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.... - Bob :-)
2 years ago on Our Dangerous Addiction to Social Media Case Studies
Well said, Jay. I will share this with the next person who drops by my cube trumpeting some "brilliant" social media example with so-called tangible results they saw last week and saying "We HAVE to do a campaign exactly like this starting next Monday". I agree with what you and others have stated. I most definitely appreciate very creative ideas gathered from others' recent social media campaigns. But I'm not hanging my hat on their results.