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Thanks for your comment, Gladys. We agree, it's helpful to be mobile, we just remind ourselves sometimes to check our communication channels to make sure we're not leaving anyone hanging.
2 months, 1 week ago on Mixed Messages: So Much Technology, So Little Response?
@Small Business Blog Thanks for reading! We hope to help connect the dots between search engine marketing and small business.
2 months, 3 weeks ago on Let's Get Personal: Google+ Opens Big Doors for Small Business
@rachaelsperling Thanks for reading, Rachael! G+ is definitely still in its growth stages, but we hope to help small businesses realize the search and community value of integrating it into their online marketing strategy.
Thanks for tuning in, Brad! You're one of our inspirations for what we do - hope you have a warm and fuzzy day!
3 months, 1 week ago on Why We LOVE What We Do
@crestodina in your 5th example I get all the warm and fuzzies needed by them using the word "safe" as the CAPTCHA!
10 months ago on Email Signup Forms: 4 Things That Lead to Huge Success or Total Failure
TaraGeissinger Thanks for your kind words! You are exactly write, the key is to ALWAYS publish quality content, but it can be hard for SEOs to drum up that level of engagement in a client. Just three years ago an SEO could sit down with a list of directories, submit to a couple hundred and outrank a client's competitors... it's just not that simple anymore. There needs to be engagement on all fronts. A PR team is great for establishing those connections and helping publications essentially create great content about their clients. I work in conjunction with PR teams for several of my clients and their rankings, traffic and web presence are blasting on all cylinders!
ps: I am happy that you believe in the happy medium as well! ^jh
1 year, 3 months ago on The Trouble with PR Links
keithbloemendaaljasonkonopinskiLisa Gerber I will admit that I am a link heavy SEO. I love links. I like building them, I like creating content that earns them and I love the payoff that they provide. For me, link building and achieveing rankings and conversions is like a big puzzle... or a trip to Vegas.
However, every client that comes through the doors of Digital Third Coast has their website examined with a fine toothed comb. SEO is not just link building. On-site SEO is a huge piece of the puzzle... that's why it can be very difficult to work with clients who refuse to change certain elements of their website (like iframes - note to anyone getting a website: never ever ever ever use iframes!)
jasonkonopinskiLisa Gerberkeithbloemendaal Blerg... link exchanges make me cringe. It's funny, you still seem people asking for them today, but any moderately experienced SEO will tell you that link exchanges will weaken your SEO. I wish the SEO-hacks of the world would read up a bit before asking for links that will hurt everyone involved.
MichaelBesson Thanks Michael! I'm glad you agree.
keithbloemendaal Well, that's an unfortunate side effect of hack SEOs that lack tact. Trust me, if I sent you a link request - it would be "an offer you couldn't refuse" - because I would entice you with some quality content that would add to your site. Unless you just aren't accepting guest content, then I wouldn't bother you in the first place :)
keithbloemendaal Link building can be rough, I know your pain all to well ;)
HeatherTweedy Thanks for the kind words. I was also pretty sick of the PR vs. SEO posts... which lead me to write this post. I love working with PR (and social media) teams to develop a cohesive strategy. I find the real trouble is when one pr/marketing/seo/social media professional tries to present themselves as a jack of all trades (only to find out they are a master of none) ^jh
I dislike it greatly from both an end user and commercial perspective. I care more about the actual results than what my friends think about the subject. When searching for "Digital Marketing" I don't need to know that my friend (who I haven't talked to since college) posted on G+ that he is interviewing for a job in digital marketing... that's what Facebook is for.
It is trying too hard to make Google a social sphere, when all I/we really want is non-biased information. I think it has the potential for an information feedback loop. I have seen search results that are barely tangentially related to my query and are of low quality.... hopefully it will become more refined and relevant quickly. The social stuff is just ranking too high for my taste. ^jh
1 year, 4 months ago on Google Search Plus Your World: The Debate
#4 is my favorite. I hate that sometimes PR can turn into a, "well, who do you know?" game - but some of the best stories I have gotten for our clients have come from long term relationships with members of the bloggorati. It goes without saying that having a great story to pitch will get you far... but sometimes having an in with a journalist/blogger will get you a lot further.
1 year, 4 months ago on Media Relations Without the News Release
ginidietrich We've mainly been seeing it with e-commerce stores looking to get links for particular products. It's not really a valuable way to go about link building - but some big wigs in the SEO world wrote about how it could be a great new source of links (it's not IMO) and some spammers jumped on the band wagon - here is the article recommending Pinterest for link building http://www.searchenginejournal.com/pinterest-link-building-seo-strategies/36951/
1 year, 4 months ago on Three Ways to Use Pinterest for Business
We love Pinterest at DTC, it's starting to get a little spammy, but I think the people running Pinterest are doing a great job trying to keep it natural and organic. I have had the pleasure of discovering really positive conversations going on about some of our clients on Pinterest - and we have been able to add to those conversations and keep them going over time. If anyone is working with websites that showcase visually engaging content, the time to get on Pinterest was yesterday! Sign up now!
(also you can get AMAZING recipes off of Pinterest - if you are into cooking it is a great resource - warning: if you browse food related boards you WILL get extremely hungry)
manamica Hmmm, let's see - I would say using web analytics software to jump start your marketing would be a great idea for the new year. Tracking your goals in Google Analytics allows you to analyze how effective/valuable your different online lead generation streams. If you are not actively tracking how people are using and exploring your website, there is no time like the present to install Analytics on your site. George Zlatin (one of our co-founders) just wrote a blog post on goal tracking in Analytics for anyone looking to get in the know: http://www.digitalthirdcoast.net/blog/goals-google-analytics
1 year, 4 months ago on 2012 Marketing: Five Ways to Power It Up
manamica love the article, especially #3 Thinking three months ahead is crucial for all us marketing/pr/internet folk. ^jh
crestodinaDTCchicago Solid advice Andy. For budget conscious Analytics hounds - The GAIQ is $50 a pop. If you want to test your knowledge and save a little money while preparing for the GAIQ, check out http://www.googleanalyticstest.com/ gglanalytcstest It's free and the questions get pretty advanced ^jh
1 year, 5 months ago on Cross-Domain Tracking In Google Analytics
Fantastic post Tim, this is one of the more complex features of GA, and you broke it down in an easy to digest manor - we will be book marking this as required reading for new hires :)