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I, too, believe in a bright line when it comes to compensating journalists.
I think that it would be interesting if every time a news publication wrote about an advertiser, it had note it before or after the article. I wonder if you would have to distinguish between pay-for-play and just strategic advertising. Would legitimate reporting ever get caught in the crossfire of looking like it was sponsored?
I am not sure that I am that shocked about the Politico scandal (if there ends up being anything there) because I don't really hold newsletters up to a high ethical standard. Perhaps at some point, we will expect that standard from all content. Particularly, since what is considered to be news is so broad now.
That being said, should I ever decide to chuck the PR thing and become a full-time blogger, i will absolutely accept baked goods in any form without remorse.
1 week ago on Journalistic Ethics: What Every PR Pro Needs to Know
@RobBiesenbach All of those interviews have been great for her public image. Getting so much of herself out there in print has really helped her shape the narrative. She is so much in control that when Vogue canceled her cover shoot, it managed to make "the fashion bible" seem out of touch and Harpers Bazaar increased its rep by snapping her up.
1 month, 1 week ago on Miley Cyrus: A PR Case Study in Flawless Execution
Warning: This is going to sounds pretty fangirl -
Personally, I think that Miley Cyrus is a genius when it comes to her image. I remember about a year ago when she came out as a Vogue level fashionista (multi-page spread included), but it was a little boring, story-wise.
The bizarre blend of stunning & classy and uber-trashy is nearly unheard of. There is a reason she is one of the only people to have a Cosmo cover twice in one year. Frankly, I think that she is perfectly straddling the line between crazy stunts and serious "artist" (by her fans' standards). When she decides the world sees her as her own brand separate from MIley, the ridiculousness will quickly disappear and a more "mature" sound and attitude will emerge.
I would add her constant availability to the media as another key piece in her plan this year. She has been telling "her side" in nearly a dozen magazines where she graced the cover. It's been a phenomenal way to beat back any "breakdown or breakup" pieces from the tabloids.
@jasonkonopinski We use a value or results-based pricing model, so I am very interested to hear others' take on this.
Oddly, I have found that employees are the worst abusers of the system. Their desire to please can create real issues with scope creep.
1 month, 1 week ago on What the PR Industry Can Expect in the Next 10 Years
Great post!! It's a fantastic list that I think you can already see unfolding.
I would submit that the demand for immediacy is only going to grow. The consumer expectation in ten years is that every brand will be listening 24/7 in real-time and will respond accordingly.
I truly think my favorite Spin Sucks blogs are when you share the successes and challenges of owning your own agency. They were a big help when I took a huge swing and a miss earlier this year.
Great advice for new or newer owners.
2 months ago on Experience: The One Business Regret I Have
I think that my husband thought that i had completely lost my mind over how happy I was when these changes came out. The sheet amount of time that will be saved not building out apps to run contests is awesome.
Makes you wonder if this was a strategic change or more of a "we give up" move. To be honest we've been playing trivia games on Facebook for years. It feels good not to be a scofflaw anymore. :)
3 months, 1 week ago on Facebook Makes it Easier to Run Contests and Promotions
Genius way to get comments! (jk)
I had never heard of that practice and it made for a lovely analogy. Though, nowadays the courts would be hammed with cases where one party alleged the other still had a few grains remaining. :)
3 months, 2 weeks ago on The Spin Sucks Community: A Modern Day Salt Covenant
@ginidietrich That's awesome. When my niece was little she was told that she was pretty so much that when her parents tried to punish her she would say "I'm too pretty to get in trouble. "
3 months, 2 weeks ago on Lean In: Inspiring, Empowering, and Why You Should Read It
@ginidietrich @TaraGeissinger What hit me about the negotiation part is that it's not just that women aren't good negotiators, but that it we do push back, it can harm us. I liked that she admitted that some of our hesitance comes from our emotional intelligence. We know it's not going to have the same result for us as it will for men in the long run.
That being said, I took my mortgage guy on as a sales mentor and it has been great! He's taught me so much about the process and how to not take it personally, etc. Everyone should get a (good) sales person in their corner!
I just finished this book last week and I can't stop pushing it everyone that I know! I admit that I was completely in denial about women's issues in the workplace before reading it. My first job was in a corporation where women outnumbered men from the director position on up. It created a nice bubble to live in where most policies catered to helping women succeed in their framework.
Now it's like the veil have been lifted and I can see the work that still needs to be done. Some examples coming more recently than other. *cough, cough*
Thank you for a wonderful review that actually shares the knowledge of the book!
@AbbieF You don't lounge around on deck furniture most of the day? I assumed that was the obvious path to power! :)
I completely agree that the posing was odd. So often men are shown in positions of power. At their desks, at the helm of a ship (I've seen it), or standing in front of the window having meaningful thoughts. If Marissa had been deep in thought, though, I am sure someone would have written 500 words about what new changes she was going to make!
At least they didn't do the "harried mother" staging!
3 months, 3 weeks ago on The Double Standard in Women’s Equality is Alive and Well
First off, I would sell out my entire gender for Oscar de la Renta. No questions asked.
I will also confess that I went straight to that article, devoured it and awed over the fashion.
That being said, it made me think of the section in Lean In where Sheryl Sandberg says that if/when women are no longer an anomaly, this type of discussion will end. I can understand the fascination with Marissa Mayers. She is, unfortunately, a rarity and thus will be speculated about until that's no longer true.
Lean In made me feel like every ambitious women owes it to their gender to let that ambition fly and create a culture where Marissa can be one of the very talented many.
@Britopian @yvettepistorio Agreed! Inspiring way to spend a lunch break!
3 months, 3 weeks ago on Join Michael Brito for a Special Livefyre Q&A Today
@belllindsay @Britopian Because American football is the most perfect sport ever conceived or will ever be conceived. Particularly college. Particularly when played in Nebraska...... :)
@Britopian @HeatherTweedy I guess I was asking if curation from the consumer side would mean that they would be beholden to "gatekeepers" again.
Do you see a time when consumers can't cope with content and go back to letting someone determine what's important to them? Much like they did when print ruled the day?
I know I asked this question in one of the streams, but I'm pulling it to the top. :)
With so much content, the rise of curation and so many filters, are you at all concerned about the return of the "gatekeeper" model?
@Britopian @belllindsay @JoeCardillo Is there any concern that content overload will lead to more curation and the return of the "gatekeeper" model?
@yvettepistorio @belllindsay @Britopian Following up on Yvette's question, what are some best practices for creating a system where content development is streamlined?
I found GroupHigh's lists to be a little spotty. Too many bounced emails and incomplete blogger profiles for some of our industries. But it was the best tool we demo'd in its price range.
The time and effort finding "good" bloggers is a large part of why we have specific verticals. When you spend all your time in three industries, you start to learn who produces results and who isn't really being read by anyone.
Totally agree with your advice to bloggers to "make it easy" for brands if they want to work with them. Too many times, I've seen a blogger set up a page soliciting companies that leads to a contact form and it's a huge pet peeve!
Would love a follow up post talking about blogger relations metrics. :)
5 months ago on Blogger Relations Made Easy with GroupHigh