Innovative Thinker, Strategist, Marketing Guy, Lover of Life, Bible Student, Snowboarder, Musician, Songwriter, Businessman, Student...
Interesting chat, I loved the quote from Daniel, "I don't just want to sell you what you want to buy today, I want to listen..." This is at the heart of what it means to create opportunity. So many companies and salespeople miss opportunity by going for the sale. Enjoyed listening to you.
1 day, 9 hours ago on Why Partnership Is Critical for Business and Technology Transformation #SMACtalk Live from #IBMPWLC
Great post Andrew. All metrics mean something and have value or context. A well rounded influencer should have both followers and engagement. In the end metrics alone should not be used to verify a person's influence. At some point people must actually get to know the person and validate their influence or value. Metrics are a simple factor but can't paint the whole picture.
2 weeks ago on Do Follower Counts Really Matter?
Great post Rachel, I think it points out the thoughts of many people online. This is a big subject and I see many angles of it. On the other side there is such a volume of information that I think many find time constraints may diminish their influence on an audience that is distractible. I think Huffington Post showed that you don't have to create great content to share it.
That being said, it also comes down to the filter and selection process. You can read each article, but you can also include posts from people who you know put out only quality content. It is possible to curate very well or very poorly. In the end, I think your audience and metrics should tell you if people are finding value in what you are sharing. Great subject :]
3 weeks ago on The 3 Dumbest Things About Content Curation
Daniel, Thought provoking post. To me it shows that people are measuring too early. The fact is that impressions play a role, as does purchasing, branding, and followers. I think it really comes down to whether the marketer has a point to their efforts. Many people spend huge amounts of money while converting nothing because they built only part of the machine. Asking what the right metric is when you have no goal is a question where the answer doesn't matter. Enjoyed reading.
3 weeks, 2 days ago on Victims of Vanity: Why Marketers Buy Into Faulty Metrics
Great post Olivier, I agree with your analysis of paying them for their time. Just like HR the process of getting the right people will eliminate many problems and businesses need to take their influencer programs more serious than asking a friend for a favor.
When you do your research and align your processes with your strategy you can make work. Many businesses are doing this in vain.
3 weeks, 6 days ago on Influencers: To Pay Or Not To Pay?
I think this is a mistake on Twitter's part, The all or nothing mentality defeats the value of following. If anything they should add a filter to allow only tweets with x keywords to show up. This way you could filter out the ads so only the content you like from a user would show up. The same way Facebook created value in following then distroyed it, this is a bad idea.
9 months, 3 weeks ago on How To Avoid Being Muted on Twitter or, How I Learned to Love The Mute Button
Nice post Michele, I am going to check some of these out.
1 year, 7 months ago on 5 Social Media Tools to WATCH in Beta #BBSradio
@Frank_Strong @RossQuintana I get it, I understand it is emotional. I think people need to put things into perspective. Expecting people to stop living and the complex world to all pause is not realistic. The world stopping on a dime and whether or not you are sorry for the loss of lives anywhere are two different things and to connect things that aren't connected is just unrealistic. Even in times of war people continue to live their lives. Saying someone tweeted so therefore they don't care or are a bad person makes no sense whatsoever it is simply and ignorant notion in my opinion.
1 year, 10 months ago on Autotweets Are Not Comparable to TV or Radio Ads
Yeah I don't see the logic honestly of suspending your tweets. Anyone who is using Twitter can follow the tragedy hashtag. If they are following 3000 people I doubt they are getting nothing but personal Tweets about Boston. There are many ways to use Twitter and other tools without sifting through your feed. Also, as you pointed out people we don't know die every day. When news was more local people would react to things in their town. Now with technology we hear about things that happen in tons of places. Should we all react to every situation in every city every day? I don't think so. The world is full of tragedy.How about the women who are raped every few seconds, or the people dying of hunger daily, or those who are murdered? Children who are molested? Is one murder more tragic than another because it is advertised on TV. It isn't logical. When someone in my family dies will people suspend their tweeting? Should I expect them to.. no. There are tragedies that are happening all over the world every day. Millions of children are murdered through abortion every year and people are OK with it. Policing others reactions is annoying and comes from a selfish self justified place many times. React to and deal with your feelings and let others do the same.
