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Like so many other things. All kinds advice has been rebranded and repackaged and resold as new. The teachings of the masters stand the test of time. Is there truly anything NEW in marketing or sales?
I don't think so.
The advice of Confucius or Socrates is as relevant today as it was when they first gave it.
2 weeks, 2 days ago on Me Marketer. Me Make Up Words. Me Take Your Money.
Finding direction and establishing your identity may be the hardest part. I still struggle to remain on course. There are so many distractions that seem to pull you in different directions. How to ignore all that good stuff is like trying to ignore the plate of warm brownies that someone puts in front of you.
1 month, 3 weeks ago on #FiveTipsFriday Growing Your Social Media Presence
What's wrong with combining the old and the new? Use a resume and someone's social media activity. More information is better. Isn't it?
Seems to me that folks who are opposed to providing a resume are more likely to lazy to produce one than they are convinced of its obsolescence.
3 months, 2 weeks ago on Bad Advice Time: Marketers Don’t Need Resumes
I like your characterizations of prominent and celebrity. It is all relative.
Is someone a celebrity simply because they have 25,000 Twitter followers? Are they rockstars if they have 50,000 Google + followers? Are they prominent if they have 150,000 Facebook likes?
When you consider the size of the world, these are the proverbial pimples on the ass of an elephant. They are prominent and celebrities, in their own minds.
I suspect, as you indicated, that somewhere along their path, they lost their way. Power is like a drug. It is addictive and it corrupts.
6 months, 2 weeks ago on Dear Amy: LinkedIn Connection
I agree, Peg. I think where some make mistakes is by thinking that social media is a one way street and customers will only interact in completely predictable and positive ways. They should be prepared to address all situations; good or bad.
5 months, 2 weeks ago on Use Social Media Creatively to Boost Brand Visibility
Peg - I have had occasion to talk to a customer via Twitter. It was my first interaction like that. I solved a problem they were having. The engagement was spirited as they were a little upset when we started. Had I not stepped in, they would have been an unhappy customer. Instead, solving the simple problem they were having has created an advocate.
@ExtremelyAvg Even cooler, typewritten copy has texture. Run your finger over the text and you get to feel the impressions made by the type; some deeper than others.
Work produced digitally, is flat and boring.
5 months, 4 weeks ago on Nothing Quite Like an Underwood
What's old becomes new. Most people under 40, have never used a typewriter, let along a classic like that. Typing on a touch screen or keyboard is so passé.
Pretty soon Underwood will be making the machines for hipsters.
Sadly, I can remember learning how to type on a manual typewriter. :Like you said, something quite romantic about it.
Whoever decided that blogging about blogging would be interesting?
7 months ago on #FiveTipsFriday Five Trends Coming Our Way in 2014
@margieclayman @MZazeela Interesting to consider the differences between b2b and b2c.
Do b2b marketers bend over backwards to avoid being perceived as hucksters? Some of the business marketing I see is just so boring. I am not suggesting that they adopt some of the same questionable practices as consumer marketers, but maybe they could spice things up a little?
I also found it interesting how some of the consumers you mention seemed aware of and ok with the over blown claims and phony discounts being peddled on black Friday. What about the folks who have not really figured that out? Not everyone is so circumspect.
7 months, 4 weeks ago on The Tricky Dance Around Truth in Marketing
So, what's the answer? How truthful should you be? I read about some Black Friday prices that were higher than the same items being sold in June. What about bait and switch?
Or, the dish washing liquid with the label that screams 30% more, and the fine print qualifies "than our smaller size"?
Should everything simply be regarded with a caveat emptor mindset?
I don't like giving businesses unfettered access to my banking information either. I still get paper bills and statements. Does anyone really think that a $0.03 increase in First Class Postage is the real reason why some more folks will choose to pay online? I think it is more about convenience.
Let's say I pay 10 bills per month. At $0.03 each, that adds up to $0.30 per month. Not much of a deterrent.
Direct mailers are beginning to get it. While the cost of digital marketing is far less, so is the return. Fewer and fewer emails are being opened all the time. More and more of them are being filtered by aggressive SPAM filters, and the shelf life in one's inbox, is a few hours at best.
9 months ago on Is The USPS Killing Direct Marketing?
Routines are so boring. If you're broadcasts (messages) are routine, just ask your audience, or what's left of it.
9 months, 1 week ago on What To Do When Someone Hijacks Your Podcast
The elevator pitch is alive and well. Think of all the times you meet someone for the first time and they are the ones who decide to break the awkward silence with "so what do you do?"
Happens all the time, just not necessarily in an elevator.
