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Fascinating information! As @Howie Goldfarb says, it gives the advantage to the brick and mortar establishments, which can exercise come control over these environmental factors and influence decision making. But as technology moves toward virtual reality, we may not only see a day where you can virtually try on clothes or shoes to see how they look on you and then purchase electronically, but the retailer may eventually be able to introduce other sensory stimulants to influence behavior, such as using the research on the impact of scents mentioned above.
3 days, 12 hours ago on How the Senses Affect Purchase Decision
@ginidietrich Help? Ha! :)
3 weeks, 5 days ago on Crisis Communications: Have a Plan for Success
You know what I liked about this post (actually, the Social Media Marketing World workshop I got to attend in person where @ginidietrich presented this last week)? It's great information that is a necessity for businesses to address.
You know what I DON'T like about it? It created more work for me. Sheesh. Thanks a lot, Gini!
@Howie Goldfarb You, sir, are hilarious!
1 month, 1 week ago on PR Industry Salary Survey Has Bad News for Women
@Jennafriend @LauraPetrolino No worries! It IS hard to put yourself out there (at least I happen to think it is), but it almost always pays off. Best of luck.
2 months ago on Media Relations Done Well: Ten Ways to Personalize
@LauraPetrolino @Jennafriend Ha, totally blanked on that! And I'd already had my coffee, so I can't blame that.
@Jennafriend @LauraPetrolino Although from the opposite side of the country (Seattle), I happen to have a connection via Twitter to a social media professional who lives in Portland, ME. I have no idea at all if she's into reggae music or knows anyone in the music industry there, but you could check out her Twitter stream to see if there might be a connection of some kind: @jennimacdonald
OK, so there are way to many comments here for me to read them all right now, so forgive me if this has been said already...I think one of the remarkable things about this is how @belllindsay recognized that the job had evolved into something that didn't fit her passion, and had the strength to say so, even though it ultimately meant she chose to move on from this job. Doing what is right for yourself and your employer is often a hard road to walk, when it might feel easier (incorrectly, I think) to just try and make the best of the situation and grind it out. Many of us would likely prefer to stay in a company we love with colleagues we like and respect rather than do the best thing for all concerned. Huge kudos to Lindsay for having the courage to do the right thing.Of course, I'm not surprised by it. The impression I've always gotten from the people hired by @ginidietrich is that they're people of great character. To me that speaks so highly of Gini's own character and the type of people she wants to surround herself with. So my deepest respect to both Lindsay and Gini. To Lindsay, may the next most awesome job you've ever had be waiting for you in just the moment you're ready for it. And to AD, I'm glad you're better for having had Lindsay, and I'm confident that the momentum will continue with the other amazingly talented people who make up the team.
2 months, 3 weeks ago on Losing a Valuable Team Member is Hard
@ginidietrich :) :) :)
2 months, 4 weeks ago on Content Distribution: Eight Ways to Gain New Readers
Our organization is exploring the possibility of launching a blog, and content like this is so good and so timely. Thanks for the great ideas, @ginidietrich.OK, I know that previous paragraph was super cliche' and corny, but I just couldn't think of a better way to express my thoughts. I need to go harass one of my colleagues now, and exercise my sarcasm muscle. :)
I don't qualify as a Crazy (lack of any really cool superpowers). Maybe I could just lurk as a Mildly Disturbed?
4 months, 3 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies
That's unlikely, unless it turns out your online persona is completely fake, which I seriously doubt.
5 months, 3 weeks ago on Adult Bullying is a Problem
@ginidietrich, I'd be a huge fan, even if you really were someone with buggy eyes, were the cheerleader type, and regardless of what color nail polish you wore (I never notice that kind of stuff anyway). I'm a fan because I value your mix of intelligence, humor, and commitment to handling both your business affairs and personal relationships with integrity. Those qualities have nothing to do with any of those 'jealousy barbs' thrown out by the pondscum dwellers.
Of course, I also understand exactly what you mean when you say that a thousand compliments don't offset one criticism, even when that criticism is way off base.
@belllindsay Yes, we are lucky she decided to move on. The negative energy was a drain on the team as a whole.
