Digital PR brain for hire - public relations, content marketing. social media & SEO consultant. Author. Feisty word nerd. #PRprochat founder.
I blog about digital public relations at rockthestatusquo.com.
@Craig McBreen Thanks for the comment, Craig!
1 week, 1 day ago on Public Relations, Steampunk Style
@mkornow Marge, thank you so much for telling me that! So many people don't take the time and I really, really appreciate it.
If you ever have questions or topics you want me to write about, shoot me an email or tweet. =)
@AbbieF @CarrieMorgan Abbie, this article refers to the national level, not local or district. Please don't take offense.
My thought is that there is much room to create an online social media resource where chapters can share best practices, ideas, information and resources that would help other chapters be stronger - a single leadership resource and idea sharing platform that all might benefit from. Think of it as national conference online. Maybe that is something I can help create?
I'd also like to see a monthly Google hangout or chat happen where members can talk about their membership and give input. Give them a voice to help shape the value they get from belonging. Learn what is coming up in the next month. Get local chapters or districts the tools they need to hold the same chat at their level for their members, even. What do you think?
To your point about communications from national - even though I have the settings fully enabled, I have never received any communication since last year, so we are trying to get that fixed.
I look forward to finding out what I don't know so I can keep writing about progress and shifts at PRSA. I'm an advocate, if we can get the doors of communication and receptivity open across PRSA, and hope to help make the organization stronger than ever.
These conversations are an AWESOME start. =)
2 weeks ago on Five Digital Tactics That Would Bring Fresh Life To PRSA
@mdbarber Love your response, Mary, thank you.
It is absolutely expected to have challenges. I'll take you up on your offer that I won't regret volunteering. Perhaps I can spearhead coordinating a brand ambassador program of member volunteers to help share the load? I think there are dozens of members across the country that would clamor to get involved, if we can harness that power to help the organization.
Would you mind emailing me at morgan (at) rockthestatusquo (dot) com? I'd love to talk to you on the phone if we can schedule a call. =)
@tressalynne I was fully opted in with the correct email address. That doesn't seem to be the issue.
2 weeks, 2 days ago on Five Digital Tactics That Would Bring Fresh Life To PRSA
@amandalhill214 Can you share a little bit about what made you get your APR, and how it might have helped you?
2 weeks, 6 days ago on Five Digital Tactics That Would Bring Fresh Life To PRSA
@amandalhill214 Hi, Amanda! Thanks for your comment.
@AHalberSherm You are so right - that IS a terrible shame. For any industry, the primary trade association should absolutely be the #1 place to find learning and career resources. And for all levels of experience, not just newbies!
It is fascinating how the conversation all seems to be revolving around the minor details instead of the three elephants in the room: horrendous social media (we need a PRSA community manager full-time), stronger visibility from PRSA in critical industry conversations, and collaboration between chapters.
The right community manager with blogging skills could be absolutely incredible in doing ALL of those things.
@AshleyOakes Oh, I totally get that! The free online webinars are completely fantastic - but so much back-end work with no front-end promotion! It's a shame.
With the right effort, I'd estimate 20-40% of members could be doing at least one webinar each month and that attendance would grow a thousand percent.
@AbbieF Perfectly handled, I'm rolling over for a belly rub. Abbie, you are simply awesome and a great example to all of us. Thank you.
@MarinaR I'd love that, Marina! Give me a few weeks to get through the health crisis with my dad, who has brain cancer and came out of a coma a few days ago, then I'll circle back.
In regards to your comment about payments, my point wasn't about the cost, it was about questioning if the value is worth the cost.
For the SIG group, I know the person in charge and have been chasing information since last September. I've asked to be on the list at least three times but always seemed to find out after the fact. Bummer, and now the year is over. Things move far too slowly for an industry in such massive flux. The point behind that was that members should not have to work as hard has I have over the last year to take advantage of the benefits.
My goal of this post was to kick off some important dialog, so thank you for chiming in!
