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Daniel, Thanks for your perspective -- it's spot on. Nicely wrapped up in your last paragraph: 

"Marketing must evolve, and comfort must be left in the rearview. The way things have always been done isn’t the way they should be done going forward. Unless you believe the consumer landscape hasn’t changed in the past 5-10 years. Oh, and in case you aren’t sure…It has."

I spend my days with professional services firms and many of the Baby Boomer leaders are still living in the past (BTW, I'm a GenXr). The few C-Suites that have evolved their thinking are already starting to reap the benefits. 

Thank you!



6 months, 1 week ago on Why Marketing Evolution Is Failing In The C-Suite


Dan, thanks for the list and your perspective. Quite a timely topic for us as just last week I held a chat for folks in the A/E/C industry (architects, engineers, construction) -- used the #aecHingeMarketing Didn't know what to expect! It was pretty cool because the conversation included folks from across the US and over the pond to UK and Portugal. I can see how we will be doing this again as an extension of our networking and brand building. @HingeMarketing @seantmcvey

3 years, 8 months ago on 12 Most Stimulating Twitter Chats