha ha ha ha -- no, just keeping up my penchant for digging in to things like this (were you around for the veggie-less Starbucks sandwich inquiry?). I don't think I would rake in very much if I was counting on any SS Crazies to "bite" on this one! :-)

1 week ago on Are You a Certified Social Media Professional?

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@Eleanor Pierce @biggreenpen "Strategic Public Relations" is an elective and there is a standalone individual public relations certification. It is likely that the PR components exceed what Groupon gets you. ;-)

1 week ago on Are You a Certified Social Media Professional?

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@Eleanor Pierce @biggreenpen Don't encourage me. You also get the additional benefit of a special mention in their press release (NOT if you only do the fast track certification though :-(      )  

1 week ago on Are You a Certified Social Media Professional?

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...and now I've been incentivized to go look at their site. You CAN get a university-grade, frame ready diploma. There's that. :-)

1 week ago on Are You a Certified Social Media Professional?

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This is a GREAT list as is. There are two things I would add (since you're asking!). 1) Common sense -- it is so easy to get insulated in the social media characteristics of the products/causes we have agreed to promote/espouse that we forget to taste the product or meet someone struggling with the disease we are trying to help cure -- step out of the social media bubble and figure out what is happening with the product/cause in the real world and 2) have a plan for the image you portray IRL when you actually meet someone you've interacted with via social media. Be prepared with a business card and a segue that bridges whatever relationship you've developed online and your new interactions in person.  

1 week ago on Are You a Certified Social Media Professional?

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Surprised anyone could GO 10 miles an hour in crocs.....

Seriously, though, great post. 

1 week, 1 day ago on Crisis Communications Advice from Animals

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