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Gini, everybody knows a Facebook fan is worth, like $2.  That's math.  Like, really, real math.  


:) 

3 days, 2 hours ago on PR ROI Means You Have to Do Real Math

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And another morning is about to go down the tubes as I play around with a Gini recommended new tool..........


Looks really cool.  In addition to newsrooms, I could see this being a great tool to pull together reviews from across the web for products or as a great storyteller for long term (2yr+) projects.  



4 days, 3 hours ago on SlideBatch: A Super Cool New PR Tool

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@Eleanor Pierce Love the analogy.  I'm stealing that! the next time I talk about media relations. :) 

1 week, 1 day ago on How Do I Determine the ROI of PR?

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And that's the sound of having to go back to work.  Thanks for the wonderful Q&A! @ginidietrich @belllindsay @TomMartin 

1 week, 1 day ago on Join Tom Martin for a Special Author Q&A Today

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@belllindsay @TomMartin The phone is the worst.  All the problems of direct confrontation and none of the non-verbal context.  (And I'm an extrovert!) 

1 week, 1 day ago on Join Tom Martin for a Special Author Q&A Today

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Is there an average of content that you have found that people choose to consume before becoming visible? Have you found certain sectors to experience greater or worse uniformity in this average?  (Knowing full well that you are likely going to say there is no average.  :)   ) 

1 week, 1 day ago on Join Tom Martin for a Special Author Q&A Today

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@ginidietrich I always assumed it was a combination of military level drugs and some form of insanity........... :)

1 week, 1 day ago on Join Tom Martin for a Special Author Q&A Today

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At what point in the decision-buying process do you find it's best to "turn the lead visible?" 

1 week, 1 day ago on Join Tom Martin for a Special Author Q&A Today

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Very nice to see an article that doesn't say that Ello is either the greatest thing in the world or complete hokum.  


While Ello sounds like a lovely idea, I would be very surprised if 4 years from now, they and their investors still have the courage of their convictions. 


I like to use the metaphor "You don't own your social channels, but you can rent with a great lease if you're willing to pay enough" It's night and day if you are a significant ad buyer.  

1 week, 2 days ago on Hello Ello: Is the Latest Social Network for You?

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@RobBiesenbach It was only the best part if you were rocking your red pants.  



1 week, 3 days ago on PRSA International Conference (#PRSAICON) Takeaways

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@ginidietrich - Well I am pretty amazing.  Ha!  :) 

1 week, 3 days ago on Analytics Resources and Data for Communications Pros

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@Todder4News Thank goodness we are shifting towards a digital dashboard of metrics. I can still remember spending hours taking clippings from Universal Info and creating "stunning' clip books. 


It's a huge step up to be able to show value and analytics instead of craft projects. Universal's data visualizations still blow my mind some days.  

1 week, 4 days ago on Analytics Resources and Data for Communications Pros

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I love it when you write posts that let me seem really smart in front of my boss later.  :)  


Great list of resources.  I went through the Google Academy and it is a time commitment, but for someone who is numbers challenged, it was a great process. While not always the most fun part of the job, it is awesome to be able to show the value we as communicators knew we were adding for so long.  

1 week, 4 days ago on Analytics Resources and Data for Communications Pros

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@PeterJ42 Devil's Advocate here Supermarkets do a great job creating an illusion of choice while using multiple techniques to lead you into a certain set of purchasing decisions.  


Also, I am sure once GIni gets tired of this whole "communications thing" and becomes a canned soup mogul, she will use the phone much, much less.  :) 

2 weeks, 1 day ago on Content, Analytics, and You

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Isn't this one of the best conversations going around the PR world right now?  :) 


I'm a big fan of only using analytics to answer a question.  It keeps people from pulling basic stats and patting themselves on the back when some random traffic spike occurs.  I love how you couched your insights as a series of questions that produced real value for your team.  


Pretty interesting that three of your top posts are at least five months old.  Were those mostly from search or referrals from the suggested posts bottom of the page?  (She asks very nosily.....) 

2 weeks, 1 day ago on Content, Analytics, and You

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Hy-Sterical.  Kudos for managing to beat the SEO machine that is porn.  Hopefully, the movie doesn't spin off into an incredibly successful franchise.  :)


Though, now, my husband can't call me crazy for spending a year "owning" my married (and far more generic) name online before legally making the change.  Too many Heather Tweedy's have been publicly arrested ...........  

6 months, 3 weeks ago on Online Reputation Management and Adult Films

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To be fair, I only wanted to be a secretary because it seemed to be the easiest way to get to the top.  '80's movies had a weird sense of corporate hierarchy.  I watched Working Girl too many times as a kid.......


