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Great post @cspenn. I struggle with this issue constantly with clients. It used to be enough to say just make great content that will be shared and have organic reach to your it seems even that won't matter. 
Thanks for laying out the history lesson as well...great information to help back up the move FB has made to create this environment. 

1 month, 1 week ago on The Facebook Paradox, Part 2: No Free Lunch


Great post Scott and as you could probably guess, I love your example. The NYPD had no interest in building relationships...they just wanted to have a one-night stand and turn it into a LasVegas Chapel wedding the next morning. 

Timing and strategy are so important to building relationships through conversations.

Conversations you can't own, relationships you can co-own, trust you can own if you do it all right! 

1 month, 4 weeks ago on You Can’t Own a Conversation


Excellent's still quite astonishing for all the victories that have happened for communities and law enforcement through social media that some still won't use it or have to go through multiple levels of approval to engage.
Thanks for the great breakdown of the positives. 

6 months, 3 weeks ago on Conversation @


Mr Jenkins...I've said it before and I'll say it again. WICKED SMART!
I was starting to question my role in many ways. Then I decided that it was in no way dead. In fact I see incredible growth in the near future and as long as people in my industry ignore opportunities or blatantly lie about numbers and analytics, I know I'm solid.

Keep preaching because many need to hear it (outside of the choir).

7 months, 1 week ago on Social Media Strategist: The Rumours of My Death Have Been Greatly Exaggerated


In June 2012 and again in December of 2013 I wrote about this topic and shared my personal feelings about it. A professional communicator from where I worked took me to task on my thoughts but couldn't get beyond the words, "We need a policy for social media." He couldn't explain why or offer any information to show what would be in a social media policy that wasn't already covered in another policy, procedure or directive.

I will be sending him this. Thanks so much! BTW, I found this through @Scott Monty. Welcome back This Week in Digital! 

7 months, 3 weeks ago on Do you need a corporate social media policy?


Excellent topic Gerald and I agree that the first step now must be communication, or at least, a simultaneous step in the template.
The person who gets notifications should and could be responsible for the early release of "we know / we're reacting" information out with a call to the person responsible for notifying the team.

8 months ago on Conversation @


You got my vote! Great idea.

8 months, 1 week ago on Vote for us to Debunk Myths About Millennials at SXSW


@Molly130 Thank you very much for your comment and thoughts.
The landscape varies between dedicated officers who have communications and social media roles to civilians that have been hired to fulfil a corporate position and have taken on social media. There are also agencies that have combined positions of civilians and officers working together. 

Toronto has the later where there are civilians that oversee the overall communications role for the Service with officers that are media relations specialist and another layer of officers who have social media on top of their profiles as police officers.

8 months, 2 weeks ago on The Toronto Police: Building a More Social Service


@koopy Thanks Steve. I really appreciate that and more, what people like yourself have done with the original nuggets of information that people were able to drop that you have polished up and turned into gold!

8 months, 2 weeks ago on The Toronto Police: Building a More Social Service


@KDillabough Thanks do as well.

8 months, 3 weeks ago on The Toronto Police: Building a More Social Service


This is simply a great post from the title to the issues at hand and they all point to one  
Law enforcement and government have been late to the social buffet for the most part and many learned by doing. Other's studied the experts and some talked to friends. A lot of times the voice behind the accounts reflects the voice of their teachers which there are many ways to suggest how to do social as there are social media evangelists.

Members of the community may suggest that they want the governments to sound a certain way and the governments grabs a hold of that not thinking that it may not always be the right way. Other's don't listen to their community and they pay the price for that. 

There are very few people who have had the opportunity to be both government employee and social strategist which is a great benefit to any program that is looking for leadership.

Until you can find one, look for the people in the industry that are doing a great job like the Zach Peron's, the Patrice Cloutier's, the Mark Economou's.

9 months ago on Conversation @


@Lawabidingcitizen I guess if you consider an agency getting equipment without costing tax dollars there is some service. If a vehicle like an MRAP is used to protect people in an active attacker situation, they've been protected.

9 months, 4 weeks ago on Conversation @


It is great to see a Chief actually taking a proper look at some technology issues.  Body Cams are no doubt the future but there are some real hard costs associated with this technology.  Storage, retention, discovery/disclosure to name just a few.  Is there a business case to justify the cost vs the benefit?
Proper use of emerging technology...just because you can, doesn't mean you should.  A hard study of best practices is needed in many cases, not just throwing out information because you can.  Be effective and have a positive impact.

1 year, 6 months ago on Conversation @


This is a must read post by everyone who has an interest in the health, well-being and protection of the "greater good".  Anonymity...what a joke.  Defending those that choose to be anonymous...I can't possibly support that, especially if the choice to be anonymous is because your passion is to spread hate or lies.  There was an article going around not to long ago questioning the need to "police social networks."  When left to it's own devices, mankind is creating its own argument for such draconian measures to be put into place.  

Great article Hessie! Thanks

1 year, 8 months ago on Publishers OR Platforms? Cyberbullying and Increased Accountability by Social Networks


 @arikhanson  @chimoose That's the ticket right there! Do something through actions, not just words. That puts you one giant step above the rest in the "we really care" category.  (As long as there isn't a sales pitch involved :) ) Great point @chimoose . Keeping it local...even better.  

1 year, 10 months ago on Do brands really need to demonstrate sympathy during national crisis?


To answer the question, "Who cares that brands care?" I would suggest that the significant number of people that are acknowledging the brands posts with likes and or shares show  that a lot of people care, as you pointed out.


