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Indeed family businesses are of a different breed of business. They can be awesome, or completely insane. I think social media is a great way to promote family business because I feel there is always history and story to tell behind the things that have happened or are happening. Pretty great opportunity to be able to promote businesses through social media now days. Great article!
2 years ago on The Awesome Power of Family in Social Media Storytelling
Good points mentioned in here. I think that you can't always rely on other peoples results to prove that your social media campaign will work. Almost all campaigns are different and their success depends highly on whether or not the social media is run properly. I just finished Social Media ROI and it was a great book for anybody wanting to break into the social media field and hit the ground running.
2 years ago on Our Dangerous Addiction to Social Media Case Studies