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I actually thought "Endorsements" was a good addition to LinkedIn. How many people people have you ran into that say they're a "social media expert or guru," but they're digital footprint tells a completely different story? Instead of people saying they're amazing at a list of things, there's a little more accountability and direction. It's not a perfect system, but I think it's heading in the right direction. And now I will contridict myself. Check out this guys's top Endorsement (there was a campaign  to get it to the top):

1 year, 9 months ago on The lie of the LinkedIn endorsement and recommendation


"Does it make me care about this brand more?" So important! Guess what - most people don't care that you were mentioned on the news again. Use those types of updates sparingly (it can be fun to mention these types of successes sometimes, but frame it in a way that shows how your audience was part of it). Help your fans have more fun, care more, and feel more connected to what your mission is.I'll definitely be sharing this! Thanks again Jay.

3 years, 8 months ago on Nobody Said Social Media Should Be Simple


Hey Jay - Really enjoyed the interview - Derek is always fun to listen to. I'm a huge believer in loving what you do and going after it. A few years ago, I quit my nice paying job to pursue different areas of marketing and business that I could wake up everyday and love. My current job (which I can't believe I get to do) is running all the social media for a non-profit that sends nutritional meals to schools, orphanages, and the poor all around the world. There are too many parts that make me happy to just pick one, but I love hearing stories from the partners we send meals to about how the food helps them get important, long-term work done with children in communities like Haiti, Philippines, and Kenya.

3 years, 8 months ago on Perception, Happiness, and Getting Anything You Want