Communications Manager at the Dave Thomas Foundation for Adoption
Yes. But when we did most of went online was just a reprint of the news release, word for word. To me, there isn't much value in that. I personally have never seen, or read, a news release that wasn't on the WSJ or Bloomberg. I just don't see the value of impressions.
1 week, 5 days ago on Why Newswire Services Don’t Work (and When They Do)
I agree wholeheartedly with your post Kate. The value of news wires is dwindling and rapidly. Reporters are more and more likely to ask to be on the do-not-send list so unless you do even more work, it's hard to really know if you release made it to a reporter's inbox or went directly to their spam folder. At the end of the day, we need to do he research and make personalized contact and build a relationship with reporters and bloggers. The one-size-fits-all approach of a wire service just isn't going to give the results for the dollar amount put in to it.
Congratulations! So glad things are going great and your business is growing.
2 weeks, 6 days ago on BIG NEWS: We’re Growing + Meet Heather Allen!
Building on your point that the time to engage people on a website is dwindling, there is not other industry doing it worse than the government. They are offering a service to people they are paying for, and instead of giving it to people the way they want it they just throw it all up on the web and basically say 'you figure it out.' There is so much opportunity for government in this area, but they are so far behind the curve that it is no wonder people don't believe government can help meet their goals or solve their problems.
1 month ago on Educate Using Content Because No One Reads the Manual
@ginidietrich Aww, boo!
1 month ago on Miley Cyrus: A PR Case Study in Flawless Execution
The SNL skit on the government shutdown was brilliant. It is honestly the only thing I have ever liked coming from Miley. So I guess that's a PR win.
Great, great insight! It's a side of the business you don't get to hear about to often unless you're in it yourself. Thanks for sharing.
2 months ago on Experience: The One Business Regret I Have
I can get lost in Instagram for hours. I love all the creativity I can find there.
2 months ago on Instagram: How to Use it to Build Your Brand
I'm looking forward to this. Thanks @SpinSucks team. Thanks @crestodina.
2 months, 2 weeks ago on Content Marketing: How SEO Affects What You Write
I really think the set expectations is the No. 1 for a situation like this. In my experience, journalists are being pulled in 19 different directions and no longer have assigned beats, or rarely have assigned beats. If you have a last minute media pitch and it is coming in the late afternoon good luck - because unless it's breaking news, and I mean really breaking news, it's not going to be covered that day.
2 months, 3 weeks ago on Five Tips to Get Last Minute Media Coverage
The more than vs. over drives me crazy too. Whoever decided that using a preposition in place of an adjective to describe a numerical value is insane. INSANE I tell you!
2 months, 4 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes
I started reading Spin Sucks in 2011 and glad that I found it. You and the community here have provided me with a lot of ideas that have helped me professionally. And for that, I thank you. Happy birthday, Spin Sucks!!!
3 months ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
Most excellent! With all this information, how can one not make their content push towards the top of the Google mountain.
3 months ago on Blog Optimization: How to Optimize Your Blog
@kainuitwo2000Our adoption guide is a great starting point. If you adopt from foster care, you aslo will need to get in contact with you county child welfare department to get trained to be a foster parent. http://www.davethomasfoundation.org/about-foster-care-adoption/step-by-step-guide-to-adoption/
4 months, 3 weeks ago on 10 ways prospective parents can get a head start to adoption
I love Jimmy Fallon. So, so, so funny! I am happy he is getting The Tonight Show.
8 months, 1 week ago on Gin and Topics: A Home Made Firework and a Dancing Usher
I have @ericajmoss to thank for my new found love of Warby Parker when she wrote her word-of-mouth marketing piece here a few months ago. And now my first pair is on its way.
8 months, 1 week ago on #FollowFriday: Erica Moss
@Danny Brown Well reach for one. I think it's just as pointless as impressions and ad equivalency. But really a lot of the metrics are confusing in their descriptions. You have to go with the measurements that resulted in actual views to determine its true impact.
9 months ago on The Question of Reach as a Viable Metric
I think that the "metrics" social media provide is part of the problem. The other is the old mindset that eyeball potential is a relevant measurement. And since a lot of businesses out there still have an old guard installation, it's their requirements some are appeasing. It has to be our job to get past the superficial and into the meaningful measurements that are truly making a difference and showing the value of marketing.
@char197c The credit was made permanent but not refundable. You can read all about it here: http://www.davethomasfoundation.org/2013/01/what-parents-need-to-know-about-the-adoption-tax-credit/
9 months ago on Our 10 most popular blog posts of 2012
Awesome post Kate! A lot to take away from for the networker in all of us.
9 months, 1 week ago on Make Your Network Go Viral: Eight Tips for Networking Success