@tressalynne I thought I had carefully gone through "My PRSA" but I'll take another look to see what's up. Thanks, Tressa! You are fantastic. :-)
I have no doubt that many of the local chapters are doing fantastic things - would love to see PRSA have a social media forum or platform that really allows dialog between the chapters. How fantastic would that be!?!
@dbrody Hi, Deborah, thanks! I love the idea of letting the dialog happen, since that creates the kind of change our industry needs. Those resistant to the winds of change break and are swept away.
Your point about solo practitioners is interesting. It would be cool if PRSA did a member and industry survey segmented by the type of practitioner (agency, solo, non-profit, etc.) and title, really delving into where they aren't getting value from membership and their suggestions for new programs. Or use social media as a platform to drive deep into this kind of dialog. How awesome would that be?
One of my favorite marketing brands is Hubspot for the fabulous job they do with content marketing. I'd like to see PRSA move that direction and be run more like a business, instead of a nonprofit.
@ggSolutions123 Change starts with those who speak up, right? Thanks for your great comment. =)
One more thought - why can't we make local PRSA events occasionally free as part of membership, and monthly speaker events only available to members to give them a sense of exclusivity and value? That could boost value of the membership quite a bit, too.
The local Arizona Interactive Marketing Association does something similar and it works very well. The monthly events are free for members and $45 for non-members, and the turnout is fantastic. Annual dues are only $250.
3 weeks ago on Five Digital Tactics That Would Bring Fresh Life To PRSA
My apologies for announcing this so late - I've been out of the office for over a week with my dad in the hospital. But for the book giveaway... it goes to Sue Kern-Fleischer! Congrats, Sue, and thanks for the great input. =)
3 weeks ago on Wire Services Adrift In Heinous Headlines, Crappy Copy & Invisible Visuals
@JoeCardillo I'm so sorry you lost your mom that way, Joe. Cancer sucks.
We are all human, so we can't help but let our personal life trickle into our professional one in hundreds of ways, big and small. Kudos on being willing to admit not knowing - that is one thing that seems to bind the smartest people together... a strong sense of curiosity that moves them forward into new and interesting things, and an ability to admit what they don't know, but then spring forward into learning the answer. I wish everyone were that way. :-)
Thanks for your wonderful comment!
3 weeks, 6 days ago on Lost Friendships and Lost Customers
@Dmurrow Nice!! So what do you think - should we use storytelling in press releases, or stick to just the facts?
1 month ago on Wire Services Adrift In Heinous Headlines, Crappy Copy & Invisible Visuals
@Malcolm Atherton Hey, Malcolm - can I email you a few questions on the difference between a content advisory, media advisory and press release? It would make an interesting post.
@SueKern Fleischer I run into that quite a bit, too, where companies won't spend the extra to include an image - even when you explain the difference it makes in placements, they just won't do it. Crazy! It's like being penny-wise and pound-foolish.
@NatalieBering Thanks! How do you feel about using storytelling techniques within a press release?
Not a single comment on my use of fugly? How disappointing!!
1 month ago on Rock The Pitch #2
Great post! Removing dates does NOT make content evergreen - I think it hurts more than it helps.
1 month ago on Social PR Mistake: Removing the Date from Blog Posts
@Kevin_Raposo Would you say that pitching for a product review is different in any way than other kinds of pitching, Kevin?
1 month, 1 week ago on Rock The Pitch #3
@Sherry Butler Thanks for your comment, Sherry! It is really interesting how many journalists responded to my request for bad pitches by sending me a press release, instead of a pitch. It's way over 60 percent, which surprised the heck out of me.
I've been thinking about that quite a bit this week - if they see them as indistinguishable, interchangeable... and what that implies for the industry. Might be interesting to do a survey or something in the near future to explore it!
1 month, 1 week ago on Rock The Pitch #2
@Frederik Vincx Using ten different tools for the simple tasks in this linked article isn't exactly a game-changer, IMO - especially given the competition for them - but if you could combine them into one dashboard? Now THAT might be interesting!!
True change in an industry comes when major time-consuming tasks are automated in an integrated fashion that delivers real value. It isn't taking tasks and making them faster, or spending more time using multiple tools than the original task creates, it's a major platform and shift that does something in a big way.
