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I have to say, these seem like ways to use Twitter to do old fashioned PR. Using Twitter to do what phones and email already do is not a step forward. In fact, the second bullet is the kind of thing reporters complain about when it's done with email and phones, and understandably so. I would recommend instead to use twitter as a channel to have real conversations; to point followers to new and interesting ideas, especially ones that have nothing to do with your clients. To me, Twitter is like a hallway conversation at a professional meeting; an opportunity to go beyond typical PR work and take advantage of the groundbreaking --or maybe wall breaking--opportunity that social media provides.

3 years, 4 months ago on Using Twitter for Effective Media Relations