It is funny the advice is to send a private form of communication when the issue was people publishing private conversations to the public. A little situational humor. The bottom line is that the platforms aren't doing their due diligence when it comes to protecting the privacy of their members and of content that they are sharing. In the same way Google is accountable as a site if people post copyrighted info, I think we are going to see a demand for platforms to honor privacy. This is solvable but many platforms want your data pushed into public feeds so they can use it as well.
2 years, 1 month ago on Storify and Facebook Privacy Breaches: How NOT to Respond
Great post, and logical in the approach. I will play with this and see if it makes sense. There is nothing like trying to figure out how to get your message to the people who say they want to see your messages. Facebook is the only one I know that breaks their own system so they can sell you a version that works.
2 years, 1 month ago on How To Improve Facebook EdgeRank Using This Hidden Feature
Yes writing is not for everyone, because it is an extension of your mind and not everyone is interesting or has special knowledge on a topic. That being said most people can write and get better if they work at it. It is not easy but I find it very rewarding. If people have a lot to say it may be right for them. Nice post Lisa
2 years, 1 month ago on Freelance Writing: Do You Have What It Takes?
@TonyBennett @RossQuintana Yeah Facebook is one that pushes the envelope and I feel they are doing that with Instagram. Maybe it is easier to test things with a small branch. But the thing is that They play a data collection game, I know because I have my own ideas on what they are doing, only they would be my evil twin so to speak. Privacy and data can be used to rape the users or it can be used to eliminate spam and make money at the same time. I look forward to finding a team to build something better. The thing is they push stuff into a public feed and make it searchable so they can gain certain rights to your content. A social platform doesn't have to make their site feed public, but people don't get that so they figure hey we are already doing it. The issue is the internets are young and if we keep letting them push the envelope and turn up the heat slowly on our rights, before you know it the frog is boiled and it could have jumped out before that. I like that the public for any reason is showing their power and keeping the owners in check. Just like i government, checks and balances are what keeps everyone honest. Companies are learning that people don't read the TOS so they are starting to put new stuff in there like back room political deals while nobody is watching. Even though many may be misinformed about this, it is better that they react then be passive because looking the other way is why our government in the US has gotten as bad as it is. Good post and very cute little girl :] We need to talk beer sometime.
2 years, 1 month ago on Instagram: Time to Play the Instablame Game!
Hey Tony, I have to disagree with you on this one. I wrote a couple posts explaining the real issues. I work with contract negotiations for a living so I instantly saw the big deal which is it is now transferable. This means the right to use and sell you photos was by Instagram which makes sense because it is their site and they need free reign to do what they need to, but when they have the right to sell and sublicense that right, that is a major difference. This means they can start selling access and use of your account to anyone else outside of Instagram. Lets say you hate Westboro Baptist Church picketing funerals of the troops. Now they could sell your content and show pictures of you on an ad supporting Westboro and they would also fall under the right that you don't have to sue them. There are many reasons that were not accidental that people should be bothered. You don't draft legal documents by accident and you don't write in rights you don't intend on using. You should read my articles on this topic. Cheers!
Great niche specific post. Many Dentists struggle with social media and they aren't sure what to do with their Facebook page. There is definitely room to grow.
2 years, 2 months ago on How Dentists can Stand Out on Facebook
@Tinu @RossQuintana Yeah I try and educate my clients up front on the metrics that matter. If you don't you end up running around trying to make the wrong numbers work for them.
2 years, 2 months ago on How to Find Your People on Twitter
Nice post, I like the audience percentage section and how you take into account the resources needed to manage a large group. The fact is that the numbers only matter if you are engaging because that is the social net number. Nice post Tinu
Nice post, I think you hit the key points which are self analysis, having the right people and tools to grow.
2 years, 2 months ago on Top 10 Things Every Growing Business Needs
Nice post Ken, tons of good resources here. Have a great 2013.
2 years, 2 months ago on Best of 2012: The Three Things Marketers Keep Forgetting About Facebook
The problem is they once again are trying to monetize with no regard for the users and what they want. Do you really want your stream flooded with product posts of what someone wants. I so hope they di this so they tick off more of their users and drive them to other networks. They are masters of forcing changes on their users that they don't want.
