Digital PR brain for hire - public relations, content marketing. social media & SEO consultant. Author. Feisty word nerd. #PRprochat founder.
I blog about digital public relations at rockthestatusquo.com.
I've heard @MackCollier talk about these topics, too - and he's a rock star (haha) in this area! His perspective is valuable.
3 days, 3 hours ago on Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!
@ggSolutions123 I'm not sure if it's an unwillingness or an actual inability - they just don't know how to put a strategy in place and how to measure it.
They don't have the right skills in-house and they don't make the effort or don't have budget to hire consultants that can help them do it.
@ginidietrich @biggreenpen I think they are often so passionately involved that they simply can't take constructive feedback. They are too close to it, instead of focusing heavily on the business end of doing more of what works and letting go of what doesn't work.
1 week, 6 days ago on To Hire a PR Firm or Not to Hire a PR Firm
@annelizhannan Or maybe Red Rover - forcing their way on over! LOL
Easy to want - very hard to get unless you have an existing customer base and/or audience!
2 weeks, 3 days ago on 6 Reasons Why You Need Brand Ambassadors For Your Business
@saracsit You are very welcome! Thank you for leaving a comment. =)
1 month, 1 week ago on The Art of the Perfect Press Release Follow-Up
@JamesOClark How is your solution different than BuddyPress? Interested in pros/cons and your key differentiators...
1 month, 2 weeks ago on Google+ Changes Reinforce Importance of Owned Media
@JamesOClark Thanks - and I'll check it out! Appreciate you leaving a comment. =)
@LauraPetrolino Especially on social media - don't react quickly out of emotion! If you do, disaster can await you.
1 month, 3 weeks ago on Reputation Management: Eight Steps for Online Repair
A great example of building an owned media asset just hit the news this morning - http://nypost.com/2015/03/02/goldman-sachs-to-debut-new-social-networking-service/
1 month, 3 weeks ago on Google+ Changes Reinforce Importance of Owned Media
Thank you so much for including me in your scavenger hunt for today, Gini - I love it!
Related to your #1 "Be Vigilant" point about setting up a system for mentions, your readers might be interested to know that the rumors of Google Alerts demise are NOT true - they just launched a refresh of the dashboard. It looks great and since they are investing resources in making it better, I doubt it is going anywhere any time soon, thank goodness! A combination of TalkWalker and Google Alerts can be very effective if you are looking for a free solution, since I believe TalkWalker cuts off each month at 60 mentions.
Have a WONDERFUL morning, everyone!! I'm off to continue working on Chapter 3 of my new book, Above The Noise!
2 months ago on Communications Done Well: Seven Things to Do Immediately
My post is written and ready to go for tomorrow - whohooooooo!! Scavenge away, me hearties!!
2 months ago on The Spin Sucks Scavenger Hunt
Social media overload is taking over marketers brains like a disease! Why do companies think they have to be on every platform in existence!!?! Pick one or two where your target audiences are, invest time in thinking and being creative, and do an incredible job on it - don't do a lukewarm job on many. Make it count!
2 months ago on Communications Planning: Why More is Not Better
@Sheri Prest Herman Your comment about PicMonkey started me thinking - do fonts have licensing rights? LOL I'm off to explore the question!!!
I do know that when you buy or download fonts, there should be licensing rights you can look up, and would make the assumption that any fonts loaded in conjunction with a purchased piece of software should be good... But it's never good to assume!
2 months, 3 weeks ago on Video: What You Need To Know About Using Purchased Vector Art
@Sheri Prest Herman Hi, Sheri! I love both of those websites and love your smart comment! You can find Canva's licensing rights here: http://about.canva.com/license-agreements/onetime/ and PicMonkey's here: http://www.picmonkey.com/legal#tos.
It's always better to read the fine print than guess. =)
Have an awesome Monday!
Do you think agencies should include creative ideas in their new business proposals? I absolutely do. It sends my close percentage sky-high, offsetting the risk of them stealing the ideas. I do make sure to include a statement that all creative ideas are my intellectual property and may not be used without compensation.
3 months, 3 weeks ago on Can Product Review YouTuber’s Become Brand Ambassadors?
Anybody interested in joining my secret little Facebook group for my upcoming book, Above The Noise? You'll get to help create and contribute to the book, have some great conversations and learn a new thing or two along the way... If you do, friend me on Facebook and like the invitation post so I know you want in!
4 months, 2 weeks ago on The Spin Sucks Inquisition: Carrie Morgan
@Eli Banks1222 I'm sick of monthly fees with social media stuff and WordPress plug-ins! They really add up fast.
