Communications Manager at the Dave Thomas Foundation for Adoption
This active listening needs to happen much more with more companies. It'll create much deeper relationships and loyalty. It's the long game, but the the long game will ensure you are in business for years to come.
1 month, 4 weeks ago on Influencer Relations and the Target Plus-Sized Win
Best of luck to you @belllindsay! We'll all have to fill our cups before you go.
1 month, 4 weeks ago on Losing a Valuable Team Member is Hard
Happy New Year, Spin Suck family! I really hope I get to spend more time with all of you in 2015 than I was able to in 2014.
3 months ago on Spin Sucks Brings You: The Best Year Ever!
The Kate Winslet-Hugh Jackman clip is from "Movie 43." That movie is off-the-wall crazy!
1 year, 2 months ago on Gin and Topics: Hollywood and a Visit to Christmas Past
This is a great post! It just shows that no matter the platform, if you respond and interact with a community instead of ignoring them, hoping it will go away, good things can happen. Thanks for putting this together @Jesse Aaron.
1 year, 2 months ago on The Fathead PR Crisis Transformed by Reddit
@sierratierra @LSSocialEngage @Howie Goldfarb @JayBaer I have actually heard some criticism of this ad because of the notion that it is encouraging people to live behind the screen instead of actually participating in life.
1 year, 3 months ago on Join Jay Baer for a Special Livefyre Q&A Today
@ginidietrich Nah! They don't have too many 13 y/o's playing pro ball. But wait, there was Rookie of the Year. The coolest part was playing on a professional field and taking batting practice with an actual wood bat.
1 year, 3 months ago on Best Childhood Dream Jobs
When I was growing up, I wanted to be a pro baseball player. I even tried out for the Detroit Tigers minor league system when I was a teen. I also wanted to be an architect.
Yes. But when we did most of went online was just a reprint of the news release, word for word. To me, there isn't much value in that. I personally have never seen, or read, a news release that wasn't on the WSJ or Bloomberg. I just don't see the value of impressions.
1 year, 4 months ago on Why Newswire Services Don’t Work (and When They Do)
I agree wholeheartedly with your post Kate. The value of news wires is dwindling and rapidly. Reporters are more and more likely to ask to be on the do-not-send list so unless you do even more work, it's hard to really know if you release made it to a reporter's inbox or went directly to their spam folder. At the end of the day, we need to do he research and make personalized contact and build a relationship with reporters and bloggers. The one-size-fits-all approach of a wire service just isn't going to give the results for the dollar amount put in to it.
Congratulations! So glad things are going great and your business is growing.
1 year, 4 months ago on BIG NEWS: We’re Growing + Meet Heather Allen!
Building on your point that the time to engage people on a website is dwindling, there is not other industry doing it worse than the government. They are offering a service to people they are paying for, and instead of giving it to people the way they want it they just throw it all up on the web and basically say 'you figure it out.' There is so much opportunity for government in this area, but they are so far behind the curve that it is no wonder people don't believe government can help meet their goals or solve their problems.
1 year, 4 months ago on Educate Using Content Because No One Reads the Manual
@ginidietrich Aww, boo!
1 year, 4 months ago on Miley Cyrus: A PR Case Study in Flawless Execution
The SNL skit on the government shutdown was brilliant. It is honestly the only thing I have ever liked coming from Miley. So I guess that's a PR win.
Great, great insight! It's a side of the business you don't get to hear about to often unless you're in it yourself. Thanks for sharing.
1 year, 5 months ago on Experience: The One Business Regret I Have
I can get lost in Instagram for hours. I love all the creativity I can find there.
1 year, 5 months ago on Instagram: How to Use it to Build Your Brand
I'm looking forward to this. Thanks @SpinSucks team. Thanks @crestodina.
1 year, 6 months ago on Content Marketing: How SEO Affects What You Write
I really think the set expectations is the No. 1 for a situation like this. In my experience, journalists are being pulled in 19 different directions and no longer have assigned beats, or rarely have assigned beats. If you have a last minute media pitch and it is coming in the late afternoon good luck - because unless it's breaking news, and I mean really breaking news, it's not going to be covered that day.
1 year, 6 months ago on Five Tips to Get Last Minute Media Coverage
The more than vs. over drives me crazy too. Whoever decided that using a preposition in place of an adjective to describe a numerical value is insane. INSANE I tell you!
1 year, 6 months ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes
I started reading Spin Sucks in 2011 and glad that I found it. You and the community here have provided me with a lot of ideas that have helped me professionally. And for that, I thank you. Happy birthday, Spin Sucks!!!
