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@Bobbie Carlton I get the writer's intent.
1) One can find out what the topic of the interview is without asking for interview questions. There are instances where getting the questions in advance is important, such as when you're working with a producer to develop a television segment. The writer seems to work with authors a lot, and often times we arrange general interviews around the subject of a book, so we do expect the authors to be able to answer questions about the subject of their book. If the subject or author is likely to end up with a "gotcha" type of situation, that's a different situation.
7) Press release distribution does have it's place for SEO. But that's marketing, not publicity. So it's fine to do it for SEO purposes, but if the client think it's going to get media coverage, it's important to be clear it's for SEO.
10.) I agree that publicists should be kept in the loop and keep social media in the loop, especially since media placements will likely drive some of the social media content, but that doesn't require an hour-long phone call every week (which I think might be behind point #10). Afterall, the fact that there's a big FB promotion is unlikely to make a difference with the media, unless it's something truly innovative/going viral.
1 year, 9 months ago on Conversation @ http://www.entrepreneur.com/article/227398
@ginidietrich Hmmm...that requires knowing more than two species of trees (Maple & white birch). Whatever tree is occasionally crumudgeonly. :)
2 years, 9 months ago on Social Media Campaigns Don’t Match When Consumers Are Online
@ginidietrich There's one company I liked, and I do see all their updates. Multiple updates, each day. Of the type that are "click like if put your pants on one leg at a time!" Same thing with another company that I keep an eye on for professional purposes. And that's the only reason I haven't hidden its posts.
I'm surprised that a "minimum of four times a day" was found to be optimal, if only because personally, if I'm seeing four posts from a brand I've liked on FB, I'm probably going to hide or unlike the brand. That's just too much for me. And I didn't think I was unusual in that regard.
I schedule my tweets, because if I didn't I'd end up posting a couple tweets at 9 am, and then I'd maybe post something interesting at 3 pm, and then I might be silent for a day or two. Since I have a job to do, meetings to go to, phone calls to make, and I'd like to be a bit consistent about some of my personal social media, I schedule my tweets. That doesn't mean I'm not able to keep an eye out for a conversation throughout the day. It's a way to be productive, involved, and somewhat consistent. I see less of a reason on my FB page, but if I were using it for marketing purposes I could see I might.
2 years, 9 months ago on Cyborgs
I'd add, show gratitude. To the people who take the time to read and comment on a blog you've written for, to media people who have interviewed you, to your readers and social media followers, to the in-house team who have edited, packaged, marketed and sold your book, to anyone you have hired to help you do any of those things. A sincere "thank you for all your efforts/kind words/thoughtful input" is always appreciated (and motivating!).
3 years ago on Books: Top Book Marketing Tips
I think it would be interesting to see what percentage of Twitter users use Twitter and what percentage use the dashboard. My gut says that newbies use Twitter.com, and then as they get more accustomed, follow more people, build lists, etc., and seek a better solution. @Ike
3 years, 4 months ago on Twitter Brand Pages are Pointless
Anyone who writes "and think the 'Oxford comma' is a pretentious bit of punctuation. In short, they are heathens," must be right.
The problem I have with these types of posts, expecting the entirety of womanhood - down to every single member - to rise above the cultural misogyny, is that it ignores that women are also a product of the culture they are raised in. Rather than tsk tsking the Michelle Malkins of the world (is anyone really surprised she'd voice such an opinion about a liberal woman) and applying her behavior to "women," let's talk about how the culture creates women who are misogynists, and don't even recognize it. @ginidietrich
3 years, 4 months ago on Women Are Our Own Worst Enemies
Being a feminist only requires one to believe that men and women should have the same social, political, and economic rights. Who isn't a feminist? @terence.stephens
I really wish the attributes of some people wouldn't be applied to "women." @ginidietrich @sydcon_mktg
I don't think it's fair to say women as a group rarely support one another. That's the exact kind of thinking we should avoid. I see examples of women supporting one another every day. It's far from rare.
Great for Morton's to have gotten so much attention, but it reads "publicity stunt" all over it.
3 years, 8 months ago on Great Customer Service or Great PR?
When I hear someone say PR isn't marketing, I have to wonder if they've never heard of the 4 P's of Marketing. I thought everyone in PR/Marketing had.
3 years, 8 months ago on Public Relations vs. Marketing