Wife of one, Mom of two, Friend of many.
@djwaldow @biggreenpen will do!
5 hours, 20 minutes ago on Why I Quit My Job (and what’s next)
I love what I run across when I start pulling threads (although some of you may read this as holy heck she FOUND us here...!). Since I was at the same org for almost 20 years, I had two EDs, one was the original ED and was a female (which does/doesn't matter for this example) who was known to bring people to tears with yelling and intimidation; her successor was a male with a much more "traditional corporate" approach. One of his traits was a propensity NOT to say no...leading to situations where no decision was made or decisions were made which gave each party a "little" satisfaction and no one complete satisfaction (since he was rarely willing to tell someone "no"). With the first ED, I eventually learned that if you sat down with her when things were not c.r.a.z.y. and were honest, even if your suggestion was counter to her opinion, she would be receptive. With the other individual, there was a more superficial "friendliness" but a clear unwillingness to hear the hard stuff. Long way of saying, I respect you Gini for accepting the "good" and the "constructive" ... it's not easy to do.
13 hours ago on Gini Dietrich’s Staff Call Her Baby Ugly
Until yesterday, I could not have conjured up an image of the previous Air B&B logo in my mind if I had tried. Crickets. Nothing. (I have never used Air B&B but had been on the site a good bit researching travel options). That all changed when I tuned in to the conversation yesterday about the logo. One of your most powerful points, IMO, is the lack of overlap between the emotional factors and the rational factors. I'm not a design person, but it seems logical that someone designing for a long-term logo that will have staying power (and portray the intended image) would assess that overlap as a significant part of the process.
13 hours, 8 minutes ago on The New Airbnb Logo: Integrated Marketing Communications or Not?
@LauraPetrolino @AmyMccTobin @bdorman264 @biggreenpen @AmyMccTobin DO. NOT. TEASE. ME. about the Florida reunion. At Legoland, right?
15 hours, 54 minutes ago on The Magic of User-Generated Content
@bdorman264 @biggreenpen YEAH ... it's a heavier load to bear without her but we are managing #SIGH
16 hours, 43 minutes ago on The Magic of User-Generated Content
@LauraPetrolino @lizreusswig @biggreenpen @belllindsay FINALLY something that is not an IE9 issue (not that I have those anymore, I just need to trot out the old joke occasionally) ;-)
@LauraPetrolino @lizreusswig I can think of some awesome spokesDOG candidates...
16 hours, 48 minutes ago on The Magic of User-Generated Content
while swing dancing!
17 hours, 41 minutes ago on The Magic of User-Generated Content
and just as a side comment ... are "side notes" gone? (b/c this post was kind of begging for some parenthetical commentary) :-)
18 hours, 9 minutes ago on The Magic of User-Generated Content
Great post, Laura (and packs a double punch when paired with the "famous" video!!). As a consumer, I am all about creating user generated content, as you said -- with or without guidance/requests from the vendor. Since I work with a lot of causes that have limited budget and limited staff resources, the main thing I will say I want when being asked to create UGC is to make it easy -- give me bullet points, be clear about what hashtag you want me to use as well as timelines -- it's frustrating to create something just to learn the target time has passed or the submission window - even if it is a 15 second video it's still my time and heart (and, of course, flowing green ink :-) ).
18 hours, 19 minutes ago on The Magic of User-Generated Content
18 hours, 30 minutes ago on The Magic of User-Generated Content
@bdorman264 The Florida Crazies were STRONG in that video! :-)
18 hours, 31 minutes ago on The Magic of User-Generated Content
I left my job on May 2, three months shy of my 20 year anniversary. Many people have asked (I suppose since I wasn't immediately going elsewhere) "are you retiring?" and holy cow I want to say "I'm only 49!" (I know some people retire at that age but ... NO. It may sound hokey but honestly I was not leaving my kids the kind of legacy I wanted to leave them by remaining where I was (a place where I used to LOVE being the evangelist). And I think that's part of it - I am more evangelist and less foot soldier. Props to you for following your heart. I'm glad to connect with you. I'll blame / thank Air B&B and their logo. LOL.
1 day, 4 hours ago on Why I Quit My Job (and what’s next)
1 day, 5 hours ago on Four Questions to Ask Before You Complain on Twitter
@belllindsay @ClayMorgan good thing I'm on your side because growing up in the faith tradition I did, I could throw down some fire and brimstone with the best of 'em if I so chose. :-)
1 day, 10 hours ago on Gender Roles: Is it Really a Man’s World?
@djwaldow @biggreenpen here you go: http://youtu.be/I8ZGzGbbk8k
1 day, 10 hours ago on Why It’s OKAY To Say (& Write) The Word Vagina
@LauraPetrolino @Eleanor Pierce agree...
