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Jay, Thank you for contributing multiple aspects of your life to our community. Your passions, joys, and sorrows. I really applaud not only the decision you made, but your willingness to share the reason behind the decision. Good Luck. And as always, keep us posted.
2 years, 1 month ago on Why I’m Not Writing a Book This Year
JayBaertombrownjr Awesome. Thanks
2 years, 1 month ago on 3 Tips to Use QR Codes For Information, Not Destination
We have just started using QR codes for some of our clients. Taking them straight to the video presented at a trade show, signing up for a loyalty program, in a book, and recently to be released as part of a logo report showing Social Media metrics. As mentioned earlier, I think it is vital to also list the URL under the qr code, UNLESS you are specifically targeting Smart Phone users or going after the curiosity factor. (We actually screen printed the qr code on the sleeve of a local radio talk show host and gained a bit of traction).
JayBaerSteve Mezak Jay, Thanks for bring this up, that was/is my biggest criticism to an otherwise great book. When I bought your book, I really wanted to view the resources on the TAGS, but BlackBerry did not (still not sure if they can even now) have a TAGS reader, so I had NO way to access the resources. And if I did not switch to a Droid, I still would not have access. I think you need to put some sort of page on your book website with the Hot Links available to those that don't have access to a TAGS reader.
Ok JayBaer , I read this yesterday and wanted to process. Selecting just #Social46. Good idea, badly implemented, 4 stars for at least trying. I think you are right that it is a great case study. I believe the main problem was how the perception was created. In a business world, it is always about measuring and numbers and here Klout makes a great effort to quantify something difficult and the organizers chose to use it. I think they should have listed the 46 as "Social Media Captains" or something similar and then specifically invite those that were 'unfortunately' not selected to help the Captain of their choice. Kind of make it a baby competition. (I love competitions in general). They could have used a phrase like "Not everyone can be selected but everyone could be a winner. Let's help Indy shine." And then released some very limited guidelines and maybe some suggestions.As far as those that were not selected, I feel one reason is that they lost the possible resume enhancing line for future income potential. It's real easy to insert yourself into the conversation for possible future selection(s) on different events. Those that are whining and crying are really just shooting themselves in the foot, because the internet NEVER forgets. Those spewing the most vitriol are the least likely to be considered. IMHO.
Thanks Jay, great recap of the issue and I will be very curious to read about the after action reports from this event.
2 years, 1 month ago on Klout, the Super Bowl, and Our Addiction to Shooting the Messenger
Looking forward to hearing the pod cast.
2 years, 1 month ago on Do The Work – Introducing the Social Pros Podcast
Nice and Simple rules. Thanks Jay.
2 years, 6 months ago on 6 Takeaways From 23 Years as a Consultant