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Hey now, Marisa -- you're just proving our point.
1 month, 2 weeks ago on It’s Almost Too Easy to Make Fun of PR Professionals’ ‘Snark-Free Day’
I don't know why no one mentions Lightt, which was, I believe, the first such app.
4 months ago on Instagram Video vs. Vine vs. MixBit
Really good post, and points we have made to clients and prospects time and time again. What we have encountered fairly recently is clients who expect a PR program to generate traffic and buzz immediately without any effort or additional expenditures on their part.
4 months, 4 weeks ago on Are You Ready to Hire a PR Firm?
Great post! A related point: Be resourceful: We're in a sometimes unpredictable business, so always have a plan B, and even C for every project. Also -- invest in the best PR tools, including databases and apps, that enable you to do the busywork more efficiently, so you can concentrate on creative work.
10 months ago on Five Things You Can Do to Be Successful in PR
You're only required to link to a post or article if you mention it or quote from it. If you were INSPIRED by it, it would be pretty ridiculous to have to attribute inspiration. Likewise, we'd require network TV shows that are "ripped from the headlines" to attribute their inspiration, too. Won't happen. BTW, just covered the topic on my PR Chicago blog today (no, I hadn't read this post, but I did link to some of the articles).
1 year, 1 month ago on Should Journalists Be Required to Link to Inspiration Sources?
Schools are stifling intellectual curiosity with standardization, but, just as bad, parents are scheduling children so much that they don't have any time to just BE...to explore...to be creative...to imagine. 'Nuff said.
2 years, 1 month ago on Are Schools Killing Creativity?
You have to know the rules, and how to play by the rules to be qualified to know when it's a good idea to break them.
2 years, 3 months ago on Do you play by the rules?