1 day, 13 hours ago on Gender Roles: Is it Really a Man’s World?
@Eleanor Pierce I agree about the school expectations (and IMO there's a lot of medication handed out to kids who don't necessarily meet clinical diagnoses but instead are "disruptive" or "unfocused" but that's a topic for a different space). I was valedictorian of my high school but still struggled in a lot of "group dynamics" situations that were a lot more foreshadowing of how the "real world" would be than a multiple choice test belied. (Not that I am sure some of that can be taught in school.) // To get back to the gender roles topic, I can say one of the things I have wrestled most mightily with over the past 18 years of raising children is the fact that I wanted to be more present for the nitty gritty of their caretaking and the witnessing of their milestones -- I wish my spouse OR I could have been the ones there for that instead of paying other people to do it. Just my life/my opinion (and in all honesty if he had been the one at home w/me the one working I would have had difficulty with that too).
@MikeHale Gini will be a Yannkovician. I'd bet good money on it.
1 day, 16 hours ago on Weird Al Teaches PR Pros a Thing or Two
My big green pen (is) up to this project. Give me some time. :-) :-)
1 day, 16 hours ago on Why It’s OKAY To Say (& Write) The Word Vagina
Great post! Definitely planning to attend mine in the fall!
1 day, 18 hours ago on 12 Most Nostalgic Reasons to Attend Your High School Reunion
How oh how have I missed "mission statement"??!! Fabulous points, Gini. The whole process Al ( <- not that we are on a first name basis ... ) used is a case study in discarding assumptions and really thinking through how to do what you need/want to do.
1 day, 19 hours ago on Weird Al Teaches PR Pros a Thing or Two
@JoshuaJLight whoa - definitely creepy (the Heresay...)
2 days, 6 hours ago on Social Media Privacy: Should Bosses Be Allowed to Friend Employees?
Wow Brian I had so many reactions to this post - I think it would be possible to comment on each and every "W." I vacillated between the ones I wish I had done better back when I supervised (walking being among them - I think I buried myself at my desk when I needed to be around and visible) and the ones that were a big part of the reason I left my job in early May. I'll just leave it at: wisdom is in short supply in the workplace, and it's painful to be on the opposite end of an unwise leader.
2 days, 12 hours ago on 12 Most Wizardly “W” Traits of Great Leaders
@Eleanor Pierce I have never gotten a Pinterest-based sponsored opportunity, but the blog-based ones I do are VERY PRESCRIPTIVE re: the disclosure language, where it is placed, etc. It is getting increasingly specific as time goes by. Curious about Pinterest ...
2 days, 13 hours ago on A Social Media Contest, Cole Haan, Pinterest, and the Rules
@ginidietrich @LauraPetrolino @bobledrew @biggreenpen um, it may be too late. I'm apparently in Laura's clutches today. I combed my hair and everything. ;-)
@Eleanor Pierce I would be interested in what you find out. I've participated in several "pin stuff to get entered to win" kinds of things and don't ever recall receiving instructions re: disclosure (and I'm kind of a stickler for that type of thing so I know if it had been recommended/required I would have done it....)
2 days, 15 hours ago on A Social Media Contest, Cole Haan, Pinterest, and the Rules
@ginidietrich @biggreenpen Gotcha! Thx! I would say the allure of a prize like that would be multiplied if it were delivered by the USPS. Slowly. Laboriously. :-)
2 days, 16 hours ago on A Social Media Contest, Cole Haan, Pinterest, and the Rules
It's driving me nuts that no one has named that tune (and I refuse to google it). I can hear it in my head, I think it's on one of my running playlists. Sigh.
2 days, 17 hours ago on A Social Media Contest, Cole Haan, Pinterest, and the Rules
What you're saying is that you like Pinterest? Who knew?
@LauraPetrolino YAY! Word play on a Monday! Let's get this party of a week started! :-)
2 days, 18 hours ago on A Social Media Contest, Cole Haan, Pinterest, and the Rules
Hmmm.....this makes Pinterest-based contests sound a lot more complicated than they would appear on the surface. I have a nuts and bolts question -- literally how would the disclosure happen? (I ask b/c I've entered similar contests and not sure there was disclosure involved) ... is it something that would be appended to each pin related to the contest? Thx!
I took a lot from this post -- great points!! Our Toastmasters club is a bilingual club, and since many of us (me definitely included) are not native speakers, we frequently get feedback about how we look into the heavens while trying to grasp a word -- messing up the connection w/the audience. It's a small point but important -- they'd probably prefer our full eye contact instead of our mental contortions!
