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'It’s that, as business leaders, it’s our job to take responsibility for the actions of our employees'
That's the right thing to do, but since not everybody does the right thing, this rarely happens. Higher management would be more than glad to blame their low ranks on problems even if management was directly responsible.
3 years ago on PR, the Murdoch Affair, and Telling the Truth
These marketing and communication trends indeed are taking place in 2011. Customer engagement through social media is one of the most evident points. More and more businesses are using social media to communicate with their customers and the manner they address these customers is changing too.
3 years ago on Communication and Marketing Trends for 2011
I read Mark Schaefer's post “Is there really any hope for paid digital content?” and I thought i was very interesting. Unfortunately, I think that payment for digital content is not possible because it contradicts the nature of the medium itself. Internet is meant to be a shared medium where information is shared without barriers.
3 years ago on Not for Free: Why We’ll Pay for Content
Sure bankruptcy does not have to be the end of the line. It may be challenging to let go and move on, but you never know. May be you will be headed towards something better. The case above is not the best highlight for this point though. Somebody who has so brutally breached the ethics of a supposedly noble profession like journalism should not be allowed to ever own or manage a newspaper again. And if he does, I don't think readers will ever trust him.
3 years ago on Communication Lessons from News of the World
I like what you say about PR professionals not doing their own PR. Come to think of it, this is VERY true. The image of the whole PR industry needs some serious PR work. And PR is definitely an investment for businesses, not an expense.
3 years ago on The Communication Industry Has a Perception Issue
'What I have finally come to understand is that P.R. people are paid to twist reality into pretzels and convince you that they are fine croissants. At some point, they actually believe their own concoctions.'
Sadly, that's what most people believe. I myself was under that impression until lately when my cousin got into PR and showed me how PR can actually benefit the society and work for a good cause.
3 years ago on What Is Wrong with PR?
'Establish and cultivate relationships with people at all levels of the org chart — not just the ones at the top.' This point is very true. Working as a journalist, I got my best leads and inside information from people at the bottom of the chain. You should never underestimate people or limit your network to those in top positions.
3 years ago on Ten Lessons I Learned from My Clients
I think the spokesperson needs to be related to the brand in more than one way and preferably on a personal level in order to be convincing and to represent the brand properly.
3 years ago on Maker’s Mark Hires Jimmy Fallon and #FAILS
These are some great ways to promote yourself without seeming to brag. I like the last suggestion the most. It gets the information across in an indirect manner, so it's not the main focus and seems less in your face, and it gets people involved by asking them to share their pictures.
3 years ago on Three Ideas for Self-Promoting Without Being Icky
It's very true what you said about apple. They innovate and create products and concepts that didn't exist before. They lead a lot of technological advances and that's because they are not afraid to take a chance. It is more safe to produce another TV, but to create a product that did';t exist before and take chances with how the market will receive it takes a lot of courage. It sure has worked well for apple too.' A 1,300 percent rise in its stock price in the past 10 years and a market capitalization that exceeds that of Microsoft.' is sure a good reward for their innovative efforts.
3 years ago on 3 Keys to Creating a Culture of Innovation
Public Relations professional do have a reputation of adopting a 'the end justifies the means' concept and the end is always the what the client wants. They twist the truth and do everything they can in order to get what they want or what their client wants. I respect those who do things the ethical way in a profession so ruled by manipulation.
3 years ago on The PR Industry’s Performance-Enhancing Drugs
Who said a PR officer's life was easy. It is a delicate balance between achieving the corporate goals, and keeping the bloggers from feeling they are being told what to do or bossed around. I totally agree with the mass e.mail remark. NOBODY should send mass e.mails.
3 years ago on The PR Pro and Blogger Manifesto
I agree. Even now, a while after google plus has been launched, it's too early to see how it will develop yet alone how it will affect the business world. For all we know, ut can end up in failure because not many people are finidng it user friendly or registering. I'd give it time before I start paying to integrate google plus as part of my business campaign.
