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Great post, thanks for the insights. But can you please clarify point #20? Are you suggesting that, if the default profile is collecting all traffic totaling 100 visits, and you create another profile that accounts for 20 visits, the default profile will be reduced to 80? I'm certain that's inaccurate.


Or are you saying that once the second profile is created, you can never add the other 80 back in to it? That makes more sense, but I just want to make sure.

1 year, 8 months ago on Google Analytics: 21 Inaccurate Traffic Sources, Setup Mistakes …and Fixes