9 months, 2 weeks ago on Where Does the Elevator Pitch Come From?
Adam's story was a sobering one. He had ruined his relationships, was on the verge of unemployment, knew the consequences of his actions, yet all he could think about was that infernal game in his virtual world that had become the master of his life.
Online gaming, and interacting in general, seems to be as addictive as cocaine or heroin.
Take control, lest you become controlled.
9 months, 3 weeks ago on Social Media Networks: Robot Friends with Off Switches
It is so easy to get sucked in. So easy to attend every fight or to feed the trolls (I like the metaphors). Something that I find helps me to ignore the jerks and stay on the high road is to consider the source.
It is usually not personal they are simply craving attention and you happened to be in the way. I could not care less about the opinions of someone whom I could not care less about.
Kind of like the schoolyard bully who persists when you fight back. That is exactly what they are looking for. If you give them nothing, they get bored and move on to a new target.
9 months, 4 weeks ago on A Few Things I Learned from Jerks on Social Media
Off topic comments, or threads that have nothing to do with the group objective, drive me crazy. If you want to post something different, start your own discussion. Begin your own blog. It's not that hard.
10 months, 2 weeks ago on What NOT to Share in Google+ Communities
Here's a twist on the familiar, last day to live. Live each day as if it is your first day on earth. Everything is new. Everything is wondrous. Everything is something to be experienced.
If today was your first day, there would be no routine. It would all be so exciting. Who said it can't be?
How would you live your first day?
11 months, 2 weeks ago on The World Ends Today
Indeed, finding one's way out of a box can require some creative thinking. Exercises make our minds stronger. A stronger mind will be more creative.
We must allow time for free and creative thinking. Free from interruptions and the stresses of our daily grinds.
11 months, 2 weeks ago on 12 Most Paradoxical Reasons Why Creative Limitations Are Not Limiting
Big thinking produces Big ideas that get Big results.
Good luck Peg. I'm looking forward to the result.
I've always fancied myself a writer but never had the patience to overcome the inertia. I am forced to live vicariously through folks like you and Geoff Livingston.
11 months, 2 weeks ago on Think BIG
I suppose it may be a case of "gee, I want to be more like you and if I cut and paste your work, I will be."
In Andrea Turkle's book, Alone Together, she talks about the teenagers who create Facebook profiles that are not entirely accurate. When asked about it , they respond that they would like to be more like their avatars.
While some may find it flattering that others are so enamored of your work that they feel compelled to copy, I don't understand how it can feel good to know that something you have just posted is a complete fabrication; a lie.
Indeed, I may want to be more like you and that might be an aspiration. But does pilfering someone's identity make it happen? For some, apparently so.
11 months, 2 weeks ago on Are You Telling YOUR Story?
Makes sense. We have what they want. The breadth of products available here is staggering when compared to availability around the world. We take so much for granted.
11 months, 4 weeks ago on Conversation @ http://www.entrepreneur.com/article/227519
International consumers are clamoring for American goods and services. Many of the products that we consider normal are not even available in some parts of the world. The U.S. represents but a small part of the equation.
12 months ago on Conversation @ http://www.entrepreneur.com/article/227519
Copyright is so general. Once you have published a photo, text, etc., it is automatically protected by copyright law. Best way to avoid any issues is to get permission from the owner, or create your own material.
1 year ago on Oh Snap, Can I (Legally) Use That Photo?
@ExtremelyAvg Great start to the book, Brian. I'm looking forward to getting caught up.
1 year, 2 months ago on Killing Hemingway Ch 1
I remember correcting a high school math teacher once....
Indeed, mentoring may be a one way street. Knowledge flows in one direction. From your mentor to you and from you to your mentee and on and on down stream.
How likely is it that you have been both mentor and mentee without even being consciously aware of it. How many people look to you for guidance and ideas? And, how many people have you looked to for the same?
One never reaches the pinnacle. Being open to learning is the key. Being open to sharing what you have learned, is perpetuating the process. The cycle never stops.
1 year, 2 months ago on Find a mentor and grow
@Erin F. @MZazeela On the contrary, I believe it is simpler than most people think. We tend to over think things when looking on the surface will explain more than digging for answers that may not exist.
Whether one is a natural introvert or extrovert matters little so long as we are conscious of ourselves. When we have that self awareness, we can present ourselves in any way we choose. It may only take a little more effort than we are accustomed to making.
1 year, 2 months ago on The Curious Case of Introverts and Extroverts
Sometimes what seems obvious is not necessarily so. Sometimes folks who are outgoing are closet introverts and vice versa. It is about awareness of ones inner self and the consciousness to overcome our natural tendencies.
