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Hi Gini, I read Lean In with serious apprehension after reading through the negative reviews and I really loved this book. Of course I'm not the target audience, but I thought that the perspective that she gave of the societal and business pressures that women face in the workplace was powerful and important. And I also thought that her fearlessness to solicit and receive feedback was pretty inspiring and added a lot to the richness of her insight. Thanks for writing this - I hope it inspires more people to read the book.
3 months, 1 week ago on Lean In: Inspiring, Empowering, and Why You Should Read It
Great insights Steve, I noticed that they just added a feature with manual follow back where they recommend two people to you every time you follow one person, so the process is much more onerous that just the lack of automation.
5 months ago on Twitter Fails, Changes TOS and Outlaws Automated Follow Back
@ginidietrichThanks Gini - that's very kind of you to say and I appreciate the opportunity to contribute to Spin Sucks!
5 months, 2 weeks ago on Social Sharing Initiatives: Mobilize your Employees!
@KevinVandever You're kidding - IFTTT for lights? That's awesome. When IFTTT first came out I knew there was possibility there but resisted digging into it for a long time, and finally just did it. I worry about how they'll monetize the tool in the future, but for now I just continue to integrate. I'm going to have to check out those lights!
@yvettepistorio Thanks so much Yvette! I appreciate your feedback!
@Suze Carragher Thanks Suze, I think an ownership mentality is key. You can't force anyone to share your stuff, but if they feel that they have a vested interest in your success, and the content reflects well on them I think it's a reasonable proposition to ask for shares. @maerskline is an example of a business that has done an extraordinary job on-boarding a very large organization and affiliated network.
@samfiorella I'm flexible either way, but Chicago to Toronto = 7 hours 53 mins (not counting border security), Chicago to Cinci = 4 hours 33 mins, so maybe we could compromise for the sake of @ginidietrich's convenience and I could act as your proxy?
@Suze Carragher Thanks Suze!
@Howie Goldfarb Thanks, Howie. I suppose it depends, I've worked places that this would work and some that wouldn't. I expect it has a lot to do with the amount of ownership employees felt for the company's success. I also think that employees should have a stake in content creation, so I think there are things that can be done to increase the "ties" (incidentally. strong versus weak ties are determined as a measure of time spent together). Appreciate your insight.
@samfiorella Thanks Sam - I hope I didn't imply that automation like this is a strategy. It's simply a tactic to increase awareness for social media campaigns. I certainly don't think that implementing any of these in isolation would be especially helpful. :)
Thanks Dennis - I think you're spot on in your analysis of infographics in general, but I take a more nuanced position on its relevance to the greater good.
Nearly every statistic online is wrong. Some people are massaging data (as you point out in this piece), sometimes people are making broad-based assumptions that don't show correlation, but mostly people just don't have a representative sample set to draw a broad conclusion from. So, you can sharpshoot nearly every data-based infographic that's out there if you choose to. It's a pretty fruitless pursuit, though: infographics are hugely popular (otherwise I wouldn't bother with them).
I think it's important that you mention Ann Handley and Joe Pulizzi,too. Because while I agree that they are both extraordinary subject matter experts I think they are self-aware enough to know their data isn't absolute. Their expertise comes from understanding trends and best practices and being able to communicate these tactics to businesses that want to market themselves better. And that's my aspiration as well.
So, if you get bogged down by the specific data that goes into the 90% - you may miss the bigger picture which is that content marketing is widespread, that large chunks of budget are being spent on it and the different ways that people are creating content. That should be the takeaway from a piece like that.
I agree with your point on data to a point, but 90% of something nebulous is no different than 110% of something nebulous or 0%. It's incumbent on the reader to judge the reliability of the data to their situation and respond appropriately.
My two cents. Cheers!
6 months, 3 weeks ago on Social media infographics: fight data fudge!
Boat rocker. :) It's a really good point given the demographics of social media users both domestically and internationally, Margie. I don't mean to diminish these lists but I tend to concur with Malcolm Gladwell when he wrote about our silly obsession with lists. In one example, a Michigan judge asked lawyers to rank law schools by esteem. Penn State was ranked around the middle despite the fact that there is no law school at Penn State. You're high on my list, and that matters.... to me. :)
7 months ago on Is Social Media Really Homogeneous White Milk?
@ErinMFeldman You need to migrate to Feedly. It will transfer all of your feeds from Reader. Don't worry about bookmarking this though, it was so well received I'm going to make a habit of posting love letters to you for all of my guest posts! :)
7 months, 4 weeks ago on Things I Learned From Erin Feldman
@bdorman264 37? I feel like someone should acknowledge your persistence, Bill. :)
8 months ago on Things I Learned From Erin Feldman
Erin Feldman is the unattainable ideal of writing excellence. Whoever wrote this piece got it spot on. Great piece.
Is there any way for me to reconcile the fact that I love your point about generic LinkedIn requests, but am a closeted fan of drum circles?
9 months ago on The Bitch Slap: Stop Being a Jackass With Your LinkedIn Requests
@profkrg "Don't be subtle" is my new mantra.... @mssackstein @shonali
9 months, 1 week ago on What Compels People to Share Your Content?
@LaceyLuxx Thanks Oly! Loved your piece on the Harlem Shake. It does seem everyone's gone a bit mad...
@waterloobikes Chris, about your expectations for this post: My opinion (influenced by different research) is that you have to pay to build a community, pay to reduce barriers, you must understand Facebook's EdgeRank and Twitter filtering as the standard for social monetization, build an email list as fast as you possibly can to diminish those costs, understand that 99-9-1 is probably more like 85% of the community didn't see a post because the social network didn't show it to them, 14% may have seen it and taken no action, and less that 1% took some action. I don't really know off the top of my head of any research on community values. The biggest takeaway that I can offer for a business of your size would be the importance of an email list - it is opened more often, and is the most effective digital means of getting repeat business (incidentally AdWords is one of the most effective means to get new business). If any of that is helpful or if I can provide you more detail about any of that, contact me off site and I'm happy to share what I can.
@waterloobikes No worries about snark and I appreciate you taking the time to share find and post those articles. There are many different opinions and I respect yours, but I'll also point out to that I run a site that had 100K visitors last year and will likely have a quarter of a million this year, so while my observations are limited to that (relatively small) audience I don't consider them platitudes (A platitude is a trite, meaningless, biased, or prosaic statement often presented as if it were significant and original). Again, no hard feelings here and hope you don't feel that I diminished your point of view.