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@emiltsch @kathikruse Totally agree with you there, Eric. In fact, I see such a change in dealers' daily operation due to content: the creative, the collection, the execution and the attribution, to name a few. All things that are not happening in most stores today.
2 months, 1 week ago on 6 Predictions That Will Impact Automotive Retailing in 2014
Nice post, Daniel. This story will live on for educators to chew on ad nauseum. I agree too that the responses and replies to her words were just as ugly (if not worse). I seem to be talking with others a lot lately about the need for people to really know who they are before they take to social media. I feel bad for Justine as well and do not condone her remarks. If she had taken some time along her path for self-reflection and realization, perhaps she never would've hit send.
2 months, 1 week ago on What We Should Really Learn From Justine Sacco
Nice post Eric! Storytelling and an internal marketing dept go hand in hand. There are stories everyday in dealership operations. It's a matter of recognizing them and telling them effectively. Dealers should make sure their culture is ready for prime time and their staff is well-trained in content submission. The marketing dept can provide certain important components in the overall content strategy but without stories from within the operation, your efforts can only go so far.
I always enjoy any mention of process and metrics of online reviews. Brice is a leader in this arena. I see many dealers faltering in their internal process to capture reviews. Software supports the process, not the other way around. I had a dealer call me a while back saying he had "Yelp issues." After doing some in-store training to support their overall process, I found the issue was not with Yelp but with their culture. This is the age of truth and no matter how much money you pay a vendor for tools, if you are oblivious to the fact that customers talk to one another, no amount of tools or money will save you.
5 months, 2 weeks ago on Reputation Conversion, What’s Your Success Rate?
Steven, I totally agree with you. They will "rule" Twitter out of relevancy. I've used TweetAdder and when done right, it's very helpful. It does allow spammers to be spammers but it did have its good points. They changed everything recently and now it's less helpful. It's pretty much like Refollow now. I use ManageFlitter to clean up the inactives, etc. What do you use to find people and follow them?
8 months ago on Twitter Fails, Changes TOS and Outlaws Automated Follow Back
Love this Rick. I love your analogy of the daughter's first date. That is so true! In this world now, we can't afford to have others speak for us. These "outsourcers" are doing damage every day. I spend most of my time spreading the good word to inform dealers and I know many are waking up. Some will continue to sleep and they'll suffer the consequences. One day they'll wake up to find their daughter pregnant and living in a van down by the river.
8 months, 2 weeks ago on Social Media Snake Oil
Wow Kevin, thanks for mentioning me! This post is beautifully comprehensive and highlights all the awesomeness that was DD13. It really is all about the people, PEOPLE! Thanks for sharing. It was so nice to finally meet IRL!!
1 year, 4 months ago on Digital Dealer 13 Review with Kevin Frye
#52 is very special. This happens to me at least once a week. I'm so happy to laugh about it now. Thanks Pam, love this!!
1 year, 5 months ago on Ultimate Social Media Party Foul List - 70 Party Fouls of the Social Foolish
This is so good to hear, Pam! Could it be that AT&T is beginning to respect and listen to their customers? I dare to dream. Thanks for sharing this great story.
1 year, 7 months ago on Social Lip Service vs Social Customer Service: AT&T Wireless Case Study
Thanks so much for sharing your story. I too have had a handful of traumatic experiences and they have all made me stronger...although I was a bit worried with the last few. I've been in auto retail all my life running car dealerships. As a gal, that choice brings with it its own set of challenges. Here are a few more: The death of my husband. The breakup of another relationship that I was sure was my destiny. A parent dying. Another parent with Alzheimer's. Sister with cancer. A sister-in-law's decent into mental illness. Financial upheavals. It's 2012, and I have no fear thanks to the events bestowed upon me. There's a book in there somewhere. Rock on, Carol!
1 year, 10 months ago on What Doesn’t Kill You Will Make You Stronger
You hit the nail on the head with this Johathan. One of my hobbies is to search out these Social Media debacles. Trying different things in marketing so awesome but when you come to the table with poor values, this is what happens. I happy to see this one in particular because it shows what's at the heart of KFC. They have a horrible record when it comes to humane animal treatment so when you pointed out the public's perception as "Insensitivity, Greed, Irresponsibility, Ignorance", I thought, "Yep". Thanks so much for sharing!
1 year, 10 months ago on Disaster-Related Promotions Never End Well - KFC's Facebook Fail
Congrats Harrison! I see this as a new marketing opportunity for Klout. They could start hanging around bridal boutiques and jewelry stores noting the value of a Klout score once you've tied the knot. Genius! Love your post!
1 year, 11 months ago on The Klout Smoking Gun!
Lol #GoodTimes indeed. It's a great time to be here during the revolution. dinodogan mitchjoel
2 years, 2 months ago on The Shallow Outlook on the Future by Mashable’s @petecashmore
Awesome post Dino! I was just listening to a podcast from @mitchjoel (Media Hacks) where they were talking about the death of the middle man and how technology is reducing the amount of "friction" between us consumers and the people who provide products and services. Corporations ARE interested in only one thing and that one thing is not what life's all about. The Occupy movement has taken hold, it's a hashtag for everyone who wants to contribute their ideas on how we can fix this f*cked up mess. What the mass marketers don't get is that Occupy ideals are filtering into every part of our consciousness and YES, "we are better off without you"!!! Ding dong the #witchisdead
This is genius. Thank you Pam for every single word you've written here--you've answered the burning questions I've had about Klout. Up until now, all I had was an intuitive feeling that something was "amiss" in Kloutville. The one point that stood out for me was how they've ignored those that helped them grow their business. They do have a chance, like you said, to redeem themselves (like Gap did with their logo fiasco), but it's looking like that's unlikely. Awesome post my dear!
2 years, 3 months ago on Why I Deleted My Klout Profile