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So effective. I love that you actually created a table that shows competition. I usually just glance through and try to get a general sense of things. But you've taken it a step farther. Search results vary of course, but I see big value in making this more methodical.
Very few marketers do this, which is great for the rest of us! The long term benefits are huge.
Thanks for publishing this and for the mention. I'm going to share this with Dr. Pete from Moz...
1 month, 3 weeks ago on How to Write a Compelling Headline
Great to see you here in the Inquisition, Kerry! I didn't know you went to law school ...I just realized that I know a lot of former-attorneys who host podcasts. Strange!
2 months, 3 weeks ago on The Spin Sucks Inquisition: Kerry Gorgone
@ginidietrich @crestodina The fee certainly got their attention. They often pointed it out during the sales process and we'd always explain it was for the good of the project.
When it came up during delays, clients would usually ask if we would waive the fee. They might disappear for a few months, then come back asking for more time and leniency on the fee.
It helped a bit, but it wasn't quite enough to keep the busy badge-wearers at the table...
3 months, 3 weeks ago on The “I’m Busy” Badge of Pride
@ginidietrich @RobBiesenbach @kanya632 @crestodina
It's true and it's a huge problem for us. People all start out in a hurry, but very few keep the momentum going on their end.
We've tried all kinds of things to keep projects alive. We even used to have a "reboot fee" that we would charge if clients disappeared.
The all-time record was set recently with a 10-week project that took 3 years to complete. Terrible. There's another that's been ready to launch for 18 months ...but the client is still making some final decisions about which pictures to use.
Watching the willful destruction of ROI is the saddest part of my job. I could tell you stories...
I'm surprised to see everyone using WordPress as a place to capture ideas. I'd never thought of that! And using a St. Bernard to help? Great idea, Jeannie (and Sven)
4 months, 2 weeks ago on How to Capture Blog Post Ideas
That cartoon is a great hook! Simple way to explain something important. The the post (and Simmonds quote) are excellent. Well done, Taylor.
4 months, 3 weeks ago on Cartoon of the Week: Don’t Put All Your Marketing Eggs in One Basket
Seven patents? Mark, you're full of surprises! What else? Let me guess, you get dressed every morning while sliding down a pole into your secret underground headquarters, where you fight crime and write blog posts. And that's where you keep the boat.
I'm going to read that Disney bio now...
4 months, 3 weeks ago on The Spin Sucks Inquisition: Mark Schaefer
Great post, Nick. You're going deep! Lots of good stuff here.
I'd never seen the POEM acronym before, but I've got one for you. It's related to your body of work and a body part.: LBOW ...as in Lifetime Body of Work, but when you say it, it sounds like "elbow"
Anyway, I thought you'd like that. Has anyone started a list of marketing acronyms yet??
5 months, 2 weeks ago on Why Does a Body of Specialist Media Pay Dividends for Content Creators?
@dbvickery Thanks, Brian. Yes, the research on social media and influence is getting better lately. Did you see the research Facebook just did? They tinkered with the moods of 700,000 users, which wasn't very nice. But they posted the research, which is interesting!
It's called "Experimental evidence of massive-scale emotional contagion through social networks" Fun title, right? Here's the link...
When I finish reading it, I might pitch Gini a follow up post to this one. In the mean time, if you come across any social influence research, let me know!
5 months, 3 weeks ago on Content, Trust, and the Power of Influence
@SavvyCopywriter It's so true, isn't it? We all know it as consumers but somehow, when we put on our marketing hats, it's easy to lose that empathy and create something that's pushy, salesy and motivated by things other than true generosity.
Thanks for the comment and for sharing, Kimberly!
6 months ago on Content, Trust, and the Power of Influence
You're a wonder and an inspiration, Cindy. Truly. I would add "Indomitable spirit" to the list, but maybe "stayed positive" is your humble version of that.
Thank you for generously sharing your story. Even if it's only in pixels, it's great to see your smile, Cindy!
6 months ago on How to Keep Working When Life Throws You a Major Curve Ball
@ClayMorgan I think reviews are even more important than this study suggests. It's not just about trust, but it's about discovery. Here's an example:
I listen to audio books and I usually browse by picking a category and then sorting my average rating. There may be 1000 books in "historic fiction" but I probably never see more than the top 50 based on reviews.
Apps are an even better example. I'm unlikely to even read the description of an app with poor reviews. Also, notice how you browse for movies. Those little stars are very prominent, aren't they? Sometimes I think they're too prominent!
Reviews are about trust of course, but also visibility. I'd love to see someone measure this...
I'm with you on travel reviews, Clay. I would never go anywhere without carefully reading and considering the reviews!
Something tells me this post might end up being one of the Top 5 for the first half of 2014...
Great roundup, Lindsay!
6 months, 2 weeks ago on Guest Blog Posts: The Top Five of 2014 (So Far!)