That's why I chose the example that I did - it's a gap opportunity. Plus, insteads of tackling the same social media, SEO or content marketing "buckets" - it is something that is not being addressed for a problem PR pros deal with every single day. It would be interesting!
Plus, instead of a stand-alone solution, it would dove tail perfectly with a pre-existing media outreach and editorial calendar solution such as Vocus, for example.
1 month, 2 weeks ago on Can Public Relations Be Automated?
@SueKern Fleischer Thanks for your input, Sue!
Sometimes it is very hard to see past internal bias' towards the company and brands we support to see the outsiders point-of-view, but it is so important, isn't it? Otherwise, it just won't resonate with media, customers or prospects.
1 month, 2 weeks ago on Rock The Pitch #2
@Kevin_Raposo LOL - you are hilarious, Kevin!
@belllindsay Very hard. Very time consuming, when done well!
1 month, 2 weeks ago on The Lies PR Firms Tell
@jasonkonopinski @ginidietrich @annelizhannan Not always! I'm working with a larger content marketing agency that grabs up work from incredible brands, yet they have virtually no clue what they are doing. It's fascinating. Their success is because their sales team is fantastic. I did a risk, reputation and messaging assessment, then internal training. Granted they are working hard to change things and have truly fantastic people, but the stuff they publish! Their tactics!! #horrors
@annelizhannan I completely agree, Anneliz - companies simply don't know how to hire the right agency for their needs, then end up unhappy when it isn't a good fit. Getting deeply into tactics and what's been for other clients at an agency makes a difference.
Go past the jargon and look at RESULTS from that agency.
And instead of calling that cherry-picked list of client references the agency handed over, google the agency and the names of its staff, then call clients that turn up in that research to get the real opinions.
Be creative, ask deeper questions and invest considerable time before you sign! You'll quickly identify who knows what they are doing and drives real results versus those who just know the right words to spout off.
@ginidietrich SO true that often the sales team - which of course knows all the right jargon and buzz words to drop during the romancing stage - and senior heads are rarely (never) involved once an account has been signed, sealed and delivered. In fact, a client is fortunate if they've even looked over the strategy once the business is won.... assuming there is a strategy.
The larger the agency, the more often this seems to be the case.
The "oversell, under perform" model mentioned below by @bdorman264 is what causes many companies to bounce from agency to agency. Especially true in the digital agency world, where many seem to sell ALL digital services when the truth is that they have a core competency in just one specific segment of that larger field. Perhaps they rock out link-building, but now present themselves as a full digital agency without the skill to back it up, or they are fabulous at media relations, but now sell the full mix of PR, content marketing, social media and SEO without adding the appropriate talent they need to rock outcomes for all four areas.
Perhaps part of smoothing this out is helping companies understand how to hire an agency - what questions to ask that help them see past the flashy lures to the real work being done, and whether that's a fit for their needs.
The second part might be agencies hiring the appropriate talent - assuming it is there to hire - and investing FAR more in training the talent they already have. Too many agencies rely on their teams to educate themselves. Ouch.
And, lest someone think ALL agencies lie, they do not. Just the really hungry ones, or the ones that know how to sell but not implement. Both are sadly common. But not all agencies are like that! #justsayin
2 months, 3 weeks ago on PR Women: Stop Trivializing Our Work
@ginidietrich @hessiejones Noooooo! Poop. Scratch him off the hottie list.
3 months, 1 week ago on Online Integrity: Are You Who You Say You Are?
@lauraclick @CarrieMorgan @Shonali Thanks, Laura - nice to connect with you!
3 months, 3 weeks ago on Monday Roundup: Success
Thanks for including me in your roundup, Shonali!
@JRHalloran Hi, James, thanks for your nice comment! I appreciate it. =)
5 months ago on PR: How to Be a Rock Star Account Executive
Thank you, Mark and the great SpinSucks team! Great convo!
5 months ago on Join Mark Schaefer for a Special Livefyre Q&A Today
@markwschaefer @CarrieMorgan @ginidietrich Shame on them. There is no excuse for that. Sometimes I think ego gets in the way of common sense and politeness. Ego doesn't excuse being a complete jerk.
