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@JayBaer @Ari Herzog Thanks Jay. I'm not sure everything is a promotion... ideally, like you said (or like I think you meant, anyway!), to do well one is not promoting as much and are just being smart and talking with people in ways that make them want to do business with you, whether the "you" is a company or an individual.
I think you're right that maybe messenger is more annoying than the message, in any context. We tolerate stuff from brands we like far more than we accept the same behavior from brands we dislike. Farmville and Mafia Wars are more annoying than a contest from a brand I've chosen to like, I think. And promotional tactics from people we think are more promotional than pensive are annoying, while the same tactics from someone we respect are less bothersome. In general, that is. ;-)
Anyway, thanks again for the post, good way to start the week!
1 year, 8 months ago on New Research: Americans Hate Social Media Promotions
I agree with much that's in here, Jay - nice post. I'm wondering if the message also applies not just to brands in social media, but to individuals -- specifically, the purveyors of the "personal branding" movement? Seems to me that people who could also really learn from this lesson are the folks who are busily trying to incorporate what at best are corporate branding techniques to their own reputation or at worst is the same overly self-promotional blather that too many brands and companies mistakenly still use within social networks.
"Be social don't DO social" is fantastic counsel for anyone in social media - whether the big brand trying to figure out revenue and ROI and value from the social web, or the individual thinkers within social networks trying to find purchase for their ideas and writing.
Thanks for a thought-provoking post as usual, Jay.
My question, Julie, is why this blogger didn't lawyer up. In a case of this magnitude, she chose to represent herself rather than consult or solicit an attorney. Why? Did she really think she was so smart that she could outwit the highly paid attorneys on the other side? Did she think it was really just all about her and that the case didn't have far-reaching ramifications? (I don't think we can say it was a financial decision; I'm certain the EFF or a journalistic watch group or *someone* would have stepped up to the plate if asked.)
The popular reaction will be to cast Crystal Cox as a victim or martyr, and to decry the chill factor introduced that might limit what bloggers choose to say. The reality is that a lawyer or team of lawyers arguing in favor of bloggers' rights or their place within the media might have made a difference in how the case was decided. Among all the lessons in this case for those who blog is surely this: the dangers of hubris.
2 years ago on Oregon Blogger's Fate Could Impact Bloggers Everywhere, Sued for $2.5 Million