scribblinghappy
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@ginidietrich @SandyNMH Is it part of the push to using Author markup language? Because in theory, you could follow a blog via G+ by following the blogger.
You forgot the value in having a partner like Peeta who will watch your back. It's more than playing up for cameras, it's biting the berries and doing what it takes to survive.
I really like this comparison though. Lots of things that work well.
I'm really into the classics - Austen, Orwell, Lewis, Homer, Shakespeare. Throw in some Donald Miller, Agatha Christie, and of the works of John Muir, and you've got an idea of what my summer is shaping up to be.
But naming my top ten favorite books is like naming my ten favorite friends.
@ginidietrich CS Lewis, Tolkein, and Sayers are all excellent writers. Anyone who made it into The Inklings is worth a read!
As more English and Journalism majors find their way into marketing and PR, I think story will become even more important. None of us care what a product can do if it will not have an impact on our life. All we care about is how it will help us or make us feel.
JayDolan If business books were written like The Hunger Games, I suspect people would actually read more of them after dutifully picking them up from the bookstore. Fantastic trilogy.
Gini - fantastic post! It's important to keep our humanity instead of trying to become machines who feed on the latest business book.
At least that's the excuse I tell myself when I pull out The Hunger Games instead of the latest and greatest how to succeed in business book.
Great reminder! At the end of the day, people want connection with other people. Story will always remain.
Let's add Cinderella - a little kindness (and some help from mentors!) will help you go far in the world.
ThomHollandLisa Gerber Another aspect to consider is religion. Some people's brands include religion, which by nature, can be pretty controversial. Blake Mycoskie found that out when a very vocal part of his customer base reacted to him partnering with a conservative religious organization. It was awkward for everyone. Just another thing to consider.
ThomHollandryanknapp If a rockstar employee helps grow a company and then leaves, does that mean the end of the concert or just time for a different performer to step up? I like Thom's thought that it would open up more doors for both companies. It all depends on how the rockstar leaves. Are they leaving in a fit, smashing things in a drunken rage? Or are they moving on to better things? I think that would make a huge difference.
ThomHolland Eh, it just makes sense. But I'm pretty entrenched in the millennial mindset. Authenticity is everything. :)
Great post! This is a conversation that is going on at my office. It just makes sense to take a more holistic approach to the larger brand. People don't want to connect with corporations, they crave the human element. Hire the right people, groom them, and let them launch!
Wow - this is great. I'm bookmarking it. Blogger relations just makes sense.
I totally agree with you on this one. "We the people" need to act!
I love this, Gini! Way to make it easy for would-be bloggers. I'm passing this on to my friends. Thanks for sharing!