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Ah, that was brilliant. And, my smart phone wanted to see their beer list too.... :DThe Australian Government are QR Coding everything they print, and duplicating the information they have already given you, with the exception that they offer a few contact details etc - a classic example of QR codes being used as a gimmick, with no substance.

Incidentally, WP7 users don't need to download an app anymore, QR reader is built into the search function on the phone :) It's awesome!

2 years, 6 months ago on 3 Tips to Use QR Codes For Information, Not Destination

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@AskAaronLee Aaron, I always love reading your insights, but I particularly loved this one. I think you just made me a whole heap of business this year mate :-)

I'm inclined to agree with @Wittlake in that Businesses will probably not replace Social Media with apps, but rather adapt them as an essential part of their tool box. And boy does that concept excite me.

QR Codes have always intrigued me - as QR Codes themselves are useless pieces of marketing rubbish - however, the apps and end functions are what make them useful as marketing tools.

The word that is springing to mind from reading your post is Synergy :-)

2 years, 6 months ago on 5 Social media trends that will lead 2012.

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@ExcelAssist

Hi there Excel Assist I've also seen contests used successfully to promote events, increase reader stickiness, bounce back from negative publicity, help re-build sales in a slump.

The key of course is planning, and having a set objective, like any marketing strategy.

2 years, 10 months ago on How To Run A Successful Social Media Competition

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@Roquita123 And I'll get you some direct stats of recent contests :-)

2 years, 10 months ago on How To Run A Successful Social Media Competition

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That's so true Kevin, it's an easy, leveraged way to build your fan base and really engage with them -*if done well!!

2 years, 10 months ago on How To Run A Successful Social Media Competition

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You know, this is one of the simplest strategies, but probably the one that rings true the most. You'd do the same in any offline business - you'd network, connect with influencers, gain their trust, stroke their egos. You'd give your customers a reason to buy, and ask for the sale!You'd also ask them to come back!Nice article, some great insights!

2 years, 11 months ago on The Secret Sauce of Online Community Building

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