@BecauseSEO It seems to be working. These little "mastermind groups" are usually monthly G+ hangouts that last for 6 months, and part of the agenda for each call is "what are you working on? can I help by contributing? what are you promoting? can I help by sharing?" etc.
It's party a mutual-backscratching-society, but it's also a great way to learn and make new friends. :)
8 months ago on The 5 Biggest Mistakes You’re Making In Outreach Emails- And How To Fix Them
I've never been successful with outreach emails, but I am starting to get traction forming small groups. I'm starting a few small mastermind groups with other marketers and it's turning out to be great influencer marketing, but also a lot more. Some of these people are becoming close friends. I like that...
@pendor Sounds like you've got a great network. That makes everything easier, doesn't it?
8 months, 2 weeks ago on Personal SEO: 14 Ways to Polish Your Google Search Results
@T60Productions"On one of the final plays of last Saturday's 34-3 USC rout of Washington State, center Tony Gnau snapped the ball to punter John Stonehouse, then charged downfield and made the tackle."
We need to get this page to rank higher, Tony!
@LauriRottmayer Push him off, Lauri! Show no mercy. :)
8 months, 3 weeks ago on Personal SEO: 14 Ways to Polish Your Google Search Results
@RobBiesenbach Hi, Rob! It shouldn't take long for Google too see the new title. Usually, just a few days. If it doesn't find the title to be relevant (for example, if you're home page title is "home") then it may create a different title for you.
If you're working on the title of your profile page, just make it your full name, followed by your city and/or job title. That should do it.
If you'd like to get your Google+ profile to rank higher, you can link to it from more places (just the way you'd build links for any page you're pushing through search). The personal profile on your own site is a good place to start. Also, if you're using Authorship, you'll invariably end up linking to it from blog posts like this one. Make sense?
@RobBiesenbach @amandalgantIf we all invited ourselves over to Gini's house, it might be less like Googdfella and more like that scene in A Bronx Tale "...now you's can't leave!"
8 months, 3 weeks ago on The Spin Sucks Inquisition: Andy Crestodina
@KateNolan Reading your comment made me think about this a bit more. I suppose that measuring the size of the problem and comparing it to the effort that would go into the solution is the key to ROI. We do the math all the time, but it's harder when we're passionate about an idea. (...but the math on climate change is a no-brainer)
I read a book about screenwriting once that gave this advice: "kill your darlings." The idea is to be able to abandon an idea you love if it makes sense in the bigger picture. But it's really really hard to kill our darlings, isn't it?
Great to see you here, Kate. Nerds unite!
@blfarris Thanks, Brad. I'll check it out now. I'm sure it won't disappoint.
Maybe we should start a book club. Do you have your copy of the Spin Sucks book yet? Recommended!
@AndreaKempfer I remember when we first met! Hope all is well at Lab42. I'm glad you're still getting value from the book. If you wear it out, let me know and I'll send you a new copy. :)
@Craig McBreenIt's funny you mentioned James Altucher. I just came across him for the first time the other day. Taking a closer look now...
Thanks for the nice summary, Criag. I hope everyone can learn from this without spending the $50k.
@ginidietrich @pralisonAww. Thanks, Gini! And thank you for the chance to tell ...er, confess the story.
The Inquisition is a great format. Looking forward to reading more true confessions here. :)
@JRHalloran I know what you mean. I have a lot of ideas but most them them are in the "circular file" where they belong...
Blogs are content are a great example. A blog can't succeed without a strong commitment, so that's a great example. We've got a carefully weigh the benefits to the audience and ourselves before jumping into a multi-year, thousand hour job. Pick your battles carefully!
@jessostroff Thanks, January! Yes, anytime you're in town, dinner is on me...
@rosemaryoneill Thank you, Rosemary! I enjoyed the tacos and well done on the Karaoke...
I love the format of the Inquisition. It reminds me of some of the ideas from conversation. Smart, right? Love it!
@TaraGeissinger @RebeccaToddIt's a cautionary tale. Glad if it's useful. I'm still deciding if I should share this post with my mom. It still stings a little...
@Howie Goldfarb Thank you for the honest feedback, Tommy. Question: do you ever write guest posts? If the sharp wit and floppy ears are just for the Inquisition, I completely understand. But I'd welcome your perspective on the Orbit blog! #carrots
What a nice shout out! Here are some other things you may not know about Amanda...
Happy #FF Roger!
10 months ago on #FollowFriday: Amanda Gant
After reading this, I couldn't not share it. You've converted me from lurker to curator. Thanks, Nick!
10 months ago on Participation Funnel: 7 Tips to Draw Lurkers into Crowdsourcing
Yes, this one sent shockwaves through the SEO and content worlds. I bet I read a dozen responses. Here's my quick take on it. I think of guest blogging as DIY PR and the benefits go far beyond links and rank.