4 months, 2 weeks ago on My Alternative to the Suddenly Expensive iStockPhoto.com
@Eli Banks1222 They do have an annual $99 for 99 images deal; I think that's what I did. I also use depositphotos.com with pay-as-you-go credits - http://depositphotos.com/subscribe.html. Both have some great stuff.
@KateNolan Here's another one for your TBR list - How The World Sees You. It's next on my pile!! http://amzn.to/1xbd7Bc
Hmmm. Miss Smarty Pants @ginidietrich has accused me of SCREWING UP the inquisition. What did I do wrong!?!!
@Joshua Wilner/A Writer Writes Ditto, it's ridiculous sometimes, isn't it?
@Corina Manea LOL - hi, Corina! Wishing I had pix of my more spectacular jump crashes! Now those would be hilarious to share!
@KateNolan WAIT - I get cupcakes?!!!!!
@jasonkonopinski @Digital_DRK @ginidietrich @belllindsay Well, that wasn't as hard as I expected. ROFL
@Eleanor Pierce @Digital_DRK @CarrieMorgan Hey, don't knock post-it notes - they can be VERY useful!!! I'd take a crown of them, as long as there are cool drawings. Can you draw? I can't.
It's very difficult being an empty nester!! Some parents do the happy dance thing, but since I've been a single parent for FOREVER it just makes my house feel empty!! Time to start dating .Anyone have tips on dating without attracting every jerk on the planet?
@Digital_DRK @CarrieMorgan @ginidietrich @belllindsay Oh, that pun wasn't expected at all.... HA!!
@Eleanor Pierce Ethics should never be an issue at agencies! Poop on them!!!
@Digital_DRK @Eleanor Pierce @CarrieMorgan I can picture you with that tiara! It works! Do you partner it with the red high heels? Which dress?
@biggreenpen Thank you!
@jasonkonopinski Good morning, Jason!
@Digital_DRK @ginidietrich Hey, even an ass can wear a crown occasionally. No offense taken! LOL
@Digital_DRK @ginidietrich @belllindsay Are you saying I'm an ass? ROFL Oh, I'm sure I have my moments!!
@belllindsay Did you ever do Pony Club? Out of all the fun horse stuff I did - riding in parades and fairs, ,western, jumping, teaching, 4H, the list goes on and on - that was my favorite. Little girls on ponies is just THE BEST THING EVER.
@jasonkonopinski @belllindsay Now, Jason, that's just sad. It's not everybody!!! #thinkpositive
@annelizhannan RIght? Come on, Santa!! What's your dream, Anneliz?
@Digital_DRK I can't believe it's an anniversary - craziness!! Thanks for the warm welcome. =)
@Eleanor Pierce I want a crown!!! Will someone make me a crown?
Good morning, everybody!!! Gini, I adore you. Thanks for making me laugh this morning. =)
@jenpicard There's not much cuter than fuzzy little cat paws swiping under a door.
4 months, 3 weeks ago on Hey, Influencer, Will You Help Me Do These 10,000 Things?
@jenpicard Thumbs up for us crazy cat ladies, right?
Yesterday, a friend was telling me about a local Phoenix woman who actually had a separate BUILDING made for her cats... thirty of them! All rescues, and the building included tunnels in the ceilings.
It makes me not feel so bad about having three cats - that's nothing! LOL
Thanks for your comment. =)
@Cbuddee Glad it helped!
4 months, 3 weeks ago on For Uber Efficient PR Pros Only: The Editorial Calendar Scour on Steroids
Love this post! One of the big challenges with lurkers from the content creator or chat moderator perspective is how difficult they are to quantify and track - when clients want measured results and lurkers are such a critical part of their audience, how do you measure that piece of your audience? It's not like you can just add 90% to everything... #wishfulthinking
5 months ago on 5 Laws of Lurking #lurkerchat
@Frederik Vincx @CarrieMorgan Total views haven't changed appreciably on my SlideShare uploads, but it did help total views on my LI profile.
6 months ago on The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible
@Frederik Vincx Did you notice that you can share SlideShare on LinkedIn now, too, and that it stays part of your profile? I'm liking that change! It helps grow reach on each presentation or video you have on SS.
@Frederik Vincx Good point, Frederik! I totally forgot to put that in. That's what happens when you write a post late at night, I guess. LOL If you don't see that pencil icon, be patient. They began rolling the feature out to all members in August, so you should have it soon!
@kikimojo That's fantastic - thank you!
6 months ago on Social Media Cheat Sheet for Image Sizes
@PRjeff Thanks for leaving a comment, Jeff!
6 months, 3 weeks ago on How to Create an Online Newsroom That Journalists Love
@Art of Breaking Out You're welcome - thanks for leaving a comment. =)
6 months, 3 weeks ago on My Alternative to the Suddenly Expensive iStockPhoto.com