(I thought about a much stronger word there, since Gini is gone, but good sense prevailed.).
@markwschaefer @ginidietrich The comments were fascinating - and actually changed how I perceive some of those who engaged by how they reacted to challenge or criticism.
Mark, if you could give one piece of advice to those upselling the c-suite on whether or not they should do Facebook now that reach has been reduced, what would it be? Specifically for those who insist on doing it organically without paid advertising support...
@markwschaefer @ginidietrich I think the hook on Tao of Twitter was brilliant, Mark. It sold the book on the shelf without ever opening it. Not that the content wasn't fab, too! LOL
So fun to read this detail about you, @annelizhannan! Congrats on the #FF. =) xoxo
6 months, 2 weeks ago on #FollowFriday: Anneliz Hannan
6 months, 3 weeks ago on 21 Experts on Which 2014 Social Media Trends to Watch
Some great points! I see 2014 as a pivotal year for companies placing more importance on SEO - understanding it, leveraging it in their blogs with more effectiveness and wrapping it into their content marketing strategy with more intent, instead of accident.
Even though semantic search is becoming more of a buzzword, the need to integrate classic tactics such as keyword research, micro-local keyword phrases, page titles and page descriptions won't be going away soon. As long as they remain highly effective, they should not be dropped.
I also see Facebook experiencing a mass exodus of small brands that don't have an advertising budget to support their presence, and a stronger demand for high quality content.
Agencies, it's WAY past time to start investing deeply in training your in-house talent. Quit wishing it would happen through osmosis and make it happen!
Taking this a level deeper will bring far more success - linking who you are and your overall message to how you will provide value to your specific target audience.
Who are they? How can you drive conversation that converts? What can you give back to the community you are joining? What kind of community do you want to build?
If you focus your message on "what's in it for them, not me," you'll have far more success. Be genuine. Be authentic. GIVE.
6 months, 3 weeks ago on Conversation @ http://www.entrepreneur.com/article/230412
7 months ago on #FollowFriday: Carrie Morgan
@susanbaier@ginidietrich@CarrieMorganOh, sure, pretend you have company coming.... We know the nog factory is all for you... ;-D
7 months, 1 week ago on Join Jay Baer for a Special Livefyre Q&A Today
@lisaml15Sweetest comment ever! Thank you. <hugs><sniff>
7 months, 1 week ago on #FollowFriday: Carrie Morgan
@Howie Goldfarb@ginidietrich@LauraPetrolino Junior Mints. We need Junior Mints!
@ginidietrich@JayBaerAwesome chat, you two!! Thanks!
@r4ltmanWhoa. I have to stop and think about that one just to figure out what you are actually asking. More. Coffee. Maybe with tequila.
@JayBaer@CarrieMorgan@belllindsayWe like that about you.
@belllindsayLOL He's not as vocal about displeasure as Scott Stratten (unmarketing) - I'll bet Scott REALLY makes people shake in their boots for fear of incurring wrath!
Arghh, I think my brain is smoking from trying to follow all of these awesome threads. Nice work, everyone!
@jasonkonopinski@CarrieMorgan@Howie GoldfarbAbsolutely! It is a culture. But it does have to be supported with the right resources to enable it.
@Howie Goldfarb@jasonkonopinskiTrue that doing it right is a significant investment of budget and resources!
Same goes for content marketing. People underestimate what it truly takes to be successful.
@ginidietrichHooray for stalking!!!
@jasonkonopinskiI think they can see through the faked helpfulness that is just cloaked sales, but genuine helpfullness makes a difference, leaves a mark, is well received... But it has to be obviously authentic.
@ginidietrich@JayBaer@CarrieMorganGreat analogy! I don't think it's about knowledge, it's about how you string it together to make amazing things happen. The unique combination of knowledge plus your own experience putting that knowledge to work. Then using your personality and what is unique about you to polish it all off into something wonderful. Be fearless! But find that something that makes you completely unique.