Nice list, Josh. Indeed, you are what you eat.
I might also add one of my favorite, antioxidant containing foods. Coffee! Rich in flavenoids, it has been found to inhibit inflammation. Drink up!
1 year, 2 months ago on 12 Most Simple Foods That Make You Look Good
Certainly worth checking this out.
Thanks for the idea, Miles.
1 year, 2 months ago on Alternative for Google Alerts
I read fascinate twice. My top two triggers are trust and rebellion. It took me a while to really grasp what that means and how to take full advantage.
I really enjoy learning about what makes us all tick and Sally really presents some great ideas.
Passion and rebellion? Seems quite fitting from what I can tell. Your writing is most creative and it is obvious that you really love what you do!
1 year, 2 months ago on The ultimate in fascination: be yourself
Thanks for the kind words. I am glad to have had a positive impact on you. You certainly have been an inspiration for me.
Particularly interesting are your observations about how SoMe affects different people. Sometimes it may cause relationships to form and blossom. Other times people will hide behind it and use it as a barrier to the real world. I suppose, as you imply, it all depends on what you want to get out of it. Some folks seam to meander along with no real purpose, others are professionally driven, and still more are all about the social aspects.
I suppose that forming social media relationships is not that different than real life relationships. Some of us do it better than others.
1 year, 3 months ago on How Social Media Saved My Life: An Expression of Gratitude
In some sense, the whole Social Media world is the Speaker's Corner of today. Anyone can get on their soapbox and preach whatever they like to whomever will listen. Some will be regarded as crackpots and some as the next Solomon.
In both cases it is all about perception and whether, or not, perception is your reality. For some it will be, for others it will not. It is up to us to determine who/what holds sway over our thinking.
1 year, 3 months ago on Needing the Illusion of Grandeur to Be Real
Certainly, we can disagree without being confrontational. Assume you are the other person. Why would they think the way they do?
1 year, 3 months ago on 12 Most Agreeable Ways to Disagree
Ginny - So important to develop your own distinct voice. Stand out from the clutter!
1 year, 3 months ago on Get More Shares on Your Content with these Five Tips
Doug - Number one is the key. As you said most folks skip that step and define success using someone else's criteria.
Are you truly successful or are you simply successful by the measure of those around you?
Thanks for making us think.
1 year, 4 months ago on The 3 Step Process to Achieving Success in Everything You Do
@douglaserice Maybe we could do some informal research in the form of a Linkedin poll? Would reach a broader cross section of people.
1 year, 4 months ago on [Study] Do People Care More About Saving Time or Money?
Good triumphs over evil.
I wonder how my college English professors would have analyzed this?
1 year, 4 months ago on Underwood Scotch and Wry Ch 42
1 year, 4 months ago on Underwood Scotch and Wry Ch 40
A woman scorned...
1 year, 4 months ago on Underwood Scotch and Wry Ch 38
The pangs of guilt begin to settle in Jonathan's stomach.
1 year, 4 months ago on Underwood Scotch and Wry Ch 37
Everyone gets their just rewards in the end.
1 year, 4 months ago on Underwood Scotch and Wry Ch 36
I find it is always important to read between the lines. Who produced the report? What is their intent? Do they have a specific agenda?
Statistics can be 100% accurate, yet manipulated to produce a certain conclusion.
1 year, 4 months ago on Numbers Don’t Lie, or Do They?
Public opinion always follows public opinion. Facts become irrelevant.
1 year, 4 months ago on Underwood Scotch and Wry Ch 35 pt. 1
The road seems long and lonely when you are on your way home. Excitement at the beginning of the trip leads to anxiety towards the end.
1 year, 4 months ago on Underwood Scotch and Wry Ch 34
@douglaserice It would also be interesting to see how your question number one pans out? "Would the results hold for groups other than undergraduates? People working full-time? People who are retired?
As I get older, I value time more than I used to. I suppose we begin to realize that time is finite, in some sense.
Interesting research, Doug. As you have asked, it would be interesting to see if the results are consistent when the tests are administered to different groups under different circumstances.
Also, I wonder how the results would be affected if the subjects had been indoctrinated with a view of monetized time. While it is easy to understand that time is valuable, would it make the test results different if a specific dollar value were place on a specific block of time?
Great ideas Miles. Being a professional means being professional all the time. A top notch Linkedin profile is one of the easy ways to identify yourself as a pro. A small investment in your time will pay big dividends.
And, a premium account is well worth the small investment for any sales professional.
1 year, 4 months ago on Do You Need a Paid LinkedIn Account?