Lead Blogger of thebasicgirl.com
A man so nice, he's almost Canadian.
So dryly funny, he's almost British.
So smart, he definitely deserves an inquisition.
1 week, 2 days ago on The Spin Sucks Inquisition: Bob Reed
On a brighter note, yay for seeing a rising trend in PR salaries. Particularly, it was nice to hear that those coming from other sectors aren't having to take a pay cut. We may make way less, but we're still making more than before, right?! #SterlingSilverLIning
1 week, 5 days ago on PR Industry Salary Survey Has Bad News for Women
$45,000?! Good grief. First, I want to go and hug my boss because I know that I am paid above market rate when you include bonuses, etc. Secondly, I want to deep dive into their methodology. While there is clearly a problem that no data can excuse, I thought it was interesting that there was a full 10 year discrepancy between male and female respondents (men being 10 years older.)
I love Buffer's model because it takes away a lot of handicaps that women still face including the "negotiation penalty." Any company that is scared that its people will ask for more money if they find out their coworker makes more, is just bad at business. The practice of lowballing candidates to save money is just sad and screams "This organization sees you as a (very affordable) cog."
I also found it interesting that so many people were willing to take a pay cut for perks like "work from home." When I was interviewing last year, this one company kept pushing its WFH policy to justify paying $10,000 less than my next best offer. I didn't get why they saw it as such a good deal, but now .......
1 week, 6 days ago on PR Industry Salary Survey Has Bad News for Women
First Gini keeps recommending cool things that I want to play with all day and now she has you doing it. Nice.
I can't believe I hadn't stumbled upon this site before! And that Clinique spread is amazing (and I did put a calendar update in my phone for my makeup brushes). I love the give and take nature of the content. They mostly give you really good hints and then make such a small and somehow still helpful ask.
2 weeks, 4 days ago on Create a Winning Sponsored Content Strategy
@ginidietrich @RobBiesenbach Deal
3 weeks, 2 days ago on Introducing the Spin Sucks Workbook
@ginidietrich @RobBiesenbach I agree with Rob, pop-up dinosaurs are a must for the second printing.
@Howie Goldfarb @jesslaw - This sounds like a devious plot to take out Gini's up and comers.
"Hey kids, trying isn't cool. You know what's cool? Burning Man" - Clever Goldfarb, clever. (and yes, I did decide we are on a last name, no title basis) :)
1 month ago on The Spin Sucks Inquisition: Jessica Lawlor
@ginidietrich I always assumed Big Bird did away with him. There was always something wrong with that bird.
1 month ago on Content Creators: Enough with the Boring
@Danny Brown Though, ironically, the terrible list makes some pretty funny content all of its own
You will read my white paper about my innovative, ground-breaking, market-leading new widget and you will like it.
@GiniDietrich - You know if you start doing video, you will never get a flat-accented American to appear. There is no competing with the lilt. (I agree, Shonali could read random words from the dictionary and I would listen for hours). Maybe Marcus Sheridan, but that would be it.
@Digital_DRK - That may be my favorite answer for why "spin sucks" ever in an inquisition. It evokes a wonderfully visceral reaction.
1 month, 2 weeks ago on The Spin Sucks Inquisition: Darryl Robinson-Keys
@ginidietrich @DwayneAlicie @Corina Manea Finally, a real career path!
1 month, 3 weeks ago on Sponsored Comments: Is the Web About to Get Uglier?
@Eleanor Pierce I'm not so quick to bash bathroom ads. Charmin sponsored the San Diego County Fair bathrooms when I was a kid and those things were amazing! Marble countertops inside of fairgrounds is worth watching those weird bears stare at each other's linty bottoms any day. :)
While I'm not a fan of the idea of sponsored comments, I would love to see how it would be implemented, especially for large companies. I would love to see generic comments that try to make some tangental affiliation.
"Breakups are hard, Amy. But luckily Clorox can help you clean up life's messes!"
@ginidietrich @creativeoncall I would be super interested in that! LinkedIn has become a secondary RSS feed for me - never thought to really look at it to find specific vendor experts, but...............
2 months ago on Content Distribution: Eight Ways to Gain New Readers
@ginidietrich @belllindsay I don't really have room to talk, though. I would take Pete Carroll over anyone else in the Big Game. *swoon*
2 months ago on Newsjacking: The Good, the Bad, and the Super Bowl
@belllindsay @ginidietrich Is it the little boy hair? I've always thought he was a wee bit icky because of the little boy haircut he sports.
