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That baby is fantastic!  


Also, they say that after a while pets and owners start to share similarities.  Is there a possibility that JB is slowly, but surely also becoming a robot?  Chewing through metal is a pretty common sign...........

6 hours, 20 minutes ago on Gin and Topics: A Thanksgiving Edition

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@magriebler I like that Sidecar lets me chose a female driver. It definitely makes me feel safer.  Though, they are only in a handful of markets.  Having the ability to see a drivers reviews also makes me feel better than the taxicab stranger.  


Buzzfeed is, sadly, the best media source when it comes to standing up for women! 

1 day, 8 hours ago on The Uber Issues Cannot Be Fixed by PR

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@EdenSpodek Are cab drivers in Canada less scary than here in the states? 


Because license or no, I have had some truly awful cab rides where I was 50/50 on the chance of being murdered.  At least here in the US, there is very little that is required to be 'licensed' to drive a cab.  


Lyft drivers have always been respectful, polite, better-groomed (less smelly), and their cars are in better order than any cab I've taken.  I feel far safer with a Lyft driver than a cabbie.  If there is one thing that PR could help with, it is the perception that these ride share services are riskier than "real" cabs.  


Though, if your cab drivers are wonderful, can you a send a few to New York the next time I'm there.  :) 

1 day, 12 hours ago on The Uber Issues Cannot Be Fixed by PR

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It is definitely not a PR problem for Uber, but it could be a HUGE PR win for Lyft.  Here in Omaha, we got Lyft first (pretty rare) and now Uber is fighting for its share.  Basically the feeling about Lyft is that it is, culture-wise, everything that Uber isn't.  


While price is a difference (Lyft didn't triple their rates on Halloween without telling anyone *cough* *cough*), the real differentiator in this peer-to-peer economy is likeability.  Lyft makes me feel like I'm taking a ride with a could-be friend.  Heck, several drivers have mustached their car because they love being part of the company so much!  It's a friendly culture that makes you feel comfortable to get in the car even if the driver doesn't have a license. 


Frankly, Lyft has already been able to capitalize on the Uber crazy. In fact, nothing did more for Lyft's bottom line this year than the expose about Uber's cruel practices towards the American upstart.  If they can capitalize, then the French ladies of the night can keep Uber all for themselves.



1 day, 12 hours ago on The Uber Issues Cannot Be Fixed by PR

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And I am out, but this was/is a fantastic chat!  Thanks again @belllindsay for putting it together.  Thanks @paulroetzer for being such a fantastic expert!  Thanks @LauraPetrolino for being so smart! 

2 days, 8 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@LauraPetrolino @HeatherTweedy @TaraFriedlundGeissinger @belllindsay @paulroetzer I just realized that it doesn't match the rest of the web.  Gotta stay brand consistent right?! 

2 days, 8 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@belllindsay @Levi Wardell To piggyback on Lindsay's piggybacking, what are some of your key indicators for when new tech is going to be around for the long haul and when it's going to be a "fly by night"? 

2 days, 8 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@LauraPetrolino @HeatherTweedy @belllindsay Well, we are all, like over 30.  Yuck!

2 days, 8 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@belllindsay Ooh! Very interested in this! 

2 days, 8 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @LauraPetrolino @HeatherTweedy @ginidietrich - OK, I'm going to need a cookie with lunch if Paul keeps spitting out facts like this. 

2 days, 8 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer  - Always good until someone with a traditional background wants to give the credit to the "TV" commercials his work buddy did.  :) 


Besides GA, what are some of your favorite measurement tools for digital.  

2 days, 8 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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How do directors convince the C-Suite to put more dollars behind digital training?  

2 days, 8 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @LauraPetrolino That's a sobering and scary fact!  Can't believe that so many companies would leave such a huge hole open. 


2 days, 8 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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What a fantastic and succinct activity to help build content for the funnel.  It's a really great tool for meetings, too!  

3 days, 9 hours ago on Plan Your Content Using a Marketing Funnel

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I've never before fallen in love with someone online, but this must be close to what it feels like.  What a fantastic inquisition!!  


Now to go stalk this Jayme women all over the Internet.  Maybe Google will help....  


Though seriously, she is absolutely correct in her opinions about both Google's privacy killing machine and the commercialization of the media. Which is turn is now gated and framed for you by Google.  

1 week ago on The Spin Sucks Inquisition: Jayme Soulati

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First off, you just made me look like the office loon because I started giggling to myself at 6 am while reading your post.  Well done.  


Spin Sucks has been making me feel downright lazy the past few weeks with the copious posts about planning and "doing the work." This was a refreshing change of pace. 


While you make some really salient points here, I worry. The rush of working to deadline is real. How are you going to replace it?  Frankly, I think your current habits are saving you from forming some truly awful or dangerous patterns in search of the next adrenaline rush.  Really, you're procrastinating for the sake of your family and friends.  

1 week, 2 days ago on Bad Planning: A Cautionary Tale

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Love the Mathlete Rap!  


I also love that this approach targets the how.  Especially in the corporate world, if there isn't a clear how, the why or should doesn't even matter.  Thanks for the great addition to the PR workflow. 


