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Chris,

Marketing is a very broad and often misused term. Many don't realize that marketing ranges from product and service development to pricing, distribution, merchandising, and marketing communications. Public relations, advertising, branding, sales management, customer service, and social media are all communication tools that make up the marketing communication mix. 

The problem is that most people mean "marketing communication" when they use the term "marketing."

Todd

1 year, 6 months ago on Are marketing and PR the same thing?

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Second sentence should read: shouldn't we stop 

 

It's been a long week :)

2 years, 4 months ago on Convergence is the Name of the Game for PR Pros of Tomorrow

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Gini,

 

Great post and I completely agree that public relations is changing and today's practitioner needs to master paid, owned, and earned media. With that being said, shouldn't stop calling ourselves public relations professionals and start calling ourselves what we are- integrated marketing communications professionals.

 

Todd

2 years, 4 months ago on Convergence is the Name of the Game for PR Pros of Tomorrow

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Great post and comments. This summer I have been reading the following books for class: 

 

1. The Social Organization by Anthony Bradley and Mark McDonald

2. Social Media ROI by Oliver Blanchard 

3. Measure What Matters by KD Paine 

 

Last semester I read Groundswell which is an excellent book.

 

Todd

2 years, 4 months ago on Get Your Summer Reading On While You Still Can

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Gini,

 

Thank you for the insight into your blogging process. I  recently began blogging for my internship and for personal branding purposes. At first, I was intimated by the thought of blogging and was insecure about my writing style. However, the more I blog the more comfortable it has become. Reading articles like the one you have written is very helpful for someone like myself.

 

Todd

2 years, 8 months ago on The Spin Sucks Blogging Process

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Gini,

 

This is a great example of what David Meerman Scott calls "Newsjacking."

 

2 years, 8 months ago on Etch A Sketch Hits PR Mecca With Romney Gaffe

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Hey Gini,

 

Sorry it has been so long since I last commented on your blog but life has been crazy. I love this article. Too many people forget the importance of organizational culture. As you have noted, it can play a huge role in the success or failure of a social media program.

2 years, 9 months ago on Change Your Culture to Invite Social Media Use

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Great list Gini. Hope you and the Arment Dietrich team have a Happy New Year.

2 years, 11 months ago on 2011 Spin Sucks #FollowFriday Recommendations

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@JayBaer Great point Jay. I think email is most effective when it is integrated with social and content marketing.

2 years, 12 months ago on Six Skills Every PR Pro Needs

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@ginidietrich I just read a chapter a day. It reads read like a dry textbook.

2 years, 12 months ago on Six Skills Every PR Pro Needs

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Gini,

Excellent post. Of the six skills integration seems to be the most important one. As technology and social media continues to evolve it is becoming increasingly more important that companies integrate their departments and communication tactics. In their book IMC-The Next Generation authors Don and Heidi Schultz do a great job discussing this topic in greater detail. However, it has been almost ten years since the publication of their book and we are just now starting to see companies shift from a traditional compartmentalized run organization to a more integrated run organization. I look forward to reading your book in May so I can further my knowledge on this subject.

2 years, 12 months ago on Six Skills Every PR Pro Needs

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Great post. Thank you for sharing your experience with us.

3 years ago on Social Business Is About Actions Not Words

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I am going to guess that you are in Jacksonville, FL

3 years ago on One Social Media Trend

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Ginni,

Excellent advice. It is amazing that a few years into the social media revolution companies are still hesitant to deal with negative online comments.

3 years ago on Five Ways to Deal with Negative Online Comments

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Great video. Thanks for sharing.

3 years ago on A New York Streetview State of Mind

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Congratulations! Writing a book is a major accomplishment. I am going to pre-order my copy tonight.

3 years ago on Marketing In the Round

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Edward,

It sounds like an amazing class. I really like your idea of maintaining an idea book. What are your required text books for the class?

3 years ago on I’m teaching a course at Boston University: Strategic Creative Development

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@Keredy Andrews In my media relations course we did spend a good amount of time on social media. Northeastern University professors do a great of integrating offline and online communication strategies into their curriculums. My specialization is also in Social Media and Online Communities so I will be taking five courses that solely focus on social media and digital technologies.

3 years ago on Using Twitter for Effective Media Relations

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As a graduate student studying Corporate and Organizational Communication I really enjoyed your take on using twitter for effective media relations.

3 years ago on Using Twitter for Effective Media Relations

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Jeff-Great post. For the past few months I have been trying to spend more time on G+ but my interest quickly fizzles. The stream is one of the most annoying features. Maybe I am just used to 140 character limit but there seems to be too much information on each post. However, I realize that G+ has much to offer and your post has motivated me to get back on G+ and dig a little deeper.

3 years ago on Why I am not sleeping on Google+

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Jeff ,

I couldn't agree more. It is not appropriate to use your company's time and resources to promote your brand. Do you think this is a generational difference between Gen X and Gen Y?

@jeffespo@tonia_ries

3 years, 1 month ago on Has social media burned PR bridges?

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Excellent point.

3 years, 3 months ago on The New New New Rules of Marketing and PR

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