6 months, 2 weeks ago on Management, Check Thyself
I agree with the main points of this article, and appreciated many of the comments below. However, I do feel like one point was missed - the employee's responsibility in this dynamic.
No matter how much a manager engages with their team members, respects their abilities, and treats them as human beings, employees still need to bring their own energy to the table. Sadly, this situation recently played itself out in the office I work in. I, like @belllindsay, have a great boss who meets the criteria spelled out above extremely well. And not surprisingly, the staff I work with all love working for her, including myself. But we had a staff member (who recently left) who just wasn't happy here, and it showed. This person wasn't treated any differently (as far as I could see), their work was valued and the quality was great, but for whatever reason it just didn't work out.I only bring this up because I know that there will be times when a manager does all the right things in regards to creating the right kind of environment, and yet there will still be some people who just won't engage, and in fact who may be unhappy no matter what you do. In those moments, it's important we're honest with ourselves to make sure we truly treating them consistently with the principals above, but also being willing to acknowledge that we can't win over everyone. Some people may simply refuse to engage in the ways that we hope they will.
Well, that rambled on a lot, and despite numerous edits before posting, hasn't gotten much better. I hope somehow my point made it through the jumble. :)
Happy birthday! I'm not only honored to be among the fans, but even more importantly, I'm grateful for the knowledge I've gained from this blog, and the people I've connected with through it. Here's to a great many more years of wisdom and laughter ahead for the Spin Sucks blog!
7 months, 2 weeks ago on Happy Birthday, Spin Sucks!
@jessostroff Thank you for this post! Perfect. Timing. You are my hero (at least for the day).
7 months, 2 weeks ago on Five Must-Have Free Visual Marketing Tools
@ginidietrich Oh my gosh, yes! Customer service! totally forgot that in my response. Good call.
8 months, 2 weeks ago on Are You a Certified Social Media Professional?
Loved this article, especially since it started out with sarcasm, which as some of you may know, is actually my native tongue. I didn't learn 'normal' English until I was in the third grade. :)
In all seriousness, there is one other trait I'd call out, though it may fit more under number 5 than on it's own, and that is having thick skin. Since anyone who puts themselves out there on social media will run the risk of eventually becoming the target of trolls, whether it be because of honest mistakes or someone's agenda, the ability to not take things personally and think clearly will help minimize the risk of self-generated crises.
In my role as Social Media Specialist for a foster care and adoption nonprofit, we've occasionally been the target of trolls. And some of them are really good at being inflammatory. But remembering that a reaction is what they're after, and that I'm representing the image and voice for a national organization helps keep my feelings in check and my professionalism in the forefront.
@ClayMorgan I personally also don't feel like men are being pushed aside, but I understand why some men might mistake women's 'push' for equal standing might feel that way to some. It goes back to my 'either/or' versus 'both/and' comment. Some men just seem to innately feel like the lifting up of women means they have to abdicate the top spot on the podium. I've never seen it that way. I've seen it as there being room on the top spot for both to stand side by side.
If I had to make a guess - and that's all this is, a guess - I'd say it feels like men have been getting only partially educated on gender relations. Over the last few decades, we've been working on teaching boys about the need for women to play more than only traditional gender roles (stay-at-home moms, "women's" jobs like teachers, etc), and that the old fashioned standard of conduct towards women is no longer acceptable. That's all great. What's been missing is teaching boys that they still need to be MEN, using their gifts and talents they way they always have, but without the bias against women that has been historically present (and sadly too often still is). So it feels like many men have decided it's safer or easier to simply step aside and step down and stop trying. It's sad, because society is worse off without the full participation of men (as you eloquently stated), just as I believe we were worse off before without the full participation of women.
Like you, I would love to see what things could be like if all people worried only about how to contribute to society and work together, regardless of any of the artificial barriers we create between ourselves.
8 months, 4 weeks ago on Gender Roles: Is it Really a Man’s World?
@LauraPetrolino I've used some of those ideas before, but some of them I hadn't thought of. So a big thanks for the additional food for thought!
8 months, 4 weeks ago on The Magic of User-Generated Content
Of course, NOW I notice that I typo-ed LONG where it's supposed to say KONG. Duh.
