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@TaraGeissinger Call me ignorant in these matters, but is there such a huge driver of traffic and sales form Wikipedia that it's worth it to companies to run that risk? is there really that much of a payoff?
As a marketer, I've never seen directly or heard of Wikipedia being such a large channel that it makes the payoff of bypassing their rules worth the risk to reputation as a shady business.
2 weeks ago on PR Firm Accused of Wikipedia Sockpuppetry
What a great title. Made me smile on this Monday morning (being a short week actually helped too). On a more serious note, I would have to think that:1. Companies know deep down that they'll eventually get caught doing this stuff. And by companies, I am referring to both the PR firms and their clients.2. The potential reputation hit to those companies would be worse than the boost gained from the entries themselves.
Am I naive in this thinking? Is the fallout worth the gain in the long run? You'll notice I didn't even bother addressing the ethical side of this - I know it's hopeless to think that all businesses will behave ethically.
@ginidietrich Chai latte, which isn't nearly enough caffeine. I may have to go out for round two.
2 months, 4 weeks ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
@belllindsay, oh so YOU'RE the one stealing all my thunder. Hmph. Well, given your brilliant wit, broad experience, and unmatchably cool fashion sense, I'll acquiesce the throne of attention to you... for now.
3 months ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
Since I do have some narcissistic tendencies, and you're getting too much of the attention here, I'd like to find a way to somehow make this about me. But I'm failing to think of anything good, so I'll go for trying to look like a super nice guy. So, happy birthday, Spin Sucks!On a completely unrelated side note, I got neither enough sleep last night or enough coffee this morning. Just saying...
@Word Ninja No need to apologize - it was nice to have an excuse for my embarrassment this time!
3 months, 2 weeks ago on #FollowFriday: Jen Zingsheim
@Word Ninja Wow, I just snorted out loud in the middle of a crowded Starbucks! My genuine thanks for helping me embarrass myself in public (again).
I know this has been said many times before, and possibly even by myself, but I have to say it again: I LOVE how you do #FF on this blog. I really enjoy getting to learn something about the people you recommend, and getting a sense for WHY I should follow them. A sincere 'thank you' from me to you.
@debdobson62 @ginidietrich These points may be even MORE critical for webinars, when it's typically harder to hold peoples' attention. Great thought, Deb!
3 months, 4 weeks ago on Six Tips for Better Public Speaking
Great! Now I'm hungry for chile con queso! So much for the healthy lunch I brought in today. Thanks a lot, @ginidietrich!
On a more serious note, these are fantastic reminders. The session title and PowerPoint items I already knew and adhere to. With the description, I sometimes write that first to keep me focused on what I'm supposed to be making my presentation about. But intentionally presenting in a tweet-able progression and making sure people could walk away with a blog post idea - those are awesome points. (I usually try to present info in small pieces, but not necessarily consciously organizing it in a progression of tweet-able points so someone following an attendee on Twitter would walk away with all the major information.)
@belllindsay In all seriousness, I don't think it is a chick thing. I think it's a thing for people who prefer to own their mistakes. It feels cathartic to get them out there, be honest about the mistake and the lesson learned, and move on. So, good for you for owning your actions!
4 months, 1 week ago on Business Lessons Learned: Remember to Watch Your Step
@bobledrew I'm with you on this one. I don't believe for a second she thought she was off the record. In fact, I doubt she was thinking at all. My hunch is that she reacted (overreacted) in anger and realized later what a mess she'd created. "I thought I was off the record" was the best excuse she could hope to come up with. If that's the case, it adds another element to the lesson that we all need to walk away with. Many times, people asking for comment are looking for something juicy (to use Gini's word) to print/broadcast. Catching someone off guard or making them angry is a great way to get it. The lesson, then, is to always take two or three deep breaths before you answer something that you were unprepared for or for which your instant reaction is to become angry. Come to think of it, this is how I communicate with loved ones, as well, and for the same reason: to NOT say something I'll regret later.
