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I believe Dave, like many of us who have worked on this initiative, was trying to convey that in the age of crowdsourcing and social media, we're going to encounter criticism, and that's a good thing. No matter what we come up with, there will never be 100% consensus. I find myself disagreeing with dictionary definitions of the most mundane of words when working with my kids on their homework. That said, it is a starting point that was conceived with democratic collaboration. We've invited everyone to the proverbial table. We've asked for input and feedback every step of the way. We've considered every single comment that was entered. And, what we've provided as the final options reflect all of that work. It's a bit different than when our ancestors came up with dictionary definitions a few hundred years back or even how Webster's goes about doing it still today. This has been a collaboration through and through.
1 year, 3 months ago on PRSA Response to PR Definition Criticism
Mary -- This is excellent! I'd love to share your list of questions with my grad students, many of whom come to our Public Relations and Advertising program from other careers. Yes, journalists can do quite well in media relations. But what about market research, executive communications, employee communications, crisis management, and investor relations among the many other functions of PR?
1 year, 9 months ago on Public Relations – More than Press Releases