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I found your comment below insightful but I thought you would need to have your own text short code with the carriers to manage this, correct? Does ExactTarget have kit in their portfolio to help?
"It would be substantially easier – and you’d have a much larger potential audience – if you asked people to simply text message in their email address to sign up. (89% of Americans 15 or older have a phone capable of this action)"
3 years ago on Does QR stand for Quasi-Ridiculous? (an analysis)
Shout out to the person who keeps me informed... @metivier
3 years, 5 months ago on Accelerate the Convergence of Social, Search, and Content
Here is how well Social plus Content works... Got this link via email from a trusted friend, watch the entire interview and just clicked to Amazon and purchased this book!
Great job, looking forward to tactical answers to deliver to my clients an my own firm.