2 years, 2 months ago on Facebook Collections Is Back for Another Round of Testing
Thinking about the function of the blog is key to understanding the type of blog to make. Great advice Lisa.
2 years, 2 months ago on How to Choose a Theme for Your Wedding Blog
This made me laugh out loud. I love the balls of this. Great eye catching marketing that jumps off the sign. Love this.
2 years, 2 months ago on Best of 2012: How One Small Business Turned Lemons into Marketing Lemonade
@Frank_Strong Yeah, I have dealt with contract negotiations in my work for about 12 years and as a strategist I am annoyed by the unrestrained terms of service these companies are using. There is a difference between doing something with someone's content to maintain the site and actually trying to get rights you don't need over someone's content. BTW I mentioned your post in my latest follow up post on Instagram http://www.socialmagnets.net/why-people-still-want-to-boycottinstagram-after-supposed-fix/
2 years, 2 months ago on Terms of Service: No Way to Build a Brand
Great post Frank, I also wrote a post on this and will write another because of the deception I feel Instagram is trying to pull. They say they fixed it and then changed the advertising section back to terms that don't matter because the issue is in the "rights section". The second thing is they say you own your photos, but that was never in question. You own them but grant them rights to them as well. It is very deceptive in my opinion and many now are spreading stories saying they fixed the problem after getting negative feedback. This isn't true, the terms are still the same. The goal of this smoke and mirrors is to get the same people who never read the Terms of service to say OK I'll keep my account, they fixed it. This is a lie and people should know about it.
LIsa, here is a very important thing to note. I wrote a post on this and am doing a follow up post because the story is getting worse. The fact is that Instagram has not addressed or removed the language that gives them the rights to sell your content. They said they had no intention in a blog which means nothing when the terms say you give them the right.
Second, they then cited the advertising portion which was not the part that mattered and said they would return to the old text. The thing is the problem isn't in that section it is in the "Rights" section. That has remained unchanged where they added to their rights to use your content that they can "transfer and sublicense" those rights to 3rd parties.
They are trying to trick people into thinking they fixed the problem when they didn't which to me is highly unethical. I see posts saying they fixed it and this just isn't true. They are counting on people not reading the Terms as they did the first time. A blog post cannot change legal rights in the contract so them saying they are sorry means nothing. A lawyer looked at it and said there was nothing confusing, it says what it says in the open. They are doing damage control and still moving forward with the issues. I hope people take a closer look because they are setting the bar for removing rights from their users. Plus they are creating misinformation by people blogging saying they fixed the problems.
2 years, 2 months ago on Instagram says it Does Not Want to Steal and Sell Your Photos
@Shelley Pringle Yes, I have been knee deep in many projects. I am just now coming out of my cave :] Yes I am working on my first book about social media and influence. Just getting started but I am excited. My mom says I should be one of those self help guys and I agree I could see myself writing and speaking so I am going to start pushing my life in that direction. You have to follow what you love.
2 years, 2 months ago on How to publish an ebook with APE: Author, Publisher, Entrepreneur [book review]
Great post Shelley and great tool. This is a fast growing segment and getting information from those who have been through it is key to avoiding mistakes and launching success.
@PegFitzpatrick I appreciate it Peg, I will be reaching out to people when it comes time to get advice. Also I am doing some interviews of social media peeps and would love to interview you for the new segment. Let me know if you are interested. Thanks
2 years, 2 months ago on So, You Want to Write a Book?
Good post. I think you have to have some forethought when creating accounts. I have always like to separate my online identities so that I don't have crossover problems. That being said, there are somethings you can undo.
2 years, 2 months ago on Consider your social media identity carefully
I have to agree, the flaws are the same as Google search. They are trying to use indicators for quality. It takes a human to know quality. I haven't played much with Listly so I will have to move it up my stack of things to do. Thanks.
2 years, 2 months ago on Human Curation in Action : Out with the Algorithms / In with Made by Hand
Always a joy reading your posts. This is one project I have just not gotten to yet but need to.
Nice post Gini, These dynamics matter and knowing them help people grow their business or their future.
2 years, 2 months ago on Likable vs. Successful: The Issue Women Leaders Face
Well written post. As someone who curates social media content I try and look at source, subject, and my audience. When I write I tend to write from my view trying to bring something fresh to the scene and people seem to respond well to that. I like how you basically brought solid journalism rules to blogging. It reminds me of the slogan for bikes that says same road, same rules.
