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Thanks for the great post as inspiration, Eleanor!

1 week ago on How NOT to Start a Career in Social Media

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I've been in the position of being the active job seeker and have been sent (mostly, in fact), links to jobs that were far below my current level/salary.  I would never say this to someone who took the time out to think of me and send it, so without adding much commentary, I usually responded to the individuals and said something like "thanks so much for sending this" without adding further commentary.  They hopefully feel appreciated and I could move on with more appropriate leads.


The flip side to the coin is that I am pretty judicious about sending links to jobs to friends.  When I was last looking for work, I did some research, and the chances for actually getting a job through a cattle-call link are abysmal.  I'd be much more interested in getting and introduction to someone than applying via a job posting, even if it were right up my alley.  I try to make at least LinkedIn introductions rather than just forwarding links.

3 weeks ago on Dear Amy: The #SMEtiquette of Helping Friends Find Jobs

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There are nine positions to play for the Red Sox.  I doubt that Christopher Barger and I need to duke it out!

8 months ago on Best Childhood Dream Jobs

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 @AnneReuss  You are most welcome, Anne.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @ChanteDNewcomb  @ginidietrich Thank you for participating, Chante!

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @ginidietrich Thank you Gini, and thank you ALL for stopping by.  I'd love to stay connected if you would like:  I'm http://www.linkedin.com/in/markstory and @mstory123.  Thanks everyone!

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @ginidietrich  @lbatzer *Likes comment* 

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @AnneReuss I think it's perfectly acceptable to most people because people go out, have fun, meet with friend, and GASP - consume alcoholic beverages.  I see nothing wrong with a picture of someone holding a beer (unless it's a REALLY bad beer).

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @AnneReuss  @ginidietrich It had to have been devastating, but if you are going to make a mistake like that, make it when you are 25 and still have PLENTY of time to make up for it.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @lbatzer Thanks for participating - and since we will be ending soon, a HUGE thank you to @ginidietrich  for having me here.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @allenmireles True,  Especially in a bad economy, Allen, you don't want to give a prospective employer an easy reason to rule you out early in the hiring process.  It's hard, but staying on top of Facebook's privacy settings is critical too.  I check pretty often because I certainly put things on there that I don't want getting out.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @allenmireles  @ginidietrich I reached out to her as well, but to my knowledge, she only responded to a very select few.  

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @ginidietrich From the last I heard, she was still sort of in hiding.  She could have changed so many minds by simply (and literally) writing the last word.  I wish she had.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @aimeelwest  @AnneReuss Agreed, and welcome to the char, Aimee!

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @ginidietrich I had the same conversation with my niece who is not 22 and in her first job.  She not only cleaned up her bar pics, she did what a lot of people are doign these says and simply changed her last name in FB.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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Since we're talking about one's online reputation below, did you guys see the Cathryn Sloan "All Social Media Managers Should be Under 25" kerfuffle a few months ago?  I bet that it ruined this poor young lady's reputation:  http://www.nextgenjournal.com/2012/07/dear-nextgen-a-rebuttal-from-the-social-media-old-folks-cathryn-sloane/

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @allenmireles Hi Allen!!!!!!

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @meghankrane  @Brian Ormsbee I think that you have the right approach, Meghan.  Younger people will make mistakes, but it IS part of growing up.  

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @AnneReuss I think you hit it on the head when you said "be yourself," Anne, but also be mindful that what you write may impact others' perceptions of you before they even get to meet you.  And I want to see a picture of those boots!

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @Brian Ormsbee  @yvettepistorio  @AnneReuss Brian, you are right.  This is a hot topic and has been for some time.  I take a slightly contrarian view in the book and posit that at some point, we have to admit that there are things that are simply not measurable.  Relationships with people - the heart of social media - cannot be measured if they are established and deepened on the golf course, at a basketball game or online.  I have heard the social media ROI question many times, but have never heard anyone question why you are taking a client to lunch.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @yvettepistorio  @AnneReuss Nope.  No one asked, but I am happy to answer, Yvette.  This might surprise you, but my favorite social media management tool is a pair of human hands.  HootSuite and other tools can really be helpful, but if one has the time and inclination, there is nothing like having a human being be the person to actually execute your social media strategy.  

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @Brian Ormsbee  @meghankrane Hi Brian.  I agree that it *should not* impact your ability to get a job, but I can tell you that most employers, especially in social media, will Google prospective candidates.  And dig and dig and dig.  And I have seen candidates ruled out for things that I think are pretty silly.  It should not matter, but often does.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @meghankrane Good point, Meghan.  The problem is, I think, that many people don't realize that the things that they put online can be highly visible and come back to haunt them.  Making a comment like "I hate my job" in your personal life can be fine, but if your employer sees it on Twitter, it could come back to hurt you.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @AnneReuss  @ginidietrich Now I REALLY need lunch.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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One of the things that I cover in the book to is "digital dirt":  things that prospective employers might find on your Facebook page or your Twitter account that may not put you in the best light.  I could be anything from a POV that is contrary to that of a potential employer, to pictures of you doing kegstands.  Many people say that you should clean these up before job hunting and others say "I am who I am."  What do you guys think?