@JayBaer@CarrieMorganMakes me laugh - we are just not that unique! Some of us just work harder at it (and at learning) than others. But they hold themselves back out of fear, not realizing it doesn't allow them to let their own expertise shine.
@JayBaer, in the PR industry, many pros are hesitant for giving away the secret sauce - afraid it helps the competition more than it helps themselves. What advice would you have me share with them? (I see a blog post in the making for this today! <grin>)
@ginidietrich@CarrieMorgan@SusanBaierI think she might be hoarding it for herself and just faking the company...
@JayBaerDid you notice Susan Baier made something like 20 GALLONS of egg nog this year? Man, wishing I were at her house!!!
Whoot! Should be fun! If you haven't read Jay's book, put it on your Christmas list!!
@JRHalloranIt's not a good time for me right now due to a family crisis, but thank you for asking!
@JRHalloran I write for C&C and helped him with a project for Youtility - he's a very nice guy. #awesomesauce
@rdoppingMaybe it's because I'm a middle child. Although I have a twin, Clint, and he's only three minutes younger. Does that count?
@Word NinjaIt's cuz she's so uber cool herself. Gini attracts them like magnets! =)
@EdenSpodekAt the time, it had one of the best horse programs in the nation. I had big dreams! =)
@SavvyCopywriterNice! Let's connect on Twitter. =) morgancarrie is my handle.
@LauraPetrolinoI grew up with horses - do I have stories to tell! Anyway, marketing didn't make its grand entrance until I was in my early twenties. Until then, I was just your average horse crazy girl who wanted to ride ten horses a day. =)
I will have horses again, and a fabulous husband who loves them, too, or at least tolerates my obsession. Soon. =)
Keep working at that goal!
@ClayMorganIt's all about the whips, lemme tell ya. Don't run my story? I bring them out of storage. <grin>
LOL - just kidding. The horse-side of my life is on hold. I'm a single parent with two extremely challenging teens. Besides my consultant business at http://rockthestatusquo.com, they pretty much rule my life. No time for horses until they head off to college. Only a few years to go!! I dream of warmblood horses...
I do plan to bring on a new client this year in the horse industry, though. Vicarious living at its best.
@JoeCardilloLooooong story! You might be sorry you asked. <grin>
I was a horse trainer right out of college in Virginia, trained Arabs in Florida then rode Hunter Jumper in Napa Valley and judged horse shows while teaching little girls to jump in Pony Club - but then life took a major detour.
My parents got divorced and my dad needed moral support right about the same time my husband got sick of horse poop being tracked into the house and we decided on divorce, too, so I packed up my Thoroughbred (superbly trained by yours truly, I might add) and headed (south) west.
I decided PR paid more than training horses as a career, and never looked back. That was 22 years ago. <horrified gasp> My, how time flies.
A very fun journey, right?! What's your story?
@annelizhannanThank you so much, Anneliz - love getting to know you a little better, too! Horses help a girl stay sane, right?
@Howie GoldfarbIt wasn't fastest beer bong, Howie, it was fastest PING PONG. Get your facts straight. ;-)
@LSSocialEngage Brrrrr, while I"m glad to meet you, I'm very happy I'm not in Ottawa!
@JoeCardillo@JohnMTraderHa! I think I have one of them - red with sequins, right?
@JohnMTraderAwwww, I like you, too. =)
@Joshua Wilner/A Writer WritesLikewise!
@JRHalloranI would love to see you there! The next one is January 2nd and the topic is open mic on building media lists. In February, we have Jay Baer joining us, then Shonali Burke in March. GREAT guests, great topics!!
You might like my blog, too - http://rockthestatusquo.com - I write one or two posts each week on an assortment of digital PR related topics.
Looking forward to getting to know you better, ~ C
Thank you so much for the wonderful article, Gini, and the warm welcome, everyone!