@ClayMorgan I really liked this post, and I thank you for tackling a pretty thorny subject. Truth is, as a society we seem to have set ourselves up for an "either/or" situation, instead of a "both/and". I honestly have no idea why this is. Why does it seem that as we've been making progress towards gender equality that has and (hopefully) will continue to benefit women, men have conversely seen a number of significant declines? I don't know, but it is troubling to me. IMHO, our world, personally, professionally, etc, is at its best when all people stop making value determinations based solely on gender, and start seeing everyone as a potential partner for solving whatever issues we're being faced with.
Am I the only one that read the line "Give that customer a LONG", and pictured people in business attire curled on the floor holding a kong and trying to lick peanut butter (the kong filling of choice in our house) out of it? Yes, that's just my weird brain. Hmm, figures.
On a more serious note, I myself use the "Question of the week" on my nonprofit's Facebook page, and have had some great success with that. The challenge with that one is finding an engaging, and predominantly relevant question or topic to ask about every week of the year. We throw in a few non-related questions now and the to keep it fun, but I feel like I need to keep the conversations more or less focused on the reason people engage with our page to begin with (it's a nonprofit in the foster care and adoption field). Anyone have any additional thoughts or ideas on how to keep the content fresh and relevant? I will say that we have occasionally thrown in a "what would you like to see asked here?", basically using UGC to help us generate UGC.
That is funny! But I've also seen the truth in it. While I've never sent out an email swearing at our subscribers, I have sent out mistakes and had to follow up with apologies. My experience mirrored the ones here - people were very forgiving, and empathized with the mistake. In general, most people know that to err is human, and when we're humble and real, they see themselves in you and offer you the grace they wish they'd receive.
9 months, 2 weeks ago on Crisis Communications: What Happens When You Swear at Your Customers
Hey Mr. D., happy birthday and thanks for letting us all get to know you a bit better!
1 year ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)
Echoing others' thoughts, this is a fantastic post, @Eleanor Pierce. One thing I wanted to add some emphasis on, if I could, is the concept that when it is reasonable and possible, integrate real-life connecting into this. As so many of the people @ginidietrich has featured in the past showed me, she typically met them online where they got to know each other, then met in person and an even more solid relationship was born. Obviously that's not always feasible, and great relationships can still be built without it. But for many of us, relationships can be brought to a while new level once there's been a face to face connection.
In any event, I really liked this article, and this paragraph in particular:
"And remember to give as much as you get. Introduce people. Share job opportunities that aren’t a good fit for you with others in your network. Don’t just build relationships so you can get something from people down the line, seek to be a helper to the people you’re connected with."
1 year, 1 month ago on Social Media Connections and Landing a Great Job
I thrive on being a 'no' man. Not just because I enjoy being a thorn in someone's side, :) but because I've been in a lot of meetings where someone has an idea and people get all excited about it, and no one stops to see where the problems might arise.
I have caused my teammates and supervisors no small amount of headaches, but I'm certain in the long run I saved a lot more of them than I caused. And to Gini's point, 'no' men should be about making things the best they can be, not just being contrary for the heck of it.
Two last thoughts I would add, for those considering being a 'no' person at some point:
1. Do so with respect. I've been around no men/women who were rude and belligerent about it, as if they expected opposition and were ready to battle. Hence, battle is often what they got, and the real work got derailed or compromised unnecessarily. (Maybe that came from past experiences, but it still didn't help their case.)
2. Be prepared to be wrong. Just because you think your opposing point is valid, doesn't mean it is, or will ultimately be perceived that way. Plenty of times I've lost those discussions, and of those, sometimes it was rightly so. Ultimately, as long as the best job/product comes out of the discussions, it shouldn't matter who was 'right' or 'wrong' or even who had what ideas and who didn't.
1 year, 1 month ago on Five Ways “No” Men Help Your Business
Loved this, and agree wholeheartedly. What amazes me, though, is that after SO many things have turned out to be false, people still seemed very inclined to jump at the next one and believe it without a second thought. I especially noticed this regarding 1. the last Presidential election here in the U.S. and all the stuff being said about both candidates that was utterly false but revered as Gospel, and 2. the never ending saga of the Affordable care Act (Obamacare). Stories abound of all the horrible things that people have done or that laws will allow or what services no one not related to Bill Gates will ever ever ever get again, and people eat it up and worse, share it with all their friends.Ugh.