I love how big so many people's dream were when they were little!  

10 months, 1 week ago on Best Childhood Dream Jobs

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Fantastic article!  

I, too, believe in a bright line when it comes to compensating journalists.  

I think that it would be interesting if every time a news publication wrote about an advertiser, it had note it before or after the article.  I wonder if you would have to distinguish between pay-for-play and just strategic advertising.  Would legitimate reporting ever get caught in the crossfire of looking like it was sponsored?  

I am not sure that I am that shocked about the Politico scandal (if there ends up being anything there) because I don't really hold newsletters up to a high ethical standard.  Perhaps at some point, we will expect that standard from all content.  Particularly, since what is considered to be news is so broad now.  

That being said, should I ever decide to chuck the PR thing and become a full-time blogger, i will absolutely accept baked goods in any form without remorse.  


10 months, 3 weeks ago on Journalistic Ethics: What Every PR Pro Needs to Know

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@RobBiesenbach All of those interviews have been great for her public image.  Getting so much of herself out there in print has really helped her shape the narrative.  She is so much in control that when Vogue canceled her cover shoot, it managed to make "the fashion bible" seem out of touch and Harpers Bazaar increased its rep by snapping her up.  

11 months, 3 weeks ago on Miley Cyrus: A PR Case Study in Flawless Execution

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Warning: This is going to sounds pretty fangirl - 

Personally, I think that Miley Cyrus is a genius when it comes to her image.  I remember about a year ago when she came out as a Vogue level fashionista (multi-page spread included), but it was a little boring, story-wise.  

The bizarre blend of stunning & classy and uber-trashy is nearly unheard of.  There is a reason she is one of the only people to have a Cosmo cover twice in one year.  Frankly, I think that she is perfectly straddling the line between crazy stunts and serious "artist" (by her fans' standards).  When she decides the world sees her as her own brand separate from MIley, the ridiculousness will quickly disappear and a more "mature" sound and attitude will emerge.  

I would add her constant availability to the media as another key piece in her plan this year.  She has been telling "her side" in nearly a dozen magazines where she graced the cover.  It's been a phenomenal way to beat back any "breakdown or breakup" pieces from the tabloids.  


11 months, 3 weeks ago on Miley Cyrus: A PR Case Study in Flawless Execution

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@jasonkonopinski We use a value or results-based pricing model, so I am very interested to hear others' take on this.  

Oddly, I have found that employees are the worst abusers of the system.  Their desire to please can create real issues with scope creep.  

11 months, 4 weeks ago on What the PR Industry Can Expect in the Next 10 Years

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Great post!! It's a fantastic list that I think you can already see unfolding.

I would submit that the demand for immediacy is only going to grow. The consumer expectation in ten years is that every brand will be listening 24/7 in real-time and will respond accordingly.

11 months, 4 weeks ago on What the PR Industry Can Expect in the Next 10 Years

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I truly think my favorite Spin Sucks blogs are when you share the successes and challenges of owning your own agency.  They were a big help when I took a huge swing and a miss earlier this year. 

Great advice for new or newer owners.  

1 year ago on Experience: The One Business Regret I Have

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I think that my husband thought that i had completely lost my mind over how happy I was when these changes came out.  The sheet amount of time that will be saved not building out apps to run contests is awesome.  

Makes you wonder if this was a strategic change or more of a "we give up" move.  To be honest we've been playing trivia games on Facebook for years.  It feels good not to be a scofflaw anymore.  :)

1 year, 1 month ago on Facebook Makes it Easier to Run Contests and Promotions

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Genius way to get comments!  (jk) 

I had never heard of that practice and it made for a lovely analogy.  Though, nowadays the courts would be hammed with cases where one party alleged the other still had a few grains remaining.  :) 

1 year, 1 month ago on The Spin Sucks Community: A Modern Day Salt Covenant

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@ginidietrich That's awesome.  When my niece was little she was told that she was pretty so much that when her parents tried to punish her she would say "I'm too pretty to get in trouble. " 

1 year, 1 month ago on Lean In: Inspiring, Empowering, and Why You Should Read It

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@ginidietrich @TaraGeissinger What hit me about the negotiation part is that it's not just that women aren't good negotiators, but that it we do push back, it can harm us.  I liked that she admitted that some of our hesitance comes from our emotional intelligence.  We know it's not going to have the same result for us as it will for men in the long run.  

That being said, I took my mortgage guy on as a sales mentor and it has been great!  He's taught me so much about the process and how to not take it personally, etc.  Everyone should get a (good) sales person in their corner! 