1 year, 6 months ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
Most excellent! With all this information, how can one not make their content push towards the top of the Google mountain.
1 year, 6 months ago on Blog Optimization: How to Optimize Your Blog
I love Jimmy Fallon. So, so, so funny! I am happy he is getting The Tonight Show.
1 year, 12 months ago on Gin and Topics: A Home Made Firework and a Dancing Usher
I have @ericajmoss to thank for my new found love of Warby Parker when she wrote her word-of-mouth marketing piece here a few months ago. And now my first pair is on its way.
1 year, 12 months ago on #FollowFriday: Erica Moss
2 years ago on The Question of Reach as a Viable Metric
I think that the "metrics" social media provide is part of the problem. The other is the old mindset that eyeball potential is a relevant measurement. And since a lot of businesses out there still have an old guard installation, it's their requirements some are appeasing. It has to be our job to get past the superficial and into the meaningful measurements that are truly making a difference and showing the value of marketing.
@char197c The credit was made permanent but not refundable. You can read all about it here: http://www.davethomasfoundation.org/2013/01/what-parents-need-to-know-about-the-adoption-tax-credit/
2 years ago on Our 10 most popular blog posts of 2012
Awesome post Kate! A lot to take away from for the networker in all of us.
2 years ago on Make Your Network Go Viral: Eight Tips for Networking Success
It feels like have been gone forever. But the interview of J. Law makes me like her even more than I already did. And the kid prez is hilarious. CBS did an interview with him last night and after seeing it what he does makes him that much more impressive to me. http://www.cbsnews.com/video/watch/?id=50142168n
2 years ago on Gin and Topics: The Obamas Take to Video
I loved the literal interpretation of 'extended look.'
2 years, 1 month ago on Gin and Topics: Iron Man 3 (My Boyfriend) and YOLO
@mylefttom They have to work in concert with each other. Which makes our job harder but can expand our reach much further.
2 years, 2 months ago on Why Are We Still Writing News Releases?
Very clever. I was expecting yet another piece extolling a false premise that we didn't need the news release anymore. It was only a couple of months ago that I was at a PR event with a media panel of journalists from all media types where they said it is still very much a part of how they get their ideas for news. I came into this ready to show you how you were wrong but you're a tricky trickster.
Wow, that's passion for a brand. And it convinces me to look into them more. As someone who wears eyeglasses, I can say that I have delayed getting a new pair because of the expense. And after seeing how huge of a racket the eyeglasses industry is on a 60 Minutes episode (they literally control all facets of the industry) it seems criminal that companies are holding people's vision hostage unless they shell out $300 or more for a pair of decent eyeglasses.
It's refreshing to see a company that is going to give you a quality, and good-looking product for a reasonable price. And to boot, they donate a pair to someone less fortunate when you buy a pair of your own. Really cool.
Scream it from the mountaintops @ericajmoss !
2 years, 2 months ago on What Warby Parker Teaches Us about Brand Loyalty
First of all, congratulations! I really liked Marketing in the Round for its comprehensive and step-by-step approach. I'm excited for what you'll do with this next book.
My first impression is that this book will cover a lot of the tried and true elements of public relations and how they need to apply in a digital world. It'll have a lot of application to those trained and untrained in public relations. I think part of it could become quickly out of date particularly the parts about Google since it changes so much.
I'm really happy for you and can't wait to read it.
2 years, 2 months ago on Spin Sucks: The Book
You're never too old to provide a loving family @gemmill . It's a fact that one in four adopted children are happily living with an adoptive parent who is 55 years or older.
2 years, 3 months ago on On the set at ‘A Home for the Holidays’
I have only had the chance to read the engagement piece so far. I just have to say it is really good. Thanks for finding, and sharing it.
2 years, 3 months ago on The Three Things, Edition 12
@ginidietrich Thank you Andy!
2 years, 3 months ago on Use the Google Keyword Tool for Content Ideas
This is perfect! Google has so much stuff that I probably am not even aware of 10 percent of it, this included. I'm going to use it to put together content ideas right now.
All of these social media companies are fighting for users, and ultimately advertising dollars. But the thing I don't get is if they are going to continue to rip off each other what incentive does anyone have to use Facebook's version of Pinterest or Twitter's version of Instagram when they are already committed to using the other. I just don't see the compelling reason to switch. They can only hope to market to new users not existing. And my feeling is the new users they would be able to attract are not the demographic they are exactly seeking.