Nothing worse than the guy who kicks up his feet except an introvert, am I right?! (She's says sarcastically laughing to herself).
I think why so many social media top dogs don't like posts about introverts is that they're extroverts and my people really don't get you guys. Ugh, just be super happy to be around dozens, hundreds, or thousands of people, OK? There all fixed. :) Now let's go be awesome.
Also, have you noticed that there is a subsection of these blogs that are very Us vs. Them? They point out how extroverts suck the life out of introverts and make life just about impossible? Also a potential reason for mind-blowing 85% statistic, which sounds totally real and not made up at all.
Very interesting article. I am sending it to the quiet girl on the other side of the cube farm right now!
Oh, and extroverts don't shout, we talk very excitedly.... with a great deal of emphasis....in louder than normal voices......
3 months ago on Leadership Skills and Being an Introvert
This post was fantastic!! Thanks for all of the new tools to play around with during the winter break. Especially Wordswag. No more creating from scratch in Photoshop (she says, fingers crossed). :)
3 months ago on Twelve Digital Tools You’ll Be Using More of in 2015
@bobledrew It happens to me all the time. Sigh.........
3 months, 1 week ago on Ten Communicators to Follow
What a group to be included in! I knew lying on the ground while you photographed me would someday pay off. :)
I love so many of these blogs and can't wait to the add the rest to my list!!
@Eleanor Pierce @jasonkonopinski The site itself? Maybe. I just had someone who wanted a 30 day turnaround for a website from discovery to end product. And I'm not even in that business anymore! :)
3 months, 1 week ago on What Sucks About Being a Communications Professional
Totally get the glazed over looks! I have a twin who is a PHd candidate for comparative politics and she gets less confused stares than I do.
I would also add under the "don't get it" category all those who seem to think that communications is delivered overnight by elves. These pointy-eared magicians are the only reason I can think of for people believing anyone can launch events in two weeks, get media coverage within 24 hours, or create a great website in less than a month. Stupid wingless fairies.
@LauraPetrolino @Howie Goldfarb @ginidietrich Note, she didn't say it was for a blog...........
3 months, 1 week ago on The Eight PR Up-and-Comers
@Howie Goldfarb TWO Canadians and no guys?! :)
3 months, 2 weeks ago on The Eight PR Up-and-Comers
@ginidietrich It was always pretty awkward. Luckily, I got really cool and moved to Speech and Debate instead......
3 months, 3 weeks ago on Three Strategy Games that Help in Business
Funny story about chess. I was in the Chess Club in high school and had a fair amount of success, but I was terrible at looking ahead and normally went with my gut. It was so embarrassing to have to explain my methods to anyone. :)
I think what makes chess so great is that it marries process and strategy.
I'm with @biggreenpen - I would never get anything done if I started to play WWF. @LSSocialEngage - I LOVE Bridge!
@MyrnaKJ No you're not. :)
3 months, 3 weeks ago on Ring in December with Spin Sucks
It may be worth noting that with his assortment of bright pants, @RobBiesenbach is already halfway to full superhero outfit at all times. #Prepared.
3 months, 3 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies
@Randy Milanovic I thought it was actually more impressive for the Voice. They have done a fantastic job of setting the show apart by having top-level artists involved and having a panel of judges who actually are still at the top of their field.
3 months, 3 weeks ago on The PR Win of 2014
@Eleanor Pierce It's not that I think that all art should be free, but the idea that all art should be paid for is something that I can't abide. My father was a musician for years and I avidly support my favorite musicians financially. I don't illegally download and banned my stepson from the Internet for a month when he did.
It's a hard topic to really create a cogent argument for or against because art is nearly indefinable. I suppose I was more opposed to her generalizations about what is one of the most fundamental components of the human experience.
Swift very specifically says that art is rare and valuable and thus should be paid for. It was a blanket statement. Sometimes art is so much a part of a communal discussion or movement that to gate it is counter-productive to society as a whole. I take issue particularly because she cuts a zero-tolerance, wide-swath of what art is.
Though, let's all be clear, her form of art, as enjoyable as it is, isn't something society really needs and I have no problem with her choosing to gate it.
At first I resented Taylor Swift for making me like pop music enough to actually buy an album (my first in more than 5 years). Then, I got over it because that d*%$ album is just so catchy.
