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I agree, Peg. I think where some make mistakes is by thinking that social media is a one way street and customers will only interact in completely predictable and positive ways. They should be prepared to address all situations; good or bad.
2 weeks, 4 days ago on Use Social Media Creatively to Boost Brand Visibility
Peg - I have had occasion to talk to a customer via Twitter. It was my first interaction like that. I solved a problem they were having. The engagement was spirited as they were a little upset when we started. Had I not stepped in, they would have been an unhappy customer. Instead, solving the simple problem they were having has created an advocate.
2 weeks, 5 days ago on Use Social Media Creatively to Boost Brand Visibility
@ExtremelyAvg Even cooler, typewritten copy has texture. Run your finger over the text and you get to feel the impressions made by the type; some deeper than others.
Work produced digitally, is flat and boring.
1 month ago on Nothing Quite Like an Underwood
What's old becomes new. Most people under 40, have never used a typewriter, let along a classic like that. Typing on a touch screen or keyboard is so passé.
Pretty soon Underwood will be making the machines for hipsters.
Sadly, I can remember learning how to type on a manual typewriter. :Like you said, something quite romantic about it.
I like your characterizations of prominent and celebrity. It is all relative.
Is someone a celebrity simply because they have 25,000 Twitter followers? Are they rockstars if they have 50,000 Google + followers? Are they prominent if they have 150,000 Facebook likes?
When you consider the size of the world, these are the proverbial pimples on the ass of an elephant. They are prominent and celebrities, in their own minds.
I suspect, as you indicated, that somewhere along their path, they lost their way. Power is like a drug. It is addictive and it corrupts.
1 month, 3 weeks ago on Dear Amy: LinkedIn Connection
Whoever decided that blogging about blogging would be interesting?
2 months, 1 week ago on #FiveTipsFriday Five Trends Coming Our Way in 2014
@margieclayman @MZazeela Interesting to consider the differences between b2b and b2c.
Do b2b marketers bend over backwards to avoid being perceived as hucksters? Some of the business marketing I see is just so boring. I am not suggesting that they adopt some of the same questionable practices as consumer marketers, but maybe they could spice things up a little?
I also found it interesting how some of the consumers you mention seemed aware of and ok with the over blown claims and phony discounts being peddled on black Friday. What about the folks who have not really figured that out? Not everyone is so circumspect.
3 months ago on The Tricky Dance Around Truth in Marketing
So, what's the answer? How truthful should you be? I read about some Black Friday prices that were higher than the same items being sold in June. What about bait and switch?
Or, the dish washing liquid with the label that screams 30% more, and the fine print qualifies "than our smaller size"?
Should everything simply be regarded with a caveat emptor mindset?
I don't like giving businesses unfettered access to my banking information either. I still get paper bills and statements. Does anyone really think that a $0.03 increase in First Class Postage is the real reason why some more folks will choose to pay online? I think it is more about convenience.
Let's say I pay 10 bills per month. At $0.03 each, that adds up to $0.30 per month. Not much of a deterrent.
Direct mailers are beginning to get it. While the cost of digital marketing is far less, so is the return. Fewer and fewer emails are being opened all the time. More and more of them are being filtered by aggressive SPAM filters, and the shelf life in one's inbox, is a few hours at best.
4 months, 1 week ago on Is The USPS Killing Direct Marketing?
Routines are so boring. If you're broadcasts (messages) are routine, just ask your audience, or what's left of it.
4 months, 2 weeks ago on What To Do When Someone Hijacks Your Podcast
The elevator pitch is alive and well. Think of all the times you meet someone for the first time and they are the ones who decide to break the awkward silence with "so what do you do?"
Happens all the time, just not necessarily in an elevator.
4 months, 2 weeks ago on Where Does the Elevator Pitch Come From?
Adam's story was a sobering one. He had ruined his relationships, was on the verge of unemployment, knew the consequences of his actions, yet all he could think about was that infernal game in his virtual world that had become the master of his life.
Online gaming, and interacting in general, seems to be as addictive as cocaine or heroin.
Take control, lest you become controlled.
4 months, 3 weeks ago on Social Media Networks: Robot Friends with Off Switches
It is so easy to get sucked in. So easy to attend every fight or to feed the trolls (I like the metaphors). Something that I find helps me to ignore the jerks and stay on the high road is to consider the source.
It is usually not personal they are simply craving attention and you happened to be in the way. I could not care less about the opinions of someone whom I could not care less about.
Kind of like the schoolyard bully who persists when you fight back. That is exactly what they are looking for. If you give them nothing, they get bored and move on to a new target.
5 months ago on A Few Things I Learned from Jerks on Social Media
Off topic comments, or threads that have nothing to do with the group objective, drive me crazy. If you want to post something different, start your own discussion. Begin your own blog. It's not that hard.
5 months, 2 weeks ago on What NOT to Share in Google+ Communities
Here's a twist on the familiar, last day to live. Live each day as if it is your first day on earth. Everything is new. Everything is wondrous. Everything is something to be experienced.
If today was your first day, there would be no routine. It would all be so exciting. Who said it can't be?
How would you live your first day?
6 months, 2 weeks ago on The World Ends Today
Indeed, finding one's way out of a box can require some creative thinking. Exercises make our minds stronger. A stronger mind will be more creative.
We must allow time for free and creative thinking. Free from interruptions and the stresses of our daily grinds.
6 months, 3 weeks ago on 12 Most Paradoxical Reasons Why Creative Limitations Are Not Limiting
Big thinking produces Big ideas that get Big results.
Good luck Peg. I'm looking forward to the result.
I've always fancied myself a writer but never had the patience to overcome the inertia. I am forced to live vicariously through folks like you and Geoff Livingston.
6 months, 3 weeks ago on Think BIG
I suppose it may be a case of "gee, I want to be more like you and if I cut and paste your work, I will be."
In Andrea Turkle's book, Alone Together, she talks about the teenagers who create Facebook profiles that are not entirely accurate. When asked about it , they respond that they would like to be more like their avatars.
While some may find it flattering that others are so enamored of your work that they feel compelled to copy, I don't understand how it can feel good to know that something you have just posted is a complete fabrication; a lie.
Indeed, I may want to be more like you and that might be an aspiration. But does pilfering someone's identity make it happen? For some, apparently so.
6 months, 3 weeks ago on Are You Telling YOUR Story?
Makes sense. We have what they want. The breadth of products available here is staggering when compared to availability around the world. We take so much for granted.
7 months ago on Conversation @ http://www.entrepreneur.com/article/227519
International consumers are clamoring for American goods and services. Many of the products that we consider normal are not even available in some parts of the world. The U.S. represents but a small part of the equation.
7 months, 1 week ago on Conversation @ http://www.entrepreneur.com/article/227519