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Eventually, you need to have a full-stack marketer or become one. Growth hacking alone doesn't cut in the long term. Everybody is focused on growth at a startup. That's the mantra from day 1.
2 weeks, 6 days ago on Marketers Don’t Know What the Fuck We Are Talking About
OK, but there's a big difference in the problem these large pubs are
trying to solve vs. the average blog community on the web.
HuffPo, Gawker, etc. get thousands of
comments per post (220 million per year for HuffPo) and their commenting
spaces are a mess, so they have to introduce auto-analysis and ways to
surface the best comments to the top. Plus, there aren't many real
conversations going on there. People shout at each other. Look at the
ratio of conversations to comment: barely 2 comments per discussion.
The Verge is different from the HuffPost. For Pando, the Verge, TC, etc. they are better off nurturing their commenting spaces as a community by good old fashioned author participation, gentle moderation, peer liking and writing great posts that are worthy of discussions.
3 months, 2 weeks ago on The Verge and The Huffington Post attempt the impossible: making comments smarter
Thank you for including Engagio on this honorable list. Allow me to add that we now also have Social Conversations SEARCH and Email Alerts on whatever you like to monitor or track from 13 networks. http://engag.io
6 months ago on The Ambassador Blog, 8 Great Social Media Listening Tools
@Danny Brown Don't get me wrong...What you have described is an honorable goal to achieve and there are companies focused on this type of analysis. My company (Engagio) is focused on exposing the social and online conversations from engaged users, so if you put the keyword-search paradigm aside, the starting point is the communities and people that are discussing the related topics. Then, serendipity leads you to building relationships that matter.
9 months, 3 weeks ago on How Much Listening Does Social Media Listening Really Offer?
I'm not sure I totally agree with that approach. Listening to social media to respond to support issues or customer complaints is one thing, and it's straight forward, but trying to read the tea leaves from user intent (especially at 140 chars) is a bit risky and subject to a lot of mis-interpretations. You can't totally rely on software intelligence to do that, and you can't have a business based on snooping on people's conversations. The returns are very marginal and fringe related at best.
But do you really want to be "pitched"? I would rather notice someone that comments regularly and says smart things, or someone that has a product I can use and I'm impressed with.
10 months, 1 week ago on How to Pitch This Blog
@rszrama I wouldn't at all.
11 months, 1 week ago on Why the Smartest People in the Valley Were All Dead Wrong about Widgets
@econwriter5 Thanks for mentioning Engagio. Indeed, we're trying to pluck out the conversations from the busy/noisy social streams.
11 months, 4 weeks ago on Is Google+ Worth the Hassle?
@aaronklein Right. There's a big blur coming in. It's a whole spectrum of things. From mobile to web to local to social.
1 year ago on Web 2.0 Is Over, All Hail the Age of Mobile
What do you call using a web app on a large screen mobile device like the iPad? Several Apps look great as is. So, it's not just Mobile vs. Desktop/Web. There are shades of grey in-between them. The Web is mobile now. The Web is social. The Web is local. Our usage reflects that.
That's a comprehensive review. The trick is that the benefits to a site owner are different than the benefits to an end-user.
If you're into commenting as a user, then you ought to try Engagio. It aggregates comments & social conversations into a unified Inbox.
1 year, 2 months ago on Blog Commenting Platforms: The Bad and The Good
That sounds like a great event. Makes me want to go there just for that!
1 year, 2 months ago on Livefyre SXSW Fyre Bash
To All your Readers, I've just provided a special Invite Code to get in. Please use 'mikestenger' in lower caps when you Signup. Thanks for the great review. It's appreciated! (btw- Livefyre integration is coming up)
1 year, 4 months ago on Engag.io, Your Social Media Inbox (Review)
Nico, Thank you for your review. Yes, we have plans to add Livefyre, but we started with the services that supported OAuth in their APIs.
I'd like to offer 10 invite codes for your readers. Please use 'lummaengage' here http://engag.io and we'd love to hear your feedback. Danke.
1 year, 4 months ago on Zentrale Kommentarverwaltung mit engag.io
Agreed with all of them except the RSS bit. Anyone saying that RSS is dead or is gone doesn't really understand RSS.
1 year, 4 months ago on Technological extinction: 9 technologies we should put on the endangered list
Very insightful trends, but I still see an issue with the first 2: 1) People filters is not enough, and not a replacement to keyword/contextual filtering, especially for B2B whose needs are much more precise. 2) There still is a reality gap between social influence and real influence. Social influence is measured by activity and reach, mostly and has a long ways to go to be at par with real influence, unless we just call it "Online influence".
1 year, 9 months ago on The next five social media trends and their impact on marketing