Los Angeles, CA
Watch expert & blogger. Owner of aBlogtoWatch.com and watch editor for various important publications.
@trj66 @Ulysses31 Do you actually see them measuring timing a lot? I rarely see that unless a watch is really off.
1 week, 6 days ago on 10 Things To Know About How Rolex Makes Watches
@cermakhonzik @Ulysses31 Thanks. Incidentally, I have been to most of the popular watch makers out there and it wasn't a stretch to say that Rolex is the most impressive given their scale.
@Ulysses31 That is a fair reaction but there is nothing deceptive behind this. Rolex themselves understands that they need to be a bit more experimental in design, that doesn't mean there isn't a lot of innovation in a lot of the behind the scenes stuff. I was impressed by what I saw, and wanted to give people a sense of what Rolex was all about.
Your main objection seems to be the positive points of 904L steel, which a lot of people seem to misunderstand. I looked into it heavily and there simply isn't that much clear info online about things like how to machine it, the type of polish it can hold, etc... Rolex really gets nothing about of using it just to be gimmicky. In fact, they didn't even really discuss the steel with us. It was more me probing and asking a lot of questions about the steel. They were more focused on showing us where they make gold. So while it may sound like Rolex fed me info about the benefits of their steel, it wasn't like that. I asked a range of people there about it, not just one person.
After all that is said it is easy to come away being impressed with their factories but still not find an emotional interest in their watches. That is fine. I am not the world's biggest Rolex fan, and it doesn't bother me when people say they don't like them. I just wanted to share the facts as I saw them. If you like Rolex this might make you like them more. If you dislike Rolex, at least you can evaluate your reasons. If you find no appeal in their designs, nothing I saw will change that (nor is it my intent to).
@toptier I admit that it would have been easy for a lot of people to come to this conclusion. Rolex wasn't exactly shouting the contrary. But then again they don't shout very much at all. The message to people such as me was "we will show you and you can tell people what we do here."
@OmarB Good question. I can't say for sure, although I did some some Tudor parts being made new to Rolex parts. A good example is in their ceramics making department we saw Tudor Fastrider Black Shield ceramic watch cases being made new to ceramic bezel inserts for Submariner and GMT Master II watches.
@MarkCarson @DG Cayse There are machines made to their specifications, they have processes they developed, and there is a lot of tech they that developed themselves - which they mostly get on custom order from other companies. For example, they have a lot of their own tools (which are neatly branded with the crown logo), that no one else can get.
@vmarks Great points, and all true. I suspect Rolex will bring hand making in-house rather soon as well.
@Fraser Petrick Food for thought. Watch guys who get a Rolex aren't lowering their standards because Rolex watches are good, despite being popular and perhaps the "obvious" choice. Some clueless guy getting one is simply doing so because it makes him feel more like us. Not the reverse.
@Perdendosi We have absolutely no pro-Rolex agenda. We do however have a pro "good watch" and "truth in advertising" agenda so we are simply expressing fact. People liked Rolex way before we ever discussed them.
It is the same at those other high-end brands? Not exactly. Each is a bit different and none have the volume of production that Rolex has. A. Lange & Sohne only makes between 5,000 - 8,000 watches a year... Rolex more like 800,000. So the scales are totally different. And assuring quality at that scale is an entirely different process that Rolex needed to develop itself.
@DG Cayse Well thank you.
1 week, 6 days ago on HourTime Show Watch Podcast Episode 149: Inside Rolex
@GBD Well that is good feedback. As you know Jake is not the regular co-host and I wanted to get an authentic sense of our experience right after the fact. Though I think there is a lot to learn based on what we candidly expressed about the visit. And yes, the compounds do resemble places from James Bond - for sure. Thanks for listening.
@Stuart Russell Fair enough.
2 weeks, 6 days ago on TAG Heuer Monaco Calibre 12 ACM Edition Watch Review
@RayGrenon Ray, you are totally correct. The Cellini Prince is so rare in the US that I almost forgot to mention it. Updated! There is always an exception!
2 weeks, 6 days ago on The First Rolex Oyster Watch From 1926
@leicaman You are right about all of that, but a few things. First of all, with "Flame Fusion." I mentioned Invicta because it is a sort of inside joke about them yelling "Flame Fusion" on television all the time. I don't think anyone should assume Invicta invented anything.
The internet has been pretty good the last few years about predicting what Apple is going to release. Or rather, Apple isn't as good as they once where when it comes to hiding things. So perhaps 2014 is not the year of the iWatch, but wearable computers are certainly in their future. Thanks for the great comment.
3 weeks ago on What You Should Know About Apple, iWatches, And Sapphire Crystal
@MarkCarson That is pretty amazing Mark. I want to see that for VCA ads.
3 weeks, 1 day ago on Van Cleef & Arpels Pierre Arpels Watch With Bracelet Hands-On
@MarkCarson Yea I don't think that is what any real iWatch will look like.
3 weeks, 1 day ago on What You Should Know About Apple, iWatches, And Sapphire Crystal
@Ulysses31 What I most appreciate is that unlike a lot of these endorsement and sponsorship deals, many of the Manchester United fans will actually be able to afford these watches.
4 weeks, 1 day ago on Manchester United Gets Bulova As Official Timekeeper And Global Watch Partner
@Kris C I for one would like to see the full list of these proposals spelled out. We could do a guest post on it :)
1 month, 1 week ago on Ball Watches Use Eric Singer From KISS To Real-World Test SpringLock System
@Kris C If we actually had it in for review we would have done a lume shot for sure. This was caught "out in the field."
1 month, 1 week ago on Muhle Glashutte Rasmus 2000 Dive Watch Hands-On
@BillGeiser Yes, thank you.
1 month, 1 week ago on Top Ten Technically Important Electronic Watches