I thought that the Op-Ed was genius because it positioned her later Spotify decision as less about money and more about principle. When Dave Grohl (Foo Fighters) attacked her for not sharing her music and only wanting money, the backlash against him was big. Even though, I radically disagree with her belief that art should be behind a paywall.
@Eleanor Pierce @belllindsay Monkeys in suits looking at laughing babies.
The answer to making a viral video will always be monkeys in suits. Useful? No. Viral? Almost definitely.
4 months ago on 2015 Social Media Predictions
@ginidietrich @HeatherTweedy Nah, just see the movie. All good. Also, who is reading while in San Diego?!!
No Gillian Flynn in the mix? I am on Dark Places right now. I really like how she rights. It's actually similar to Phillip Roth for me. Wait, maybe I answered why no Gillian. :)
4 months ago on 14 Books to Read…or Skip
Surprised Unbroken wasn't good. The movie version coming out next year almost had me in tears during the trailer.
Thanks for the winter reading list. :)
@RobBiesenbach That's the holiday spirit!
4 months ago on The Grateful Challenge
That baby is fantastic!
Also, they say that after a while pets and owners start to share similarities. Is there a possibility that JB is slowly, but surely also becoming a robot? Chewing through metal is a pretty common sign...........
4 months, 1 week ago on Gin and Topics: A Thanksgiving Edition
@magriebler I like that Sidecar lets me chose a female driver. It definitely makes me feel safer. Though, they are only in a handful of markets. Having the ability to see a drivers reviews also makes me feel better than the taxicab stranger.
Buzzfeed is, sadly, the best media source when it comes to standing up for women!
4 months, 1 week ago on The Uber Issues Cannot Be Fixed by PR
@EdenSpodek Are cab drivers in Canada less scary than here in the states?
Because license or no, I have had some truly awful cab rides where I was 50/50 on the chance of being murdered. At least here in the US, there is very little that is required to be 'licensed' to drive a cab.
Lyft drivers have always been respectful, polite, better-groomed (less smelly), and their cars are in better order than any cab I've taken. I feel far safer with a Lyft driver than a cabbie. If there is one thing that PR could help with, it is the perception that these ride share services are riskier than "real" cabs.
Though, if your cab drivers are wonderful, can you a send a few to New York the next time I'm there. :)
It is definitely not a PR problem for Uber, but it could be a HUGE PR win for Lyft. Here in Omaha, we got Lyft first (pretty rare) and now Uber is fighting for its share. Basically the feeling about Lyft is that it is, culture-wise, everything that Uber isn't.
While price is a difference (Lyft didn't triple their rates on Halloween without telling anyone *cough* *cough*), the real differentiator in this peer-to-peer economy is likeability. Lyft makes me feel like I'm taking a ride with a could-be friend. Heck, several drivers have mustached their car because they love being part of the company so much! It's a friendly culture that makes you feel comfortable to get in the car even if the driver doesn't have a license.
Frankly, Lyft has already been able to capitalize on the Uber crazy. In fact, nothing did more for Lyft's bottom line this year than the expose about Uber's cruel practices towards the American upstart. If they can capitalize, then the French ladies of the night can keep Uber all for themselves.
And I am out, but this was/is a fantastic chat! Thanks again @belllindsay for putting it together. Thanks @paulroetzer for being such a fantastic expert! Thanks @LauraPetrolino for being so smart!
4 months, 1 week ago on Join Paul Roetzer for a Special Author Q&A Today
@LauraPetrolino @HeatherTweedy @TaraFriedlundGeissinger @belllindsay @paulroetzer I just realized that it doesn't match the rest of the web. Gotta stay brand consistent right?!
@TaraFriedlundGeissinger @belllindsay @paulroetzer Ditto & Ditto!
@belllindsay @TaraFriedlundGeissinger @LauraPetrolino Always a sound plan!
@belllindsay @Levi Wardell To piggyback on Lindsay's piggybacking, what are some of your key indicators for when new tech is going to be around for the long haul and when it's going to be a "fly by night"?
@LauraPetrolino @HeatherTweedy @belllindsay Well, we are all, like over 30. Yuck!
@belllindsay Ooh! Very interested in this!
@paulroetzer @LauraPetrolino @HeatherTweedy @ginidietrich - OK, I'm going to need a cookie with lunch if Paul keeps spitting out facts like this.
@paulroetzer - Always good until someone with a traditional background wants to give the credit to the "TV" commercials his work buddy did. :)
Besides GA, what are some of your favorite measurement tools for digital.