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Well said, Jay.
3 years ago on Is Social Media Strategy Required or Redundant?
I believe the majority of these changes are great. I get landing tabs - it is a great branding tool and can generate more Likes. It'll more challenging moving forward for brands. Better content = more Likes. It's simple. Brands and small businesses need to focus on stories.
3 years ago on 14 Ways New Facebook Betrays Small Business
@DaveKerpen@likeablemedia Great point - social strategists, community managers and other similar similar roles are not management consultants. For this to really work, does the management consultant need to expand their role to include social media? At the same time, can a social media strategist learn management consulting? Obviously, neither can just go take a few classes and jump right in. If the market is indeed geared up for social business consulting, maybe these business decisions need to happen through a select committee of both roles.
3 years, 3 months ago on Should Your PR Firm Be Your Social Business Advisor