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I wear the sleeveless version all the time, and it works incredibly well to keep your core warm. It's like adding a windvest, but without actually catching any wind as it's under your jersey. Perfect for a cold race day. Highly recommended.

2 years, 5 months ago on Clothing Review: Louis Garneau SF-2 Long Sleeved Plastron Baselayer

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I've always thought of events as content marketing. They aggregate an audience and allow a brand to demonstrate its expertise and authority, and to build its profile among prospects and customers. Not just conferences and trade shows, but local events. There is a realtor in my town who creates an annual "Strut Your Mutt" event downtown targeted at pet owners, and the popular Farmers Market here was actually created by one of the vendors, who built it so that he would have the ideal platform to market and sell through (which would be far less ideal if he were there all alone).

2 years, 8 months ago on 12 Most Common Platforms for Content Marketing

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