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Great list! Thanks for including the Creative Memories story.
2 years, 11 months ago on Top New Media Case Studies of 2011
I write a monthly case study for Social Media Examiner and I can tell you the decision of who to feature is tough. The readers continuously push us for more bottom-line numbers to take back to their companies but those types of stories are very few and far between. And the people I interview say those numbers aren't that important to their companies - yet. In the absence of that, I go with ideation. Which stories offer new strategies we might add to our toolboxes? I'm taking your point about timing to heart. Most of the pitches that come in are from very recent campaigns where the real measure of success probably won't come until later. Thanks!
3 years, 1 month ago on Our Dangerous Addiction to Social Media Case Studies