Digital PR brain for hire - public relations, content marketing. social media & SEO consultant. Author. Feisty word nerd. #PRprochat founder.
I blog about digital public relations at rockthestatusquo.com.
@JRHalloran Hi, James, thanks for your nice comment! I appreciate it. =)
2 weeks ago on PR: How to Be a Rock Star Account Executive
Thank you, Mark and the great SpinSucks team! Great convo!
2 weeks, 2 days ago on Join Mark Schaefer for a Special Livefyre Q&A Today
@markwschaefer @CarrieMorgan @ginidietrich Shame on them. There is no excuse for that. Sometimes I think ego gets in the way of common sense and politeness. Ego doesn't excuse being a complete jerk.
(I thought about a much stronger word there, since Gini is gone, but good sense prevailed.).
@markwschaefer @ginidietrich The comments were fascinating - and actually changed how I perceive some of those who engaged by how they reacted to challenge or criticism.
Mark, if you could give one piece of advice to those upselling the c-suite on whether or not they should do Facebook now that reach has been reduced, what would it be? Specifically for those who insist on doing it organically without paid advertising support...
@markwschaefer @ginidietrich I think the hook on Tao of Twitter was brilliant, Mark. It sold the book on the shelf without ever opening it. Not that the content wasn't fab, too! LOL
So fun to read this detail about you, @annelizhannan! Congrats on the #FF. =) xoxo
1 month, 3 weeks ago on #FollowFriday: Anneliz Hannan
2 months, 1 week ago on 21 Experts on Which 2014 Social Media Trends to Watch
Some great points! I see 2014 as a pivotal year for companies placing more importance on SEO - understanding it, leveraging it in their blogs with more effectiveness and wrapping it into their content marketing strategy with more intent, instead of accident.
Even though semantic search is becoming more of a buzzword, the need to integrate classic tactics such as keyword research, micro-local keyword phrases, page titles and page descriptions won't be going away soon. As long as they remain highly effective, they should not be dropped.
I also see Facebook experiencing a mass exodus of small brands that don't have an advertising budget to support their presence, and a stronger demand for high quality content.
Agencies, it's WAY past time to start investing deeply in training your in-house talent. Quit wishing it would happen through osmosis and make it happen!
Taking this a level deeper will bring far more success - linking who you are and your overall message to how you will provide value to your specific target audience.
Who are they? How can you drive conversation that converts? What can you give back to the community you are joining? What kind of community do you want to build?
If you focus your message on "what's in it for them, not me," you'll have far more success. Be genuine. Be authentic. GIVE.
2 months, 1 week ago on Conversation @ http://www.entrepreneur.com/article/230412
2 months, 2 weeks ago on #FollowFriday: Carrie Morgan
@susanbaier@ginidietrich@CarrieMorganOh, sure, pretend you have company coming.... We know the nog factory is all for you... ;-D
2 months, 2 weeks ago on Join Jay Baer for a Special Livefyre Q&A Today
@lisaml15Sweetest comment ever! Thank you. <hugs><sniff>
@Howie Goldfarb@ginidietrich@LauraPetrolino Junior Mints. We need Junior Mints!
@ginidietrich@JayBaerAwesome chat, you two!! Thanks!
@r4ltmanWhoa. I have to stop and think about that one just to figure out what you are actually asking. More. Coffee. Maybe with tequila.
@ginidietrich@CarrieMorgan@belllindsayYes. We don't have to be assholes to make our point. <grin>
@JayBaer@CarrieMorgan@belllindsayWe like that about you.
@belllindsayLOL He's not as vocal about displeasure as Scott Stratten (unmarketing) - I'll bet Scott REALLY makes people shake in their boots for fear of incurring wrath!