2 years, 3 months ago on Google+ Communities, Twitter Photos Change Social Game
@creativeoncall @magriebler This is a situation where different approaches work for different people and they are still effective to the end result. I work for a small nonprofit and we are all very passionate about the content we create. But a content calendar is a tool that helps us plan for all the things we want to say while still being flexible for the things we didn't plan for. Content calendars work for all sizes of organizations and are not something only large corporations partake.
2 years, 4 months ago on Pros and Cons of Using a Content Schedule
I have scheduled content for the first time. And it has done wonders for me so far. Yes it was difficult to plan it all out in advanced but it has made my life easier in a month that is a national celebration of adoption and what my Foundation is trying to accomplish.
I am anxious to see what the results are at the end of the month to see just exactly how effective planning this all out has been. On the surface I see it has been beneficial. Engagement is up among our existing users and we have more people who are aware of the Foundation as a result of our regularly planned postings.
But that doesn't mean I am not flexible with the schedule either. There have already been instances where planned posts just won't work out or something else comes up and needs to replace what I had planned that day. The one thing I don't want to do is overload users with tons of posts just because there is a lot of great stuff comes up in one day.
I probably will only plan out a month's worth of content a couple times a year but there is a lot of value to having a weekly theme of content ready so you know what types you need to have ready to go.
@ginidietrich @belllindsay Yep. Our recruiters are at adoption agencies, but the kids they work with are not listed as being in the Wendy's Wonderful Kids program.
2 years, 4 months ago on Instagram Web Profiles Provide Excellent Marketing Opportunity
@ginidietrich If you mean photos of kids that is something my Foundation doesn't do. We instead search for the best family for the kid rather than the other way around. So we have to get creative with how we would use Instagram.
I really want to get into using Instagram, and those new profiles are pretty dang cool. I just need this phone contract to expire and quickly so I can finally transition from this stupid, stupid dumb phone.
And once I do, It'll be one of my goals to start integrating Instagram into our marketing program so we can bring the prospect of foster care adoption and the Dave Thomas Foundation for Adoption to a much younger crowd. After all, younger people are starting to think about adoption as a way to start families because of their outlook on the future of our planet.
I especially love when Tom reads his spam. That baritone voice can really make spam sound intriguing; and hilarious.
2 years, 4 months ago on #FollowFriday: Tom Webster
@beachbum89703 Start by reading/downloading/ordering our step-by-step adoption guide. You can get that here: http://www.davethomasfoundation.org/about-foster-care-adoption/step-by-step-guide-to-adoption/
And as you have more questions, you can call us at 800.ASK.DTFA.
2 years, 5 months ago on ‘No deposit, no return!’
Best story I've read all day!
2 years, 5 months ago on A Fantastic Starbucks Customer Experience Story
@Soulati | B2B Social Media Marketing I know, I know. I have been so busy with my new role at the Dave Thomas Foundation for Adoption that I've been behind on this end of things. And yes, I'm blogging. In fact, I have a new post - prexplorer.wordpress.com
2 years, 5 months ago on Your Blog Headline Sucks
Great post and suggestions. Headlines are the life, or death, of everything we do as PR pros. They need to be great in pitches to journalists, news releases and our blogs. If we cannot grab the attentions of our audience with our headlines then we aren't going to be able to do our jobs very well.
I like what Malcolm Gladwell has said about this Lance Armstrong saga. When he was cycling, EVERYONE was using PEDs. And since the use of PEDs was so pervasive in cycling (more than 20 people in the indictment admitted it) it was an even playing field. Armstrong was just the best at using them and won 7 Tours de France because of it. And now that they've stripped the titles, a total of what, 3, people have won the Tour in its history.
No matter what happened, you can't be a revisionist historian. Major League Baseball hasn't erased all of the records that were broken during the steroids era. Everyone still knows Lance Armstrong was the most dominating cyclist in the history of the sport. Whether he admits it or not, it's still not going to change that fact, and no one has come close to matching it.
2 years, 5 months ago on The Lance Armstong PR Crisis
Exactly! "Focus on your content." I have zero interest in interacting with a company that is going to be gimmicky or bossy with what they have to say. I don't even try to understand Facebook's algorithms. I just focus on giving what the people who follow us what they want about foster care adoption and am continuing to see steady increases in the number of people who are finding out more about how terrible it is that more than 100,000 American children do not have families. And they are talking to their friends and families about it. And that is exciting.
2 years, 5 months ago on Stop Trying to Game Facebook’s Edgerank