Take a look at Danny Iny's home page and tell me that guest blogging isn't worthwhile!
PS: Do you accept guest posts? I'm having 17 quality articles about link building that I'd like to kindly publish on your PR6 website, please. Thank you.
10 months ago on Cartoon Of The Week: Matt Cutts Says to “Stick a Fork in It”
You make me blush, Lindsay! Happy Valentines day to you, Jess, Jason, Laura, Joe, Kate, Corina, Rob, Sean, Anne, Jeannie, Clive, Craig, Chuck and the hundreds of others here in the Spin Sucks community. HUGS!
10 months, 1 week ago on #FollowFriday: Our Valentine’s Day Loves
I'm in Lindsay! Let's dig into the numbers. Feel free to grab a spot during office hours (http://ohours.org/crestodina) or give me a call and we'll setup a time. Happy to help with this 2014 resolution!
11 months, 3 weeks ago on Boxing Day: Respite and Resolutions
There's another reason lists are effective: numerals stand out against letters in a line of text. They are visually more prominent. So in a world of tweets, subject line and headlines, those numbers help make those titles more visible...
In any case, great list! Final note: listly.com is a great way to curate and embed lists. I use it all the time...
1 year ago on The Psychology of Lists: 8 Human Hooks That Keep People Reading and Sharing Numbered Lists
@PegFitzpatrick Agreed. Anyone who is all keywords and no content will fail every time. But lots of the greats pay no attention to keywords at all! I love that.
If you'd ever like for me to make "the case for keywords" just let me know. You might find it interesting. :)
1 year, 1 month ago on Goodbye SEO, Hello SMO (Social Media Optimization)
This was a great read. Honestly, I'm a big fan of SEO and I help people with it all the time. But the message in this article is super important. It helps put a finger on something I've been thinking about lately...
Anything that you do purely for rank's sake is probably risky and it's definitely not sustainable. There's an army of math PhD's at Google and they're smart. So if it doesn't help visitors, it doesn't pass the SEO smell test. It's got to be about people and connections.
(that said, 10 minutes of keyphrase research can lead to thousands more visitors to a post!)
In the end, maybe "SEO" isn't an activity at all. Maybe it's not a separate service or company. Maybe SEO is an outcome, not an action. And to achieve that outcome, we've got to find our people, hang out and keep it real!
Thanks for this, Matt. I'd used the Fresh Web Explorer before, but never with that operator. Nice trick! Here's a way to make HARO more efficient: setup rules in Gmail to delete the HARO emails without certain keywords. It helps keep the noise down...
1 year, 2 months ago on Is Link Building Dying?
@Unmana Ah! I did comment on that one! That was a year ago, but I remember that post. ...I love posts like that. #9 is one of my favorites. We once wrote a guide for re-purposing content. It's called the "Periodic Table of Content"
1 year, 2 months ago on 23 Questions to Inspire Your Content
@Unmana Glad you find these useful! If you have anything to add, let us know. :)
@Howie Goldfarb @crestodina I love that you're that into data, Howie. It's too rare these days. I think the real prize goes to the marketers that are left-brain/right-brand combo. The analytical creatives. Happy to geek out over social stats anytime!
PS: Thanks for the kind words about the Orbit site. We work really really hard to put our best out there, both in terms of design and content...
1 year, 2 months ago on Content Marketing: How SEO Affects What You Write
@Howie Goldfarb How can you tell how often those fans take action? Is that a report somewhere in Facebook? I'd like to check that out. I'll teach you SEO if you teach me FB...
@TimPio Yes, Rock Star, Guru, Ninja, are all in that same category: "I'm smart, but casual."
My favorite is "Chuck Norris" as in, "I'm the Chuck Norris of Online Meeting Software." A quick search on LinkedIn turned up 568 people with that phrase in their bio, none of whom had it in their name. Crazy.
Thanks for the comment, Tim!
-Andy (aka, the Nick Nolte of Jargon Crosswords)
1 year, 3 months ago on The ABCs of Marketing Jargon
@Howie Goldfarb "Talk Like an Egyptian" Love it.
Yes, the "integrated marketing" phrase is getting the most push back from readers. I included it because it seems like all marketing is integrated these days. It seems that everything has a hashtag lately.
Thanks for adding to the list with the "load of crap" phrases. Loads of crap are welcomed, today only...
@jccarcamo Excellent idea, Julia. If you write it, make sure to share it!
@danielghebert Thanks, Daniel! Got anything to add? So many phrases to choose from...
@ginidietrich @susancellura Yes, it was months. Glad to see it live. Not sure I'd do it again. Another weird thing, the ABC thing makes it a list post, but it doesn't have a number. It was a lot of work, but it will all be worth it when the board game comes out...
@ginidietrich ginidust.com is available...
@susancellura Yup, this was a fun one! It's tempting to keep going to make it into a dictionary of ridiculousness...