Nice job being accountable and transparent, Gini - well done! Mistakes happen, we are all just human after all. You'll come out stronger as a leader AND an agency, I promise. =)
7 months, 1 week ago on When a Leader Learns of Unethical Behavior
@MikeSchaffer Whoot! Thank you. =)
8 months, 4 weeks ago on 19 Must-Read PR & Social Media Websites
Can I just throw http://rockthestatusquo.com/ in the pot for consideration here? =D
I won't cry! I won't.... crying. <sniff sniff> Beautiful tribute, Abbie.
1 year ago on Ignite Presentation: Six Tips to Give the One of Your Lifetime
Great article, Christopher! The title is a bit out of alignment with the great ideas in the post - PR agencies have always been publishers, even though content marketing is a popular buzzword lately, and the explosion of publishing opportunities (blogs, ezines, etc.) have created more opportunity than ever before.
Any PR agency worth the label is already aggressively publishing on behalf of their clients. If they are not, then the client needs to work with a different agency. #justsayin
Independent PR pros and those not working for employers with appropriate resources for creative and content development are lagging far behind what
enterprise America and digital agencies are doing, however. PR pros at EVERY level and budget need to increasingly be more nimble in creating their own content. Their resources to make this happen should be expanding with market demand and expectations.
I totally agree that having an in-house video studio will become more and more important for agencies/clients, that fast response to social is a critical component of effective digital PR, and that being prepared with resources thought out in advance of the need is very important. These resources should be highly visual, not just copy, and enhance storytelling and/or crisis control.
Carrie - http://rockthestatusquo.com
1 year, 1 month ago on The PR agency of the future is a publisher
I would love to see an article about how bi-polar teens are commonly mistaken for ADD/ADHD kids, and tips on dealing with it. It's very hard to find that kind of information!
1 year, 1 month ago on Conversation @ http://www.empoweringparents.com/effective-consequences-for-adhd-kids.php
Good morning! Trying to resize my kred badge to be 64 pixels wide but changing the code snippet doesn't do anything. Help! http://rockthestatusquo.com
1 year, 1 month ago on Kred Elite Influencers Badge Code | Kred Blog
It raises some interesting questions around parent liability - exactly how are we supposed to be held accountable for what our children do when there is no way to monitor? When parents end up in legal trouble because of something their child has done, or you want to eliminate a cyber-bullying issue, how does our electronic lifestyle and their cleverness in hiding their actions impact our rights and our ability to react?
1 year, 3 months ago on Conversation @ http://www.empoweringparents.com/blog/technology-and-kids/kids-social-networking-world-leaving-facebook-snapchat-kik-instagram/
Love it, @mackcollier - I think that the challenge is in translating what works for a rock star into what works for a business in today's environment - and social media is a beautiful place to make that happen.
Rock stars have the advantage of connecting emotionally with their fans - their customers. People love them for the music that speaks directly to their soul and touches their heart. It forges an immediate, strong bond.
So, that being said - the challenge for every marketer is how to touch that same emotional space. How to get past the product benefits and attributes that very few people care about, and focusing on the EMOTIONAL need their product meets, the pain points it solves, the frustrations it fixes. Nobody will spend time figuring it out - as a marketer, you have to feed that to them and strike just the right note that resonates.
Businesses that can do that are winning the battle for customer retention and loyalty, and new business.
Can't WAIT for your wonderful book to come out! Carrie ~ http://rockthestatusquo.com
1 year, 4 months ago on Why Amanda Palmer is a Better Marketer than Your Brand
Excellent post! Like all social initiatives, it all comes down to having a solid strategy and understanding your audience. Carrie @ http://rockthestatusquo.info
1 year, 8 months ago on 3 Brands With Millions of Twitter Followers (And How They Did It)
Nice article, Ruben! I wish more people would invest in testing - it doesn't have to require a large budget, and can pay off in major ways.
1 year, 10 months ago on 5 Steps for Multivariate Testing Your Online Marketing
If you are looking for detail on using Pinterest for PR, this article on Convince & Convert might also be of interest - "5 Ways to Use Pinterest and Expand Reach of Your Press Release" http://www.convinceandconvert.com/pinterest/5-ways-to-use-pinterest-to-boost-press-release-results/
1 year, 11 months ago on Sixteen Ways to Use Pinterest for PR
@Erick Kinuthia Thank you so much, Erick!