4 months, 1 week ago on There is No Such Thing as Off-the-Record
I genuinely love it when blog posts go back and cover some of the basics sometimes. Because as smart as we all are, we do need to be reminded not to make the entry level mistakes once in a while.
@belllindsay, thanks for sharing these less-than-stellar moments with us, because if we're honest, we've all had them. And if we're forthright about them with each other, we might be able to help others avoid their own "oh s**t" moments.
I too, am a single dad, and I know exactly what you mean (only in my case, it's the weekly Friday night sleepover my 5 year old spends at grandma's house, since I lost my wife in a tragic boating accident a year and a half ago). You're absolutely right - that "me" time is CRITICAL for you being able to CONTINUE being a great dad (yes, I said great - accept it). You simply cannot pour that kind of energy into your kid and without replenishing it. It's just not possible. I strongly suspect that parents who refuse themselves this time eventually suffer some sort of breakdown.
That doesn't mean that doubting yourself or feeling guilty isn't normal, because it is. But just because it's normal doesn't mean it's right. Here's what I do: I think about my daughter and ask myself, is she happy? Does she seem well-adjusted? Is she becoming the kind of person I want to raise? when I am objective, the answers are always yes. And that's when I know I'm doing a good job of raising her.
As someone else commented below, it's also ok to focus on other things when is he there once in a while. In fact, I often find that my daughter wants to help me with some of the household work, and it's actually more opportunities for bonding and teaching. My daughter gets to see the importance of taking care of our house, and she is beginning to understand that taking care of her and all the household chores is a lot of work, and that as part of the family, she can begin to do her share. I am finding that she LOVES being part of the process of getting things done, whether it's helping me make meals, do laundry, or picking up the living room (which is mostly littered with her stuff anyway).
So, take a deep breath, let it out, and enjoy the quiet moments when Noah's at his mom's. You've earned them,. and you'll be a better dad when he gets home because of it.
5 months, 1 week ago on Crappy Dad
Great post, Marc. I think, as you alluded to here, that whether or not we think the two should be separate is a moot point. Many employers nowadays are checking all of our social profiles to research possible job candidates. Regardless of whether or not we agree or think it's fair, the onus comes upon people to manage their own reputations across ALL online touch points: Facebook, LinkedIn, Quora, Tumblr, Instagram, you name it. Because we have to assume that anything we post there (or allow ourselves to be tagged in through others' posts) will be viewable by people who are considering hiring us. And this has to be done ALL the time, not just when you're starting to send out resume's.
6 months, 2 weeks ago on How (not) to use social media to find a job
That's funny, the top social media question I ask is something like, "Now, which @$%!#$@# password goes with this account?!"Just a little (bad) humor for your Thursday. :)
6 months, 2 weeks ago on Answering the Top Five Social Media Questions Marketers Ask
@ginidietrich Maybe, but if I was TRULY smart, shouldn't I have known that already?
6 months, 3 weeks ago on How to Choose a PR Firm for Your Business
What a great resource for small businesses just getting started and new to the world of PR. Thanks for giving me something so valuable to share so that I look smart by association. :)
Seriously though, I think one important thing a list like this does is educate people on how much work it is to get this right. Answering some of these questions means that you as a business owner really have to do your research before hiring a firm. I'm not saying that's a bad thing at all - quite the contrary. But I do think it makes people aware that it's not as simple as Goggling "PR firms" and picking one of the companies that's listed on page one of the results.
7 months, 2 weeks ago on Get Media Attention: Six Tips to Pitch Journalists on Your Own
@ginidietrich This is yet another great article. The step-by-step instructions are awesome. What I love most may be that I can see the deep truth in this - if you want journalists (or anyone else who's really busy) to listen to you, you must dedicate the time to building a relationship. Everyone wants to be an expert, but only a few will take the time to professionally show their expertise in a non-pretentious way.