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I wrote this post recently http://kristoferbjorkman.com/2011/12/01/what-can-professional-journalists-bring-to-the-table-part-2/, and I guess newsjacking is the other side of crowd sourcing?
1 year, 11 months ago on Newsjacking!
Interesting post, David. Thanks. I just downloaded your book. I guess newsjacking is all about listening in real time, react and contribute with your experiences and knowledge, right a way. Would you say PR practitioners should do this full time, or how much of their time should they spend on monitoring vs start the conversation by themselves, with their own stuff and thoughts?