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@danielnewmanUV It's actual quite difficult to aggregate social data. Google for instance cannot access most Facebook content and Twitter makes it difficult, too. Of course, you would never be able to get data from Google about your search history. But by allowing Klout permission to "score" their social networks (and you can associate your Bing account too, which makes them privy to your search as well), users volunteer all of this data that can then be associated to them. Of course Klout scores are arbitrary and meaningless, the fact that many people sign up to discover these scores is the engine behind this data collection. I'm pretty sure that this wasn't the intended purpose of Klout, but I'm also pretty sure this is why it's valuable. To your point, Kred does the same exact thing except that they aren't as big relative to Klout and don't have a search partnership.
The reason aggregated social data is valuable incidentally can be demonstrated by how credit card companies use purchase data to determine credit risk and profitability. They can key in on certain purchases that predict the likelihood that a person will miss a payment (and thus be more profitable). Visa and Mastercard don't make businesses privy to their data, though - so there is a market for social data, the question is whether Klout can build a large enough opt-in audience to make this viable to sell (I think, anyhow).
3 weeks, 4 days ago on Klout Acquired: Should We Care?
Hi Daniel - I hadn't seen that Klout was acquired, but it's not surprising. With the "influence" framework that you suggest, Klout's value seems unwarranted, but I'm not sure that Klout scores have anything directly to do with why Klout could be valuable.
Klout entices people to reveal their aggregated social activity (and search via Bing) in a single repository. Therefore, it can provide a data mine that most social platforms (even CRM solutions) can't match. Because the social platforms likely won't ever cooperate with one another, and because platform APIs don't give the level of detail that direct access provides, there is a big opportunity for Klout if they can coerce enough people to participate in the gamification and other goodies that they offer, they can be a gateway for social and search data.
I agree with you that the front end of Klout is of negligible value, but the back end could be a blue ocean.
3 weeks, 5 days ago on Klout Acquired: Should We Care?
Hi Gini, I read Lean In with serious apprehension after reading through the negative reviews and I really loved this book. Of course I'm not the target audience, but I thought that the perspective that she gave of the societal and business pressures that women face in the workplace was powerful and important. And I also thought that her fearlessness to solicit and receive feedback was pretty inspiring and added a lot to the richness of her insight. Thanks for writing this - I hope it inspires more people to read the book.
6 months, 2 weeks ago on Lean In: Inspiring, Empowering, and Why You Should Read It
Great insights Steve, I noticed that they just added a feature with manual follow back where they recommend two people to you every time you follow one person, so the process is much more onerous that just the lack of automation.
8 months, 1 week ago on Twitter Fails, Changes TOS and Outlaws Automated Follow Back
@ginidietrichThanks Gini - that's very kind of you to say and I appreciate the opportunity to contribute to Spin Sucks!
8 months, 2 weeks ago on Social Sharing Initiatives: Mobilize your Employees!
@KevinVandever You're kidding - IFTTT for lights? That's awesome. When IFTTT first came out I knew there was possibility there but resisted digging into it for a long time, and finally just did it. I worry about how they'll monetize the tool in the future, but for now I just continue to integrate. I'm going to have to check out those lights!
8 months, 3 weeks ago on Social Sharing Initiatives: Mobilize your Employees!
@yvettepistorio Thanks so much Yvette! I appreciate your feedback!
@Suze Carragher Thanks Suze, I think an ownership mentality is key. You can't force anyone to share your stuff, but if they feel that they have a vested interest in your success, and the content reflects well on them I think it's a reasonable proposition to ask for shares. @maerskline is an example of a business that has done an extraordinary job on-boarding a very large organization and affiliated network.
@samfiorella I'm flexible either way, but Chicago to Toronto = 7 hours 53 mins (not counting border security), Chicago to Cinci = 4 hours 33 mins, so maybe we could compromise for the sake of @ginidietrich's convenience and I could act as your proxy?
@Suze Carragher Thanks Suze!
@Howie Goldfarb Thanks, Howie. I suppose it depends, I've worked places that this would work and some that wouldn't. I expect it has a lot to do with the amount of ownership employees felt for the company's success. I also think that employees should have a stake in content creation, so I think there are things that can be done to increase the "ties" (incidentally. strong versus weak ties are determined as a measure of time spent together). Appreciate your insight.
@samfiorella Thanks Sam - I hope I didn't imply that automation like this is a strategy. It's simply a tactic to increase awareness for social media campaigns. I certainly don't think that implementing any of these in isolation would be especially helpful. :)
Thanks Dennis - I think you're spot on in your analysis of infographics in general, but I take a more nuanced position on its relevance to the greater good.
Nearly every statistic online is wrong. Some people are massaging data (as you point out in this piece), sometimes people are making broad-based assumptions that don't show correlation, but mostly people just don't have a representative sample set to draw a broad conclusion from. So, you can sharpshoot nearly every data-based infographic that's out there if you choose to. It's a pretty fruitless pursuit, though: infographics are hugely popular (otherwise I wouldn't bother with them).
I think it's important that you mention Ann Handley and Joe Pulizzi,too. Because while I agree that they are both extraordinary subject matter experts I think they are self-aware enough to know their data isn't absolute. Their expertise comes from understanding trends and best practices and being able to communicate these tactics to businesses that want to market themselves better. And that's my aspiration as well.
So, if you get bogged down by the specific data that goes into the 90% - you may miss the bigger picture which is that content marketing is widespread, that large chunks of budget are being spent on it and the different ways that people are creating content. That should be the takeaway from a piece like that.
I agree with your point on data to a point, but 90% of something nebulous is no different than 110% of something nebulous or 0%. It's incumbent on the reader to judge the reliability of the data to their situation and respond appropriately.
My two cents. Cheers!
9 months, 4 weeks ago on Social media infographics: fight data fudge!
Boat rocker. :) It's a really good point given the demographics of social media users both domestically and internationally, Margie. I don't mean to diminish these lists but I tend to concur with Malcolm Gladwell when he wrote about our silly obsession with lists. In one example, a Michigan judge asked lawyers to rank law schools by esteem. Penn State was ranked around the middle despite the fact that there is no law school at Penn State. You're high on my list, and that matters.... to me. :)
10 months, 1 week ago on Is Social Media Really Homogeneous White Milk?
@ErinMFeldman You need to migrate to Feedly. It will transfer all of your feeds from Reader. Don't worry about bookmarking this though, it was so well received I'm going to make a habit of posting love letters to you for all of my guest posts! :)
11 months ago on Things I Learned From Erin Feldman
@bdorman264 37? I feel like someone should acknowledge your persistence, Bill. :)
Erin Feldman is the unattainable ideal of writing excellence. Whoever wrote this piece got it spot on. Great piece.
11 months, 1 week ago on Things I Learned From Erin Feldman
Is there any way for me to reconcile the fact that I love your point about generic LinkedIn requests, but am a closeted fan of drum circles?
1 year ago on The Bitch Slap: Stop Being a Jackass With Your LinkedIn Requests
@profkrg "Don't be subtle" is my new mantra.... @mssackstein @shonali
1 year ago on What Compels People to Share Your Content?
@LaceyLuxx Thanks Oly! Loved your piece on the Harlem Shake. It does seem everyone's gone a bit mad...