3 years ago on Beware the Google+ Experts
I personally think it is helpful for businesses because it offers more publicity without extra effort from the business's part. For ordinary users though, it could be a pain. I post different things on my blog, facebook and twitter. Some things I post to my blog are not meant for my family and friends on facebook to see for example, neither the comments on them.
3 years ago on Pros and Cons of the Facebook Comments Plugin
These can definitely build a solid relation with reporters. It is all about giving them before asking them for anything. You give them retweets, comments, story ideas and help when they most need it, and then they simply give back when you need them to.
3 years ago on Fifteen Ways to Use Twitter to Build an Army of Adoring Journalists
The benefits of physical exercise in every form prove to be more and more everyday. People didn't get sick in the past the way we do now because physical activity was a natural part of their daily routine, but the sedentary lifestyle we lead today is contributing to the spreading diseases including cancer. It is good to have research to back this up though.
3 years ago on Physical Activity Can Make You Cancer-Free Longer
'Al'ays start with the final overall skill and work backwards to the beginning of the training.'
I think that's a great tip. Telling the trainee what s/he will be able to do by the end of the course will capture his/her attention and interest, and then explaining how this will be done will reinforce the interest and hopefully seal the deal. I like these tips. Thank you for sharing.
3 years ago on The Nine Immutable Basics of Effective Online Training
The fifth tip is just genius. By answering a question that people are already seeking the answer for, one guarantees that at least those who need the answer will visit the blog and who knows? May be they'll find something they like and come back again.
3 years ago on Five Tips for Using LinkedIn for Business Growth
These are great tips. I do see many businesses making these mistakes, specially the contests to gain followers. Many people follow for the contest, then unfollow later. It is better to gain followers who will stay even if it is slower.
3 years ago on Five Common Digital PR Problems
'I like the approach you are taking but it's not gone far enough. Influencers are individuals and often radically individual. Testing approaches to a group is OK, but ultimately, the best success comes form individual relationship'
I agree with Warren. Influencer are too individualized for group testing. A relationship with each is the best bet.
3 years ago on PR’s Biggest Mistake When Working With Influencers
The good: Answering customers inquiries on twitter and hosting events on facebook, then posting pictures later in a way that makes people relate to the brand in a personal way.
The bad: Businesses that post nothing except blog links. advertisement links or marketing material.
3 years ago on The Dos and Don’ts of Executive Social Media
Social networks use for businesses and marketing can be easy if you learn to think like the customers you are trying to reach. Of course owning a twitter account and not using it to interact with your customers is pointless. I unfollow a ton of these twitter accounts everyday. It is all about interacting with your customers on a personal level.
3 years ago on Three Ways You Suck at Listening to Your Audience
I think QR codes are a very effective method for businesses to communicate whatever they want. They are new and appealing and offer easy delivery of any piece of information because they can be put anywhere. Imagine promoting a video in the corner of your businesses banner for example.
3 years ago on QR Codes & Mobile: The Time is Now
I agree with all these myths, specially the last one. Businesses do think that they can just keep tweeting links and marketing material and that people will run and buy their products when the truth is, when it comes to social media, you have to give a lot before you expect to gain anything. I personally feel more brand loyalty to businesses that gave me before they ask me to give them. It build a somewhat personal relationship which is the whole point of using social netwokrs as a marketing tool.
3 years ago on Three Social Media Myths
I didn't find google plus that user friendly at first, but it is getting better. It definitely takes some time to get used to. Thanks for the post that clarifies some things. The privacy measures seem tighter and easiet to use than facebook's and that's an advantage.
3 years ago on The Google+ Project Is Here
I don't think ant social network will be able to replace twitter because twitter has blog like features. Those who crave privacy should not be on twitter or should not reveal their true identity. I see google plus as a facebook competitor. I don;t know whether it will be able to replace it. I sure hope so because I am not a facebook fan.
3 years ago on What the Heck Is Google+?