1 week, 4 days ago on Simplify Media Relations Planning with This Free Tool

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@LauraPetrolino @HeatherTweedy


It's been a mix.  Some parts of the new content strategy had to be implemented right away since there are hard deadlines associated with certain projects.  In that case, it's more of a "so says I" situation.  Though, I always make sure to get buy-in from the troublemakers boss! 


Other parts, such are new tone guides, will be more gradual and will require immense buy-in at every step of the way.  

2 weeks, 1 day ago on Context is the Key Ingredient for a Successful Business Plan

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I'm very interested to see what you come up with to increase your presence with corporate communicators. Do you find that this segment drive better leads or do Agency peers tend to put forth more referrals?  


I also, can't wait to see what super-cool tools you unearth that the group can steal and play with.  


Fascinating that 25% of the sharers used the post as a vanity tweet. I guest that means that you are cool enough to be seen as cool to know.  So, that's something.  It's essentially the ultimate vanity metric.  

2 weeks, 1 day ago on How to Find the Right Content Distribution

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I'm stealing your photo idea! i have tried to do the thing where you set your location on your phone when you get out of the car, but I am so terrible at directions, that I often can't follow the map back.........


Your points about company culture are so key. A big goal for 2015 here are some pretty substantial changes to how content is developed and launched and culture is the key impediment to planning right now (big company, not agency).  Having to factor this resistance into timetables and implementation plans has been eye-opening.  


Thanks, Laura! 

2 weeks, 2 days ago on Context is the Key Ingredient for a Successful Business Plan

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I adore how transparent you always are.  


Proof that even the best can get tied down to unproductive thinking.  Now I really want to go back and see the pre-2009 posts, though.  :) 

2 weeks, 3 days ago on Grow Your Communications Firm in 2015

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@RobBiesenbach You have pictures of puppies in the rain, and you're not sharing?!

3 weeks, 4 days ago on The Five Parts to Brand Storytelling Nearly Everyone Misses

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Just printed out the poster for my cubicle.  


Also, if I get in trouble for snatching random children off the streets and reading them About Us pages, I blaming you.  

3 weeks, 4 days ago on The Five Parts to Brand Storytelling Nearly Everyone Misses

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@JRHalloran I know, right?!  I mean it's going to be a movie soon, anyway........


3 weeks, 4 days ago on The Five Parts to Brand Storytelling Nearly Everyone Misses

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BTW, you get a double dose of Iran Man coming up.  Your boy toy is in the upcoming Captain America III.  I won't nerd out on you too hard, but he is sort of the bad guy...........


I loved the Key and Peele sketch.  Stuff like that is why I am a believer in emoticons and exclamation points.  (In fact, I knew I would like Jen Windrum the first time I saw her type. So many !!!!!. 

4 weeks ago on Gin and Topics: Brad Pitt Makes Us Uncomfortable

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Gini, everybody knows a Facebook fan is worth, like $2.  That's math.  Like, really, real math.  


:) 

1 month ago on PR ROI Means You Have to Do Real Math

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And another morning is about to go down the tubes as I play around with a Gini recommended new tool..........


Looks really cool.  In addition to newsrooms, I could see this being a great tool to pull together reviews from across the web for products or as a great storyteller for long term (2yr+) projects.  



1 month ago on SlideBatch: A Super Cool New PR Tool

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@Eleanor Pierce Love the analogy.  I'm stealing that! the next time I talk about media relations. :) 

1 month ago on How Do I Determine the ROI of PR?

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And that's the sound of having to go back to work.  Thanks for the wonderful Q&A! @ginidietrich @belllindsay @TomMartin 

1 month, 1 week ago on Join Tom Martin for a Special Author Q&A Today

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@belllindsay @TomMartin The phone is the worst.  All the problems of direct confrontation and none of the non-verbal context.  (And I'm an extrovert!) 

1 month, 1 week ago on Join Tom Martin for a Special Author Q&A Today

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Is there an average of content that you have found that people choose to consume before becoming visible? Have you found certain sectors to experience greater or worse uniformity in this average?  (Knowing full well that you are likely going to say there is no average.  :)   ) 

1 month, 1 week ago on Join Tom Martin for a Special Author Q&A Today

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@ginidietrich I always assumed it was a combination of military level drugs and some form of insanity........... :)

1 month, 1 week ago on Join Tom Martin for a Special Author Q&A Today

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At what point in the decision-buying process do you find it's best to "turn the lead visible?" 

1 month, 1 week ago on Join Tom Martin for a Special Author Q&A Today

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Very nice to see an article that doesn't say that Ello is either the greatest thing in the world or complete hokum.  


While Ello sounds like a lovely idea, I would be very surprised if 4 years from now, they and their investors still have the courage of their convictions. 


I like to use the metaphor "You don't own your social channels, but you can rent with a great lease if you're willing to pay enough" It's night and day if you are a significant ad buyer.  

1 month, 1 week ago on Hello Ello: Is the Latest Social Network for You?

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@RobBiesenbach It was only the best part if you were rocking your red pants.  



