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Yes, it's a matter of common sense; more importantly, it's a matter of ethics! What they did was disgusting. And a blemish on PR professionals.
2 years ago on Disclosure and Ethics In PR
Wow! Excellent, informative post.
Great ideas. I'll add the most important: Behave ethically--whether that means what you write in a press release, how you spin the info to an editor, how you treat your boss or your staff, how you interact with your colleagues. What did I miss? You get the idea: To Thine Own Self Be True.
2 years ago on 9 pieces of career advice for tomorrow's PR pro