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Looking forward to hearing what the bloggers say about your company! I'm keeping track of the tour's bloggers since I've been a bit involved their event in San Francisco earlier this week =).
1 year, 2 months ago on Orange Blogger Bus Tour Visiting Swipp!
Great post! I too am very excited about the future of mobile, and I'm eager to see how the app ecosphere evolves in the coming years. Coincidentally, I'm working with Orange France who will be hosting a conference in San Francisco (Sept. 17) covering several innovative topics in the same vein. It's free to attend and I think you may find it interesting. Email me if you'd like to hear more! arthurh(at)ecairn.com
1 year, 3 months ago on Social Mobile Slows, Dominated by Facebook
On the topic of talent acquisition... that's going to be one of several topics Orange (the european telecom) will be covering at their Silicon Valley conference (on innovation and trends) on Sept 17th. I happen to be one of the planners and would like to extend an invitation to you.
The event is free for attendees, (RSVP required), and there are several fellow bloggers from europe and asia who will also be in attendance. Come and meet, network and share stories with them! Email me for more details.
1 year, 3 months ago on Exclusive Interview with Oscar Trelles – The Digital Future of Agencies
Great post Tonia! Almost all of them where also recently mentioned on a similar report by Brian Solis. You can see my overview of his report here: http://blog.ecairn.com/2012/03/22/digital-influence-rennaisance-solis/ In it, he mentions eCairn, we're a influencer marketing platform that lets you manage the contextual relevance as well as the level of reach. Together, you're able to target and reach the influencers who will give a brand the best resonance through it's online engagement.
1 year, 8 months ago on Adding Context to Influence Measurement: How 9 Tools Stack Up
Great post Pam! I know people often throw around quantitative metrics like "influence" around all the time but even the measures of influence can have some intangible metrics. See this post we wrote awhile back here: http://blog.ecairn.com/2011/11/02/the-2-pillars-of-influencer-analysis/ Keep up the great posts and let me know what you think!
1 year, 8 months ago on Are You Ignoring the Social Inspiration People Metrics?
I think the mark of a true marketing genius is knowing how much to plan. There's a fine balance between over and under planning and if you can give yourself the right guidelines efficiently and rely on your quick wit and adaptability to get you through the rough area's than you're golden. What do you think, Margie?
1 year, 8 months ago on Myth: Having a plan is lame
Thanks for the mention @Soulati ! =]
1 year, 9 months ago on Producing My First Video With Animoto
Whoops, meant to say "who isn't** curious..."And thanks Chris!
1 year, 9 months ago on Planning Your Content Marketing: Bricks vs. Feathers
There's good value in both. The some of the best influencers offer a good mix of both bricks and feathers. This breakdown offers a good guide for content creators looking to illicit a specific type of response from their posts.
I would advise that for those who are deciding whether it's worth the risk to write a brick to have a good idea of the tribe/community they want to reach, understand the values of that audience and then identify trends and links to enrich their post with. This will minimize the risk that a brick brings in no traffic. Mentioning the posts of influencers in the community often gets them to read (who curious about mentions of themselves?) and likely repost or buzz the artice.
These are tips we offer to eCairn's clients, who use our platform to do the influencer and tribe identification, as well as the research.
Since influencers are highly connected people within the community and part of it most likely due to the perceptions of the influences from the rest of the community. eCairn follows this same methodology, we let the natural order of the social web help our application identify the influencers.
Much like a prominent researcher in a field is cited and referenced by her cohorts and peers very frequently, influential bloggers often have peers and tribes which reblog or reference their content. This allows marketers to identify the bloggers whom the community acknowledges as an expert or a influential voice rather than by pure popularity/followers.
http://twitpic.com/8jgi4k/full Here's a nice picture of how a social community tends to organize itself. Lines represent interactions between the bloggers (linking/rebloggs) You can see the influencers in the center of these big webs.
1 year, 9 months ago on Livefyre Conversation
Our clients follow a similar process using our application:First, they identify the tribes and influencers in a community: http://twitpic.com/8jgi4k/fullThen examine the conversations to find what they need: http://twitpic.com/8jgj6k/full
They identify the influencers in a specific region by geolocation (if needed): http://twitpic.com/8jgjpn/full
And finally, track their engagement, outreach and social offers: http://twitpic.com/8jgn69/full
1 year, 9 months ago on From Social Media Goals to Social Offers (Infographic)
There are definitely several versions of the word influence floating about. I can't help but disagree with a few of them. Also important is the influence in regards to specific sub-groups of people within bigger communities, for example a music influencer with more influence on a specific type of genre or network of bloggers. This is the sort of thing we try to address at eCairn. Please check out my blog post on how we discover influence! http://blog.ecairn.com/2011/11/10/how-to-rank-an-influencer/
1 year, 10 months ago on Is there a difference between influence and popularity?