1 year, 1 month ago on Lean In: Inspiring, Empowering, and Why You Should Read It

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I just finished this book last week and I can't stop pushing it everyone that I know!  I admit that I was completely in denial about women's issues in the workplace before reading it.  My first job was in a corporation where women outnumbered men from the director position on up.  It created a nice bubble to live in where most policies catered to helping women succeed in their framework.  

Now it's like the veil have been lifted and I can see the work that still needs to be done.  Some examples coming more recently than other. *cough, cough*  

Thank you for a wonderful review that actually shares the knowledge of the book!  

1 year, 1 month ago on Lean In: Inspiring, Empowering, and Why You Should Read It

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@AbbieF You don't lounge around on deck furniture most of the day?  I assumed that was the obvious path to power!  :)  

I completely agree that the posing was odd.  So often men are shown in positions of power.  At their desks, at the helm of a ship (I've seen it), or standing in front of the window having meaningful thoughts. If Marissa had been deep in thought, though, I am sure someone would have written 500 words about what new changes she was going to make! 

At least they didn't do the "harried mother" staging! 

1 year, 2 months ago on The Double Standard in Women’s Equality is Alive and Well

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First off, I would sell out my entire gender for Oscar de la Renta.  No questions asked. 

I will also confess that I went straight to that article, devoured it and awed over the fashion.  

That being said, it made me think of the section in Lean In where Sheryl Sandberg says that if/when women are no longer an anomaly, this type of discussion will end.  I can understand the fascination with Marissa Mayers.  She is, unfortunately, a rarity and thus will be speculated about until that's no longer true.  

Lean In made me feel like every ambitious women owes it to their gender to let that ambition fly and create a culture where Marissa can be one of the very talented many.  

1 year, 2 months ago on The Double Standard in Women’s Equality is Alive and Well

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@Britopian @yvettepistorio Agreed!  Inspiring way to spend a lunch break! 

1 year, 2 months ago on Join Michael Brito for a Special Livefyre Q&A Today

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@belllindsay @Britopian Because American football is the most perfect sport ever conceived or will ever be conceived.  Particularly college.  Particularly when played in Nebraska...... :) 

1 year, 2 months ago on Join Michael Brito for a Special Livefyre Q&A Today

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@Britopian @HeatherTweedy I guess I was asking if curation from the consumer side would mean that they would be beholden to "gatekeepers" again.  

Do you see a time when consumers can't cope with content and go back to letting someone determine what's important to them?  Much like they did when print ruled the day? 

1 year, 2 months ago on Join Michael Brito for a Special Livefyre Q&A Today

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I know I asked this question in one of the streams, but I'm pulling it to the top. :) 

With so much content, the rise of curation and so many filters, are you at all concerned about the return of the "gatekeeper" model?  

1 year, 2 months ago on Join Michael Brito for a Special Livefyre Q&A Today

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@Britopian @belllindsay @JoeCardillo  Is there any concern that content overload will lead to more curation  and the return of the "gatekeeper" model? 

1 year, 2 months ago on Join Michael Brito for a Special Livefyre Q&A Today

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@yvettepistorio @belllindsay @Britopian Following up on Yvette's question, what are some best practices for creating a system where content development is streamlined? 

1 year, 2 months ago on Join Michael Brito for a Special Livefyre Q&A Today

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I found GroupHigh's lists to be a little spotty.  Too many bounced emails and incomplete blogger profiles for some of our industries.  But it was the best tool we demo'd in its price range.  

The time and effort finding "good" bloggers is a large part of why we have specific verticals.  When you spend all your time in three industries, you start to learn who produces results and who isn't really being read by anyone.  

Totally agree with your advice to bloggers to "make it easy" for brands if they want to work with them. Too many times, I've seen a blogger set up a page soliciting companies that leads to a contact form and it's a huge pet peeve!  

Would love a follow up post talking about blogger relations metrics.  :)  

1 year, 3 months ago on Blogger Relations Made Easy with GroupHigh

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I used all of this advice today to make sure a potential client was ready to work with a firm like ours (thankfully the answer seems to be yes.)  Asked them to provide sales data, make a time commitment and made them outline specific exceptions.  I love it when a blog has immediate impact!  :)  

1 year, 3 months ago on Are You Ready to Hire a PR Firm?

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It is truly a detriment to our profession that he was ripped away so soon.  Arthur was a very generous man with his time and knowledge.  I first met him as a student and, like you, we bonded over a glass of scotch (or many).  I will miss his advice and wit.  

