Christopher Craft is a speaker and the author of 'O.P.E.N. Routine: Four Components to Personal Branding Excellence.' He’s also the Chief Visionary at Nao Media and Consulting, a digital agency for the sports and entertainment industries.
The path ... the journey ... the beautiful struggle. I look forward to following your adventure!
11 months ago on Why I Quit My Job (and what’s next)
@FernandoBIZ I can't thank you enough for visiting and reading this piece. It was written from my heart and my goal is to practice what I preach. I'm headed over to check out your blog right now! Keep inspiring.
1 year, 12 months ago on Gratitude and it’s Powerful Role in Marketing
@thebonti Thanks Kojo! Don't be a stranger 'round these parts! :)
2 years ago on The Formula For Building a Digital Agency
Great post Jayme. I'm super humbled by your mention. Much love to @Soulati | B2B Social Media Marketing!
2 years ago on 10 Reasons To Attend Social Media Conferences
What a lovely platform for me to give my sports and digital marketing rants! Go #DM!
2 years, 4 months ago on When the Ball Hits the Net...Sports and Social Media
@JayBaer My wife has caught me "spooning" with my iPad numerous times. I often fall asleep listening to an audiobook or something, but yeah dude... I'm with you there.
2 years, 6 months ago on Hyperconnectivity and The Power of Habit
Wait. I commented on this post already? Sh*t. I need to do it again. I loved this.
2 years, 6 months ago on The Slump
Judge again so you can possibly influence them to take on some of the ideals that you believe will help them become a better orgsnization. I know there has to be a liiiittle bit of ego involved here (there would be for me); but chalk it up, giggle at the walrus and stay involved with KCBS (for the experience/education alone if anything).
2 years, 7 months ago on What We Can Learn From Me Getting Kicked Out of a BBQ Contest
You're not crazy homie. You're spot on. In my few years of experience with social media, I have also noticed that outsourcing your strategy and engagement to someone who isn't equipped with the knowledge and cultural experience of the client and their team never ends well. Insourcing will be bad news for unfocused consultancies... and good news for consultancies that have drilled down and put 100% focus to their passion (big shout out to Jess Ostroff for helping Nao drill down to sports & entertainment x digital). It's time out for social media agencies that think they can work with any and everybody even if they don't anything about the client's industry and culture. Excellent post Jay.
2 years, 7 months ago on Why Insourcing is the Next Social Media and Content Marketing Trend
@mariawilliams672 thanks for the props.
2 years, 8 months ago on Socialympics: How Social Media and Blogging Has Boosted Sports Media
Hi Jess. I love this! Uplifting and motivating. Thank you sis.
2 years, 8 months ago on The Slump
@jessostroff :) love the energy of my extended family at Convince & Convert.
2 years, 8 months ago on 5 Brands Successfully Using Education to Engage
Eye opening and inspiring post Jess. Educating your customers and the public in general is not only a way to build authority, but it shows that you really friggin' care! Love it.
@kevinrcain thank you so much for the love. I'm heading over to check out your blog post right now. :)
2 years, 9 months ago on Socialympics: How Social Media and Blogging Has Boosted Sports Media
Researching an affordable social CRM for a client prospect right now... This post was right on time.
2 years, 9 months ago on How to Choose a Social CRM to Manage Data
The good ol' "Why" ... I'm loving this series
2 years, 9 months ago on The Power of a Question
Got us setup with rel=author at the Nao blog about two weeks ago. I'm excited about the developments. Sean, meant to speak with you more at Social Slam. I'm about to take on some attorney clients and would love to connect with you. Good post sir.
2 years, 10 months ago on Boosting Content and Fighting Spam Using Google Author Rank
Wow these numbers and estimated time commitments you speak of in this post are unbelievable. Social media management is NOT easy work. I agree with you Ray some of these folks need to get real.
2 years, 10 months ago on Got a Little Time for Some Social Media?
Informative post... Great list! @MitchJoel mentioned an app called Sit or Squat at Social Slam. It tells you where clean bathrooms are located. https://www.sitorsquat.com/
2 years, 11 months ago on 46 Travel Tools to Optimize Your Next Vacation
This blog post is right on time as I just cracked opened 'Brand Resilience' by Jonathan Copulsky. Great tips here that we can provide to our clients.
2 years, 11 months ago on Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis
Dude. I have an iPhone 3!! Old school.
2 years, 11 months ago on Dammit, iPhone. I Wish I Knew How to Quit You.
We as business owners shouldn't have to place concepts like these onto the minds of the clients and prospects. They have enough to think about and at the end of the day they need help and solutions. It's our job (the agency) to deploy an internal structure like this (or whatever works for you and your team) and for us to know how our structure can help us serve the various needs of our clients. While it's cool for guys like us to read this post and get great ideas on how to organize our teams... I wouldn't get caught up in trying to explain a concept like this to clients and prospects. From their perspective we just need to concentrate figuring out their needs and providing excellent service.
2 years, 11 months ago on The Rise of the T-Shaped Agency Model
Great advice Ray. So one-size-fits-all type messaging isn't the way to go on G+ huh?
2 years, 11 months ago on I Just Got to Get a Message to You
Boy... I need to have breakfast in Montreal!
2 years, 11 months ago on Social Media Breakfast – A Great Way to Start the Day!
You're the second person in as many days to mention taking out ads to land your ideal job. Excellent post Ian from a fellow Texan (born and raised in Houston).
2 years, 11 months ago on 5 Ways to Open the Social Side Door and Build Relationships
Ray Ray... Excellent story sir. It's always good to do post like these so folks can begin to know you. I had a good chat with our friend @FabriceCalando about collaborating in some way, shape, or form. Let's keep in touch and continue to support each other.
2 years, 11 months ago on What’s New with Ray?
I don't know about any of y'all but I can fit my trusty laptop in the front pouch of my overalls :)
2 years, 12 months ago on The Web Is Dead! Long Live Smartphones!
Great post and great information! Thank you... Yeah this blogging stuff isn't easy but with the right support system it could really be a nice platform.
3 years, 8 months ago on How Bleacher Report and SB Nation Are Changing Life As We Know It | January