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I disagree with this "For as long as it keeps its headquarters in Waterloo, it’s hard to see it ever breaking out of that straitjacket." Marketing has nothing to do with them being in Waterloo.
1 week, 3 days ago on Forget Snapchat and WhatsApp for a second – Kik is the dark horse of the Internet
@earbits I agree 100%.
1 month, 3 weeks ago on Steve Blank explains why accelerators should mimic “Moneyball”
I beg to disagree with your ending part. How can the product be less important than the team? And I don't know of any startup in high-tech that has a year to figure out the team before getting a product out the door. Maybe there's something missing in the context of your advice.
4 months, 1 week ago on The most important managerial skill
Fritz- You hit the nail on the head, all around. Tough to argue with any of your points.
A sub-title might have been, and Why do they keep burrying them under their own platform. At some point, one of them is going to pop.
4 months, 1 week ago on Why do Salesforce and Oracle keep buying social and marketing companies?
The plot thickens...
4 months, 1 week ago on Zynga quietly launches game on Kik – its first on a mobile chat app?
Great article John. Positioning is so important, not just in the pitch phase, but throughout the life of the startup. That part is typically neglected totally. Positioning is not a product thing. Positioning is what you do to the mind of the prospect. I wrote a long post on it --> http://startupmanagement.org/2013/04/18/positioning-the-battle-for-your-startup/
4 months, 3 weeks ago on Why your startup pitch should be 8 seconds long
The other difference is that Waze doesn't seem to have any close competition. They are almost a unique beast, and you can attach a premium to their valuation because of the expected value it adds to GoogleMaps.
If Foursquare can figure out their monetization model and execute on it, their valuation could easily top the $1 billion+. Right now, it has too many skeptics, in part due to their weakness in positioning and messaging themselves.
5 months, 3 weeks ago on Is Waze overvalued or is Foursquare undervalued?
I don't understand why they did the Music app. There are a dozen entrenched music apps already.
5 months, 3 weeks ago on Do less: Dick Costolo’s $10 billion Zen garden
Eventually, you need to have a full-stack marketer or become one. Growth hacking alone doesn't cut in the long term. Everybody is focused on growth at a startup. That's the mantra from day 1.
7 months, 1 week ago on Marketers Don’t Know What the Fuck We Are Talking About
OK, but there's a big difference in the problem these large pubs are
trying to solve vs. the average blog community on the web.
HuffPo, Gawker, etc. get thousands of
comments per post (220 million per year for HuffPo) and their commenting
spaces are a mess, so they have to introduce auto-analysis and ways to
surface the best comments to the top. Plus, there aren't many real
conversations going on there. People shout at each other. Look at the
ratio of conversations to comment: barely 2 comments per discussion.
The Verge is different from the HuffPost. For Pando, the Verge, TC, etc. they are better off nurturing their commenting spaces as a community by good old fashioned author participation, gentle moderation, peer liking and writing great posts that are worthy of discussions.
10 months, 1 week ago on The Verge and The Huffington Post attempt the impossible: making comments smarter
Thank you for including Engagio on this honorable list. Allow me to add that we now also have Social Conversations SEARCH and Email Alerts on whatever you like to monitor or track from 13 networks. http://engag.io
1 year ago on The Ambassador Blog, 8 Great Social Media Listening Tools
@Danny Brown Don't get me wrong...What you have described is an honorable goal to achieve and there are companies focused on this type of analysis. My company (Engagio) is focused on exposing the social and online conversations from engaged users, so if you put the keyword-search paradigm aside, the starting point is the communities and people that are discussing the related topics. Then, serendipity leads you to building relationships that matter.
1 year, 4 months ago on How Much Listening Does Social Media Listening Really Offer?
I'm not sure I totally agree with that approach. Listening to social media to respond to support issues or customer complaints is one thing, and it's straight forward, but trying to read the tea leaves from user intent (especially at 140 chars) is a bit risky and subject to a lot of mis-interpretations. You can't totally rely on software intelligence to do that, and you can't have a business based on snooping on people's conversations. The returns are very marginal and fringe related at best.
But do you really want to be "pitched"? I would rather notice someone that comments regularly and says smart things, or someone that has a product I can use and I'm impressed with.
1 year, 4 months ago on How to Pitch This Blog
@rszrama I wouldn't at all.
1 year, 5 months ago on Why the Smartest People in the Valley Were All Dead Wrong about Widgets
@econwriter5 Thanks for mentioning Engagio. Indeed, we're trying to pluck out the conversations from the busy/noisy social streams.
1 year, 6 months ago on Is Google+ Worth the Hassle?
@aaronklein Right. There's a big blur coming in. It's a whole spectrum of things. From mobile to web to local to social.
1 year, 7 months ago on Web 2.0 Is Over, All Hail the Age of Mobile
What do you call using a web app on a large screen mobile device like the iPad? Several Apps look great as is. So, it's not just Mobile vs. Desktop/Web. There are shades of grey in-between them. The Web is mobile now. The Web is social. The Web is local. Our usage reflects that.
That's a comprehensive review. The trick is that the benefits to a site owner are different than the benefits to an end-user.
If you're into commenting as a user, then you ought to try Engagio. It aggregates comments & social conversations into a unified Inbox.
1 year, 8 months ago on Blog Commenting Platforms: The Bad and The Good
That sounds like a great event. Makes me want to go there just for that!
1 year, 9 months ago on Livefyre SXSW Fyre Bash