1 year, 11 months ago on 5 Ways to Use Pinterest to Boost Press Release Results
@JayBaer NEVER an idiot, Jay! Well, maybe (very) rarely. But aren't we all?!?
1 year, 11 months ago on Are Brands Overvaluing Facebook and Twitter? Let’s Find Out
So excited to see this come out! Love Susan's work (her Twitter is https://twitter.com/susanbaier without the underscore, btw).
It is so true that Facebook and Twitter are not the "end all be all" of social media. You inspired a blog post on the topic this morning, and I thank you for that! While the top four social media sites have their place, I think they are far more about customer retention and loyalty (Facebook), awareness and education (Twitter), website traffic (Pinterest) and networking (LinkedIN) than generating new business.
Businesses are overlooking the value of online comments and reviews, and I see that as a powerful part of social media. What's more social than people talking about products they've bought, or leaving reviews about services they've purchased? Many companies don't have campaigns in place to generate online reviews, and that's a mistake.
Mind if I link to my post on the topic? Comments VERY welcome; it's a fun topic! http://rockthestatusquo.info/2012/08/03/there-is-far-more-to-social-media-than-just-facebook-and-twitter/.
Great article, fellow Arizonan! Another nice way to humanize a corporate Twitter page is adding an employee-specific hashtag to each post. It works especially well in a customer service scenario by functioning like a chat, while establishing a relationship (and accountability) with a specific CSR or employee the customer is working with.
It also works well for companies that want to personalize their Twitter activity without linking to their employee's personal handles, and/or who don't want to take on the maintenance of individuals with dedicated corporate accounts (like @SamsClubMatt). Carrie - http://rockthestatusquo.info
1 year, 12 months ago on 5 Ways to Humanize Your Brand on Twitter
Great thoughts, Andrew! Very nicely written, too. LinkedIn is very efficient, very functional, and ideal for certain specific uses. As with any social media outlet, it pays to develop the strategy then chose the right outlet accordingly - not start with the outlet. When it comes to professional networking, LinkedIn leads the category all the way. Product development, customer service or social chatter? Nope. Fit the tool to the purpose.
2 years, 3 months ago on 5 Reasons Linkedin is Boring in a Good Way
Jay, I'm so glad you mentioned the ZMOT eBook! I hadn't seen it - and it was a fantastic read. I even blogged about it yesterday. http://ow.ly/a6DkK Thank you for always being such a fab resource for info and inspiration!
2 years, 3 months ago on Fight Premature Monetization – Add a Second Step to Your Content Marketing
Love it, Jay! It would have been one thing if Facebook had been upfront all along, saying "it's free for now, but not forever!" - or if they had been a little more subtle and ramped up to the change - but the sudden switch to this full-on "pay for play" model after years of freebies galls me, too! The lack of notice is hideous - inexcusable.
But are we really shocked by this move, or simply outraged by how it was handled? I vote for door #2.
After all, public companies have to keep their investors happy, don't they? And free is falling by the wayside as companies realize they need to actually make a profit (horrors!) to stay in business. It is also completely fair for companies to charge something for a product/service of value.
Something similar is bound to happen sooner or later for Pinterest, too, as they decide how to monetize their website. I'm hoping they handle it a little more wisely...
As a marketing professional, it always pays to assume that (1) online marketing is commonly based on tools/technology that can (and will) rapidly change with little/no notice, (2) anything free rarely comes with a guarantee and (3) you should never rely heavily on a single resource for your external marketing communications that isn't hosted on your own server and you don't own.
Many late night candles will burn in March/April while we ALL put our creative hats back on and regroup. But we will, and we will be better marketing professionals for it.
Carrie Morgan, http://rockthestatusquo.info/
2 years, 4 months ago on 14 Ways New Facebook Betrays Small Business
@jaybaer , very nice article! Another great backlink source to post your keyword-rich articles is Yahoo's Contributor Network (formerly Associated Content) at http://contributor.yahoo.com/signup.html.
2 years, 11 months ago on Build Backlinks – 14 Easy Ways