2 years, 7 months ago on Curators and Gatekeepers: Who Do You Trust?
Nice post, and thanks for reading mine on Empire Ave. I love it and I agree it has a lot of value beyond the surface game. Empire Av Ticker (ROSSQUINTANA)
2 years, 9 months ago on Empire Avenue turns social media upside down
Nice post, Katy, As a Twitter lover myself I can say all good advice. A few points would depend on how you use it. I like to schedule content, every day. That being said any time someone talks to me I respond. The reason I like scheduling is that I can curate the best content I find and many people comment that they love my feed because it is always full of useful info. I also think that the because of the massive amount of posts, most people aren't going to go digging so making sure you have good content on your feed when people are looking is key. But again not everyone has to use Twitter the same way, as a social media guy I think that changes how I use it. Check out my feed @ross_quintana and tell me what you think :]
2 years, 10 months ago on 12 Most Definitive Ways to Master Twitter
I can say you put together a good list. I am following all but Sharon and most of the people interact very well and I have shared many of their tweets and they will engage. Roseli (@ezyblogger) is a gem and I agree his content is really good, that is why I RT him so much. As a little guy I hit the ground running about 2 months ago and I found all these people just by looking for good content and RTing engagers. Now following Sharon too. And hey don't forget to add yourself Steven, you engaged and were great when I got started.
2 years, 10 months ago on 8 Twitter Powerhouses you Must Follow: They actually communicate with the little guy
Nice article, I love the contrast of how it is already being used and where it might go. Cloud is a game changer and the later generations of it are going to show that more than the current uses. Thanks Meghan..
3 years, 1 month ago on Leaders Dive Into The Workplace Cloud
@osakasaul@GeeklessTech I also went to public shools, but my 6 kids are home schooled. There are advantages and disadvantages to both. Bottom line you gotta put time into the kid and they have to be engaged to be successful anywhere.
3 years, 1 month ago on Determination, Social Media, and Tim Tebow
Great post Steve @sbhsbh , This is the first post of yours I have read and aside from the story, I really appreciate your format and the way your post flowed, really nice. I will be following your blog. I love the TIm and social media angle. Great job.
@AmyMccTobin You have it right Amy, if only every business thought like that we would breathe life into the words customer experience.
3 years, 3 months ago on “Google+: Should I Give a Shit?” — We Have A Bigger Problem
@MSchechter@danieleagee That is the problem, social media sites are me too in their design. It is like one more cup holder in the new minivan. I just decided to get into this game mentally, but I need to find the right people to talk to because I have some game changing ideas on social media but no technical background to know how to make it come to life. I'm just dipping my toes in, but man when I hear conversations like this it stokes my fires to solve some of the glaring problems with current social media, relationships between business models and users.....
@Rhysorwin impacting your market and knowing your target is more important than where you find them. It only matters that you find them and you don't need every potential client to buy from you to make money. If a huge portion of your target clients moved you need to be there, but there are generally too many fish in the sea to worry about covering the whole ocean.
@AmyMccTobin I think many people feel they need to be part of it early and those mavens have different positions and reasons for it. I don't think the average person needs to worry about missing out on the opening moments of any social media platform in general because most are simply using them to follow a crowd. If the crowd isn't there or it is only crowded with early adopters then there is no point yet for them...
@MSchechter@SarahArrow Man, I don't know who to tlak to but I feel like I have the answer to everyone's problem. Problem is just like Google and all of these sites, I need to make sure I can make money off of it before I share. I actually think users can have their cake and the company can have their cake too... It just isn't being done right...
@SarahArrow I would say that with apps FB is as mobile as Twitter, but I like your comment on Demographics. After all, every new offering attracts someone more than others, whether it is functionality or design. Being attraction neutral or max is very hard...
I disagree that marketing is not what people want. Marketing the way it is done maybe, but the fact is that you have bought things that were marketed to you before and some you have re-marketed to your friends by bragging about it. The problem with marketing is people don't like it when it is done wrong and for things they don't want. It doesn't have to be an A or B argument. That also has nothing to do with the delivery method...