1 month, 1 week ago on PRSA International Conference (#PRSAICON) Takeaways

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@ginidietrich - Well I am pretty amazing.  Ha!  :) 

1 month, 1 week ago on Analytics Resources and Data for Communications Pros

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@Todder4News Thank goodness we are shifting towards a digital dashboard of metrics. I can still remember spending hours taking clippings from Universal Info and creating "stunning' clip books. 


It's a huge step up to be able to show value and analytics instead of craft projects. Universal's data visualizations still blow my mind some days.  

1 month, 1 week ago on Analytics Resources and Data for Communications Pros

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I love it when you write posts that let me seem really smart in front of my boss later.  :)  


Great list of resources.  I went through the Google Academy and it is a time commitment, but for someone who is numbers challenged, it was a great process. While not always the most fun part of the job, it is awesome to be able to show the value we as communicators knew we were adding for so long.  

1 month, 1 week ago on Analytics Resources and Data for Communications Pros

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@PeterJ42 Devil's Advocate here Supermarkets do a great job creating an illusion of choice while using multiple techniques to lead you into a certain set of purchasing decisions.  


Also, I am sure once GIni gets tired of this whole "communications thing" and becomes a canned soup mogul, she will use the phone much, much less.  :) 

1 month, 1 week ago on Content, Analytics, and You

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Isn't this one of the best conversations going around the PR world right now?  :) 


I'm a big fan of only using analytics to answer a question.  It keeps people from pulling basic stats and patting themselves on the back when some random traffic spike occurs.  I love how you couched your insights as a series of questions that produced real value for your team.  


Pretty interesting that three of your top posts are at least five months old.  Were those mostly from search or referrals from the suggested posts bottom of the page?  (She asks very nosily.....) 

1 month, 1 week ago on Content, Analytics, and You

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Hy-Sterical.  Kudos for managing to beat the SEO machine that is porn.  Hopefully, the movie doesn't spin off into an incredibly successful franchise.  :)


Though, now, my husband can't call me crazy for spending a year "owning" my married (and far more generic) name online before legally making the change.  Too many Heather Tweedy's have been publicly arrested ...........  

7 months, 3 weeks ago on Online Reputation Management and Adult Films

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To be fair, I only wanted to be a secretary because it seemed to be the easiest way to get to the top.  '80's movies had a weird sense of corporate hierarchy.  I watched Working Girl too many times as a kid.......


I love how big so many people's dream were when they were little!  

11 months, 1 week ago on Best Childhood Dream Jobs

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Fantastic article!  

I, too, believe in a bright line when it comes to compensating journalists.  

I think that it would be interesting if every time a news publication wrote about an advertiser, it had note it before or after the article.  I wonder if you would have to distinguish between pay-for-play and just strategic advertising.  Would legitimate reporting ever get caught in the crossfire of looking like it was sponsored?  

I am not sure that I am that shocked about the Politico scandal (if there ends up being anything there) because I don't really hold newsletters up to a high ethical standard.  Perhaps at some point, we will expect that standard from all content.  Particularly, since what is considered to be news is so broad now.  

That being said, should I ever decide to chuck the PR thing and become a full-time blogger, i will absolutely accept baked goods in any form without remorse.  


11 months, 3 weeks ago on Journalistic Ethics: What Every PR Pro Needs to Know

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@RobBiesenbach All of those interviews have been great for her public image.  Getting so much of herself out there in print has really helped her shape the narrative.  She is so much in control that when Vogue canceled her cover shoot, it managed to make "the fashion bible" seem out of touch and Harpers Bazaar increased its rep by snapping her up.  

1 year ago on Miley Cyrus: A PR Case Study in Flawless Execution

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Warning: This is going to sounds pretty fangirl - 

Personally, I think that Miley Cyrus is a genius when it comes to her image.  I remember about a year ago when she came out as a Vogue level fashionista (multi-page spread included), but it was a little boring, story-wise.  

The bizarre blend of stunning & classy and uber-trashy is nearly unheard of.  There is a reason she is one of the only people to have a Cosmo cover twice in one year.  Frankly, I think that she is perfectly straddling the line between crazy stunts and serious "artist" (by her fans' standards).  When she decides the world sees her as her own brand separate from MIley, the ridiculousness will quickly disappear and a more "mature" sound and attitude will emerge.  

I would add her constant availability to the media as another key piece in her plan this year.  She has been telling "her side" in nearly a dozen magazines where she graced the cover.  It's been a phenomenal way to beat back any "breakdown or breakup" pieces from the tabloids.  


1 year ago on Miley Cyrus: A PR Case Study in Flawless Execution

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@jasonkonopinski We use a value or results-based pricing model, so I am very interested to hear others' take on this.  

Oddly, I have found that employees are the worst abusers of the system.  Their desire to please can create real issues with scope creep.  

1 year ago on What the PR Industry Can Expect in the Next 10 Years

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Great post!! It's a fantastic list that I think you can already see unfolding.

I would submit that the demand for immediacy is only going to grow. The consumer expectation in ten years is that every brand will be listening 24/7 in real-time and will respond accordingly.

1 year ago on What the PR Industry Can Expect in the Next 10 Years

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