3 days, 16 hours ago on 12 Most Basic Speaking Mistakes That Crumble A Seasoned Presenter
When I saw (just now) that G&T had been posted, here was my literal first thought: "holy crap it's FRIDAY?" I think my whirlwind Boston => CT => NYC (!!!) thing has played with my sense of time. I'll have to just treat myself to one (hello cute dog with the catch machine!) for now. Happy weekend everyone!
5 days, 5 hours ago on Gin and Topics: Kid Calls 911 for Help with Homework
@ginidietrich @biggreenpen Kevin is my hero.
5 days, 16 hours ago on The Spin Sucks Inquisition: Mark Schaefer
Gini, you had me at "in the mail." Mark, great to learn more about you!
5 days, 17 hours ago on The Spin Sucks Inquisition: Mark Schaefer
Your post really helped me know what to anticipate on today's visit (and you captured details I missed). Thank you for this. I am so glad my daughter and I had an opportunity to go.
6 days, 2 hours ago on My Visit to the 9/11 Memorial Museum
@ginidietrich @CommProSuzi @eplastino WHOA - I know this is old ... but I don't think I realized you had read Orange is the New Black ... I am glad I read it via audio. The author ( @piper ) is very active on social media.
6 days, 3 hours ago on Lean In: Inspiring, Empowering, and Why You Should Read It
There are so many things I like about this post I am not sure where to begin. Two things for now -- 1) I think if a person works with individuals who are polar opposites from people they would CHOOSE to hang out with socially, then that may be an indicator of poor cultural fit (not that I know how to suss that out! and 2) just a thought/reminder that the CEO/person with hiring authority may be out of touch with issues in the corporate climate and/or be out of touch with the fact that employees talk about their employers on social media.
6 days, 10 hours ago on Two Big Questions to Foster Social Business Success
Bill was my "savior" too! Turns out my scenario was (sort of) the "are you right?" one (the line had been cut by a non comcast party) ... But given my inlaws' elderliness/disability, reaching a resolution made everyone relieved.
6 days, 10 hours ago on Four Questions to Ask Before You Complain on Twitter
Yes our expectations re the rapidity of a response are growing more and more lofty. I suppose one time (among many) that a rapid accurate response is especially appreciated is a public safety tweet - I wonder how many commutes have been made safer because traffic could be diverted as authorities became aware of adverse conditions.
Good points, Joe.
Great post but I think "big poop list" is the phrase that will remain stuck in my head all day! Agree it's not a desirable place to be -- and pretty easy to avoid given these steps.
6 days, 19 hours ago on Seven Step Process for Media Relations
@RobBiesenbach I think we all have our "kneejerk tweets" moments, for sure! I believe a 45 minute checkin process would have gotten me tweeting too! I, too, sometimes feel taken aback by the details of others' customer service sagas (yeah, thanks for that image of the moldy cheese, friend!) and anything that has to do with banking, billing, personal financial info should IMO be in direct message/email land if it all possible. It occurred to me after chatting with a few people that the perfect #5 would have been "remember to close the loop by thanking the business" -- it's easy to forget to send kudos when (if!) everything gets fixed.
6 days, 21 hours ago on Four Questions to Ask Before You Complain on Twitter
@KateNolan @biggreenpen @LauraPetrolino I would think being released of the NUTTINESS of dealing with wacky Floridians would have provided lots of opportunity to focus.
1 week ago on Four Questions to Ask Before You Complain on Twitter
@KateNolan I imagine most of us have sent our share of snarky tweets! And I agree, there are times when Twitter seems to grab the attention of someone in a position to help long before other channels. In the ideal world (a tweeter can dream, right?) the organization will have all its channels integrated so that no matter how the complaint comes to them, the response can be rapid and effective. Again, the ideal!
@LauraPetrolino I always look forward to your comments! And yes, I left 5/2/14. We'll catch up!
@Eleanor Pierce THANK YOU, FELLOW WOMAN. :-) Seriously, I could have just done the post on point #1 (are you right?). This guest post is definitely bred from experience doing the opposite of what I now recommend!
@JoshuaJLight I can see your perspective on point #3. I think the "go private first" idea vs "go public first" does depend on the problem to be solved. // And although Comcast has its share of naysayers, I have had a superbly positive experience with them (on Twitter) when I was trying to help my inlaws solve a problem. // Thanks so much for taking the time to comment and sharing your perspective!
Fascinating post! (And I'll be signing up for your newsletter post haste because I do have myself some wp (wup?) questions/learning curves!). Agree on the branding. I may never write another word; I may become a potter or studio artist but I think I the "biggreenpen" part of my identity is here to stay! :-)
1 week, 2 days ago on How a Five Letter Name Became a Brand