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @ginidietrich  @AnneReuss How about pizza?  I hear that you Chicagoland people swear that yours is better than New York pizza (and I agree, BTW).

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @ginidietrich I don't know that it's 100% necessary, but it is certainly very helpful.  At the heart of social media is messaging - simply sending and receiving messages - so a background in those careers that focus on messaging and communications: broadcasting, public relations, public affairs and journalism are often the launching points for those who move into social media.  I say in the book that you can teach someone how to use Facebook or Twitter, but you can't make them a good communicator if they inherently don't like it or get it.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @AnneReuss That's awesome.  Just promise to be nice to me when I am fetching your coffee as your office flunkie in a couple of years, ok?

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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All of this talk of hamburgers, veggie burgers and Cheese Wiz is making me hungry.  Anyone else want to order in for some deep dish pizza (Chicago Style, yo)?

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @PattiRoseKnight  Can I get you a veggie burger or some Cheese Wiz perhaps?  We aim to please here as guest authors in Spin Sucks.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @AnneReuss It's not that bad to read, though.  It's thorough, for sure, but readable.  Plenty of white space, call-outs, bullet points and purdy pictures.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @AnneReuss My pleasure, Anne.  I love to chat with people whom I am sure are a smart and savvy as you.  And I often tell them that it is equally likely that I'll end up working for them when they become wildly successful (as I am sure you will)!

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @jasonkonopinski  Jason!  We sure did meet!  Thanks for stopping by.  @ginidietrich  is the ultimate uniter of the human race, right?

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @AnneReuss Here's the Web site for "Social Media Bible" - http://www.thesocialmediabible.com/;  they are in their second edition.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @AnneReuss A second resource that I would recommend for straight social media knowledge is the "Social Media Bible" by Safko and Brake.  It's about 700 PAGES, but if is full of what I think is timeless information on what social media is, what it is not, and how to smart and successful when you are getting paid to do social. It's so good that I used to use it as a textbook when I taught graduate school at the University of Maryland.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @AnneReuss If you are interested in the numbers and analytic side, I would recommend any of Katie Payne's measurement books.  You can check out her blog here: http://kdpaine.blogs.com/,  To me, she makes sense of communications, public relations, but more importantly, how to measure the impact of your outreach efforts.  Great reads.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @ginidietrich Maybe I'll donate a can of Cheese Wiz along with the book for the Big Winner.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @ginidietrich You not WAY above average, @ginidietrich .

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @ginidietrich  @AnneReuss Yep.  Signed by the author!  And my handwriting is terrible, but I promise to make mine legible!

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @AnneReuss Pleasure meeting you, Anne.  Is there anything that I can answer for you or do you have any questions or thoughts on working in the field of social media?

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @ginidietrich Good point.  But what about a giant veggie burger?  

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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One of the goals that I had when I started writing was to offer ACTIONABLE advice,  Many other books may recommend that you start your own business or become a Wall Street stock broker, but these are not things that the average person would do.  I'm pretty confident that by the time that people finish the book, they'll have a good idea of a) what the career is like, b) of it is right for them, and c) how to move forward to become successful.  

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @AnneReuss  @ginidietrich Thanks, Anne!  

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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And as you know, @ginidietrich , writing a book is not a easy undertaking, but this was a labor of love and one that I sincerely hope helps others who a evaluating their own careers in social media.

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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And why social media?  First, it's my personal area of expertise, but second, because people can often confuse being a user of social media with being a practitioner.  It's a lot different to use the tools and get paid by others to offer strategic advice on how to use the tools.  

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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When I got started in social media in 1997, there was no career guide, no how-to, nothing.  So writing this book was a way for me to hopefully help others to have an easier path than I did!

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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I chose this topic because social media is like having a really big hamburger in front of you and you are not sure where to take the first bite.  There are SO many different roles and responsibilities in social media and I felt that having a "how to get started" guide would help people take the first bite of the hamburger.  

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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 @PattiRoseKnight  @ginidietrich My fingers are ready!

 

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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Hi everyone!I figured that I would show up a few minutes early at @ginidietrich 's place and get comfortable.  Feel free to come on in, take your shoes off and chat! 

1 year, 10 months ago on Join Mark Story for a Special Livefyre Q&A Today

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