Thank you for such a lovely post in his remembrance. 

1 year, 4 months ago on Rest in Peace, Arthur Yann

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@Shonali It was the jeering of my twin sister who is both an English major and a law school graduate (and a swell playwright.) She used the "mock without mercy" tactic until I finally stopped.  

And yes, the title was genius! 

1 year, 4 months ago on Why Mediocre Writing Is All Jane Austen’s Fault

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When I saw the title of the post, I was so ready to argue in Jane Austen's defense!  I adore her writing to the point of reading everything she wrote including her letters and the unfinished works. Thus this is my favorite post of the week.  :) 

If only bloggers had to prove themselves the way a woman author in the early 1800's did.  That would be a surefire way to solve the problem.  Though, I admit, I used to be one of the those writers who was far too dependent on an opening dependent clause.  


1 year, 4 months ago on Why Mediocre Writing Is All Jane Austen’s Fault

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The new site looks great!  Too funny about SpinSucks vs Spin Sucks.  I always wrote it as one word because I though that was the brand standard.  :)  

What a great infographic, too!

1 year, 5 months ago on How to Choose Social Media Tools

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@JoeCardillo @onlinedesign @HeatherTweedy @bradmarleyPersonally, I don't have a problem building rapport with business contacts through harmless flirting. 

 I think that we all have tricks to build an instant connection with others.  For instance, I drink single malt scotch and can talk about nearly any major sport on the planet.  It just seems to make a lot of potential contacts like me more and likability is a huge factor in doing business with someone.  We all aim to be remembered positively when networking. 

That being said, my undergarments stay very well hidden. 

1 year, 5 months ago on The PR Industry Does Need Better PR

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@rustyspeidel Yeah, but comfortable bras will never get you business.  Gotta bring the sexy to really succeed!

1 year, 5 months ago on The PR Industry Does Need Better PR

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@JoeCardillo @HeatherTweedy @bradmarley Maybe if you also let your bra strap show.........

1 year, 5 months ago on The PR Industry Does Need Better PR

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@bradmarley Could you imagine the crushed faces on clients in a PR 101 class who learn that PR isn't just going to get them into really great parties? The sheer disappointment that will run through them when they learn that we are actually earnest professionals who want to help them drive real business with research based tactics.  Are you ready to crush those hearts?  :) 


1 year, 5 months ago on The PR Industry Does Need Better PR

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Love this topic! 

I love that you talk about collaboration!  t. I would add in the chemistry portion that companies should find an agency that they like and respect.  There will be times that common sense and digital don't agree and you need to be able to trust the experts you hired.  

I also completely agree with you on vanity metrics.  However, it can be hard when client want to see huge numbers of people talking about them.  They are the new AVE of PR, an easily understood, ego-boosting metric that execs seem to love.  I'm sure many agencies feel it's easier to give in than measure real results (no matter how wrong it is.)

Personally I am not a big fan of "specialist agencies" because tools often overtake strategy.  Frankly integrated companies that don't have employees who are up-to-date on the latest digital technologies should rethink their training or hiring practices.  

1 year, 5 months ago on Guide to Hiring a Digital Agency

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Cannot wait to see Iron Man 3 tonight!  We watched numbers 1,2 and the Avengers over the past week to get psyched.  RDJ all the way (swoon). 

Loved the rhythmic gymnast.  I go super nerd every summer Olympics over those girls!  

The chip video was hi-larious.  

1 year, 5 months ago on Gin and Topics: A Chip Joke and Cinco de Mayo

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First off, this is already the best season of Mad Men every.  It needed to be said.  :)  Secondly, if drinking in the workplace came back I think that chemistry would be a much smaller problem.  

In regards to the next wave of innovations, I would love to see the barriers between disciplines finally collapse. I loved reading about FleishmanHillard's recent switch.  It will be interesting to see what growing pains they experience as they break down the silos.  

Looking forward to seeing you at CA.  I think I still owe you and Shonali a drink form PRSAIC! 

1 year, 5 months ago on Mad Men: Ad Agency of the Future

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AVE's are the zombies of the PR world.  Unfortunately, they have no head to shoot off.  

I love what you said about being creative.  I got into a particularly heated discussion with a creative director from Leo Burnett during a Northwestern tailgate last year when he stated that PR's would never thrive in the new marketing dynamic because we lack creativity.  I agree that PR people have to be the ones to change the perception because other disciplines are happy to perpetuate the image that we aren't capable of creativity.  

1 year, 5 months ago on The Future of PR: It’s Our Time to Lead

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