[Comment deleted]Just kidding!!! haha. It's really bad to go deleting comments from others. It's one thing to retracts your own statements, It's another to silence the voices of others. Anyone who thinks they can get away with that is considerably disillusioned.
1 year, 10 months ago on Komen In PR Mess Because of Planned Parenthood Decision
I personally think my company does a good bit of both. We do exactly as you say, spend the majority of the day taking orders and a even share of time doing inside sales. I've seen a lot of businesses who fail to see this and it is indeed difficult to justify putting those few hours in. The best way to ensure that you aren't completely wasting your time is to make sure that the time spent marketing is done with a very targeted community/tribe of people, and that the content you are generating is valuable and thus worthwhile for the influencers and audience who see it.
1 year, 11 months ago on Are You Marketing-Focused or Sales-Focused?
Definitely sounds like a symptom of the dunbar number. We can only manage so many relationships at a time before we start to lose touch with some of our friends. I think being a floating friend is a great road. The people who often get the most out of life are those who are social chameleons and can easily bounce between networks of people and help other build relationships. It's easy to be a little myopic about your capabilities when you have a small network, but having a friend like you can broaden the horizons of many people.
1 year, 11 months ago on Why I Remain Unaffiliated
A great mentor of mine once told me that every great speaker was once a great listener! Very great read, thanks Gini! Nothing I love better than the secret tools that help you get the job done! Takes a bit more metaphorical elbow grease (more like carpel tunnels in our case) to get them set up, but worth it if you have the time and motivation!
2 years, 2 months ago on Eight Tools for Social Media Listening
I have to say, I'm actually hungering for chocolate now... Haha, joking aside, I think that targeting is very important. But often I find that it's beneficial not to get tunnel vision. Somtimes it helps to think outside of the "target community". For example, if you're marketing towards influencers who bring about awareness of iPad cases (people at gizmodo, engadget or tech crunch, etc), you might not necessarily connect to fashion conscious buyers. You'd have to look in the fashionista bloggers, analyze the community for those who also happen to be geeks and mention fashionable iPad cases and reach out to them as well.The idea is that you aren't focusing on a specific community, but on the tribes (from any community) that are relevant for you. It's sometimes difficult to find them, but they exist and there are tools to help you find them.
2 years, 2 months ago on Old PR Stunts Don’t Drive Sales
TammyKFennell Stay tuned to SpinSucks, I'm about to write a guest post with a focus on finding social tribes for blogger/influencer marketing. using the application. In the meantime, you can check it out at www.ecairn.com
2 years, 2 months ago on Am I Important? Finding Balance in Influence Score
TammyKFennell You're right, and I'm not one to discredit anything entirely (sorry if it sounded that way). But as you said, we definitely need to be smart about it, and heck, if there's a way to get around the shortcomings with minimal effort, why not go that route?
It's what I've been working on for the past two years. And I'd love to share it with everyone! =]
I think it's a bad idea if you cloud the results of influence rating by purely looking at popularity. This is the way that Klout works; there is no distinction between the followers who are a part of your community or "tribe". Instead, we should rely on the community we are targeting and whether they find the target to be influential or not.
As an extreme example, we wouldn't rely on someone like Jay Leno to broadcast messages about our cookware brand (as cool as it would be). But if we can find someone like Alton Brown or Gordon Ramsey, we'll have a much better impact on the cooking/food community through our interaction.
Another note: Influence measured through twitter can easily be gamed through getting bots to follow you and retweet you. Tools like Klout find no distinction between twitterers who are reliable experts who are widely followed and twitter accounts that simply receive a large volume of retweets possibly from bots).
As I see it, there are two ways to combat this. The first way is to identify the people who actually generate original and relevant content. It thus makes sense to only on people who publish content to a popular blog. Afterall, for any expert’s social media presence, the true meat of their content will be found on their blog. The second way is to only rely on accounts that you have verified to be real (and not just a bot or fake account). In this regard, I would rely on blogs rather than sorting through the long list of twitter accounts. I find it easier to differentiate between spam blogs and spam twitter accounts.
Yes, the tools for ranking social media presence will improve, but until then, we’re going to need to be smart about our measure of influence.