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I cringe everytime I hear the term "email blast" and "wordsmithing". Both are inaccurate I would like to believe I live in an intelligent society where words mean something more than buzz! Great post DJ, love the retrospective!
6 months ago on Petition to Ban The Phrase “Email Blast”: 5 Years Later
Thank you for including me on such a great list! Say hello to Manuel and let's catch up soon!
8 months, 2 weeks ago on Triangle Tweeteristas
Is there a reason it won't display slides in IE8? ALso how do you use as a sidebar?
1 year, 1 month ago on Decker
Interesting take on Apple's lack of social media. A few years ago heard a speaker on Second Life talk about Apple's presence on the network. While some brands like Coke encourage customers to use their logo and brand but do it correctly, Apple totally ignored it and allowed whatever anyone created as an "Apple Store" in virtual reality to exist.
Personally I think part of it goes to the company culture. They are focused on innovation and quality, less on advertising and promotion to make you love them. The product sells so well because of the performance. Otherwise the brand would have been crap years ago.
Will the strong will and persona of Steve Jobs hurt their brand in terms of innovation and quality? Or will Apple continue to design awesome stuff that delivers on its brand promise?
2 years, 3 months ago on An Unsocial Apple: How the World's Largest Company Doesn't Do Social