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@jdrobertson That's a great class name and a great book recommendation. I've added it to my reading list.
11 months ago on You’re Fired! How an Agency Survives a New CMO
@jdrobertson If the agency is just showing a bunch of charts that confuse the client, that's a very bad thing. But you need to be able to tell that new CMO how you are making them more money and be able to back it up somehow. Simply saying "trust me" and smiling isn't going to cut it.
@belllindsay It's one of the hardest decisions to make, but your team's resources are better spent working on clients who want to retain you. I can't say that I've done this as much as I wish I would have.
@allenmireles Thanks so much. It's not foolproof for every situation, but it's helped us survive quite a few transitions.
This is a great blog. It IS lonely at the top, especially when you are sitting alone in the office at 8pm or early on Saturday morning. As the leader, everyone looks to you solve the most challenging questions and to deal with the most difficult clients all while having the vision to move the company forward. It can be exhausting.
It's also incredibly rewarding. I know that I have 25 people that have bought into my vision for the organization. They trust me to handle the most difficult situations. They believe in me and that's very humbling.
The brief moments when you can put aside the day-to-day and plan for the future make it worthwhile. Our firm has more than doubled in the last 2 years, we have a crazy amount of talent within our four walls, and it's a fun place to work. Most of that credit goes to the people below me and the great work they do, but I found them, taught them, set a vision for us to work together and pushed us to where we are now. In a way it sort of amazes me. But that's what makes the all the hard work worth it.
Great blog. I'll be checking in regularly.
2 years, 3 months ago on Leadership Is Lonely: But We Must Lead On