1 year, 2 months ago on Internet Hoaxes and Black Hearts
Clay, this is a great post. I especially love the real-life examples of how you applied dayparting to your newspaper's publishing schedule for online content. Thanks for sharing your experience with us.
1 year, 3 months ago on Using Dayparting to Grow Readership of Your Content
@TaraGeissinger Call me ignorant in these matters, but is there such a huge driver of traffic and sales form Wikipedia that it's worth it to companies to run that risk? is there really that much of a payoff?
As a marketer, I've never seen directly or heard of Wikipedia being such a large channel that it makes the payoff of bypassing their rules worth the risk to reputation as a shady business.
1 year, 5 months ago on PR Firm Accused of Wikipedia Sockpuppetry
What a great title. Made me smile on this Monday morning (being a short week actually helped too). On a more serious note, I would have to think that:1. Companies know deep down that they'll eventually get caught doing this stuff. And by companies, I am referring to both the PR firms and their clients.2. The potential reputation hit to those companies would be worse than the boost gained from the entries themselves.
Am I naive in this thinking? Is the fallout worth the gain in the long run? You'll notice I didn't even bother addressing the ethical side of this - I know it's hopeless to think that all businesses will behave ethically.
@ginidietrich Chai latte, which isn't nearly enough caffeine. I may have to go out for round two.
1 year, 7 months ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
@belllindsay, oh so YOU'RE the one stealing all my thunder. Hmph. Well, given your brilliant wit, broad experience, and unmatchably cool fashion sense, I'll acquiesce the throne of attention to you... for now.
Since I do have some narcissistic tendencies, and you're getting too much of the attention here, I'd like to find a way to somehow make this about me. But I'm failing to think of anything good, so I'll go for trying to look like a super nice guy. So, happy birthday, Spin Sucks!On a completely unrelated side note, I got neither enough sleep last night or enough coffee this morning. Just saying...
@Word Ninja No need to apologize - it was nice to have an excuse for my embarrassment this time!
1 year, 8 months ago on #FollowFriday: Jen Zingsheim
@Word Ninja Wow, I just snorted out loud in the middle of a crowded Starbucks! My genuine thanks for helping me embarrass myself in public (again).
I know this has been said many times before, and possibly even by myself, but I have to say it again: I LOVE how you do #FF on this blog. I really enjoy getting to learn something about the people you recommend, and getting a sense for WHY I should follow them. A sincere 'thank you' from me to you.
@debdobson62 @ginidietrich These points may be even MORE critical for webinars, when it's typically harder to hold peoples' attention. Great thought, Deb!
1 year, 8 months ago on Six Tips for Better Public Speaking
Great! Now I'm hungry for chile con queso! So much for the healthy lunch I brought in today. Thanks a lot, @ginidietrich!
On a more serious note, these are fantastic reminders. The session title and PowerPoint items I already knew and adhere to. With the description, I sometimes write that first to keep me focused on what I'm supposed to be making my presentation about. But intentionally presenting in a tweet-able progression and making sure people could walk away with a blog post idea - those are awesome points. (I usually try to present info in small pieces, but not necessarily consciously organizing it in a progression of tweet-able points so someone following an attendee on Twitter would walk away with all the major information.)
@belllindsay In all seriousness, I don't think it is a chick thing. I think it's a thing for people who prefer to own their mistakes. It feels cathartic to get them out there, be honest about the mistake and the lesson learned, and move on. So, good for you for owning your actions!
1 year, 8 months ago on Business Lessons Learned: Remember to Watch Your Step
@bobledrew I'm with you on this one. I don't believe for a second she thought she was off the record. In fact, I doubt she was thinking at all. My hunch is that she reacted (overreacted) in anger and realized later what a mess she'd created. "I thought I was off the record" was the best excuse she could hope to come up with. If that's the case, it adds another element to the lesson that we all need to walk away with. Many times, people asking for comment are looking for something juicy (to use Gini's word) to print/broadcast. Catching someone off guard or making them angry is a great way to get it. The lesson, then, is to always take two or three deep breaths before you answer something that you were unprepared for or for which your instant reaction is to become angry. Come to think of it, this is how I communicate with loved ones, as well, and for the same reason: to NOT say something I'll regret later.
