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There's another reason lists are effective: numerals stand out against letters in a line of text. They are visually more prominent. So in a world of tweets, subject line and headlines, those numbers help make those titles more visible...
In any case, great list! Final note: listly.com is a great way to curate and embed lists. I use it all the time...
2 weeks, 4 days ago on The Psychology of Lists: 8 Human Hooks That Keep People Reading and Sharing Numbered Lists
@PegFitzpatrick Agreed. Anyone who is all keywords and no content will fail every time. But lots of the greats pay no attention to keywords at all! I love that.
If you'd ever like for me to make "the case for keywords" just let me know. You might find it interesting. :)
3 weeks, 4 days ago on Goodbye SEO, Hello SMO (Social Media Optimization)
This was a great read. Honestly, I'm a big fan of SEO and I help people with it all the time. But the message in this article is super important. It helps put a finger on something I've been thinking about lately...
Anything that you do purely for rank's sake is probably risky and it's definitely not sustainable. There's an army of math PhD's at Google and they're smart. So if it doesn't help visitors, it doesn't pass the SEO smell test. It's got to be about people and connections.
(that said, 10 minutes of keyphrase research can lead to thousands more visitors to a post!)
In the end, maybe "SEO" isn't an activity at all. Maybe it's not a separate service or company. Maybe SEO is an outcome, not an action. And to achieve that outcome, we've got to find our people, hang out and keep it real!
Thanks for this, Matt. I'd used the Fresh Web Explorer before, but never with that operator. Nice trick! Here's a way to make HARO more efficient: setup rules in Gmail to delete the HARO emails without certain keywords. It helps keep the noise down...
1 month, 3 weeks ago on Is Link Building Dying?
@Unmana Ah! I did comment on that one! That was a year ago, but I remember that post. ...I love posts like that. #9 is one of my favorites. We once wrote a guide for re-purposing content. It's called the "Periodic Table of Content"
2 months, 2 weeks ago on 23 Questions to Inspire Your Content
@Unmana Glad you find these useful! If you have anything to add, let us know. :)
@Howie Goldfarb @crestodina I love that you're that into data, Howie. It's too rare these days. I think the real prize goes to the marketers that are left-brain/right-brand combo. The analytical creatives. Happy to geek out over social stats anytime!
PS: Thanks for the kind words about the Orbit site. We work really really hard to put our best out there, both in terms of design and content...
2 months, 2 weeks ago on Content Marketing: How SEO Affects What You Write
@Howie Goldfarb How can you tell how often those fans take action? Is that a report somewhere in Facebook? I'd like to check that out. I'll teach you SEO if you teach me FB...
@TimPio Yes, Rock Star, Guru, Ninja, are all in that same category: "I'm smart, but casual."
My favorite is "Chuck Norris" as in, "I'm the Chuck Norris of Online Meeting Software." A quick search on LinkedIn turned up 568 people with that phrase in their bio, none of whom had it in their name. Crazy.
Thanks for the comment, Tim!
-Andy (aka, the Nick Nolte of Jargon Crosswords)
2 months, 3 weeks ago on The ABCs of Marketing Jargon
@Howie Goldfarb "Talk Like an Egyptian" Love it.
Yes, the "integrated marketing" phrase is getting the most push back from readers. I included it because it seems like all marketing is integrated these days. It seems that everything has a hashtag lately.
Thanks for adding to the list with the "load of crap" phrases. Loads of crap are welcomed, today only...
@jccarcamo Excellent idea, Julia. If you write it, make sure to share it!
@danielghebert Thanks, Daniel! Got anything to add? So many phrases to choose from...
@ginidietrich @susancellura Yes, it was months. Glad to see it live. Not sure I'd do it again. Another weird thing, the ABC thing makes it a list post, but it doesn't have a number. It was a lot of work, but it will all be worth it when the board game comes out...
@ginidietrich ginidust.com is available...
@susancellura Yup, this was a fun one! It's tempting to keep going to make it into a dictionary of ridiculousness...
@RebeccaTodd Translation: "I learned I've got something pretty good here" :) I'm glad you liked this one. It was super fun to write, but harder than I would have thought. When I got stuck, I just handed it off to Gini and she sprinkled some Gini-dust on it. ...Yes, "Gini-dust" is new jargon...
@T60Productions Hello, Tony! Yes, you need to connect Analytics and Webmaster Tools. To do this, make sure that you have a Webmaster Tools account setup. If you're logged into Webmaster Tools first and then try, making the connection is easier.
Give this a try and if it still gives you trouble, let us know!
2 months, 4 weeks ago on Blog Optimization: How to Optimize Your Blog
@AmandahB Happy to help, Amanda! And THANK YOU for the guest post. So great to see you contributing to the Orbit blog. Very grateful!
2 months, 4 weeks ago on 23 Questions to Inspire Your Content
@ElizabeeOviedo To see a report like that, you need to first setup newsletter subscribers as a "goal" which is very easy as long as there is a thank you page with a unique URL for people who signup. If there is just a thank you message (and not a page) or if the thank you page is on another domain (such as ExactTarget) you'll need to setup an Analytics "event" as a goal or use "cross domain tracking" which isn't that simple.
Hopefully, there's a thank you page with it's own URL for every type of conversion: leads, subscribers, event registrants, job candidates, etc. This data will help you optimize the conversion rate of each!
Elizabeth, If you really like this stuff, you'll find a few advanced Analytics tricks here...
http://www.orbitmedia.com/blog/blog-optimization Fun, right?
3 months, 1 week ago on Email Signup Forms: 4 Things That Lead to Huge Success or Total Failure
@photo chris @Howie Goldfarb @ginidietrich Hi, everyone! I like this question too, so I'm going to take a quick shot at it. :)
Yes, it's a good idea to keep an eye on old content and find ways to make sure it's still relevant. There are trends in keyphrases. Some become more popular. Other phrases are dying out. Just last month "content marketing' surpassed "web marketing" in popularity. Interesting, right? So it's good to review old content from time to time.
But unless you had over-optimized things before - as in, the fairy princess of keywords was overdoing it - you probably don't need to edit past content for keyword usage. As long as you were just indicating relevance and not keyword stuffing, you should be fine.
One exception: if you check SEO > Queries in Google Analytics and you find some phrases that you're ranking for, but not ranking well, these are good ones to edit for search. Make sure that phrase is right there at the beginning of your title!
Hope this helps! It's easy to lure me in with an SEO post. :)
3 months, 2 weeks ago on On-Page SEO Tips for PR Pros