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I think you're absolutely right, john -- using Rosie the Riveter for XBOX's purposes really just introduces women as a....species....to the male-dominated gaming community - and even that is a misnomer, since there are already a LOT of girls playing video games just has hard as guys. For me, this ad is more of an insult than a creative marketing message.

3 years ago on Rosie the Riveter Plays Xbox Live in Ad from Microsoft

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