1 year, 8 months ago on There is No Such Thing as Off-the-Record
I genuinely love it when blog posts go back and cover some of the basics sometimes. Because as smart as we all are, we do need to be reminded not to make the entry level mistakes once in a while.
@belllindsay, thanks for sharing these less-than-stellar moments with us, because if we're honest, we've all had them. And if we're forthright about them with each other, we might be able to help others avoid their own "oh s**t" moments.
I too, am a single dad, and I know exactly what you mean (only in my case, it's the weekly Friday night sleepover my 5 year old spends at grandma's house, since I lost my wife in a tragic boating accident a year and a half ago). You're absolutely right - that "me" time is CRITICAL for you being able to CONTINUE being a great dad (yes, I said great - accept it). You simply cannot pour that kind of energy into your kid and without replenishing it. It's just not possible. I strongly suspect that parents who refuse themselves this time eventually suffer some sort of breakdown.
That doesn't mean that doubting yourself or feeling guilty isn't normal, because it is. But just because it's normal doesn't mean it's right. Here's what I do: I think about my daughter and ask myself, is she happy? Does she seem well-adjusted? Is she becoming the kind of person I want to raise? when I am objective, the answers are always yes. And that's when I know I'm doing a good job of raising her.
As someone else commented below, it's also ok to focus on other things when is he there once in a while. In fact, I often find that my daughter wants to help me with some of the household work, and it's actually more opportunities for bonding and teaching. My daughter gets to see the importance of taking care of our house, and she is beginning to understand that taking care of her and all the household chores is a lot of work, and that as part of the family, she can begin to do her share. I am finding that she LOVES being part of the process of getting things done, whether it's helping me make meals, do laundry, or picking up the living room (which is mostly littered with her stuff anyway).
So, take a deep breath, let it out, and enjoy the quiet moments when Noah's at his mom's. You've earned them,. and you'll be a better dad when he gets home because of it.
1 year, 9 months ago on Crappy Dad
Great post, Marc. I think, as you alluded to here, that whether or not we think the two should be separate is a moot point. Many employers nowadays are checking all of our social profiles to research possible job candidates. Regardless of whether or not we agree or think it's fair, the onus comes upon people to manage their own reputations across ALL online touch points: Facebook, LinkedIn, Quora, Tumblr, Instagram, you name it. Because we have to assume that anything we post there (or allow ourselves to be tagged in through others' posts) will be viewable by people who are considering hiring us. And this has to be done ALL the time, not just when you're starting to send out resume's.
1 year, 11 months ago on How (not) to use social media to find a job
That's funny, the top social media question I ask is something like, "Now, which @$%!#$@# password goes with this account?!"Just a little (bad) humor for your Thursday. :)
1 year, 11 months ago on Answering the Top Five Social Media Questions Marketers Ask
@ginidietrich Maybe, but if I was TRULY smart, shouldn't I have known that already?
1 year, 11 months ago on How to Choose a PR Firm for Your Business
What a great resource for small businesses just getting started and new to the world of PR. Thanks for giving me something so valuable to share so that I look smart by association. :)
Seriously though, I think one important thing a list like this does is educate people on how much work it is to get this right. Answering some of these questions means that you as a business owner really have to do your research before hiring a firm. I'm not saying that's a bad thing at all - quite the contrary. But I do think it makes people aware that it's not as simple as Goggling "PR firms" and picking one of the companies that's listed on page one of the results.
2 years ago on Get Media Attention: Six Tips to Pitch Journalists on Your Own
@ginidietrich This is yet another great article. The step-by-step instructions are awesome. What I love most may be that I can see the deep truth in this - if you want journalists (or anyone else who's really busy) to listen to you, you must dedicate the time to building a relationship. Everyone wants to be an expert, but only a few will take the time to professionally show their expertise in a non-pretentious way.