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 @ginidietrich  @Joshua Wilner/A Writer Writes Interviewed senior finance/CFOs a couple years ago for research paper. Asked them about the value of relationships/reputation, if and where it landed on the balance sheet (short answer yes, but an uncomfortable yes) and where they saw PR's greatest value overall. I should dig it out/dust it off. Great post. Enjoying the discussions it's generating.

2 years, 4 months ago on Seven Metrics PR Should Track to Gain Respect


I feel your frustration. One of my favorite profs says “it’s not a matter of if, it’s a matter of when” when it comes to crisis. So I’d add that crisis preparedness starts before the murmur. It’s part of the organizational mindset, to identify and deal with risk proactively. One of the many things that irks me about PS case is that this will somehow become “a PR disaster”, when it was so many things first (ethics disaster, leadership disaster, procedural disaster, hell yeh). Thanks for your post.

3 years, 4 months ago on Providing PR Counsel to Penn State