Is it a deal breaker for me if my brand of choice chooses not to care publicly? Not at all. What I might raise an eyebrow at though, is a brand that may be connected to an event that says nothing.  For example...using the Boston Marathon event as an example, I would be surprised if the sponsors said nothing, since they had a vested interest in the event.


I don't get excited by a brands choice to say something that feels / read sincere...but, I will leave a brand in an instant if I get the feeling through what they say that they are looking to capitalize off an event. 


We as consumers of brands goods and services and users of social media have demanded that brands "humanize".  We must also remember that behind the corporate logo is a person typing and reading and it may very well be that person who has used their own voice on behalf of the brand.  It's only human to offer thought and prayers if that's how you really feel, then say it!  


If we are going to judge brands based on the way they treat their customers, perhaps we should also judge them on how they treat those that are not their customers. 

1 year, 10 months ago on Do brands really need to demonstrate sympathy during national crisis?


Read this piece on Monday and put it to work right away. I am loving Feedly and Talk Walker. Thanks Gini. Awesome as always.

2 years ago on Lots of Changes at Google: What it Means for You


Complaining with friends about your boss or job over drinks sure has come a long way. Hold on... I guess complaining on SoMe with your friends is just the same, except the whole everyone can see it, share it, save it, like it thing.  Oh and that whole much bigger audience thing.

2 years, 8 months ago on Fired From Facebook: 5 People Who Lost Their Jobs Over Social Media


Thanks for the time and effort Rob. The challenge of putting yourself out there and committing to a cause greater than yourself is at times, people look to knock ou down.  Your effort to your community is noticed and appreciated by those who matter...the others that are doing the same in a positive and constructive way.

2 years, 8 months ago on Don’t Just Complain, Build The Relationship And Give Back


 @rdopping  @yasserpervaiz Thanks so much for the kind mention. Great to meet you as well! 

2 years, 8 months ago on Your Business Is Not the Story


What a great re-cap of the event! I think you really captured the essence of everyone you have highlighted in your post.  Thank you so much for including me. Honoured and humbled to be included! Thanks @ginidietrich for pointing me to the post!! 

2 years, 8 months ago on Random stuff I learned at SocialMix 2012


Great advice as always. Overt scams are also popping up more and more, recognizable most often by a tweet that contains only your ID followed immediately by a 'blind link'. This may also include more generic information that has nothing to do with you or your 'voice'.  For a quick idea on the sender, simply click on their ID and notice that their last several tweets have been the same message, changing only the name of the recipient with little to no followers.

Best tip, if you don't know / trust the sender, don't click the links without a little protective investigation first.


2 years, 9 months ago on Phishing scams on Twitter - and how to avoid them


Great article Peggy.  


I know exactly how you feel.  I haven't had a blog post taken word for word, but I have had FB photos used to provide someone else content for their Pinterest site.  2nd Best part...when you click through the Pins, they go to her sales site.

Best part...she acts as an advisor to an industry that lives on honesty and credibility.

I've been trying to figure out how I want to deal with it.


Have a great night.

2 years, 9 months ago on “I’m as Mad as Hell and I’m Not Gonna Take This Anymore!” A Tale of Copyright Infringement


The social space is what it is... a tool for communication plain and simple.  It amplifies those communications so good can seem great, bad can seem unbearable and through it all, all most people will ever see is a snap shot of what is happening either way.


The people are what determines the value of social media and when it comes to suicide, depression, anxiety, the people can greatly impact outcomes.  Great people will rise and lend a helping hand to stranger or friend.  Others, well, let's just say their place in society is somewhat questionable.


Social media provides greater listening and speaking abilities. We need to make sure that topics like this are discussed, awareness is raised and people get help...or at the very minimum, they are told someone hears them.  A bad wrap comes all too often when a tragedy happens and everyone has the opportunity to look back and they determine it could have been prevented, all the signs were there.  It's great playing Monday morning quarterback, but it's Sunday morning that really matters.


Err on the side of caution.  Anytime you see something that seems 'not right', say something.  That includes "bad vibes" from people, but also bullying taking place.  Stand up, say no and show what you're really made of and don't be a bully.  Yes, many people are bullies and might not even realize it.  How many of us have gone straight to FB and Twitter to scream about the injustice when Starbucks messed up our order.   Might seem like just a rant, but it sets a tone.  And it sets an example for kids who might see what adults are doing.


Social media is a tool for communicating.  We need to recognize it's greatness, it's drawbacks and it's realistic ability to accomplish anything... all are minimal without great people involved in it.


2 years, 10 months ago on Social Media and Its Effect On Suicide


Nice post Tim...especially love the bolded words....ADDING VALUE! 

3 years ago on How to Ruin Social Media and Make Everyone Hate You


With the right jacket cover, this is a book unto itself! 

3 years, 1 month ago on The Only Pinterest Post You’ll Ever Need to Read – EVER!


Great post Pam. There is a great deal of food for thought here. Uncovering some of the inconsistencies that you have is an eye opener.

I'm not willing to delete my account...yet...but, I have never put a lot of weight into the system to begin with, so maybe that's why I'm not all that concerned about it either.

I think the most important issue you have raised is that in a world of transparency and openness, it seems some of the platforms that we give so much to, are those that carry a shroud of secrecy.

Last, when we are using something that is for free, you know that there will be a price so those of us that opt-in should know what we are getting into to. But to have to opt-in to opt out or to have a profile created without the opt-in period is just bad on so many levels.

Thanks again for taking the time to make the post and such a great explanation of why you are choosing to delete.

3 years, 5 months ago on Why I Deleted My Klout Profile