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Interesting that in your conception of Word of Mouth, the Brands don't do any listening, even "post social media." Listening is an essential tool if you want to understand what messages catch on and are absorbed and retransmitted by influencers and customers. You have to listen in order to craft more effective messages and to respond to what you're hearing, in order to hone quality, design, positioning, and marketing. Your conception of Word of Mouth is still way too linear!

Also, you have an idiosyncratic picture of the Semantic Web. Since you cited the Wikipedia definition of "semantics," check out the Wikipedia definition of the Semantic Web ( as "collaborative movement led by the international standards body, the World Wide Web Consortium (W3C). The standard promotes common data formats on the World Wide Web." Go to the W3C site ( and you'll see that the Semantic Web is specific, not at all a simple overlay of some form of valuation on interconnections.

1 year ago on Internet Noise, Influencers, and the Semantic Web


Thanks for the listing. Would you please include the Sentiment Analysis Symposium, October 30, 2012 in San Francisco, . Naturally we have a special focus on sentiment and 'signals' in social media.

2 years ago on 2012 conferences: Social media, tech & marketing


Jay, I'd welcome your taking a look at and including the Sentiment Analysis Symposium, November 8-9 in San Francisco, . I've organized it and I'm doing my best to make sure that it is great! (Which said, it's not 100% social media; it also targets non-social online media and enterprise information.)


2 years, 12 months ago on Social Media Events Calendar and Advice Guide